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launching 15
products in 12
months.
UX LESSONS LEARNED
NotionTheory
(1 year birthday, yay)
- kristian bouw
understanding
requires context.
2X Startup
Founder
I help startups build
and launch their
products in just 4 weeks
through NotionTheory.
SERVICE 1
4 week minimum
viable product.
SERVICE 2
3 week clickable
prototype.
light weight
design deliverables.
LEAN UX
Account ­ User 
● User 
○ The user shall be able to log into and out of the application 
○ The user shall be able to reset their password 
○ The user shall have a profile, where they can list details such as: 
■ Name 
■ Profile image 
○ The user shall be able to create an event, and give the event a: 
■ Title 
■ Date 
■ Time 
■ Description 
■ Location 
● Clarifying note:​ the location will link and open in google maps 
○ The user shall be able to invite friends to an event 
○ The user, after choosing to invite a friend, shall be able to select the desired 
invitees from their phone’s contact list 
■ The selected invitee shall receive a text invite if they do not have the 
application downloaded, and a push notification if they do have the app 
downloaded 
 
Event Invitations 
● When a user has been invited to an event, they shall receive: 
○ A SMS text if they do not have the application downloaded 
○ A push notification if they have the application downloaded 
● When a user receives an SMS text, it shall: 
○ Include the title, date, time, and location of the event 
○ Include the option to reply their availability within the text message (“yes” or “no” 
reply) 
○ Include a link where the user shall be directed to download the application and 
create an account 
■ When the user creates their account from a link provided within a SMS 
invite, they shall receive a notification of the invite after they login 
● When a user receives a push notification, it shall open the application with an option to 
accept or decline the invite 
 
 
Event 
● A user shall have a list of events, which will include events they have been invited to, 
events they are attending, and events they have attended 
● An event shall have a list of attendees 
○ Each attendee will have their name and profile image displayed 
great experiences
through managed
expectations.
LEAN UX
LEAN UX
rapid forward
progress.
10 user experience
lessons learned.
LESSON 1
the interface
is not the solution.
LESSON 2
everyone is an
experience designer.
LESSON 3
user types over
traditional personas.
LESSON 4
be an advocate for
the user.
LESSON 5
customers should
feel good about
using your product.
LESSON 6
perfect every detail,
but limit the
number of details.
LESSON 7
the product never
gets skinner.
LESSON 8
test and validate to
accelerate learning.
LESSON 9
nothing beats
observing people
using your product.
LESSON 10
the product is
never finished.
@kristianbouw
thanks.www.notiontheory.com

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Notion Theory: UX Lessons Learned

  • 1. launching 15 products in 12 months. UX LESSONS LEARNED NotionTheory (1 year birthday, yay) - kristian bouw
  • 3. 2X Startup Founder I help startups build and launch their products in just 4 weeks through NotionTheory.
  • 4. SERVICE 1 4 week minimum viable product.
  • 5. SERVICE 2 3 week clickable prototype.
  • 7. Account ­ User  ● User  ○ The user shall be able to log into and out of the application  ○ The user shall be able to reset their password  ○ The user shall have a profile, where they can list details such as:  ■ Name  ■ Profile image  ○ The user shall be able to create an event, and give the event a:  ■ Title  ■ Date  ■ Time  ■ Description  ■ Location  ● Clarifying note:​ the location will link and open in google maps  ○ The user shall be able to invite friends to an event  ○ The user, after choosing to invite a friend, shall be able to select the desired  invitees from their phone’s contact list  ■ The selected invitee shall receive a text invite if they do not have the  application downloaded, and a push notification if they do have the app  downloaded    Event Invitations  ● When a user has been invited to an event, they shall receive:  ○ A SMS text if they do not have the application downloaded  ○ A push notification if they have the application downloaded  ● When a user receives an SMS text, it shall:  ○ Include the title, date, time, and location of the event  ○ Include the option to reply their availability within the text message (“yes” or “no”  reply)  ○ Include a link where the user shall be directed to download the application and  create an account  ■ When the user creates their account from a link provided within a SMS  invite, they shall receive a notification of the invite after they login  ● When a user receives a push notification, it shall open the application with an option to  accept or decline the invite      Event  ● A user shall have a list of events, which will include events they have been invited to,  events they are attending, and events they have attended  ● An event shall have a list of attendees  ○ Each attendee will have their name and profile image displayed 
  • 10.
  • 12. LESSON 1 the interface is not the solution.
  • 13. LESSON 2 everyone is an experience designer.
  • 14. LESSON 3 user types over traditional personas.
  • 15. LESSON 4 be an advocate for the user.
  • 16. LESSON 5 customers should feel good about using your product.
  • 17. LESSON 6 perfect every detail, but limit the number of details.
  • 18. LESSON 7 the product never gets skinner.
  • 19. LESSON 8 test and validate to accelerate learning.
  • 20. LESSON 9 nothing beats observing people using your product.
  • 21. LESSON 10 the product is never finished.