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Memory How does memory work and how to manipulate it? PETR KOSNAR / PETR@FAXE.CZ
This is not a lecture. This is not a serious lecture. Don‘t hesitate to contribute Let‘s discuss it... Petr Kosnar / petr@faxe.cz / Faxe.cz
What is it good for? It‘s good to know how to: remember things help people to remember us Petr Kosnar / petr@faxe.cz / Faxe.cz
Memory Sensory memory Working (short-term) memory Long-term memory Petr Kosnar / petr@faxe.cz / Faxe.cz
Remember these words: Burma,   Greece,   Tibet, Iceland,   Malta,   Laos Petr Kosnar / petr@faxe.cz / Faxe.cz
Try to Recall them Now. Petr Kosnar / petr@faxe.cz / Faxe.cz
Remember these words: Switzerland,   Nicarague,   Botswana, Venezuela,   Philippines,   Madagascar Petr Kosnar / petr@faxe.cz / Faxe.cz
Try to Recall them Now. Petr Kosnar / petr@faxe.cz / Faxe.cz
Pronouncing time Matters. Petr Kosnar / petr@faxe.cz / Faxe.cz
Intermezzo Take a break for 3 minutes and just relax. Take a sheet of paper and pen to record your thoughts as you simply let your mind wander... Your thought may include UX, memory, but does not need to. Just note down what comes to your mind. Whatever it is. Petr Kosnar / petr@faxe.cz / Faxe.cz
Intermezzo Take a break for 3 minutes and just relax. Take a sheet of paper and pen to record your thoughts as you simply let your mind wander... Your thought may include UX, memory, but does not need to. Just note down what comes to your mind. Whatever it is. One final instruction: DO NOT THINK ABOUT A BLACK CAT! Petr Kosnar / petr@faxe.cz / Faxe.cz
Long-term memory Petr Kosnar / petr@faxe.cz / Faxe.cz
Try to remember them all At first, prepare a piece of paper but don‘t write anything yet. Petr Kosnar / petr@faxe.cz / Faxe.cz
LIST 1 bed rest awake tired dream wake snooze blanket doze slumber snore nap peace yawn drowsy LIST 2 water stream lake Mississippi boat tide swim flow run barge creek brook fish bridge winding  Petr Kosnar / petr@faxe.cz / Faxe.cz
Try to Recall them Note them down Petr Kosnar / petr@faxe.cz / Faxe.cz
Encoding specificity Recall is better if the retrieval context is similar to the encoding context Petr Kosnar / petr@faxe.cz / Faxe.cz
Emotions and mood Pleasant stimuli     =>   remembered better (long, accurate) Mood matches emotional nature of the item    => accuracy increased Anger and violence   =>   accuracy reduced Unpleasant memories fade faster Petr Kosnar / petr@faxe.cz / Faxe.cz
Experts Remember things better 		...but only in their field. Not in general. Petr Kosnar / petr@faxe.cz / Faxe.cz
Experience = using the information in deep = remember better (long, accurate) Petr Kosnar / petr@faxe.cz / Faxe.cz
Surprise, absurdity Works! Petr Kosnar / petr@faxe.cz / Faxe.cz
Memory strategies Petr Kosnar / petr@faxe.cz / Faxe.cz
Remember these pairs PUDDING – LUMBER JAIL – CLOWN ENVELOPE – SLIPPER SHEEPSKIN – CANDLE FRECKLES – APPLE HAMMER – STAR IVY – MOTHER LIZARD – PAPER SCISSORS – BEAR CANDY – MOUNTAIN BOOK – PAINT TREE – OCEAN  Petr Kosnar / petr@faxe.cz / Faxe.cz
Do you remember? CANDY – __________ PUDDING – __________ SHEEPSKIN – __________ JAIL – __________ TREE – __________ FRECKLES – __________ HAMMER – __________ ENVELOPE – __________ LIZARD – __________ IVY – __________ SCISSORS – __________ BOOK – __________ Petr Kosnar / petr@faxe.cz / Faxe.cz
Remember these pairs SOAP – MERMAID FOOTBALL – LAKE PENCIL – LETTUCE CAR – HONEY CANDLE – DANCER DANDELION – FLEA MIRROR – RABBIT HOUSE – DIAMOND LAMB – MOON LIPS – MONKEY DOLLAR - ELEPHANT Petr Kosnar / petr@faxe.cz / Faxe.cz
DO YOU REMEMBER? LIPS – __________ CAR – __________ DANDELION – __________ FOOTBALL – __________ PENCIL – __________ LAMB – __________ HOUSE – __________ DOLLAR - __________ CANDLE – __________ SOAP – __________ MIRROR – __________ Petr Kosnar / petr@faxe.cz / Faxe.cz
How to remember things? ,[object Object]
Keywords
Deep-level processing

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Memory /UXCamp Europe 2011/

  • 1. Memory How does memory work and how to manipulate it? PETR KOSNAR / PETR@FAXE.CZ
  • 2. This is not a lecture. This is not a serious lecture. Don‘t hesitate to contribute Let‘s discuss it... Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 3. What is it good for? It‘s good to know how to: remember things help people to remember us Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 4. Memory Sensory memory Working (short-term) memory Long-term memory Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 5. Remember these words: Burma, Greece, Tibet, Iceland, Malta, Laos Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 6. Try to Recall them Now. Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 7. Remember these words: Switzerland, Nicarague, Botswana, Venezuela, Philippines, Madagascar Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 8. Try to Recall them Now. Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 9. Pronouncing time Matters. Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 10. Intermezzo Take a break for 3 minutes and just relax. Take a sheet of paper and pen to record your thoughts as you simply let your mind wander... Your thought may include UX, memory, but does not need to. Just note down what comes to your mind. Whatever it is. Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 11. Intermezzo Take a break for 3 minutes and just relax. Take a sheet of paper and pen to record your thoughts as you simply let your mind wander... Your thought may include UX, memory, but does not need to. Just note down what comes to your mind. Whatever it is. One final instruction: DO NOT THINK ABOUT A BLACK CAT! Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 12. Long-term memory Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 13. Try to remember them all At first, prepare a piece of paper but don‘t write anything yet. Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 14. LIST 1 bed rest awake tired dream wake snooze blanket doze slumber snore nap peace yawn drowsy LIST 2 water stream lake Mississippi boat tide swim flow run barge creek brook fish bridge winding Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 15. Try to Recall them Note them down Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 16. Encoding specificity Recall is better if the retrieval context is similar to the encoding context Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 17. Emotions and mood Pleasant stimuli => remembered better (long, accurate) Mood matches emotional nature of the item => accuracy increased Anger and violence => accuracy reduced Unpleasant memories fade faster Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 18. Experts Remember things better ...but only in their field. Not in general. Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 19. Experience = using the information in deep = remember better (long, accurate) Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 20. Surprise, absurdity Works! Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 21. Memory strategies Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 22. Remember these pairs PUDDING – LUMBER JAIL – CLOWN ENVELOPE – SLIPPER SHEEPSKIN – CANDLE FRECKLES – APPLE HAMMER – STAR IVY – MOTHER LIZARD – PAPER SCISSORS – BEAR CANDY – MOUNTAIN BOOK – PAINT TREE – OCEAN Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 23. Do you remember? CANDY – __________ PUDDING – __________ SHEEPSKIN – __________ JAIL – __________ TREE – __________ FRECKLES – __________ HAMMER – __________ ENVELOPE – __________ LIZARD – __________ IVY – __________ SCISSORS – __________ BOOK – __________ Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 24. Remember these pairs SOAP – MERMAID FOOTBALL – LAKE PENCIL – LETTUCE CAR – HONEY CANDLE – DANCER DANDELION – FLEA MIRROR – RABBIT HOUSE – DIAMOND LAMB – MOON LIPS – MONKEY DOLLAR - ELEPHANT Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 25. DO YOU REMEMBER? LIPS – __________ CAR – __________ DANDELION – __________ FOOTBALL – __________ PENCIL – __________ LAMB – __________ HOUSE – __________ DOLLAR - __________ CANDLE – __________ SOAP – __________ MIRROR – __________ Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 26.
  • 30. Self-reference effectPetr Kosnar / petr@faxe.cz / Faxe.cz
  • 31. Organization of memories Chunking Hierarchy 1st letter technique Narrative technique Petr Kosnar / petr@faxe.cz / Faxe.cz
  • 32. Thank you for your time Will you remember anything?  Petr Kosnar / petr@faxe.cz / Faxe.cz