The research design adopted for this study is descriptive research design. The population for this study includes employees from Nomura Research Institute, TCS and Indigo. The sampling frame includes employees from different departments and designations of these three companies. The sample size taken is 60 employees, with 20 employees each from Nomura Research Institute, TCS and Indigo. The sampling technique used is convenience sampling technique.

1. 1
PERSPECTIVE OF EMPLOYEES ON USE OF
SOCIAL NETWORKING SITES IN WORKPLACE
A Project Report submitted towards the partial fulfillment
of the requirement for the award of the degree of Bachelor
in Business Administration
By
SIMRAN AGRAWAL
ROLL NO. – 23405012060
Under the guidance of
PROF. SUJATA BOSE
NSHM COLLEGE OF MANAGEMENT
AND TECHNOLOGY
KOLKATA

2. 2
DECLARATION
This is to certify that I, Simran Agrawal student of NSHM College of
Management and Technology, has done a study and submitted a report
on the topic of “Perspective of Employees on Use of Social Networking
Sites in the Work Place” for partial fulfillment of Degree of Bachelors of
Business Administration (BBA [H]).
I solemnly declare that, this dissertation is my original work and this
work has not previously been accepted in substance for any degree and
is not being concurrently submitted in candidature for any degree. My
indebtedness to other works/publications has been acknowledged at the
relevant places.
Simran Agrawal.

3. 3
CONTENT
Page no.
ÿ INTRODUCTION 5
ÿ LITERATURE REVIEW 7
ÿ OBJECTIVE 8
ÿ COMPANY PROFILE 9
ÿ RESEARCH METHODOLOGY 13
ÿ STATISTICAL REPRESENTATION 17
ÿ LIMITATION 30
ÿ FINDINGS 31
ÿ CONCLUSION 33
ÿ BIBLIOGRAPHY 34

4. 4
ACKNOWLEDGEMENT
Every project big or small is successful largely due to the effort of a number of
wonderful people who have always given their valuable advice or lent a helping
hand. I Simran Agrawal of NSHM college of Management and Technology take
this opportunity to express my profound gratitude and deep regards to my guide
(Professor Sujata Bose) for her exemplary guidance, monitoring and constant
encouragement throughout the research project. The blessing, help and guidance
given by her time to time shall carry me a long way in the journey of life on which
I am about to embark.
I am obliged to staff members of (NOMURA RESEARCH INSTITUTE, TCS
AND INDIGO), for the valuable information provided by them in their respective
fields. I am grateful for their cooperation during the period of my assignment.
I would also like to thank all the faculty members of NSHM knowledge
campus for their critical advice and guidance without which this project would not
have been possible.
Lastly, I thank almighty, my parents, brother, sisters and friends for their constant
encouragement without which this assignment would not be possible.

5. 5
INTRODUCTION
Broadly, social media sites design a special computer-generated platform through
which social relations are characterized and enacted from a user approach. It can be
defined as web-based services that allow employee to: (i) construct a public or
semi-public profile within a bounded system, (ii) articulate a list of other users
with whom they share a connection, and (iii) view and traverse their list of
connections and those made by others within the system. Given the explosion in
social media and social networking and both their unlimited potential benefits and
risks, employers are dealt with tough decision of whether to embrace this new
technology or recoil. The answer will surely depend on the particular employer, the
organizational needs and priorities and their risk tolerance. In today’s world, work
processes have become so complex that no one can work in a vacuum. One must
work with one another to get things done, and mobility adds another layer of
complexity because the person to work with may not be in physical proximity.
Thus, it has quickly become an accepted practice for employees to use social
media internally and externally as well as to achieve organizational outcomes. It
was commonly agreed that Social Networking Sites in particular have had a
profound effect by changing the nature of efficiency of communication processes
in both business and private life. SNS have become a vital medium for many
professionals and an everyday communication tool for millions of people all over
the world for all ages.
Today, an increasing number of corporations, across most industries, have adopted
the use of social media in the workplace. As a result, corporate use of social
networking and micro blogging sites such as Facebook, Twitter and LinkedIn, has
substantially increased. According to an April 2014 article by the Harvard
Business Review, "Fifty-eight percent of companies are currently engaged in social
networks like Facebook, microblogs like Twitter, and sharing multimedia on
platforms such as YouTube." The 2014 HBR report indicates 79% of companies
have or will have social media initiatives in place. This percentage is an increase
over a similar 2010 report that indicated that two-thirds of companies had or would
have social media initiatives in place.

6. 6
LITERATURE REVIEW
In the past, human species have survived quite well for many millennia without
electronic social media sites. Long before social networking site became the
commercialized mass information and entertainment juggernaut it is today, it was
accessible to the general public, and certainly many years before Al Gore claimed
he “took the initiative of creating it”, the internet and its predecessor were a focal
point for social interactivity (Snopes.com, 2005). Any activities where humans
share stories and influence others can be considered social networking (Nicholson,
2011). Social networking or media is a great forum for discussing mutual topics of
interest, and perhaps even meeting or renewing acquaintances with other humans
virtually. According to Greenwald (2009) and Deloitte (2009), 55% of employees
visit a social media site at least once a week. Given these percentages of using
social media without considering what implications might be for the employer,
organizations should also take a look some insights of telecommunication medium
at present.

7. 7
OBJECTIVE
The aim of this research is to examine the perspective of employees regarding the
use of Social Networks in the work place. This research paper aims to answer the
following:
∑ How extensive is the use of social networks in workplace
∑ How useful is the use of social networking sites in the workplace
∑ Pros and cons of using social networking sites
∑ What policy should organizations practice regarding use of social media

8. 8
COMPANY PROFILE
NOUMURA RESEARCH INSTITUTE
Nomura Research Institute (NRI), founded in 1965, is a leading provider of
consulting & system solutions. Headquartered in Tokyo, Japan, NRI has a presence
in all the major FINANCIAL centers around the world, providing various services
in the areas of management & system consulting, system integration, IT
management, and IT solutions for the financial, manufacturing, and service
industries. With more than 5,000 employees worldwide, NRI is able to leverage its
global consulting business to deliver innovative, cross-asset, front-end financial IT
solutions for investment banks, asset managers, banks and insurance providers in
global MARKET.
Founded as Anshin Software in 2001 and acquired by NRI in 2012, Nomura
Research Institute Financial Technologies India Pvt. Ltd is a wholly owned
subsidiary of NRI. NRI Financial Technologies India, focuses primarily on core
product roadmap development/enhancement, client implementations, maintenance
and support. Along with rich domain expertise in Financial Services and
particularly in Capital MARKET, they have also gathered considerable experience
in deployment of financial solutions and significant man-years experience of
manual software testing and test automation.

9. 9
TCS
Tata consultancy services is an Indian multinational Information technology (IT)
service, consulting and business solutions company headquartered in
Mumbai, Maharashtra. TCS operates in 46 countries. It is a subsidiary of the Tata
Group and is listed on the Bombay Stock Exchange and the National Stock
Exchange of India. TCS is one of the largest Indian companies by market
capitalization ($80 billion) and is the largest India-based IT services company by
2013 revenues. TCS is now placed among the ‘Big 4’ most valuable IT services
brands worldwide. In 2013, TCS is ranked 57th overall in the Forbes World's Most
Innovative Companies ranking, making it both the highest-ranked IT services
company and the first Indian company. It is the world's 10th largest IT services
provider, measured by the revenues.
Tata Consultancy Services Limited (TCS) is an information technology (IT)
services, consulting and business solutions organization. TCS offers a consulting-
led, integrated portfolio of IT, Business Process Services (BPS), infrastructure,
engineering and assurance services. It services portfolio comprises assurance
services, business intelligence (BI) and performance management, business
process services, consulting, digital enterprise, engineering and industrial services,
enterprise security and risk management, enterprise solutions, iON business, IT
infrastructure services, IT services, platform solutions and supply chain
management, among others. TCS offers software, including Digital Software and
Solutions, TCS BaNCS, TCS MasterCraft and TCS Technology Products. It serves
various industries, including Banking and FINANCIAL Services, Energy,
Government, Healthcare, High Tech, Insurance, Life Sciences, Resources, Retail
and Consumer Products, Telecom, Travel, and Utilities.

10. 10
INDIGO
Indigo Airlines was an American airline headquartered in Chicago, Illinois. It is
was the first business jet airline, founded in 1997 by Matt Andersson, John N.
Fenton and Tom Svrcek. Its headquarters were first located in Chicago's Near
North Side, and later at Chicago Midway Airport.
Commencing operations in 2006, IndiGo is a low-cost carrier based in
Gurgaon, India. The carrier, which is owned by Rahul Bhatia’s InterGlobe
Enterprises, operates an extensive domestic network and international services
to Bangkok, Singapore, Dubai, Kathmandu and Muscat.

11. 11
RESEARCH METHODOLOGY
In this part the content includes the following topics:
∑ Research design
∑ Sample or population
∑ Sampling frame
∑ Sample size
∑ Sampling technique
∑ Data collection and
∑ Instrument
RESEARCH DESIGN: A survey study was conducted aiming to understand the
perspective of employees on use of social networking in the work place.
Quantitative data were collected through questionnaires. Individual interviews, and
telephone interviews were conducted to obtain qualitative data. Consequently the
research will be designed to achieve the objectives set out by the researcher.
SAMPLE: The subject for study has been taken from employees of different
organizations belonging from different industries like IT industry, Aviation
Industry and Professors so as to know the perspective of each different individual
belonging from different industries regarding the use of social networks in the
work place.

12. 12
SAMPLING FRAME: The number of respondents for study has been taken from
IT Industry Aviation Education
Nomura Research
Institute
TCS INDIGO NSHM
Knowledge
Campus
Software
developer
department
HR
department
Software developer
department
Aircraft Engineer Faculty members
17 3 5 4 21
The age groups of the respondents were:
22-30 31-40 41-50
35 10 5
.
SAMPLE SIZE: The sample size selected for the study of the research topic is 50
employees. This sample size of 50 will be convenient to understand the perspective
of employees regarding the use of social networks in the work place.
SAMPLING TECHNIQUE: The respondents have been chosen through
expedience i.e those subjects are chosen from which data collection is convenient
to collect from the different departments of different organizations.
DATA COLLECTION: Data were collected between March and April 2015.
Qualitative data were collected through QUESTIONNAIRES by conducting face
to face interviews, telephone and portal. Most of the face to face interviews were
conducted in college faculty room.

13. 13
For the quantitative data, we distributed the questionnaires through accidental
random sampling techniques. That is, the personnel who were available and
accessible during the period they were invited to participate in the study. The topic
of research was explained to them and after that face to face interview was
conducted. Few of the respondents who were not easily reachable, interview was
conducted through telephone and emails. Seventy questionnaires were distributed
out of which only 50 responded to it positively. Total number of the qualified
questionnaires was 50.
INSTRUMENT: The instrument used for the study of the subject is questionnaire
which has been conducted through various forms like e-mail, telephone and face to
face. E-mail questionnaires are also known as self-completion questionnaires i.e
respondents completes them by themselves in their own time. Face to Face and
telephone questionnaires are used by interviewers to ask a standard set of questions
and record the responses that people give them.

14. 14
RESPONSE TO QUESTIONNAIRE
Q) What is your age?
Ans.) The age of respondents were
AGE
22-30
31-40
41-50
70%
20%
10%
20%

15. 15
Q) Your gender:
Ans.)
AGE
MALE
FEMALE52%
48%

16. 16
Q) How many employees does your company employ?
Ans.)
NO. OF EMPLOYEES RECRUITED EVERY YEAR
>100
101-500
<5000
34%
30%
36%

17. 17
Q) What Industry you work for?
Ans.)
INDUSTRY
IT
AVIATION
EDUCATION
50%42%
8%

18. 18
Q) Your work experience in years.
Ans.)
WORK EXPERIENCE
0 - 5 Years
6- 10 Years
11-15 Years
16-30 Years
46%
12%
36%
6%

19. 19
Q) Do you have access to social media sites in your office?
Ans.)
NUMBER OF PEEPLE HAVING ACCESS TO
SOCIAL MEDIA SITES
YES
NO
60%40%
60%

20. 20
Q) Which of the following media sites you have access to in your workplace?
Ans.)
Sales
linked in
facebook
twitter
youtube
all of the above
none of the above
14%
8%
4%
6%
40%
28%

21. 21
Q) Does your organization monitor your use of social media sites?
Ans.)
Sales
YES
NO
DON'T KNOW
60%
16%
24%

22. 22
Q) Does your organization block access to social media on company-
owned computers or handheld devices?
Ans.)
OPINION
YES
NO
88%
12%

23. 23
Q) Rank the following statements in order of their relevance
Ans.)
STATEMENTS RANK RESPONSE
Public relation, marketing and HR department can
benefit hugely by social media
1
80% of the
employees
Ranked the
statements
In this order
Employees need access to social media to
propagate the business of the employer
2
Social media keeps employees busy killing
precious work time
3
Use of social media is unethical in
workplace
4

24. 24
Q) Which policy regarding social media do you think is best on the part of the
organization?
Ans.)
Sales
OPEN ACCESS
RESTRICTED
ACCESS
COMPLETE
RESTRICTION
76%
14%10%

25. 25
Q) Do you use other method of social networking like Whats-App during work-
hour?
Ans.)
Sales
YES
SOMETIMES
86%
14%

26. 26
Q) Do you think access to social media should be restricted during work hours for
the following profession?
Ans.)
PROFESSIONS RESPONSE
YES NO
DOCTOR 98% 2%
POLICE 5% 95%
TEACHER 65% 35%
BANK EMPLOYEES 92% 8%
TRAFFIC CONTROLERS 99% 1%
ANY PUBLIC SERVANT 17% 83%

27. 27
LIMITATION
Limitations during the study conducted were the response of
employees from different professions could not be collected due
to lack of time. So the research conducted cannot be very much
reliable but we can get some idea regarding the perspective of
employees.

28. 28
FINDINGS
From the study conducted the findings are as followed:
∑ 70% of the respondents are in the age group of 22-30, 20% of the employees
are in the age group of 31-40 and 10% in the age group of 41-50
∑ 52% of the respondents are male and 48% are female.
∑ 60% of the employees have access to social media sites in the workplace.
∑ 72% of the respondents have access to social media sites like facebook,
twitter, linked in & youtube.
∑ 60% of the organizations monitor use of social media sites.
∑ 88% of the organizations have blocked access to social media on company
owned computers or handheld devices.
∑ 80% of the employees believe that social media sites benefits marketing and
HR department in building relationships with different individuals and
organizations.
∑ 76% of the respondents believe that the policy of restricted access is best on
the part of organization.
∑ 86% of the employees use whatsApp during work-hour.
∑ Most of the employees believe that social media should be restricted for
Doctors, Teachers, Bank employees and Traffic controllers.

29. 29
CONCLUSION
Today in this computerized world the use of social media sites has gained a lot of
importance. It has become a fashion. Social media sites provide information from
all over the world. It helps HR and Marketing department in establishing public
relations, recruitments, promotions, communication etc. Every employee uses
social media sites to accomplish their work at some point of time.
Due to strict protocols or blocked access on company owned computers in few of
the organizations employees are unable to have access to it. But it doesn’t mean
that they don’t have access to it at all, they access social media sites from their
handheld devices. Open access can sometimes affect the productivity of employees
as they waste their time doing unproductive work. Employees believe that there
should be restricted access in organizations or a particular time can be fixed for
access, for example- in the second half access can be permitted. And in case of
emergencies they can use any time. Linked in, facebook, youtube etc are some of
the commonly used sites in the workplace which help them connecting throughout
the world.

30. 30
BIBLIOGRAPHY
∑ www.tcs.com/
∑ https://www.nri.com/
∑ en.wikipedia.org/wiki/IndiGo
∑ wikipedia