UX Information Architecture Design, Sharon Public Library

SHARON PUBLIC LIBRARY
I N F O R M A T I O N A R C H I T E C T U R E D E S I G N
SUMMER 2020
A Foundation to Build On
SETH SPARKS

H O W W E G O T H E R E
Thomas Duncan, Director of the Sharon Public Library, contacted
us regarding a website redesign project for the library. He advised
the site was out of date, and users were struggling to find the
information they needed.
About the Project
Executive Summary
The project was agreed to and to be done pro-bono for the
institution. Two primary objectives were established to would help
guide the work:
1) Increase the speed at which users can access the information
they are looking for
2) Increase the success of users finding the information they
desire on the first attempt
P R O J E C T P L A N
Using the defined personas in milestone 2, critical key tasks were identified. Using key tasks, the sitemap was
reconfigured to make key tasks more accessible. By conducting remote user testing during milestones 5 & 7,
the initial sitemap and later wireframes were improved in a way the satisfied expectations and met the primary
objectives of the stakeholder. In the following slides, you will the design as well as the critical thinking behind
decisions.
W H A T W E L E A R N E D
To meet the needs of the Library, the project had to be executed
quickly. In order to accommodate the timeline, research and
design were completed and iterated on each week.
The project plan included these key milestones:
1. Review existing site organization and schemes
2. Conduct primary and secondary research to help ID personas
3. Develop a cross-matrix of key tasks and personas
4. Modernize the site map
5. Conduct Tree Testing on the proposed site map
6. Create revised wireframes
7. Utilize First Click Tests to ensure user success with wireframes
8. Compile a final report detailing comprehensive learnings and
recommendations

Review
existing site
organization
and schemes
Conduct
primary and
secondary
research to
help ID
personas
Utilize First
Click Tests to
ensure user
success with
wireframes
Create revised
wireframes
Conduct Tree
Testing on the
proposed site
map
Perform a
content
analysis and
modernize the
scheme and
site map
Develop a
cross-matrix of
key tasks and
personas
Site Review, Interviews, Surveys, & Literature
FOUNDATIONAL RESEARCH
Summary
1 2 3 4 5 6 7 8
Visual DesignInformation DesignInitial DesignFoundational Research

ASSESSMENT Existing Site
Organization
The main organizational issue of the
current site is its use of deep
secondary navigation menus. With
some sections holding more than a
dozen sub-section topics, users not
only have to sort through an
undefined scheme, they also must
look through long lists of secondary
topics to find what they want.
Scheme
The current scheme of the Sharon
Public Library site is an amalgamous
mix of audience and task-oriented
labels, combined with chronological
ordering and metaphor-based labels.
Utilizing so many different methods
makes it difficult for users to
standardize their understanding of
the site. It disables a user from
establishing a mental model they can
rely on to help ground their thoughts,
actions,and language.
Other Design Thoughts
The current site is functional, but the
homepage is also chaotic. Embedded
widgets, random advertisements,
mixed fonts, squashed images, and
more make the page hard to navigate.
Additionally, not a single page on the
site has an SEO recognizable Title.
Images are missing Alt-text labels,
contrast within some images is poor,
and tab-based navigation is
impossible.
These issues will not be resolved in
this work, but are issues that should
nonetheless be taken into
consideration when developing its
replacement.

RESEARCH Methods
Interviews and Surveys
Based on the quick turnaround time for this project stage,
interviews and surveys with library practitioners and
patrons was conducted because direct commentary from
users is critical to understanding task-based scenarios.
Research yeilded many recurring tasks of library goers, as
well as personality and demographic characteristics that
helped flesh-out user personas. Full results in Appendix A.
Literary Review
To better understand the demographics of library users, we
consulted secondary research from reputable sources.
Studies from prior years help establish user groups we
should be targeting.
This data also helped round-out common tasks, as well as
provide context as to how libraries can be perceived by
different audiences. While not every piece of secondard
research was utilized, much of it led to a better
understanding and appreciation of library services, which
helped our own mental models throughout the project.
Citations availalbe in Appendix B.
25surveys
4
interviews
+ = 29
data points
Libraries 2016, 2016
Libraries and Learning, 2016 From Awareness to Funding, 2018
State of American Libraries 2019

RESEARCH Task Findings
Interviews and Surveys Literary Review
Not universal, but still prevalent was the need for an online solution to pay
library fines.
4 - Fine Payments
The most common theme across our research indicates that the library website is
used primarily for checking media availability.
The second most common site task was reserving circulation media for later pickup,
or instant delivery via instant e-loan programs.
1 - Media Availability
2 - Media Reservations/Checkout
Most users, rather than conduct exploratory research page by page, prefer to utilize
site search to simplify that process.
3 – Site Search
Respondents also indicated a frequent desire to see what library programs and
events were available. This need manifested more heavily in user groups of parents
of younger children and older-empty nesters, especially those living alone.
5 - Library Programming & Events
A final recurring, but often forgotten need, was the ability access third-party
databases and resources through the library proxy.
6 - Utilize Library Access Databases/Services
There is a desire to accessing information about what rooms are available at the
library.
10 – Room Availability (ALA, 2017)
A frequent need of patrons is the need for many kinds of assistance from librarians
for all demographic segments..
A need provided as social infrastructure of a library, are individuals needing access
to tools to search and apply for jobs.
7 - Help From Librarians (ALA, 2019)
8 - Search & Apply for Jobs Online (Rainie, 2016)
Ensuring access to WIFI, even during closed hours, is becoming a critical
component of library communication.
9 – WIFI/Internet Connectivity (OCLC, 2018)
Technology availability is also a definite need of library patrons.
11 – Technology Access and Education (ALA, 2019)
These tasks form the foundation of navigation
design and labeling decisions that will make each of
them findable and usable.

Review
existing site
organization
and schemes
Conduct
primary and
secondary
research to
help ID
personas
Utilize First
Click Tests to
ensure user
success with
wireframes
Create revised
wireframes
Conduct Tree
Testing on the
proposed site
map
Perform a
content
analysis and
modernize the
scheme and
site map
Develop a
cross-matrix of
key tasks and
personas
Personas & Tasks
INITIAL DESIGN
Summary
1 2 3 4 5 6 7 8

PRIMARY AND SECONDARY
Personas
SIBYLL MIRANDA CEDRIC LARRY IMMA
Primary Secondary
Represents the librarian
population that fields
inquiries from the public.
Super User.
Represents majority of
library users by gender
(51% female) and by age
(34% 25-44).
Collectively represent under-represented in demographic data but appear more
frequently based on other primary and secondary research. They also appear to
be users that are far more invested in more of what the library has to offer than
those who just check out a lot of media.

BBC
Kindle Fire Kindle Books
Remarkable 2 iPhone 8 Pro
Reddit
“
I’m pretty skilled with all of the technology the library as to offer. I just
wish more programs were known about, and easier to find on the site.
She spends a
lot of time on
the site as part
of her job, and
is very familiar
with it but sees
the challenges
users face
She’s an educated and vocal support of
libraries roles in their communities and does
what she can to help people know all that is
offered.
Searching to see if
recommended
materials are available Need more
eBooks but
they’re too
expensive for
the library to
procure
No control over
changes to third-
party vendor
systems
So much of what
the library has
to offer is buried
or hard to find
on the busy site.
Age 44
Education Masters|Lib Sciences
Marital Status Single
Kids/Grandkids Cats
Living Situation Condo|Owner
HH Income $85,000
Occupation Public Librarian
Tech Proficiency
Key Devices primary
TV Phone Laptop Tablet Desktop
Signing people up for
programming when
they can’t themselves
She especially enjoys helping older individuals
but feels bad for them because the library isn’t
as accessible as it should be.
Frustrations & ChallengesHabits & Goals
Kindle Books
Antique Novels
SIBYLL
The Info Sage
Sharing links directly to
site content

Facebook
CNN PR/Marketing Blogs
AirPods iPhonePinterest
Work Issued Laptop
“
Life is really busy right now, but the library gives me a place to be productive
while my child gets to learn and socialize. It's kind of perfect actually.
Enters the
library site
from a Google
search for the
library name
and via links
from
Facebook
She’s a serious information skimmer, who's
very motivated to succeed in her job. She
spends more time in RSS feeds than anywhere
else.
Seeks access to online
databases for citations
and references
Looks for programming
/ events for her child.
MIRANDA
The Young Mom
Library hours
are often
misaligned
with her free
time
Has had a
hard time
finding online
children's
programming
during COVID
Wishes there
were more
children’s
eBooks
available
Age 29
Education Bachelors|Journalism
Marital Status Married
Kids 1
Living Situation Mortgaged|Home
HH Income $125,000
Occupation Public Relations
Tech Proficiency
Key Devices primary
Borrows home
renovating texts for her
fixer-upper home
She’s a serious information skimmer, who's
very motivated to succeed in her job. She
spends more time in RSS feeds than
anywhere else.

Twitter
iPhone 11 Pro Academic Journals
Apple News University Library
MacBook Pro
“
Audiobooks are most convenient for me. I can listen when walking to class
or while I workout, but the library’s are too hard to find on the site.
He has the
library page
bookmarked,
but still ends up
using google to
find it most
days
He’s all about speed. Fast searches. Speeding
up podcasts and YouTube videos. He makes
the most of his time, so he has time for his
friends.
Access research
articles from online
resources quickly
Audiobooks
are too hard
to find, and
too hard to
use
Getting around
the website is
annoying, too
many designs and
hard to navigate
When he finds
media he
wants to
check-out,
there’s always
a wait before
he can get it
Age 21
Education Some College|Business
Kids/Grandkids o
Living Situation On-Campus Housing
HH Income $12,000
Occupation On Campus|Admissions
Tech Proficiency
Key Devices primary
Wants to listen to
more audiobooks
As a tech whiz, he spends his time of a lot of
very user-friendly sites, so using older and less
friendly sites is really frustrating.
iPad Pro
Podcasts
CEDRIC
The Well Equipped
A spot with a power
outlet for his devices
when at the library

Facebook
Local News Old Android Phone
Samsung Tablet Vision LossBroadcast TV
Local Newspaper
“
What's most important to me has changed a lot. I treasure time with friends
and family more than I ever have. The library makes that easier for me.
Prefers going
into the library
because using
the site is too
small on his
phone and
tablet, and is
usually there for
events anyway
He’s finding his new retirement a bit lonely, so
he’s already started volunteering. He’s always
eager for his family to visit from out of town.
Likes to have
children's books on
hand when
grandkids come
Larry
The Lonely Widower
Website too
cluttered and
too small of
text for his
eyes
Programming
registration only
available online or at
the help desk, wishes
he could do it himself
The books he
likes to read
have not
changed in
years
Age 65
Education Associates|Electrician
Marital Status Widowed
Kids/Grandkids 2/5
Living Situation Owned|Condo
HH Income $44,000
Occupation Retired/Volunteer
Tech Proficiency
Key Devices primary
Active in groups to
maintain social
interaction without
any family close
Sharing his love of reading with his
Grandkids is important to him, and the
library makes having books on hand easy.

!
YouTube
PBS 2017 Asus Zenbook
iPhone 8 iPad Mini
TikTok
“
I love going to the library! The internet is way faster than at my Aunt’s
house and it’s a lot quieter.
Visits the library
after school for
a quiet place to
study. Uses
eBooks at home
to keep cousins
from taking her
things.
While she is part of a large non-traditional
family, she relies on herself. From schooling to
registrations, Imma takes care of Imma.
She has the room
reservation page
bookedmarked so she
can quickly grab a
private space
Scholarly
articles are
hard to find
and use
because of
subsites
Sometimes people
take her booked
room
Sometimes
eBook
software
doesn’t sync
between her
devices
Age 15
Education Some High School
Kids/Grandkids 0/0
Living Situation w/Aunt, Uncle, Cousins
HH Income $48,000
Occupation Student
Tech Proficiency
Key Devices primary
Check in on her book
club to find out when
they meet and what
book is next
She’s not afraid to ask for help, but she hates
having to ask twice. When something isn’t
enough to learn after the first time, she quits
it.
Discord
VOX
IMMA
The Independent

Primary Research Tasks Secondary Research Tasks
Find what
material is
available
Checkout or
reserve
material
Search
the site
Find and pay
fines
Find library
events and
clubs
Access third-
party
databases
Get help
from
librarians
Connect to
the internet
Access
technology
and training
Book private
rooms
Sibyll X X X X X X X X X X
Miranda X X X X X X
Cedric X X X X X X X
Larry X X X X X
Imma X X X X X X X X X
Index Pts 5 5 4 4 4 4 3 3 3 2
Key Focus Areas
Secondary Focus Areas
Tertiary Focus Areas
Key Personas / Tasks
Unchangeable User Experience (Subdomain)
A Cross Index of Personas and Tasks
The analysis indicates that Primary Personas,Sibyll and Miranda,are both consistent users of the
defined Primary Research Tasks. While the two most critical tasks cannot be redesigned as they
are part of a sub-domain, it is critical to ensure that finding the catalog and integrating item
search a priority.
Focus should be placed on Primary Research Tasks that can be redesigned before finally moving
on to Secondary Research Tasks.
TASK ANALYSIS

Review
existing site
organization
and schemes
Conduct
primary and
secondary
research to
help ID
personas
Utilize First
Click Tests to
ensure user
success with
wireframes
Create revised
wireframes
Conduct Tree
Testing on the
proposed site
map
Perform a
content
analysis and
modernize the
scheme and
site map
Develop a
cross-matrix of
key tasks and
personas
Content Analysis, Site Map, Tree Test
INFORMATIONAL DESIGN
Summary
1 2 3 4 5 6 7 8

SCHEME
Classification
Wide Variety of Tasks
A task-based organization scheme
will not work because there are far
too many disparate tasks
performed on the site to organize
everything this way.
Wide Ranging Homepage
Additionally, the homepage will
need to be varied enough to meet
as many users needs up-front as
possible.
Flexible, yet Learnable
A hybrid subjective scheme allows
us to create a flexible homepage
using topical, task-based, and
audience-specific schemes.
The Sharon Library requires the implementation of a hybrid scheme for a few reasons:
1 Home 2 eLibrary 3 Borrow 4 Research 5 Programs
6 Library
Resources
7 About
8 Sign-In / Your
Account
HYBRID
Home is where
the start is.
Digital media is
unique enough
to stand alone.
The labeling
reflects the
electronic
nature of the
borrowing.
These are task-based labels related to
specific actions a user wants to take.
Global label is
metaphorical, a
la “resource desk”.
Sub-menu items
are task-based,
matching most
other labels
mental model.
Standard
recognizable
language.
Standard
recognizable
language.
Topic-based, as a
user would be
“looking for
child/adult programs
or programming”.

TESTING ORGANIZATION & LABELING
Research Method: Tree Testing
What is Tree Testing?
To understand if the organizational scheme,
structure, and labeling works for users, we can test
them without any visual elements. A tree test
positions a user with a task and an outline of the site
navigation, logging the users clicks along the way
and tracking their final “nominations” for content
destinations.
Why Tree Testing?
Tree tests allow for click testing that shows how
efficient a user’s progress towards the right answer
for each task is. Both success and direct success is
measured for each user on each task, which can be
used for analysis to determine how efficient and
effective navigation for each key task is.

TREE TESTING, 44 PARTICIPANTS
Research Summary
Successful Tasks
1 Where would you go for information on the summer reading program?
3 Where would you go to ask the librarian a question?
5 Where would you go to reserve a room?
6 Where would you go to find out how to connect to Wi-Fi?
7 Where would you go to pay your library fines?
8 Where would you go to find an eBook to read?
Unsuccessful Tasks
2 Where would you go to sign up for a library card?
4 Where would you go to find what physical books are available?
9 Where would you go if you had problems getting an eBook to work?
detailonnextpage
Full results in Appendix B

TREE TESTING, UNSUCCESSFUL TASKS
Research Summary
2 Where would you go to sign up for a
library card?
To optimize this task, the pie tree indicated
that users were equally split between the Your
Account and Library Resources pages, rather
than home. Thus, Sign-Up should be in both of
those locations, likely an entry for “How to get
a library card”.
4 Where would you go to find what physical
books are available?
This task fell just below the threshold, which can be
attributed to the usage of the label “Card Catalog”.
A follow-up question to the task ask if “Card
Catalog” was the appropriate label, and 32
responses indicated that “catalog” or “library
catalog” would be a better label – an easy
adjustment.
9 Where would you go if you had
problems getting an eBook to work?
In the pie tree 21 study participants went to
Library Resources looking for this information.
Those participants were split between How to…
and Ask a Librarian. Thus, an entry under the
how-to page should also link to the primary
instructions in the eLibrary navigation.

Review
existing site
organization
and schemes
Conduct
primary and
secondary
research to
help ID
personas
Summary
Document
Utilize First
Click Tests to
ensure user
success with
wireframes
Create revised
wireframes
Conduct Tree
Testing on the
proposed site
map
Perform a
content
analysis and
modernize the
scheme and
site map
Develop a
cross-matrix of
key tasks and
personas
Wireframes & First Click Testing
VISUAL DESIGN
1 2 3 4 5 6 7 8

WIREFRAMES
The current site has no mechanism
for easily returning to the home page.
The function of the logo should
accommodate that.
Find Library Hours
This widget should populate with the
hours open each day. This keeps the
user on the site rather than leaving
our site to Google the information.
Return to Home
One of the most utilized information pieces,
the library phone number should remain
visible on all pages via the header.
Contact the Library – Phone
Catalog and Site Search
A critical need of users is the ability to quickly
search both the site, and the item catalog. Via
the implemented toggle, users can alternate
their search to the desired domain.
Header & Footer
Find Library Address
The library address should be
displayed on each page for convenient
access. Though less important, so it is
in the footer.
Find Library Social Media
Social media account links should be visible,
and icon-based for easy identification.
See a Simplified Sitemap
Users can’t always develop a mental
model of the site through drop down
menus, so a short-form sitemap will
help them orient themselves around
the organization.
Other Important Info and Links
Other critical but less utilized info is available
in the sub-footer for legal and SEO purposes.
Repeated items from header: Phone, Hours

See This Weeks Programs
Research showed that a common user task
was to see what events and programming
was available. A common first look for
users is searching for the closest
chronological events, so they belong on the
home page.
Featured Items
A rotating image banner that allows the
library to update features material,
programs, etc. at their discretion. As
different content is needed by users, it can
be easily accessible here.
Sign-up for News
A e-news signup widget that is more
quickly accessible than navigating to the
about>newsletters page. This is an often-
requested feature and should remain “out
front” permanently.
WIREFRAMES Home Page
Ask a Librarian
Library patrons have lots of questions, so
streamlining their ability to access the
feature was critical. The drop-down picklist
allows the user to save a step on the next
page by prepopulating with the correct
form.
Browse Featured Titles
Research indicated that patrons are often
looking for what to read next. Those users
often search for what is new or
recommended, so that material has been
pushed to the home page.
Connect to Wifi
A frequent need of users visiting the
library. Placing this information on the
home page saves users many flicks for a
very frequent task.

Find Library Events (Programs)
A programs database will standardize all group and event
information, which will allow for filtering and sorting.
This will make finding groups easier for all different kinds
of users.
Pay Fines (My Account)
Checking for and paying fines online was a recurring theme
in our research, thus making this information accessible
along with library activity and user info makes sense.
WIREFRAMES Pay Fines & Find Events

Access Third-party Databases (Research)
A programs database will standardize all group and event
information, which will allow for filtering and sorting.
This will make finding groups easier for all different kinds
of users.
Connect to Wifi (Resources)
While connecting to wifi is important and should be located
on the homepage for quick access, users also need the
information for future visits, thus the ability to have wifi info
sent directly to them has been added.
WIREFRAMES Wifi & Databases

Borrow Technology or Get Training (Resources)
To act on the desire to borrow or get technology training, each item
page will rely on the database to display information about the item,
show availability, and enable reservations for borrowing and training.
Find Available Technology (Resources)
A modern trend in library offerings in the ability to borrow technology
or get training on technology that’s not easily available in the home.
Here, the site will employ a database to standardize the items available
and allow for filtering and sorting.
WIREFRAMES Technology, Borrowing and Training

TESTING WIREFRAMES
Research Method: First Click Testing
What is First Click Testing
First click testing presents a study
participant with a wireframe and asks them
to complete a task. The tool then tracks the
users first-click, indicating the very first
place they would select to act on the task.
Why First Click Testing
To ensure that information architecture is
efficient, unfamiliar site users should have
high levels of success taking action to
complete a task. This test measures that
success rate by indicating “success areas”
(in green) and calculating success rates for
analysis.

FIRST CLICK TESTING, 5 PARTICIPANTS
Research Summary
1. You've been looking around the website and can't find what you are looking
for. How would you locate something you couldn't find by clicking around?
2. You're working on a historical fiction novel and need information about Western
Europe during the Renaissance. Where might you look to find that information?
3. There is a comet visible for the next couple of weeks and you want to see if a
telescope is available to use in your backyard. How would you look for that?
4. You forgot all about those rented DVDs your kids took to the basement and
owe the library some money. Where would take care of that on this page?
5. Before you take the telescope home, you decide you probably need help
learning how to use it. How would you go about that on this page?
Users Were Successful
Most tasks were completed successfully,
but users struggled with the testing
software, and many first questions were
missed as users got acquainted with how
the tool worked. An example scenario
would have prevented this situation and
will be included in future studies.
Full results in Appendix C
Tasks Were Impacted
Because users struggled with
the tool, tasks results were
impacted based on the
number of participants in the
study. The data points to
successful architecture, but
another study would be
required to prove it remove
any doubt.
ParticipantResultsTaskResults

Review
existing site
organization
and schemes
Conduct
primary and
secondary
research to
help ID
personas
SummaryUtilize First
Click Tests to
ensure user
success with
wireframes
Create revised
wireframes
Conduct Tree
Testing on the
proposed site
map
Perform a
content
analysis and
modernize the
scheme and
site map
Develop a
cross-matrix of
key tasks and
personas
Process & Deliverables
SUMMARY
1 2 3 4 5 6 7 8

Summary
Project Closure
Input
Activity
Output
Interviews /
Surveys/ Literature
Research Synthesis
Personas/Key Tasks
Personas / Key Tasks
/Content Audit
Design
New Site Map
Testing Tree Testing
Final Client Output
for Consumption
Revised Site Map /
Key Tasks
Final Site Map
Design
Wireframes
First Click Testing
Final Wireframes
-
Personas/Key Tasks
All files packaged and available here.

CONTACT US
Consultant
T E L E P H O N E
515-707-5987
E M A I L
sspark11@kent.edu
W E B S I T E
www.sethmsparks.com

Appendix A
Consolidated survey responses for 25 participants.
https://ksuprod-my.sharepoint.com/:x:/g/personal/sspark11_kent_edu/EdVJdm4MIzxApMdQvYqkAM4BfYnbF_E93UN95F5T5Ar-ow?e=EiaTdN
Interview response for 4 participants.
https://ksuprod-my.sharepoint.com/:x:/g/personal/sspark11_kent_edu/ESPlU8XGX1FKtNnpZRjXpmkBP4cwEUE38t9WnIV0B5tOVg?e=qlbC2R
The Best Library in State
Interview and Survey Raw Data

Appendix B
Literature Citations
American Library Association. The State of America’s Libraries 2019: A Report from the American Library Association. Kathy S. Rosa, ed. 2019.
http://www.ala.org/news/stateamericas-libraries-report-2019.
American Library Association. The State of America’s Libraries 2017: A Report from the American Library Association. Kathy S. Rosa, ed. 2016.
www.ala.org/news/state-americaslibraries-report-2017.
OCLC and American Library Association. 2018. From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018. Dublin, OH: OCLC.
https://doi.org/10.25333/C3M92X.
Horrigan, John B. “Libraries 2016” Pew Research Center, September 2016.
http://www.pewinternet.org/2016/09/09/2016/Libraries-2016/.
Lee Rainie, “Libraries and Learning.” Pew Research Center, April 2016,
http://www.pewinternet.org/2016/04/07/libraries-and-learning/.
Pshock, Daniel. “The User Experience of Libraries: Serving The Common Good User Experience Magazine.” User Experience Magazine, 2017,
http://uxpamagazine.org/the-user-experience-oflibraries/.
Unrein, Sabrina. (2019). “What Makes a Good Library Website?” Syracuse, NY: iSchool Public Libraries Initiative at Syracuse University.

Appendix C
Treejack Tree Test Full Study Results on Optimal Workshop
https://app.optimalworkshop.com/treejack/w462m17r/qz15lz75/shared-results/71725l8m0gx4iy4y26a14oh81tfhq3n1
Treejack Tree Test Full Study Raw Data
https://ksuprod-my.sharepoint.com/:x:/g/personal/sspark11_kent_edu/EW_EctY2HeFEtWgEBOIHGu8B6JUS6KhNb1DrCOjS06aahA?e=qTPNZt
Tree Test Raw Data

Appendix D
Full Clicktest Results on Optimal Workshop
https://app.optimalworkshop.com/chalkmark/w462m17r/71u516o2/shared-results/l46e18334pu2q36tz4f8167v2m5kv35m
Clicktest Data – Heat Maps
https://ksuprod-my.sharepoint.com/:b:/g/personal/sspark11_kent_edu/EZ4tnXwZSwlGuCXaL6D6eesB2xPT4RMuPG6UbTipToQVEw?e=ELRDf3
Clicktest Data – Participant Data
https://ksuprod-my.sharepoint.com/:x:/g/personal/sspark11_kent_edu/EaH9redLA6pEslXIbFH5sGEBuELZmJIcnLkezFhLynMXRQ?e=HhMu2k
Clicktest Data – Raw Data
https://ksuprod-my.sharepoint.com/:x:/g/personal/sspark11_kent_edu/EYPOkTBodBlJp54j1Wd6srYBEhFoOZTEJCn2V5yYuMqqKg?e=oCFFk9
Click Test Raw Data

UX Information Architecture Design, Sharon Public Library

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