This document is a pop quiz with 12 multiple choice or short answer questions testing knowledge about online retail, advertising, technology companies, social media, and business concepts. The questions cover topics like the percentage of online retail sales, influences on local purchasing, marketing acronyms, brand slogans, inventors of computer interfaces, the first tweet, teen social media usage, fake Facebook profiles, uses of WordPress and C# programming, and a Steve Jobs quote.

1. POP QUIZ

2. What % of all retail sales are
online?
3 points if you are within 5% points of
the answer.
1 points if you are within 10% points of
the answer.
#1

3. Which advertising medium
influences the most local purchase
decisions?
Local TV
Local newspapers
Local radio
Local Internet display ads
#2

4. Buzzword Blitz: 1-pt each to
decode:
SEM CRM SEO
CAC CTR PPC
POS
#3

5. Name these brands – 2 points
each.
"American by Birth. Rebel by Choice.”
"Play On.”
"Because You're Worth It"
#4

6. What famous company invented
the graphic user interface, mouse,
Ethernet, PostScript and most of
the gestures used for pen
computing?
3 points
#5

7. In what year was the first tweet?
#6

8. What percentage of teens are
friends with one or both parents
on Facebook?
40%
50%
70%
80%
#7

9. How many profiles on Facebook are
fake?
3 points for being within 20 million.
#8

10. What would you do with
WordPress?
#9

11. What would you do with C#?
#10

12. Who said:
“You can’t just ask your customers
what they want and try to give it
to them. By the time you get it
built, they’ll want something
new.”
#11

13. What's the new AI that's now
processing a "very large fraction"
of queries on Google?:
RankBrain
PageRank
MindRank
BrainWave
#12

14. Answer Key
1. E-commerce sales in the first quarter of 2016 accounted for 7.8 percent of total retail sales.
2. Local Internet Display Ads
3. Buzz words
– SEM – search engine marketing
– CRM – customer relationship management
– SEO – search engine optimization
– CAC – customer acquisition costs
– CTR – click thru rate
– PPC – pay per click
– POS – point of sale
4. Brand slogans
– "American by Birth. Rebel by Choice.” – Harley Davidson
– "Play On.” – Lego
– "Because You're Worth It" - L’Oreal
5. Xerox or Xerox PARC or PARC
6. March 21, 2006
7. 70%
8. 83 million
9. Deliver websites
10. Code / program
11. Steve Jobs
12. RankBrain