Lifelines Gym has potential to recruit more student members from the University of Bedfordshire. A survey of 183 students found that most are aged 18-24, live within a few kilometers of the gym, want to exercise more, and are not members of other gyms. The gym's location is convenient for many students and adding a pool and spa could attract more members. Recommendations include offering student discounts, free memberships for referrals, pay-as-you-go options, connecting websites, and advertising through students' preferred information sources to recruit more of the 78% of students who are non-members.

1. Vauxhall Recreation Club- Lifelines Gym

2. Introduction Is there potential for Lifelines to recruit more student members?

3. Market segment: What is it: *(research upon the sample of 183 students) Demographic: -University of Bedfordshire students -76% in age between 18 and 24 Geographic: -65% lives in close VRC area Psychological: -89% wants to do more exercise User related: -78% are not members of any health club

6. Important facilities

7. Money matters Average monthly income equals £221. 79% of students spend less than 10£ per week on fitness

8. Attitude -89% of students wants to do more exercise -85% of students need to do more exercise -77% of students enjoy exercising

10. Recommendations Facilities -investing in a swimming pool and considering spa with sauna

12. Pay as you go -for a students who do not want to be attach to any financial commitments.

13. Advertising -connection between the web sites

14. Source of information upon which student decide about their leisure activities.

16. Conclusion In conclusion : according to our findings and analysis it can be clearly seen that there is a potential for Lifelines Gym to recruit more student members!