The document emphasizes the importance of value stacking in sales, suggesting that businesses should clearly outline every feature and benefit of their product on their sales page. This approach aims to appeal to targeted customers by showcasing significant value, making the offer hard to refuse. Ultimately, the goal is to ensure potential customers see an overwhelming return on their investment.

1. Value
Stacking

2. Imagine, Two humans coming to
your page, one is A, and one is B. A
is not at all interested in your
product because he is not your
targeted customer.

3. But B is your targeted customer.
He is interested in your product.
So in order to get him to
purchase from you, you have to
overwhelm him with the kind of
value you are giving to him. How
do you do that?

4. On your sales page, write
down every damn
feature, every damn
benefit of your product

5. Because you don't know which
specific feature or benefit has
influenced your targeted
audience to buy.

6. When potential customers
come to the pricing table
they should know what
they are getting

7. Exchange of price = huge
value: If they are paying 10,
then you give 100.

8. Whatever additional things
you can add, add them.

9. Mention all the extra benefits,
and extra features. Make it an
irresistible offer. An offer that
your customer cannot refuse.

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