This document discusses technology trends in creativity and business, focusing on 3D printing and creative industries. It summarizes Gartner's Hype Cycle model for interpreting emerging technologies and applies it to 3D printing, showing the hype around 3D printing and signs it may be entering the "trough of disillusionment." It also discusses the potential of creative industries to be a trend in themselves and questions whether they will continue growing or prove to be just another hype. The document concludes by discussing the importance of "constructed advantage" for cities and regions to differentiate themselves internationally through factors like creativity.