This document provides training and tips for using paid advertising such as paid social media ads (PPC), solo ads, and other online marketing strategies to generate traffic, leads, and sales. It discusses setting goals for metrics like impressions, click-through rate, lead conversion rate, and sales acquisition rate. It also provides advice on writing effective ad copy, targeting the right audiences, testing multiple advertising channels, and following up with leads through autoresponder emails and other methods. The overall message is that paid advertising requires testing and optimizing ads and sales funnels over time to improve results.
1. Not targeting the right audience by using broad interests instead of lookalike audiences based on website visitors or customers. This results in spending money on people who will not convert.
2. Not using conversion pixels to track leads and sales, which prevents Facebook from optimizing the ad to find similar people likely to convert. This wastes money on clicks and likes without real results.
3. Only using standard Facebook reports that do not provide useful metrics like cost per conversion, ad score, and cost per thousand impressions (CPM) needed to optimize the campaign and find lower cost audiences.
http://www.buildingsocialproof.com - In this presentation I show you exactly how to set up Facebook Ad Test. You need to best testing your Facebook ads to get the lowest cost and cheapest clicks.
Facebook ads accounts allow businesses to advertise on Facebook and connect with customers. They provide targeted ads, multiple user access, and the ability to have multiple accounts. Buying Facebook ads accounts helps businesses promote their brand, gain website traffic, increase page likes, and take advantage of Facebook's large user base in a cost-effective way. Expert sellers are needed to properly create and manage Facebook ads accounts.
The document discusses online marketing and running Facebook ads. It asks when the reader last tried online marketing or ran a Facebook ad to generate leads, and whether they were successful. It notes that Facebook frequently changes its ad algorithm, so what once worked may not continue to work. It offers to help improve the reader's ad performance and success by aligning their social media goals with business goals.
How to Plug a Leaky Sales Funnel With Facebook RetargetingDigital Marketer
This document discusses how to use Facebook retargeting to plug leaks in a sales funnel. It explains how website custom audiences allow dynamic retargeting of people who visited certain pages but not others to remind them to take the next step. Retargeting ads are shown for people who took the lead magnet but not the tripwire, and those who bought the tripwire but not the core offer. By retargeting abandoned visitors, up to 20% more people can be moved through the funnel to increase sales.
This document provides training and tips for using paid advertising such as paid social media ads (PPC), solo ads, and other online marketing strategies to generate traffic, leads, and sales. It discusses setting goals for metrics like impressions, click-through rate, lead conversion rate, and sales acquisition rate. It also provides advice on writing effective ad copy, targeting the right audiences, testing multiple advertising channels, and following up with leads through autoresponder emails and other methods. The overall message is that paid advertising requires testing and optimizing ads and sales funnels over time to improve results.
1. Not targeting the right audience by using broad interests instead of lookalike audiences based on website visitors or customers. This results in spending money on people who will not convert.
2. Not using conversion pixels to track leads and sales, which prevents Facebook from optimizing the ad to find similar people likely to convert. This wastes money on clicks and likes without real results.
3. Only using standard Facebook reports that do not provide useful metrics like cost per conversion, ad score, and cost per thousand impressions (CPM) needed to optimize the campaign and find lower cost audiences.
http://www.buildingsocialproof.com - In this presentation I show you exactly how to set up Facebook Ad Test. You need to best testing your Facebook ads to get the lowest cost and cheapest clicks.
Facebook ads accounts allow businesses to advertise on Facebook and connect with customers. They provide targeted ads, multiple user access, and the ability to have multiple accounts. Buying Facebook ads accounts helps businesses promote their brand, gain website traffic, increase page likes, and take advantage of Facebook's large user base in a cost-effective way. Expert sellers are needed to properly create and manage Facebook ads accounts.
The document discusses online marketing and running Facebook ads. It asks when the reader last tried online marketing or ran a Facebook ad to generate leads, and whether they were successful. It notes that Facebook frequently changes its ad algorithm, so what once worked may not continue to work. It offers to help improve the reader's ad performance and success by aligning their social media goals with business goals.
How to Plug a Leaky Sales Funnel With Facebook RetargetingDigital Marketer
This document discusses how to use Facebook retargeting to plug leaks in a sales funnel. It explains how website custom audiences allow dynamic retargeting of people who visited certain pages but not others to remind them to take the next step. Retargeting ads are shown for people who took the lead magnet but not the tripwire, and those who bought the tripwire but not the core offer. By retargeting abandoned visitors, up to 20% more people can be moved through the funnel to increase sales.
This document provides a guide to Facebook advertising. It discusses setting up a Facebook business account, creating ads, targeting audiences, using pixels and catalogs for retargeting, budgeting for ads, and scaling ad campaigns. The author, Boyuan Zhao, offers his email for any questions about Facebook ads or his agency that specializes in managing Facebook ad campaigns.
Let's face it. Running Facebook ads is no easy task.
Businesses around the world are all trying their hand at Facebook ads, only to figure out it's a bit more complicated than slapping some text on an image and calling it a day. Sound familiar?
Don't worry. We've all been there at one point or another. It's important to remember that running Facebook ads is a constant battle.
Luckily, there are a few proven methods you can use to immediately see more results from your efforts. If you apply and build off these tips, you'll see your profits rise in no time.
How to ethically steal your competitor's biggest facebook fansBryan Fleming
This document provides instructions for using Facebook ads to target the fans of a competitor's Facebook page in order to promote your own business. It recommends creating an ad campaign targeting a competitor's page by entering the page name in the "Interests" section. It also suggests using conversion tracking and creating a lookalike audience of visitors to your site to improve targeting. The overall goal is to "ethically steal" a competitor's existing Facebook fans by advertising your business to them.
This document provides guidance for doctors on using Facebook marketing. It recommends setting up a business page with a descriptive about section, username, and professional profile and cover images. It also suggests linking a call-to-action button to a website, using page insights to measure engagement, and following a 70-20-10 rule for post types. Additionally, it covers pinning important posts, engaging comments, and using the Ads Manager for targeted campaigns. The overall document outlines basic yet important Facebook strategies for medical practitioners.
Goldilocks Academy - How to Leverage Facebook’s New Page Engagement Audience ...Jody Milward
This document discusses Facebook's new Page Engagement Audience feature which allows businesses to target their ads to people who have engaged with their Facebook page. It explains that the Page Engagement Audience can be found in Ads Manager under Custom Audiences. This new feature provides an opportunity to re-target a "warm audience" of people who have visited the page, engaged with posts or ads, clicked actions on the website, or messaged the page. The next steps discussed are determining if a business is ready to leverage this new powerful advertising capability on Facebook.
How To Create Facebook "Lead Generation" Campaigns That CONVERTRavindra Vaddi
Learn how to create a lead generation campaign on Facebook to generate leads for your business.
What you will learn:
- What is a landing page?
- What should you write on the landing page?
- Conversion ads to generate leads
- Lookalike audience
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
This document provides a step-by-step guide for launching Facebook ads from scratch without prior experience. It outlines the key steps including: 1) determining goals and audience, 2) selecting objectives and campaign settings, 3) targeting the audience, 4) choosing ad placements, 5) setting budgets and schedules, and 6) creating the ads. The guide emphasizes understanding goals, audiences, and formats to create effective ads and provides examples of formats like carousels that can help promote products or catalogs.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
To grow your Facebook fan
base, you need to make your Page and your posts as discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about 5 ways to get noticed.
This document provides guidance on using Facebook to generate customers. It recommends first building an engaged Facebook audience through discoverability, existing contacts, online/offline promotion, value creation, and paid advertising. It then suggests developing content and lead generation strategies, focusing on value creation through a variety of direct and indirect content. Photos are emphasized for higher engagement. While the goal is sales, interim goals like awareness and engagement are also important stepping stones.
#1 You Need to define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do, have users become familiar with a brand, generate likes, create sales? What
you are doing defines how you run your ads. For example, if you want to generate sales the cost per
click advertising is probably your best option, but if you want to create brand recognition then cost per
impression advertising is likely your best option.
#2 Use the Ad Space Well
You are allowed 25 characters for your title, 135 characters for your body and an image. This means you
are going to need to write tight ad copy. Take your time – edit, edit, and edit more!
#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving
on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing
budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools
can tell you how many individuals have looked at your ads, how many have clicked on your ads, your
click through rate, and more. This information is very valuable in helping you make decisions about
which ads to run, when to run them and a host of other marketing direction, so make use of it.
#4 Facebook Advertising Blog
I’m guessing you’ve never heard of the Facebook advertising blog (http://facebookadtactics.com/)- you
certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get
the most out of your Facebook ads. There is even a video that walks you through the setup process step
by step.
These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why
not ad them to the things you are already utilizing and increase your ad power two f
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
This document discusses how social media influencers can use social ads to increase their value and reach. It argues that social ads can help influencers make a stronger case for future brand partnerships, expose their work to new audiences, and drive more traffic to their blogs. The document provides tips on setting small budgets for platforms like Facebook, Instagram, and Twitter and testing different ad strategies. It also reviews features like lookalike audiences, call-to-action buttons, and article cards that influencers can use to boost engagement without spending money on ads. The overall message is that social ads are a tool influencers can use to amplify their influence when partnering with brands.
Influencer Marketing Tricks - 20 Growth Hacks to optimize your influencer cam...Kirsty Sharman
This slideshare is a collection Influencer Marketing tips and tricks. Compiled after running 500+ Influencer Marketing campaigns. I have used many tactics over the years, but these 20 (on average) tend to drive the highest ROI when running influencer marketing campaigns. Hopefully they can add value to your next campaign!
Credit goes to:
Slide 4 - Josh Fletcher (and his hat) - incredible growth hacker, follow him here > https://www.linkedin.com/in/joshuafechter/
Slide 6 - Great Instagrammer, follow her here > https://www.instagram.com/beccadutkiewicz/
Want the last 10 tricks? Pop me a mail > kirsty@wepushmedia.com
Want to know more about Influencer Marketing? Connect with me on LinkedIn here > https://www.linkedin.com/in/kirstysharman/
Should you spend money on Facebook Like Ads?Jody Milward
While some dismiss Facebook Like Ads as a vanity metric, they can be an effective way for businesses to build their audience and keep people engaged on the platform. Doing targeted Like Ads for as little as half a cent can invite potential customers to like a page and help develop relationships with them. The ultimate goal is to move people from a brand's Facebook page to their email list so they are more likely to open future emails over other messages in their inbox. Using a combination of Like Ads and boosted posts can help build trust and reach people at a lower cost than website conversions alone.
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Facebook advertising guide for Small Business OwnersBrendan Bowers
The document provides guidance on building an effective Facebook advertising campaign for small businesses. It discusses identifying the right audience through interests, locations, demographics, behaviors, or website/email lists. It also covers setting campaign objectives, designing ads with compelling images, headlines and copy, and organizing campaigns into testable ad sets. The goal is to leverage Facebook's targeting tools and advertising platform to drive traffic, leads and sales for small businesses.
Facebook Ads for Local Businesses: A Framework for More RevenueRavindra Vaddi
This document provides guidance for local businesses on running effective Facebook ads. It recommends targeting location-specific audiences within a small radius of the business to reach local customers. While people on Facebook are not actively searching for products like on Google, the document suggests offering a compelling free offer in ads to attract attention and encourage potential customers to visit the business. It advises identifying an appropriate offer, such as a free coffee or site visit, and calculating the lifetime value of customers to determine an appropriate marketing budget.
"Are you using email marketing to connect with your customers? It's a powerful tool that lets you communicate with your audience directly - and unlike social media, your reach won't be limited by algorithms or platform changes. With email marketing, you can send targeted messages to any number of people with just a click.
More Related Content
Similar to STOP Boosting Facebook Posts "Do THIS Instead"
This document provides a guide to Facebook advertising. It discusses setting up a Facebook business account, creating ads, targeting audiences, using pixels and catalogs for retargeting, budgeting for ads, and scaling ad campaigns. The author, Boyuan Zhao, offers his email for any questions about Facebook ads or his agency that specializes in managing Facebook ad campaigns.
Let's face it. Running Facebook ads is no easy task.
Businesses around the world are all trying their hand at Facebook ads, only to figure out it's a bit more complicated than slapping some text on an image and calling it a day. Sound familiar?
Don't worry. We've all been there at one point or another. It's important to remember that running Facebook ads is a constant battle.
Luckily, there are a few proven methods you can use to immediately see more results from your efforts. If you apply and build off these tips, you'll see your profits rise in no time.
How to ethically steal your competitor's biggest facebook fansBryan Fleming
This document provides instructions for using Facebook ads to target the fans of a competitor's Facebook page in order to promote your own business. It recommends creating an ad campaign targeting a competitor's page by entering the page name in the "Interests" section. It also suggests using conversion tracking and creating a lookalike audience of visitors to your site to improve targeting. The overall goal is to "ethically steal" a competitor's existing Facebook fans by advertising your business to them.
This document provides guidance for doctors on using Facebook marketing. It recommends setting up a business page with a descriptive about section, username, and professional profile and cover images. It also suggests linking a call-to-action button to a website, using page insights to measure engagement, and following a 70-20-10 rule for post types. Additionally, it covers pinning important posts, engaging comments, and using the Ads Manager for targeted campaigns. The overall document outlines basic yet important Facebook strategies for medical practitioners.
Goldilocks Academy - How to Leverage Facebook’s New Page Engagement Audience ...Jody Milward
This document discusses Facebook's new Page Engagement Audience feature which allows businesses to target their ads to people who have engaged with their Facebook page. It explains that the Page Engagement Audience can be found in Ads Manager under Custom Audiences. This new feature provides an opportunity to re-target a "warm audience" of people who have visited the page, engaged with posts or ads, clicked actions on the website, or messaged the page. The next steps discussed are determining if a business is ready to leverage this new powerful advertising capability on Facebook.
How To Create Facebook "Lead Generation" Campaigns That CONVERTRavindra Vaddi
Learn how to create a lead generation campaign on Facebook to generate leads for your business.
What you will learn:
- What is a landing page?
- What should you write on the landing page?
- Conversion ads to generate leads
- Lookalike audience
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
This document provides a step-by-step guide for launching Facebook ads from scratch without prior experience. It outlines the key steps including: 1) determining goals and audience, 2) selecting objectives and campaign settings, 3) targeting the audience, 4) choosing ad placements, 5) setting budgets and schedules, and 6) creating the ads. The guide emphasizes understanding goals, audiences, and formats to create effective ads and provides examples of formats like carousels that can help promote products or catalogs.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
To grow your Facebook fan
base, you need to make your Page and your posts as discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about 5 ways to get noticed.
This document provides guidance on using Facebook to generate customers. It recommends first building an engaged Facebook audience through discoverability, existing contacts, online/offline promotion, value creation, and paid advertising. It then suggests developing content and lead generation strategies, focusing on value creation through a variety of direct and indirect content. Photos are emphasized for higher engagement. While the goal is sales, interim goals like awareness and engagement are also important stepping stones.
#1 You Need to define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do, have users become familiar with a brand, generate likes, create sales? What
you are doing defines how you run your ads. For example, if you want to generate sales the cost per
click advertising is probably your best option, but if you want to create brand recognition then cost per
impression advertising is likely your best option.
#2 Use the Ad Space Well
You are allowed 25 characters for your title, 135 characters for your body and an image. This means you
are going to need to write tight ad copy. Take your time – edit, edit, and edit more!
#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving
on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing
budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools
can tell you how many individuals have looked at your ads, how many have clicked on your ads, your
click through rate, and more. This information is very valuable in helping you make decisions about
which ads to run, when to run them and a host of other marketing direction, so make use of it.
#4 Facebook Advertising Blog
I’m guessing you’ve never heard of the Facebook advertising blog (http://facebookadtactics.com/)- you
certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get
the most out of your Facebook ads. There is even a video that walks you through the setup process step
by step.
These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why
not ad them to the things you are already utilizing and increase your ad power two f
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
This document discusses how social media influencers can use social ads to increase their value and reach. It argues that social ads can help influencers make a stronger case for future brand partnerships, expose their work to new audiences, and drive more traffic to their blogs. The document provides tips on setting small budgets for platforms like Facebook, Instagram, and Twitter and testing different ad strategies. It also reviews features like lookalike audiences, call-to-action buttons, and article cards that influencers can use to boost engagement without spending money on ads. The overall message is that social ads are a tool influencers can use to amplify their influence when partnering with brands.
Influencer Marketing Tricks - 20 Growth Hacks to optimize your influencer cam...Kirsty Sharman
This slideshare is a collection Influencer Marketing tips and tricks. Compiled after running 500+ Influencer Marketing campaigns. I have used many tactics over the years, but these 20 (on average) tend to drive the highest ROI when running influencer marketing campaigns. Hopefully they can add value to your next campaign!
Credit goes to:
Slide 4 - Josh Fletcher (and his hat) - incredible growth hacker, follow him here > https://www.linkedin.com/in/joshuafechter/
Slide 6 - Great Instagrammer, follow her here > https://www.instagram.com/beccadutkiewicz/
Want the last 10 tricks? Pop me a mail > kirsty@wepushmedia.com
Want to know more about Influencer Marketing? Connect with me on LinkedIn here > https://www.linkedin.com/in/kirstysharman/
Should you spend money on Facebook Like Ads?Jody Milward
While some dismiss Facebook Like Ads as a vanity metric, they can be an effective way for businesses to build their audience and keep people engaged on the platform. Doing targeted Like Ads for as little as half a cent can invite potential customers to like a page and help develop relationships with them. The ultimate goal is to move people from a brand's Facebook page to their email list so they are more likely to open future emails over other messages in their inbox. Using a combination of Like Ads and boosted posts can help build trust and reach people at a lower cost than website conversions alone.
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Facebook advertising guide for Small Business OwnersBrendan Bowers
The document provides guidance on building an effective Facebook advertising campaign for small businesses. It discusses identifying the right audience through interests, locations, demographics, behaviors, or website/email lists. It also covers setting campaign objectives, designing ads with compelling images, headlines and copy, and organizing campaigns into testable ad sets. The goal is to leverage Facebook's targeting tools and advertising platform to drive traffic, leads and sales for small businesses.
Similar to STOP Boosting Facebook Posts "Do THIS Instead" (20)
Facebook Ads for Local Businesses: A Framework for More RevenueRavindra Vaddi
This document provides guidance for local businesses on running effective Facebook ads. It recommends targeting location-specific audiences within a small radius of the business to reach local customers. While people on Facebook are not actively searching for products like on Google, the document suggests offering a compelling free offer in ads to attract attention and encourage potential customers to visit the business. It advises identifying an appropriate offer, such as a free coffee or site visit, and calculating the lifetime value of customers to determine an appropriate marketing budget.
"Are you using email marketing to connect with your customers? It's a powerful tool that lets you communicate with your audience directly - and unlike social media, your reach won't be limited by algorithms or platform changes. With email marketing, you can send targeted messages to any number of people with just a click.
This document discusses how to increase sales using Fear of Missing Out (FOMO). It recommends including FOMO in sales pages, webinars, and ads because people are more likely to take action when they feel they are missing out. There are two ways to create FOMO: urgency, by setting time limits on offers or price increases, and scarcity, by limiting product quantities available. Big brands use FOMO techniques like mentioning limited stock or expiring deals because they are effective at getting more sales.
This simple hack will help you get better results from your online marketing ...Ravindra Vaddi
Learn the concept of the straight line principle. You should understand this concept if you want to get better results from your online marketing efforts.
Mention every objection on your sales pageRavindra Vaddi
This document discusses the importance of addressing customer objections on sales pages. It provides an example of a potential customer leaving a software sales page without purchasing because the page did not specify that the software works on Windows. As a result, the customer assumed it only worked on Mac and did not make the purchase. The document argues that addressing all possible customer objections upfront can prevent lost sales by clarifying questions or concerns customers may have.
The document discusses the power of words in copywriting and marketing by providing examples of how subtle word changes can significantly impact perception. It explains how describing a software's bonus of 4000 images as "4000 4K Ultra HD images" makes the offer seem more powerful and valuable than just "4000 images." Similarly, labeling a vegetarian restaurant as "premium vegetarian" is more persuasive than just "vegetarian restaurant" due to the inclusion of the word "premium." The key message is that perception can be changed through strategic word choices alone.
Call to action (CTA) buttons are used on websites to prompt customers to take a specific action, such as making a purchase, downloading an offer, or booking an appointment. CTAs should be strategically placed at the top of landing pages, after convincing sections that would motivate the customer to act, and at the end of each feature section to maximize outcomes. Examples of common CTAs include "Call now", "Buy now", and "Get access".
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
2. Boosting posts is not the best way to get
good results from Facebook ads. When you
boost a post, then there is no call to action
in it… (call to action means a button that you
will see on ads let’s say learn more, buy now,
signup)
3. Instead of boosting posts what you can do is?
Create conversion ads on Facebook ads
manager. It is a great way to get quantified
results. For example, if you want to generate
leads.
4. You can select the conversion campaign
and you can generate leads
If you run conversion ads you will be given
a call to action on your ads.
5. So people will click on the call to action,
then they will go to your landing page.
Then they will sign up for your email list.
6. But that doesn’t mean you should stop
boosting the post, it will help you get
reach and engagement.
You can do both. But most of the budget
should be invested in conversion ads.
Because you will get the maximum results
from there only…
7. Boost your posts strategically, boost your
posts to get likes, comments, and shares.
Once it will get enough likes and shares.
Use it as a conversion ad.
8. If you get lots of engagement (likes,
comments, and shares). Then the ad will
give you better results because there is
social proof. If so many people are liking
it. Then automatically people will trust the
ad.