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UX for the Win
Karine Larose @karinenrose
&
Andrew Preater @preater
present
13 June 2015 at #citymash
Agenda
• UX at Imperial: 10:30- 10:40
• Grounded theory and coding: 10:40 – 10:50
• Coding and group ideation: 10:50 – 11:...
Primo UX at Imperial
• Why UX?
• Grounded theory approach
• The UX team
Primo UX at Imperial
• Sherif Khedry - MA Library and
Information Studies - UCL
Qatar
• George Bray (@NexGenGB) -
MA Libra...
[This slide contained a
screenshot from our recording
software showing the user
(recorded on webcam) and the
Primo search ...
Open coding
authority provides filtering technique
age of journal is part of authority
context sensitivity of search: impo...
Results I: main themes
• Searching should be as fast
as possible
Results: main themes
• Searching should be as fast
as possible
• Searching should be
painless
Results: main themes
• Searching should be as fast
as possible
• Searching should be
painless
• Information is prioritised...
What next?
• Primo design and
development for a summer
relaunch
• More quantitative work on
user preferences
Design highlights
• Improve search and browse
speed; simplify
presentation
• Make Primo typography
beautiful
Examples of Future Improvements
For example…
Search autocomplete example from Boston
University Libraries using Ex Libris Primo.
Doing open &
focused coding
Blog post: x.preater.com/uxftw
Remain calm. You are
going to do grounded
theory qual data analysis
and it will make sense.
You’ve got this.
Blog post: x....
Open coding
A first pass at digging into the
data and analysing what is there
Kathy Charmaz wants us to ask:
• “What is this data a study of?
• What do the data suggest?
Pronounce? Leave unsaid?
• Fro...
• “Sweep through” the recordings
How to get started
• “Sweep through” the recordings
• Write short analytical observations
about the data as you experience it
How to get star...
• “Sweep through” the recordings
• Write short analytical observations
about the data as you experience it
• Charmaz: code...
“So what can it look like?”
authority provides filtering technique
age of journal is part of authority
context sensitivity...
Charmaz’s ‘code for coding’
• “Remain open
• Stay close to the data
• Keep your codes simple and precise
• Construct short...
Focused coding
A “second round” of assessing
codes looking at connections &
relationships between codes
Focused coding app...
Focused coding
• A “second round” of assessing
codes looking at connections
& relationships between codes
• Comparing code...
Ask yourself & your group:
• Which work better overall as categories?
Focused coding approach based on chapter 6 of Charma...
Ask yourself & your group:
• Which work better overall as categories?
• Which give a better direction in developing an
ove...
Ask yourself & your group:
• Which work better overall as categories?
• Which give a better direction in developing an
ove...
"UX for the win!" at #CityMash: how we did grounded theory coding of qualitative research data
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"UX for the win!" at #CityMash: how we did grounded theory coding of qualitative research data

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Presented at the #CityMash Mashed Library unconference on 13 June 2015, comprising an overview of UX project work at Imperial College London Library Services plus an introduction to open coding and focused coding in grounded theory.

This informed a practical workshop session on qualitative data analysis where the group coded recordings of user experience testing interviews at Imperial.

Published in: Education
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"UX for the win!" at #CityMash: how we did grounded theory coding of qualitative research data

  1. 1. UX for the Win Karine Larose @karinenrose & Andrew Preater @preater present 13 June 2015 at #citymash
  2. 2. Agenda • UX at Imperial: 10:30- 10:40 • Grounded theory and coding: 10:40 – 10:50 • Coding and group ideation: 10:50 – 11:30 • Group presentations, questions and reflections: 11:30–12:00
  3. 3. Primo UX at Imperial • Why UX? • Grounded theory approach • The UX team
  4. 4. Primo UX at Imperial • Sherif Khedry - MA Library and Information Studies - UCL Qatar • George Bray (@NexGenGB) - MA Library and Information Studies - UCL
  5. 5. [This slide contained a screenshot from our recording software showing the user (recorded on webcam) and the Primo search session]
  6. 6. Open coding authority provides filtering technique age of journal is part of authority context sensitivity of search: importance of age of material “depends on what you are doing with it” human skill in judgement: “it is about your own judgement and experience” importance of recommendations from peers and seniors accumulation of small things peers say is important library is not a starting point for general info problem with our methodology: interviewee does not seem to want use Primo for this google is a starting point guessing textbook names, there is often a textbook called the name of the discipline. use of location facet campus as a factor “I want to stay in the Central Library” title: looks at titles first to judge skimming through titles to see what is there assessing if something is beginner-level uncertainly: knowing i am not an expert
  7. 7. Results I: main themes • Searching should be as fast as possible
  8. 8. Results: main themes • Searching should be as fast as possible • Searching should be painless
  9. 9. Results: main themes • Searching should be as fast as possible • Searching should be painless • Information is prioritised in selecting results
  10. 10. What next? • Primo design and development for a summer relaunch • More quantitative work on user preferences
  11. 11. Design highlights • Improve search and browse speed; simplify presentation • Make Primo typography beautiful
  12. 12. Examples of Future Improvements
  13. 13. For example… Search autocomplete example from Boston University Libraries using Ex Libris Primo.
  14. 14. Doing open & focused coding Blog post: x.preater.com/uxftw
  15. 15. Remain calm. You are going to do grounded theory qual data analysis and it will make sense. You’ve got this. Blog post: x.preater.com/uxftw
  16. 16. Open coding A first pass at digging into the data and analysing what is there
  17. 17. Kathy Charmaz wants us to ask: • “What is this data a study of? • What do the data suggest? Pronounce? Leave unsaid? • From whose point of view? • What theoretical category does this specific [data] indicate?” Questions to inform initial / open coding quoted from Charmaz (2014) p.116. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
  18. 18. • “Sweep through” the recordings How to get started
  19. 19. • “Sweep through” the recordings • Write short analytical observations about the data as you experience it How to get started
  20. 20. • “Sweep through” the recordings • Write short analytical observations about the data as you experience it • Charmaz: codes “result from what strikes you in the data” (2012) and should be, “short, simple, active, and analytic” (2014 p.120) How to get started Charmaz, K. (2012) ‘The power and potential of grounded theory’, Medical Sociology Online, 6(3), pp. 2-15. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
  21. 21. “So what can it look like?” authority provides filtering technique age of journal is part of authority context sensitivity of search: importance of age of material “depends on what you are doing with it” human skill in judgement: “it is about your own judgement and experience” importance of recommendations from peers and seniors accumulation of small things peers say is important library is not a starting point for general info problem with our methodology: interviewee does not seem to want use Primo for this google is a starting point guessing textbook names, there is often a textbook called the name of the discipline. use of location facet campus as a factor “I want to stay in the Central Library” title: looks at titles first to judge skimming through titles to see what is there assessing if something is beginner-level uncertainly: knowing i am not an expert
  22. 22. Charmaz’s ‘code for coding’ • “Remain open • Stay close to the data • Keep your codes simple and precise • Construct short codes • Preserve actions • Compare data with data • Move quickly through the data” ‘Code for coding’ quoted from Charmaz (2014) p.120. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
  23. 23. Focused coding A “second round” of assessing codes looking at connections & relationships between codes Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
  24. 24. Focused coding • A “second round” of assessing codes looking at connections & relationships between codes • Comparing codes with the data… and with each other Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
  25. 25. Ask yourself & your group: • Which work better overall as categories? Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
  26. 26. Ask yourself & your group: • Which work better overall as categories? • Which give a better direction in developing an overall theory from the data? Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
  27. 27. Ask yourself & your group: • Which work better overall as categories? • Which give a better direction in developing an overall theory from the data? • How might you create a theoretical framework about discovery user experience to help inform changes to the system? Which codes fit the data “snugly” & help you to do this? Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161. Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

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