The document outlines a branding and marketing strategy focused on digital and offline promotion of Vachan products, such as loose and packed milk. It includes interactive initiatives with students, contests, product sampling, and collaborations with FM radio stations for publicity. The financial breakdown of activities and promotional efforts over two years in different regions is also presented.

1. Branding & Marketing
Strategy
By Branding Team
28th
Nov 2017

2. Digital Marketing
Using Digital media to intreact with Consumer
Like Facebook, Twitter and Instagram

3. Posting Advertisement

4. Show case events
and activity which
Vachan
products
are associated
Sharing inside stories
and events with our
friends and followers

5. Through Recipes
For Ghee, Milk and
Paneer

6. Through Recipes

7. Twitter tweets for
All Products

8. Instagram Brand Presence

9. Participating in Schools &
College cultural events
To more intreact with
students & Parents
 Provide an stage to
speak about Loose milk
& Packet milk.

10. Offline Promotion in School
 With the Help of IIM Raipur
Students we will start drawing
competitions & Quiz Competition.
 Which povide an opprounity to speak
about Loose Milk and Packed among
school childrens
 Mid Statement & lower School
will choose for this program.
 Free sampling of Products which
children carry along with them
 Consolidated certificate with
Vachan Brand logo.

11. Plant Visit for Consumer
 We are planning to start a Quiz or
game show with FM companies.
Proposed with Radio Mirchi & Rangeela
Were we will provide opportunity to the
winner to visit our plant with
their families
 This will provide us free Mouth of
word publicity

12. New POP and Branding mode
 Bus Stand Branding
 Wall Wrap
 Clip hanger (LED Lights)
 Clip Board
 New Cloth media for Board
Signal Branding in Interior

13. Raipur famous Marathon team,
@ Naya Raipur in Dec 2017
Pragati rajasthani
Mahila mandal
@ 7 Vachann Nagpur
Vidharbha Shitya Sangh
@ Akola in 9 Dec

14. City Particulars
Quantity
Required
Unit Towns
Size /
Measure
ment
Rate/
Quantity
Per Qty
Amount
Times
(in
Two
years)
Total
Orissa
D2D
Activities
6 30000 180000 3 540000
Premium 2 pcs 1 400 18000 36000 4 144000
Printing &
Pasting
2 pcs 1 14 11200 4 44800
Wallpainting 6000 sqft 4 12 72000 4 288000
FLB (Printing
& Installing)
900 sqft 4 35 31500 4 126000
FM Radio 5 2 6000 20 600000 4 2400000
Taxes 18 % 205704
Total 3748504

15. City Particulars
Quantity
Required
Unit Towns
Size /
Measure
ment
Rate/
Quantity
Per Qty
Amount
Times
(in Two
years)
Total
M.P
D2D Activities 6 30000 180000 3 540000
Premium 2 pcs 1 400 900 1800 8 14400
Printing &
Pasting
2 pcs 1 14 11200 8 89600
Wallpainting 6000 sqft 4 15 90000 4 360000
FLB (Printing
& Installing)
1000 sqft 4 40 40000 4 160000
FM Radio 5 2 6000 15 450000 2 900000
Taxes 18 % 371520
Total 2435520