VanFUNDING 2016 Oct 18th: Pitching showcase winner and Co-founder/CEO Michael Moll, pitch deck for 'My Green Space', a garden management app that helps people grow their own food with confidence.

1. Garden Management App
Helps people grow their own food
with confidence.
My Green Space
October 2016

2. Our Big Why
Industrial agriculture is
unsustainable.
Organic agriculture movement
marks a return to food production
that is in harmony with the planet.
Urban agriculture is going to play a
key role in the future of sustainable
cities and thriving communities.
WE will empower this revolution.
THE PAST
THE DREAM
THE REALITY

3. Problem
Current gardening value chain supports baby boomers, not millennials.
○ Delivery of gardening information is outdated
○ Research & sourcing supplies takes too long
○ Fear of failure is a blocker

4. Solution - Garden Management App
Planning
Integrated growing zone
data for all of North
America
Management
Notifications & tutorials
for each task
Troubleshooting
Plant doctor to help with
pests & diseases
E-Commerce
Garden supplies
delivered to your door

5. Business Model
1. Monthly subscriptions
○ $2.99/mo.
○ Unlimited planter boxes
○ Video tutorials
2. Commissions on seed & supply sales
○ Current: e-commerce in Vancouver
○ Testing: North America
○ Commissions on dropshipping through curated vendors
○ Amazon affiliate revenue
Freemium App Model (Free to download, paid subscription)

6. Business Model
3. Licensing Software
○ Upfront fee
○ Yearly licensing fee + maintenance costs
Target Clients:
○ Seed Companies
○ Garden Kit Makers
Currently in talks with Tower Garden
Hydroponic Gardening System

7. $36.1 Billion
(TAM)
$3.5 Billion
(SAM)
$1.2 Billion
(SOM)
All Lawn & Gardening
(USA, 2015)
Food Gardening
(USA, 2015)
Millennial Gardening Spend
(USA, 2013)
Market Opportunity
18%
ANNUAL GROWTH RATE
$138
ANNUAL SPEND PER
HOUSEHOLD PER YR
15 million
MILLENNIAL
GARDENERS (USA)

8. Target Persona
Female
Urban professional millennial
Aged 25-45
Bachelor's degree
$45,000+ income
0 - 2 years experience
○ Health conscious, environmentally aware
○ Seeking connection to nature & food
○ More money to invest than time

9. Our Reach
Fueled by inbound marketing
without paid promotion
○ Facebook following is 13K Millennials
○ Educational and impact content
reaches 30-60K people per week
○ Achieved 3M social impressions
reaching 1M unique people

10. Traction
Millennials need and will use a garden management app
○ Launched 4 months ago
○ 1200 users total, 300 weekly active
○ $20K revenue
○ Users all over North America

11. Competition
MILLENNIAL FOCUSEDNOT FOR MILLENNIALS
EASY TO USE
DIFFICULT TO USE
PLANT ALARM APP
GROW YOUR OWN
MY GREEN SPACE

12. Founding Team
Founders all come from farming backgrounds and are aligned on values.
Michael Moll, Co-founder, CEO
B.Comm Marketing & Sustainability, UBC.
Experience in software startups, sales and a passion for gardening.
Harp Dhinsa, Co-founder, CTO
B.Sc Computer Science & Biology, UBC.
Experience developing large web-based applications. Developed My Green Space apps.
Harpreet Bains, Co-founder, COO
B.A. Psychology, KPU. Masters Certificate Project Management, UVic. Yoga Certification.
Experience as farm business operations, residential builder, board director, chair, and
university senator.
Praveen Varshney, Co-founder & Board Member

13. Financial Goals

14. Fundraising Goals
Marketing
Test ROI of different marketing channels
○ Acquisition costs
○ Affiliate potential
○ User engagement
Development
○ Community & social engagement
100K Total Users
25K Active Users
Q3 2017 Goals
2K Paid Subscribers
$30K Monthly Revenue

15. Raising
Closing November 15th 2016
$100K Committed
$2M Pre-money Valuation
$500K
Up to $750K

16. My Green Space
team@mygreenspace.ca
778.875.0221
THANK YOU