Strutturare ed eseguire strategie https://www.manager.it/default.asp?page=A_vantcomp.html&folder=f_topimp

1. Ricerca dei Vantaggi Competitivi:Ricerca dei Vantaggi Competitivi:
strutturare ed eseguire strategiestrutturare ed eseguire strategie
Analizzare le Risorse di una AziendaAnalizzare le Risorse di una Azienda
e la sua posizione competitivae la sua posizione competitiva
Quali problemiQuali problemi
strategici meritanostrategici meritano
immediata attenzioneimmediata attenzione
del management ?del management ?

2. Roadmap
• Question 1: How Well Is the Company’s Present
Strategy Working?
• Question 2: What Are the Company’s Resource
Strengths and Weaknesses and Its External
Opportunities and Threats?
• Question 3: Are the Company’s Prices and Costs
Competitive?
• Question 4: Is the Company Competitively Stronger
or Weaker than Key Rivals?
• Question 5: What Strategic Issues and Problems
Merit Front-Burner Managerial Attention?

3. Q. #5: What Strategic Issues
Merit Managerial Attention?
• Based on results of both industry and competitive
analysis and an evaluation of a company’s
competitiveness, what items should be
on a company’s “worry list”?
• Requires thinking strategically about
– Pluses and minuses in the industry
and competitive situation
– Company’s resource strengths and weaknesses and
attractiveness of its competitive position
A “good” strategy must address “what to do”
about each and every strategic issue!

4. Identifying the Strategic Issues
• How to stave off market challenges from new foreign
competitors?
• How to combat price discounting of rivals?
• How to reduce a company’s high costs?
• How to sustain a company’s present growth
in light of slowing buyer demand?
• Whether to expand a company’s product line?
• Whether to acquire a rival firm?
• Whether to expand into foreign markets rapidly or cautiously?
• What to do about aging demographics of a company’s customer
base?