1.
Memory<br />How does memory work and how to manipulate it?<br />PETR KOSNAR / PETR@FAXE.CZ<br />

2.
This is not a lecture.<br />This is not a serious lecture.<br />Don‘t hesitate to contribute<br />Let‘s discuss it...<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

3.
What is it good for?<br />It‘s good to know how to:<br />remember things<br />help people to remember us<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

4.
Memory<br />Sensory memory<br />Working (short-term) memory<br />Long-term memory<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

5.
Remember these words:<br />Burma, Greece, Tibet,<br />Iceland, Malta, Laos<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

6.
Try to Recall them<br />Now.<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

7.
Remember these words:<br />Switzerland, Nicarague, Botswana,<br />Venezuela, Philippines, Madagascar<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

8.
Try to Recall them<br />Now.<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

9.
Pronouncing time<br />Matters.<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

10.
Intermezzo<br />Take a break for 3 minutes and just relax.<br />Take a sheet of paper and pen to record your thoughts as you simply let your mind wander...<br />Your thought may include UX, memory, but does not need to.<br />Just note down what comes to your mind. Whatever it is.<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

11.
Intermezzo<br />Take a break for 3 minutes and just relax.<br />Take a sheet of paper and pen to record your thoughts as you simply let your mind wander...<br />Your thought may include UX, memory, but does not need to.<br />Just note down what comes to your mind. Whatever it is.<br />One final instruction: DO NOT THINK ABOUT A BLACK CAT!<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

12.
Long-term memory<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

13.
Try to remember them all<br />At first, prepare a piece of paper but don‘t write anything yet.<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

14.
LIST 1<br />bed<br />rest<br />awake<br />tired<br />dream<br />wake<br />snooze<br />blanket<br />doze<br />slumber<br />snore<br />nap<br />peace<br />yawn<br />drowsy<br />LIST 2<br />water<br />stream<br />lake<br />Mississippi<br />boat<br />tide<br />swim<br />flow<br />run<br />barge<br />creek<br />brook<br />fish<br />bridge<br />winding <br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

15.
Try to Recall them<br />Note them down<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

16.
Encoding specificity<br />Recall is better if the retrieval context is similar to the encoding context<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

17.
Emotions and mood<br />Pleasant stimuli => remembered better (long, accurate)<br />Mood matches emotional nature of the item <br />=> accuracy increased<br />Anger and violence => accuracy reduced<br />Unpleasant memories fade faster<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

18.
Experts<br />Remember things better<br /> ...but only in their field. Not in general.<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

19.
Experience<br />= using the information in deep<br />= remember better (long, accurate)<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

20.
Surprise, absurdity<br />Works!<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

21.
Memory strategies<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

22.
Remember these pairs<br />PUDDING – LUMBER<br />JAIL – CLOWN<br />ENVELOPE – SLIPPER<br />SHEEPSKIN – CANDLE<br />FRECKLES – APPLE<br />HAMMER – STAR<br />IVY – MOTHER<br />LIZARD – PAPER<br />SCISSORS – BEAR<br />CANDY – MOUNTAIN<br />BOOK – PAINT<br />TREE – OCEAN <br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

23.
Do you remember?<br />CANDY – __________<br />PUDDING – __________<br />SHEEPSKIN – __________<br />JAIL – __________<br />TREE – __________<br />FRECKLES – __________<br />HAMMER – __________<br />ENVELOPE – __________<br />LIZARD – __________<br />IVY – __________<br />SCISSORS – __________<br />BOOK – __________<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

24.
Remember these pairs<br />SOAP – MERMAID<br />FOOTBALL – LAKE<br />PENCIL – LETTUCE<br />CAR – HONEY<br />CANDLE – DANCER<br />DANDELION – FLEA<br />MIRROR – RABBIT<br />HOUSE – DIAMOND<br />LAMB – MOON<br />LIPS – MONKEY<br />DOLLAR - ELEPHANT<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

25.
DO YOU REMEMBER?<br />LIPS – __________<br />CAR – __________<br />DANDELION – __________<br />FOOTBALL – __________<br />PENCIL – __________<br />LAMB – __________<br />HOUSE – __________<br />DOLLAR - __________<br />CANDLE – __________<br />SOAP – __________<br />MIRROR – __________<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

26.
How to remember things?<br /><ul><li>Visual imagery

27.
Keywords

28.
Deep-level processing

29.
„Why?“

30.
Self-reference effect</li></ul>Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

31.
Organization of memories<br />Chunking<br />Hierarchy<br />1st letter technique<br />Narrative technique<br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />

32.
Thank you for your time<br />Will you remember anything? <br />Petr Kosnar / petr@faxe.cz / Faxe.cz<br />