DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Social meets Digit...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital PR is winning the battle! Congr...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital then  & now PRSA
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital When we did this last year…  Co...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Now it’s about… How to grow com...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
<ul><li>Facebook at ( nearly )600 Million </li></ul><ul><ul><ul><li>Branded Public Profiles </li></ul></ul></ul><ul><ul><u...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital C  A  S  E  S  T  U  D  I  E  S
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 01 AMF FAN PAGE  + CUSTOM APPS ...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 02 CHILDFUND CUSTOM APP ChildFu...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 03 SLEEPBETTER FAN PAGE Results...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Cross-Promotion  Consistent Bra...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital T  E  C  H  N  O  L  O  G  Y
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital <ul><li>Mobile Optimized Websit...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Broadcasting… The Next Generation
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital K  E  E  P  Y  O  U  R  E  Y  E...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Visual Search Apps Economy Mobi...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital W  H  A  T ’ S  I  M  P  O  R  ...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Facebook tabs/apps Mobile Twitt...
DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Questions?
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Hodges Digital - PRSA Richmond

  1. 1. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Social meets Digital + Mobile and PR drives Results
  2. 2. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital PR is winning the battle! Congrats…
  3. 3. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital then & now PRSA
  4. 4. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital When we did this last year… Conversing not broadcasting Geolocation Privacy Online vs. Mobile Measurement Live “U”broadcasting
  5. 5. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Now it’s about… How to grow communities Measuring success Multi-channeling Mobile Broadcasting TNG The “great platform shakeout” Some new players/trends to watch B2B vs. B2C
  6. 6. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  7. 7. <ul><li>Facebook at ( nearly )600 Million </li></ul><ul><ul><ul><li>Branded Public Profiles </li></ul></ul></ul><ul><ul><ul><li>Branded Apps </li></ul></ul></ul><ul><ul><ul><li>Targeted Advertising </li></ul></ul></ul>
  8. 8. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital C A S E S T U D I E S
  9. 9. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 01 AMF FAN PAGE + CUSTOM APPS C A S E S T U D I E S AMF Bowling Results: 23,891 Fans (doubled over last eight months) 52.2% Fan engagement (more than half their fans have engaged with the brand each month)
  10. 10. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 02 CHILDFUND CUSTOM APP ChildFund International Results: 167% Increase in Fan Base 57% Fan engagement 100 days of Yes C A S E S T U D I E S
  11. 11. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 03 SLEEPBETTER FAN PAGE Results: 21,767 Fans 93.3% Fan engagement You Tube video viewed almost 3.5 Million times Sleepbetter.org C A S E S T U D I E S
  12. 12. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Cross-Promotion Consistent Branding On-Going Engagement
  13. 13. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital T E C H N O L O G Y
  14. 14. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  15. 15. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  16. 16. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital <ul><li>Mobile Optimized Websites </li></ul><ul><li>Mobile Apps </li></ul><ul><li>Tendency is to be all things </li></ul><ul><li>Prioritize must-haves/ Include some bells & whistles </li></ul><ul><li>Enable everyday Interactions </li></ul><ul><li>Don’t Forget the Brand </li></ul>
  17. 17. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Broadcasting… The Next Generation
  18. 18. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  19. 19. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital K E E P Y O U R E Y E S ON . . .
  20. 20. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  21. 21. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Visual Search Apps Economy Mobile Commerce
  22. 22. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital W H A T ’ S I M P O R T A N T N O W ?
  23. 23. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Facebook tabs/apps Mobile Twitter Deals/offers Geolocation Video incorporation Blogs Facebook Twitter Skype Mobile
  24. 24. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Questions?

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