The document discusses how social media has changed the relationship between companies and consumers. It notes that companies can no longer set the rules and must earn consumers' trust by engaging in social media authentically. The document provides examples of how Dell and Starbucks have successfully used social media to generate sales and improve their business. It offers tips for companies to develop a social media strategy, including setting goals, understanding their audience, building a foundation on social media channels, actively engaging with consumers, and analyzing and optimizing their efforts.

1. torsdag 26 januari 12

2. torsdag 26 januari 12

3. Companies tend to think it’s optional...
torsdag 26 januari 12

4. ...But in fact
torsdag 26 januari 12

5. It is just not all about eyeballs anymore...
torsdag 26 januari 12

6. ...It is about relations
torsdag 26 januari 12

7. And doing the unexpected
torsdag 26 januari 12

8. torsdag 26 januari 12

9. torsdag 26 januari 12

10. torsdag 26 januari 12

11. torsdag 26 januari 12

12. Social media and user generated
content is everywhere
torsdag 26 januari 12

13. Zero Friction
torsdag 26 januari 12

14. Consumer Power 2.0
torsdag 26 januari 12

15. In a sense, the consumers hold
the companies hostage
torsdag 26 januari 12

16. Corporations don’t set the rules anymore
torsdag 26 januari 12

17. Imagine sitting around a campfire
torsdag 26 januari 12

18. Hey, wanna buy this
awesome product?
There is just nothing social with that...
torsdag 26 januari 12

19. ...And you have to earn the trust
of being shared
torsdag 26 januari 12

20. How should businesses work with
their social media strategy?
torsdag 26 januari 12

21. But first, a pair of good examples!
torsdag 26 januari 12

22. In 2009, Dell generated $6.5 million in
sales from Twitter alone.
torsdag 26 januari 12

23. By using crowd sourcing, Starbucks has
received over 50.000 relevant suggestions
on how to improve their business.
torsdag 26 januari 12

24. 1. Set goals
torsdag 26 januari 12

25. Write them down
Define your business
Goals
Objectives
torsdag 26 januari 12

26. 2. Get to know your audience
torsdag 26 januari 12

27. Who are they?
Where are they?
How do they consume?
Where do they consume?
How do they engage?
Where do they engage?
torsdag 26 januari 12

28. 3. Start building the foundation
torsdag 26 januari 12

29. Choose your channels wisely
with insights as foundation.
torsdag 26 januari 12

30. 4. Engage!
torsdag 26 januari 12

31. Ask questions!
Choose passionate co workers!
Participate!
Be relevant and add value!
Be transparent!
Don’t be a spammer!
torsdag 26 januari 12

32. 5. Analyze and optimize
torsdag 26 januari 12

33. torsdag 26 januari 12