This document discusses the importance of addressing customer objections on sales pages. It provides an example of a potential customer leaving a software sales page without purchasing because the page did not specify that the software works on Windows. As a result, the customer assumed it only worked on Mac and did not make the purchase. The document argues that addressing all possible customer objections upfront can prevent lost sales by clarifying questions or concerns customers may have.

1. This is why you should
mention every
objection on your sales
page

2. here is no one on the sales page,
to solve the objections of the
customer.

3. Sometimes you feel as a
product owner, this point is not
that important. But who knows
your targeted customer will
leave the page, because they
don't see that one point.

4. Let me give you an example. There is
a software sales page and a
potential buyer came to that page
and he leaves the page without
buying the software. So the software
owner asked the person why haven’t
you bought the software.

5. And that person replied. Hey,
on this page you don't mention
that the software works on
windows, that explainer video
is also made on a mac device.

6. So I thought it won't work on
windows, so that's why i don't
purchase it.

7. The visitor had not purchased
the software because of that
reason.

8. But in reality, the software is a
cloud-based software that
works on both windows and
mac.

9. Because the owner didn’t
mention that the software
works on both windows and
mac devices. He lost the sale.

10. So, This is why you should
mention every objection on
your sales page

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