Boosting Facebook posts is not the most effective way to achieve results; instead, creating conversion ads via Facebook Ads Manager is recommended for better outcomes. While boosting can enhance reach and engagement, the majority of your ad budget should focus on conversion ads to generate leads, featuring clear calls to action. Strategic boosting can still play a role in building social proof before utilizing posts as conversion ads.

1. STOP Boosting
Facebook Posts
"Do THIS Instead"

2. Boosting posts is not the best way to get
good results from Facebook ads. When you
boost a post, then there is no call to action
in it… (call to action means a button that you
will see on ads let’s say learn more, buy now,
signup)

3. Instead of boosting posts what you can do is?
Create conversion ads on Facebook ads
manager. It is a great way to get quantified
results. For example, if you want to generate
leads.

4. You can select the conversion campaign
and you can generate leads
If you run conversion ads you will be given
a call to action on your ads.

5. So people will click on the call to action,
then they will go to your landing page.
Then they will sign up for your email list.

6. But that doesn’t mean you should stop
boosting the post, it will help you get
reach and engagement.
You can do both. But most of the budget
should be invested in conversion ads.
Because you will get the maximum results
from there only…

7. Boost your posts strategically, boost your
posts to get likes, comments, and shares.
Once it will get enough likes and shares.
Use it as a conversion ad.

8. If you get lots of engagement (likes,
comments, and shares). Then the ad will
give you better results because there is
social proof. If so many people are liking
it. Then automatically people will trust the
ad.

9. Connect with me on linkedin