Sant Khalsa Dal Transport is a transportation company located in Jamshedpur that provides various transportation services including full truck load, part truck load, bulk transportation, refrigerated trucks, and dedicated trucks. The presentation introduces the company, discusses the importance of transportation, problems in the industry, market opportunities, pricing and advertising strategies, PESTL analysis, Porter's five forces model, financing options, reasons to raise equity, benefits of investment, funding requirements, costs involved, benefits for investors, and exit strategy.

1. Sant Khalsa Dal Transport
Presented to:
Prof. Chandra Kant
Presented by:
Pargat Singh Sidhu

2. Introduction
Who are we?
• Situated In Jamshedpur
• Expert In Transportation
What do we do?
•
•
•
•
•
•
FTL (FULL TRUCKS LOAD)
PARCEL/PTL (PART TRUCK LOAD)
BULK TRANSPORTATION
MULTI-MODAL CONTAINER
REFRIGERATED TRUCKS
DEDICATED TRUCKS
Sant Khalsa Dal Transport

3. Importance of Transportation
•
•
•
•
•
•
Place Utility
Industrial Development
Employment Opportunities
High Standard of Living
Distribution of Perishable Goods
Emergency Transportation
Sant Khalsa Dal Transport

4. Problem to be Solved
What is the problem to be solved or market
opportunity?
•
•
•
•
•
•
Financing
Congestion
Infrastructure
Safety
Population
Increased truck weights
Sant Khalsa Dal Transport

5. Market Opportunity
•
•
•
•
•
•
•
Huge Market Size
Growth in consumer
Consolidation in the market
Foreign Investment
Product Innovation
Infrastructure
Information Technology
Sant Khalsa Dal Transport

6. Market Analysis
Pricing Strategy
•
•
•
•
Is decided on the basis of the competitive strategy
Overall Trade off: Increase firm profits
Everyday low pricing versus high low pricing
Fixed prices versus menu pricing
Advertising Strategies
•
•
•
•
•
Press
Media
Print Ads
Interviews
Internet
Promotion
• Efficient Distribution Network
• Provides Supply Chain Solutions
Sant Khalsa Dal Transport

7. PESTL Analysis
P – Political and L - Legal
• Legal permit to cross the national and state borders
• Excise duties and tariffs are charged
• Regulations for transporting dangerous goods by
 Road – ADR
 Air- ICAO
 Sea – MCA
• Motor Vehicle Act
E - Economic
• The annual logistics cost in any country varies in between 9%
to 20% of their GDP (US being 9% and India being 14%)
• In India, Transport industry has created employment for more
than 43 million people
• Exchange Rate and Demand Risk
Sant Khalsa Dal Transport

8. PESTL Analysis Cont.…
S – Social
• E-Business
• Switch to alternative fuels to reduce emission of green house
gases
T – Technology
• Transportation Industry has become technology driven
industry
Sant Khalsa Dal Transport

9. Porter’s Five Force Model
• Threat of Entry – High
• Intensity of rivalry – High
• Substitutes – Medium
• Bargaining Power of Buyers – High
• Bargaining Power of Suppliers - High
Sant Khalsa Dal Transport

10. Overview of financing options
Non-Equity Financing
Equity Financing
Self Finance
Angel Financing
Debt / Bank
Finance
Venture Capital
Private Equity
Public Stock
Markets
Sant Khalsa Dal Transport

11. Reasons to raise equity finance
VC funding supports
Hiring
Infrastructure
Sant Khalsa Dal Transport
Rapid Product
Development
Internationalisation
Partnerships
Commercialisation

12. Why Invest?
• We act as a single window to its customers providing multimodel solutions combining Air, Sea and Surface
transportation.
• We offer integrated logistics solutions for optimizing time and
cost.
• Transporting and storage of perishable products from its
source to the end-user.
• Offers door pick-up & door delivery. The satisfaction of our
clients with on-time deliveries.
• Provides hassle-free services for a wide variety of industries
viz., textiles and apparel, white goods...
Sant Khalsa Dal Transport

13. Funding Requirements
How much money do I need?
- 5 Lakhs (Self Finance)
- 30 Lakhs (Initially)
Total Fund Required – 35 Lakhs
Anticipated future rounds of financing
- Seed – 30 Lakhs
- Early Stage – 10 Lakhs
- Later Stage – 10 Lakhs
Sant Khalsa Dal Transport

14. Cost Involved
• Garage or other facilities for vehicles stored at business
premises
• Additional security features – e.g. immobilizers and tracking
equipment
• Routine servicing and maintenance of vehicles
• Repairs for scratches, wear and tear (tyres) or accident
damage
• Fuel costs
• Cleaning
• Parking costs incurred for business use
• Toll charges incurred for business use
• Accounting/invoicing
• Traffic fines
• Marketing and advertising programmed
• Salaries and benefits for staff
Sant Khalsa Dal Transport

15. Benefits for VC
Management fees – annual
• - Up to 2-3% of assets under management
Carried interest – “carry”
• - 20%+ share of the profits from the fund’s investments
Sant Khalsa Dal Transport

16. Exit Strategy
Exit – liquidity event to recoup investment
• IPO
• Liquidation
• Sell out
Sant Khalsa Dal Transport

17. “ Let’s Do A Business To Make A Difference”
Questions?
Thank you!
Sant Khalsa Dal Transport