The document discusses the shift in perception of information technology (IT) from being viewed as a strategic asset to a commodity that doesn't differentiate businesses. It explores the Gartner Hype Cycle, which illustrates the life cycle of emerging technologies from initial trigger to mainstream adoption. The conclusion emphasizes that while technologies are essential enablers, their successful management and strategic integration are critical for achieving business goals.

1. Tecnologie e Startup: ICT è solo una
commodity?

2. PhD in Computer Engineering at
Politecnico of Milano
CEO of FifthIngenium
Speaker
Consultant
Intel Software Innovator for RealSense
Microsoft Most Valuable Professionist for Kinect
mvaloriani@gmail.com
@MatteoValoriani

3. Agenda

5. IT Doesn’t Matter - Nicholas Carr (2000)
l’IT (Information Technology) è una commodity e come tale non costituisce
un elemento differenziante o una leva strategica di sviluppo.
Ciò che conta sarebbero, per esempio, i modelli di business e organizzativi,
il marketing, le strategie distributive.

7. Emerging technologies & trends

8. Hype Curve
Gartner Hype Cycles provide a graphic
representation of the maturity and adoption
of technologies and applications, and how
they are potentially relevant to solving real
business problems and exploiting new
opportunities.
http://www.gartner.com/technology/research/method
ologies/hype-cycles.jsp

9. Hype Curve
Technology Trigger: A potential technology
breakthrough kicks things off. Early proof-of-
concept stories and media interest trigger
significant publicity. Often no usable products
exist and commercial viability is unproven.

10. Hype Curve
Peak of Inflated Expectations: Early
publicity produces a number of success
stories — often accompanied by scores of
failures. Some companies take action; many
do not.

11. Hype Curve
Trough of Disillusionment: Interest wanes
as experiments and implementations fail to
deliver. Producers of the technology shake
out or fail. Investments continue only if the
surviving providers improve their products to
the satisfaction of early adopters.

12. Hype Curve
Slope of Enlightenment: More instances of
how the technology can benefit the
enterprise start to crystallize and become
more widely understood. Second- and third-
generation products appear from technology
providers. More enterprises fund pilots;
conservative companies remain cautious.

13. Hype Curve
Plateau of Productivity: Mainstream
adoption starts to take off. Criteria for
assessing provider viability are more clearly
defined. The technology's broad market
applicability and relevance are clearly paying
off.

14. Hype Curve
Trash Heap of Failures: is the final
resting place for ideas that have been
killed, forgotten, or shamefully hidden
away
Swamp of Continued Use: is an
ongoing, zombie-like state for projects
and approaches that everyone knows
should probably be killed, but which
continue to limp along anyway. There
are countless market failures in the
development and aid sector, allowing
failed ideas to limp along for years.
Roundabout of Repackaging:
rescues faltering ideas and sends them
back up to the peak.

15. Hype vs Adoption Rate

16. Hype Cycle for Emerging Technologies 2009

17. Hype Cycle for Emerging Technologies 2013

18. Hype Cycle for Emerging Technologies 2014

19. Hype Curve
Speech Recognition
Gesture Control
Cloud Computing
Augmented Reality
Big Data
Consumer 3D Printing
Wearable UI
IoT
Natural Language Question Answering
Connected Home
Quantum
Computing
Enterprise 3D Printing
Virtual Personal
Assistants

20. Speech Recognition

21. Gesture Control

22. Cloud Computing

23. 3D Printer

24. Augmented Reality

26. Wearable UI

27. Natural Language Question Answering

28. IOT

29. Smart Home

30. Quantum Computing

31. Her

32. Technology Strategy

33. Business / IT

34. Italian PMI investments on technologies

35. The Hype Cycle does not cover the entire technology
life cycle (from inception to decline). It addresses the
early stages, when hype and mismatched
expectations are at their highest levels.
These stages are caused by market events

36. Technology Climbing the slope First Appeared in
Enterprise Instant Messaging 2007 “Sliding through the trough” on 2006
Basic Web Services 2008 Appeared directly
SOA 2008 “Sliding through the trough” on 2004
Tablet PC 2008 2003 or earlier
Corporate Blogging 2009 “Sliding through the trough” on 2008
Electronic Paper 2009 2003 or earlier
Wikis 2009 2004
Biometric Authentication Methods 2010 Appeared directly
Interactive TV 2010 “Sliding through the trough” on 2010
Internet Micropayment Systems 2010 Appeared directly
Predictive Analytics 2010 Appeared directly
Consumerization 2011 Appeared directly
Idea Management 2011 “Sliding through the trough” on 2007
Mobile Application Stores 2011 “Sliding through the trough” on 2010
QR/Color Code 2011 Appeared directly
The list of 15 technologies that found a place in Slope of Enlightenment

37. Hype, Performance, Adoption & Scoper

38. Technology Adoption
http://www.zephram.de/blog/innov
ation/the-innovation-hype-cycle/

39. IT Market Clock
Advantage-assets in the customized phase,
which provide differentiated technology,
service or capability
Choice-assets in the mass-customized phase,
subject to increasing levels of standardization
and growing supply options
Cost-assets in the commoditized phase,
where differentiation between alternative
sources is at its minimum level and
competition centers on price
Replacement-assets in the disfavored phase,
usually legacy technologies, services or
capabilities

42. Why?
Technological limits and missing of flexibility
Gap between business goal IT delivery
76+% maintenance, 20% innovation
Broken promises

46. Come non approcciare un DEV

47. Come NON approcciare un Developer

48. Come NON approcciare un Developer

49. Come NON approcciare un Developer

51. (posizione per un backend developer)
Il candidato ideale deve conoscere e saper utilizzare:
1) Programmazione Java j2ee.
2) Conoscenza di almeno uno dei framework Struts o spring.
3) Gradite conoscenze: liferay, Hibernate, Maven.
4) Buona esperienza ambiti front-end e back-end
5) Conoscenza di Photoshop

52. Conclusions

53. Successful technologies are NOT
likely to be COOL!

54. Waiting for success stories will leave
the field open for your competitors!

55. IT is not a COMMODITY, but to
became a STRATEGIC ASSET have to
be managed

56. If you aren’t a developer, find a good
CTO
If you are a developer, find a startup
were IT is a strategic asset

57. La conoscenza e la capacità di dominare le tecnologia
sono condizioni necessarie ancorché non sufficienti: le
tecnologie di per se stesse non risolvono i problemi, ma
sono l’elemento abilitante essenziale per perseguirne la
risoluzione.
A.Fugetta

58. • https://medium.com/italia/perche-servono-le-competenze-tecnologiche-
del-saper-fare-94507b7c600b
• https://hbr.org/2003/05/it-doesnt-matter
• http://www.alfonsofuggetta.org/wordpress/wp-
content/uploads/2014/08/VademecumInnovazione.pdf
• http://www.techeconomy.it/2015/02/02/perche-servono-competenze-
tecnologiche-saper/
• Mastering the Hype Cycle: How to Choose the Right Innovation at the
Right Time, By Jackie Fenn, Mark Raskino