Insights sobre o SXSW 2012. Apresentação realizada para clientes e parceiros. + Infos: www.movblog.br facebook.com/movag twitter.com/movag twitter.com/frankck twitter.com/felipenovaes pinterest.com/movag

1. SXSW 2012
#movinsights
Twitter: @movag @frankck @felipenovaes
Monday, March 26, 12

2. SXSW 2012
South By Southwest #sxsw
Austin, Texas - 09/03 a 18/03
Interatividade + Filme + Música
http://www.slideshare.net/sxsw2010/tagged/sxsw2012
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

3. SXSW INTERACTIVE 2011
• Participantes: 19,364 (63
países)
• Sessões: 935
• Ocupação: 49,185 quartos
X 74 hotéis. (10,915 quartos
para visitantes internacionais)
Sessões X dia: 78
Sessions simultâneas: 8.6
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

4. #Insight 1
Cada um constrói seu próprio SXSW
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

5. Meu SXSW
12 Sessions
4 Festas
2 Kg a mais
> Filas
< Horas de sono
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

6. #Insight 2 , 3 e 4
.Chegue um dia antes.
.Leve muitos cartões.
.Não se frustre. Você VAI perder coisas imperdíveis.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

7. Dia 1
Monday, March 26, 12

8. Session 1
Does free content
cannibalize your paid
consulting?
@jaybaer, Convince and Convert
@Joepulizzi, Content Marketing
Institute
#sxkimono
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

9. #Insight 5, 6 e 7
. “Brands and marketers must now think like journalists. 41%
of marketers say content that engages is their biggest
challenge”.
. Graças à web, as marcas hoje estão vendendo informações
antes de serem perguntadas” (Zmot Google Ebook).
. 1º Storytelling. 2º Conteúdo. 3º Social media.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

10. Session 2
The Curators & The
Curated
#sxcuration
Max Linsky, Longform.org
Noah Brier, Percolate
Maria Popova, Brain Picking
Mia Quagliarello, Flipboard
David Carr, Colunista, reporter,
blogueiro e editor do NY Times
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

11. #Insight 8, 9 e 10
. “Great curators, like great editors, aspire to expose people to
things they might not have otherwise discovered” (serendipity)
. Curators code: a form of labor & intellectual service, but often not
treated that way. “Attribute discovery” as “authorship”.
. Algumas sessions são práticas e ferramentais. Outras teóricas e
abstratas.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

12. Session 3
Copy Matters: Content Strategy for the
Interface
#SXContent
Dan Zamborini, Contentini
Andy Chung, Facebook
Tiffani Jones Brown, Facebook
Amy Thibodeau, Facebook
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

13. #Insight 11, 12 e 13
. Content é design (Mov.blog.br)
. Today we are getting more data in the
form of text. Humans understand
narrative, computer data.
. A última palestra do dia é sempre a
mais difícil.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

14. #Noite
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

15. Dia 2
Monday, March 26, 12

16. Session 4
Community First:
Lessons for early
stage startups
David Noel, Soundcloud
Ligaya Tichy, Airbnb
Chrysanthe Tenentes,
Foursquare
Diana Kimball, Expert Novice
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

17. #Insight 14 a 19
. “Big role of community management is serving as the voice of the user as
company scales”.
. Importância de uma voz própria. A história dos CEOs tende a se confundir com a
da marca.
. “Crisis is an opportunity to build trust. Embrace the tough conversations”. Seja
transparente, rápido e consistente em seu discurso (sobre gestão de crises).
. “Empathy, authenticity, passion, enthusiasm and written communication. Skills
essential for community managers.
. “Does my company need a community manager? If you have users, you need.”.
. Fuja de seu principal campo de interesse. Se jogue em palestras que não tem a ver
com seu core.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

18. Session 5
How We Do It In Brazil
#Gobrazil
Willie Taminato, A Casa
Alexandre Kavinski, I-Cherry
Cristiano Dias, JWT
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

19. #Insight 20 e 21
. 2012 é mesmo o ano do mobile?
. A nossa realidade ainda é muito diferente dos gringos (orkut, classe
c, trolls, lanhouses, concentração de acessos em poucos grandes
portais etc). O interesse deles é grande.
Http://www.slideshare.net/jwtbrasil/how-we-do-it-in-brazil-sxsw2012-12024447
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

20. Session 6
How to personalize
without being
creepy? #part 2
#sxnotcreepy
Mat Harris, Sprout
Mark Peters, News
International UK (The Sun / The
Times)
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

21. #Insight 22
. Data é a nova moeda. Se você não pode cobrar dinheiro,
você pode ter acesso às informações pessoais dos usuários.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

22. Dia 3
Monday, March 26, 12

23. Session 7
Own the Media or The
Media Will Own
You #ownmedia
Lucas Mello - Ceo da Live Ad
Ricardo Mello - Head of consumers
channel of Itau
Mauro Silva - Dir criativo live ad
Cris Monteiro - Head of Pepsi Brazil
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

24. #Insight 23, 24 e 25
. “People are no longer only consumers. People are also the
media”.
. Crie uma cultura digital.
. Os clientes não tem uma linha de orçamento própria para
investimentos em estratégias digitais. Foco: em
resultados.
http://www.slideshare.net/LiveSaoPaulo/sxsw-own-the-media-or-the-media-will-own-you
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

25. Case Doritos
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

26. Session 8
The end of
business as
usual
Brian Solis, author
Billy Corgan, Smashing
Pumpkins
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

27. #Insight 26 a 30
. "The marriage of visual & music is inevitable; music has to be a
visual experience"
. "Not Gen X, not Gen Y, we are Generation C: Generation
Connected!"
. "Apple has convinced people they're being individual by being
collective”.
. I tweeter therefore I am. Welcome to the egosystem.
. Os artistas de hoje devem aprender a construir seus próprios
mundos.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

28. Session 9
Snackable
content: working
in a bite sized
future
@evilspinmeister, JESS3
@cassondra, The Curiosity
Collective
@todd–ames, Nike
@marshallk, Plexus Engine
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

29. #Insight 31, 32 e 33
. No início de seu negócio, curar conteúdo pode ser mais
relevante que vender diretamente (reputação >
credibilidade).
. Não é a imagem. Não é o texto. Mas como você combina
tudo junto (Jess3 e infográficos)
. Long form é uma espécie de “retrô cool” (tendência?)
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

30. Trade
Show
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

31. Dia 4
Monday, March 26, 12

32. Session 10
Why Advertising
agencies should act
more like tech
startups
Rei Inamoto Chief Creative
Officer at AKQA.
#agenciesvsstartups
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

33. #Insight 34 e 35
. Quanto mais você cresce, mais tende a piorar a entrega. Mantenha
times pequenos.
. Simples é fácil de usar, difícil de desenvolver e mais ainda de se
cobrar.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

34. #sxsw / #cannes
“It started with Yahoo’s and Netscape’s more than a
decade ago. Then Google. Then YouTube. Just
when Friendster was losing steam, Facebook came
along. Twitter struck with 140 characters a couple
of years later. Groupon took 2010 by storm. “SXSW é como a versão ao vivo da
Instagram reached over 5 millions users in less internet: um monte de ruído & tempo de
than 8 months and they only have four employees atenção curto.
making that happen.
Enquanto SXSW pode ser sobre
Not only are these technological advances informar e encontrar a Next Big Thing, o
making a massive and fundamental impact on foco de Cannes tem sido sobre
how we as human beings live, but also how empurrar essa indústria para frente”.
those of us in this small industry of advertising
work.
To the point where the world’s biggest
advertising festival dropped the word http://wedigitalmarketing.wordpress.com/2012/03/18/sxsw-lembra-por-que-cannes-ainda-e-rei/
http://www.fastcocreate.com/1679247/cannes-pov-the-evolution-of-the-idea
"advertising" from its name this year.”
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

35. Session 11
Lets Get Lost:
surprise in the
social media
age
Chris Martin, Pandora
Todd Pruzan,
iCrossing
Bill Wasik, Wired
Eli Gwynn, OkCupid
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

36. #Insight 36, 37 e 38
. “In a world full of the familiar w/ personalization algorithms, friends of
friends, there is nothing left to learn or wonder”.
. “The web is no longer a place to browse & discover. It's a place to get
things done.”
. “Pinterest brings back "surprise" to the we”
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

37. Session 12
How to write an RFP for social media
Kendal Morris / agency
Beth Mulhern / brand
@verizon
@createdigital @kendallmorris
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

38. #Insight 39 e 40
. “Define strategy first, measurement after”.
. Idéias tangíveis são mais fáceis de aprovar.
#movinsights #sxsw @frankck @felipenovaes
Monday, March 26, 12

39. Perguntas?
Monday, March 26, 12

40. SXSW 2013: 08/03
#movinsights
@movag @frankck @felipenovaes
Monday, March 26, 12