Description:
People are coming to your website... and leaving just as quickly. What is going on? In this talk you will learn:
1) analytical checklist that will help you identify places where your website is leaking users: Metrics such as bounce rate, scroll depth, and click through rate. Attention ratio. UX heuristics such as: large enough call to action that pops; using the same copy as in ads; unique selling proposition above the fold...
2) two of UX user testing methods The 5s test. How to conduct a short interview to assess if users understand content and value of your offer.
Designed by Committee: An Analytics and User-Focused Approach to the Overhaul...nealw6971
Neal Wollenberg redesigned the homepage for Kansas State University's Global Campus. He formed a committee, conducted usability testing and analyzed site analytics. The redesign focused on the top pages users accessed based on analytics and addressed issues from usability testing. The new homepage launched in December 2017. Analytics now show improved values for key pages and decreased bounce rate, though the exit rate increased. The redesign process taught Valuable lessons about using data and gathering stakeholder feedback to create user-focused websites.
Optimize Your Business Results: A look into Site Conversion Optimization & Di...Cemal Buyukgokcesu
I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014.
It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
The document discusses using session replay technology and mouse cursor tracking as an alternative to eye tracking to infer user intent and behavior on websites. It provides examples of how session replay data could be used to segment users based on factors like task completion, satisfaction ratings, and problems encountered. The document argues this emerging technique of analyzing cursor movements and replay data has the potential to provide useful insights for web analytics and usability testing.
A 4 hour workshop as a follow up to the "What is IA?" presentation.
Group exercises designed to get people thinking about how IA skills are applied to their daily digital work.
Putting the theory of IA into practice with some simple core tasks.
153- Experience Maps: Essential Tool in Product Innovation StrategiesProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
PRPL Information Architect Tricia D'Antin explains the thought process behind merging business goals with user goals through user experience (UX) design.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
Designed by Committee: An Analytics and User-Focused Approach to the Overhaul...nealw6971
Neal Wollenberg redesigned the homepage for Kansas State University's Global Campus. He formed a committee, conducted usability testing and analyzed site analytics. The redesign focused on the top pages users accessed based on analytics and addressed issues from usability testing. The new homepage launched in December 2017. Analytics now show improved values for key pages and decreased bounce rate, though the exit rate increased. The redesign process taught Valuable lessons about using data and gathering stakeholder feedback to create user-focused websites.
Optimize Your Business Results: A look into Site Conversion Optimization & Di...Cemal Buyukgokcesu
I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014.
It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
The document discusses using session replay technology and mouse cursor tracking as an alternative to eye tracking to infer user intent and behavior on websites. It provides examples of how session replay data could be used to segment users based on factors like task completion, satisfaction ratings, and problems encountered. The document argues this emerging technique of analyzing cursor movements and replay data has the potential to provide useful insights for web analytics and usability testing.
A 4 hour workshop as a follow up to the "What is IA?" presentation.
Group exercises designed to get people thinking about how IA skills are applied to their daily digital work.
Putting the theory of IA into practice with some simple core tasks.
153- Experience Maps: Essential Tool in Product Innovation StrategiesProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
PRPL Information Architect Tricia D'Antin explains the thought process behind merging business goals with user goals through user experience (UX) design.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff....Brian Alpert
Updated web analytics and SEO workshop presented by Brian Alpert at MCN2016, New Orleans, LA. The workshop is designed to make Web Analytics and SEO understandable, manageable and actionable. A common sense, multi-stepped web analytics process is discussed, and carefully-crafted exercises help familiarize you with Google Analytics' most powerful features. The conversation shifts to today's SEO landscape and where SEO is heading. Safe, effective steps practitioners may take to improve findability are outlined, including specialized metrics for demonstrating whether or not website findability is improving.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
This document discusses conversion rate optimization (CRO) strategies beyond simple A/B testing. It recommends asking customers questions to understand obstacles to conversion. CRO is about moving customers through the stages of discovery, testing, consideration, and conversion to becoming long-term subscribers. The document provides 10 tips for CRO including making pages fast, aligning design with intent, using empathy and emotion over complexity, reducing steps, adding video and product details, and understanding individual customer contexts rather than just copying tactics.
Captifire – Create RED HOT Marketing Pages, In Minutes…mark james
This document summarizes the Captifire software, which allows users to create marketing pages like landing pages and squeeze pages in minutes using a drag-and-drop interface. It has over 40 customizable components, 30 pre-made templates, and features like A/B testing, analytics, countdown timers, and integrations with services like Amazon, Teespring, and PayPal. Customers praise how easy and intuitive it is to use, and how it has helped increase their conversions and subscriber counts. The product is available for $27-$47 with various upsells and bonuses available.
Putting the "User" back in User Experience (Dallas Techfest Edition)Jeremy Johnson
If you ask an organization "Are you customer centric?" - of course they say "yes", but as you peel back the layers too many organizations have teams of people building software - and the user is nowhere in sight. This talk will go over a number of ways to include users in your product design process, from start to finish. It's time we truly live up to the term "User Experience".
Matthew Edgar 3 Ways to Measure UX - MozCon 2017Elementive
Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this presentation from MozCon 2017, learn three effective and advanced ways to use event tracking in Google Analytics to understand a website's UX.
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15Julius Dietz
Talk and discussion at uxcamp Europe ux (un)conference in Berlin. Looking at examples of Microfeedback such as micro surveys around the web and a little case study from our own webapp: Brandwatch Analytics.
Stop Worrying & Get On With It (FOWD Tour 2009)elliotjaystocks
The document discusses issues with supporting older browsers and ensuring websites are accessible to all users. It notes that some users see "broken" sites with older browsers. The suggestions are to not build broken sites, offer basic support as long as it's not broken, use universalie6.css or warnings for real problems, and include visual treatments integral to branding. Comments acknowledge the need to support older browsers but also express excitement about CSS3 and a desire to use new techniques once browsers have fully implemented standards.
The document summarizes a training workshop on digital marketing. The workshop covered definitions of terms like eBusiness and eCommerce. It discussed conversion funnels, digital marketing strategy, market segmentation, and the marketing mix. The program covered techniques for attracting visitors through SEO, social media, and paid ads. It also discussed how to convert visitors into leads and customers through calls to action, affiliate programs, and usability testing.
2020 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2020 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
Stop Worrying & Get On With It (WDC Bristol 2009)elliotjaystocks
The document discusses embracing progressive enhancement and new CSS techniques. It argues that a small percentage of users seeing enhancements today will grow over time as browser support improves. The author believes designers have a duty to push forward-thinking development by using new CSS features, even if they don't validate or work in all browsers currently. Small things like attribute and nth-child selectors can make code more efficient. Degradation, not validation, should be planned for. The flexibility of the web is a blessing, not a curse, so sites can ensure a good experience for most while offering a great experience for some users.
The document contains comments from readers of a Smashing Magazine article on CSS3. The readers express hesitation to use CSS3 due to lack of browser support but also excitement for its possibilities. One argues for embracing differences in browsers rather than trying to make experiences consistent. Another says they will have to wait years before clients catch up to fully use CSS3.
Some practical tips for increasing sales (or leads) on your websites by finding the weaknesses that already exist. Not a talk on blanket CRO hacks, but discovering issues that your customers are experiencing right now.
Finding weaknesses and increasing salesPaul Randall
Some practical tips for increasing sales (or leads) on your websites by finding the weaknesses that already exist. Not a talk on blanket CRO hacks, but discovering issues that your customers are experiencing right now.
Lecture I gave on Decision Making and Research in Product Design, for a Faculty Position Interview at Carnegie Mellon University.
Outline:
- Decision Making in Product Design
- Measuring Ambiguous Situations
- Case Study: Uber Technologies
- Case Study: Symbiote Systems
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Balancing Product and UX Design by Babylist Sr Product DesignerProduct School
Main takeaways:
- Learn the basic tenets and functional areas of User Experience Design
- Explore the push-and-pull balance of Product Management and UX Design
- Discover some tips for incorporating UX into your day-to-day work, as well as interfacing with UX Designers
This document provides an introduction to internet marketing practices over several weeks. It will cover acquisition, conversion, and retention of users. Google Analytics is introduced as a tool to track user behavior on websites to optimize different steps in the user journey. Proper use of Google Analytics can provide insights into traffic sources, user paths, goals and conversions. Guidelines are provided on setting up tracking consistently and avoiding misuse that could skew metrics.
What the UX? – Confessions of a DesignerThomas Gläser
This document outlines the key principles of user experience (UX) design according to Thomas Glaeser, Head of UX at Delightex. It discusses how UX covers all interactions between humans and products/services. The UX framework involves understanding user needs, creating prototypes, and evaluating designs through user testing and feedback. Prototyping is important for learning early in the design process. Insights should be gathered through user research methods like interviews, observations and testing. The goal is to balance business goals, user goals and requirements to build products that are useful, usable and meaningful for users.
The eCommerce Purchase Path Team has requested existing user data and additional user research on the checkout Payment
Methods webpage, specifically focusing on Promotion Codes and ScoreCard Reward Certificates.
Kako rasti z analitiko in uporabniško izkušnjoMaša Crnkovič
Kako s kombinacijo big data in small data pridobiti uporabne uvide v razmišljanje strank in njihovo nakupno pot. Kako pripraviti marketinško strategijo in uporabniško izkušnjo spletne strani. Kako izvesti intervjuje in A/B teste, kako testirati uporabnost in uporabiti Google Analytics tako, da najdete odgovor na vprašanje: "Kako na spetu prodati več?"
Mislite, da stranke kupijo vaš izdelek ali storitev? Nič več, danes stranke kupujejo izkušnje. Izkušnja, kako pridejo do produkta je postala ravno tako pomembna kot kaj zares kupijo.
Stranke vaše znamke ne dojemajo na podlagi posamezne kampanje ali stične točke, temveč kot seštevek izkušenj in koristi dosedanjih stikov – kot celostno nakupno izkušnjo. Pričakovanja in zahteve sodobnega trga so postale prekompleksne za izolirane marketinške rešitve. Potrebna je koreografija premišljenih potez in podaj, ki stranko najprej vodijo k nakupu potem pa zadržijo v aktivnem razmerju z znamko. Za uspeh je potrebno preseči razmišljanje na ravni posameznih stičnih točk in se osredotočiti na orkestriranje celostne izkušnje.
Tekom predavanja boste spoznali, kako skozi metodo načrtovanja nakupne poti sistematično in merljivo razvijamo znamko, povezujemo digitalno in fizično ter stranke vodimo na neprekinjeno potovanje. Načrtovanje nakupne poti je celosten pristop, ki pokriva vse stične točke od zavedanja do lojalnosti. Je temelj več-kanalnega marketinga, usklajenih tržnih aktivnosti in razumevanja vedenja strank skozi analitiko. V strnjeni obliki nam pove, kako in zakaj stranke sprejmejo odločitev o nakupu, katere informacije jim moramo ponuditi v določeni fazi nakupne poti, preko katerih kanalov in kako analizirati uspeh naših aktivnosti.
Naj bo nakupna izkušnja vaša konkurenčna prednost.
Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff....Brian Alpert
Updated web analytics and SEO workshop presented by Brian Alpert at MCN2016, New Orleans, LA. The workshop is designed to make Web Analytics and SEO understandable, manageable and actionable. A common sense, multi-stepped web analytics process is discussed, and carefully-crafted exercises help familiarize you with Google Analytics' most powerful features. The conversation shifts to today's SEO landscape and where SEO is heading. Safe, effective steps practitioners may take to improve findability are outlined, including specialized metrics for demonstrating whether or not website findability is improving.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
This document discusses conversion rate optimization (CRO) strategies beyond simple A/B testing. It recommends asking customers questions to understand obstacles to conversion. CRO is about moving customers through the stages of discovery, testing, consideration, and conversion to becoming long-term subscribers. The document provides 10 tips for CRO including making pages fast, aligning design with intent, using empathy and emotion over complexity, reducing steps, adding video and product details, and understanding individual customer contexts rather than just copying tactics.
Captifire – Create RED HOT Marketing Pages, In Minutes…mark james
This document summarizes the Captifire software, which allows users to create marketing pages like landing pages and squeeze pages in minutes using a drag-and-drop interface. It has over 40 customizable components, 30 pre-made templates, and features like A/B testing, analytics, countdown timers, and integrations with services like Amazon, Teespring, and PayPal. Customers praise how easy and intuitive it is to use, and how it has helped increase their conversions and subscriber counts. The product is available for $27-$47 with various upsells and bonuses available.
Putting the "User" back in User Experience (Dallas Techfest Edition)Jeremy Johnson
If you ask an organization "Are you customer centric?" - of course they say "yes", but as you peel back the layers too many organizations have teams of people building software - and the user is nowhere in sight. This talk will go over a number of ways to include users in your product design process, from start to finish. It's time we truly live up to the term "User Experience".
Matthew Edgar 3 Ways to Measure UX - MozCon 2017Elementive
Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this presentation from MozCon 2017, learn three effective and advanced ways to use event tracking in Google Analytics to understand a website's UX.
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15Julius Dietz
Talk and discussion at uxcamp Europe ux (un)conference in Berlin. Looking at examples of Microfeedback such as micro surveys around the web and a little case study from our own webapp: Brandwatch Analytics.
Stop Worrying & Get On With It (FOWD Tour 2009)elliotjaystocks
The document discusses issues with supporting older browsers and ensuring websites are accessible to all users. It notes that some users see "broken" sites with older browsers. The suggestions are to not build broken sites, offer basic support as long as it's not broken, use universalie6.css or warnings for real problems, and include visual treatments integral to branding. Comments acknowledge the need to support older browsers but also express excitement about CSS3 and a desire to use new techniques once browsers have fully implemented standards.
The document summarizes a training workshop on digital marketing. The workshop covered definitions of terms like eBusiness and eCommerce. It discussed conversion funnels, digital marketing strategy, market segmentation, and the marketing mix. The program covered techniques for attracting visitors through SEO, social media, and paid ads. It also discussed how to convert visitors into leads and customers through calls to action, affiliate programs, and usability testing.
2020 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2020 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
Stop Worrying & Get On With It (WDC Bristol 2009)elliotjaystocks
The document discusses embracing progressive enhancement and new CSS techniques. It argues that a small percentage of users seeing enhancements today will grow over time as browser support improves. The author believes designers have a duty to push forward-thinking development by using new CSS features, even if they don't validate or work in all browsers currently. Small things like attribute and nth-child selectors can make code more efficient. Degradation, not validation, should be planned for. The flexibility of the web is a blessing, not a curse, so sites can ensure a good experience for most while offering a great experience for some users.
The document contains comments from readers of a Smashing Magazine article on CSS3. The readers express hesitation to use CSS3 due to lack of browser support but also excitement for its possibilities. One argues for embracing differences in browsers rather than trying to make experiences consistent. Another says they will have to wait years before clients catch up to fully use CSS3.
Some practical tips for increasing sales (or leads) on your websites by finding the weaknesses that already exist. Not a talk on blanket CRO hacks, but discovering issues that your customers are experiencing right now.
Finding weaknesses and increasing salesPaul Randall
Some practical tips for increasing sales (or leads) on your websites by finding the weaknesses that already exist. Not a talk on blanket CRO hacks, but discovering issues that your customers are experiencing right now.
Lecture I gave on Decision Making and Research in Product Design, for a Faculty Position Interview at Carnegie Mellon University.
Outline:
- Decision Making in Product Design
- Measuring Ambiguous Situations
- Case Study: Uber Technologies
- Case Study: Symbiote Systems
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Balancing Product and UX Design by Babylist Sr Product DesignerProduct School
Main takeaways:
- Learn the basic tenets and functional areas of User Experience Design
- Explore the push-and-pull balance of Product Management and UX Design
- Discover some tips for incorporating UX into your day-to-day work, as well as interfacing with UX Designers
This document provides an introduction to internet marketing practices over several weeks. It will cover acquisition, conversion, and retention of users. Google Analytics is introduced as a tool to track user behavior on websites to optimize different steps in the user journey. Proper use of Google Analytics can provide insights into traffic sources, user paths, goals and conversions. Guidelines are provided on setting up tracking consistently and avoiding misuse that could skew metrics.
What the UX? – Confessions of a DesignerThomas Gläser
This document outlines the key principles of user experience (UX) design according to Thomas Glaeser, Head of UX at Delightex. It discusses how UX covers all interactions between humans and products/services. The UX framework involves understanding user needs, creating prototypes, and evaluating designs through user testing and feedback. Prototyping is important for learning early in the design process. Insights should be gathered through user research methods like interviews, observations and testing. The goal is to balance business goals, user goals and requirements to build products that are useful, usable and meaningful for users.
The eCommerce Purchase Path Team has requested existing user data and additional user research on the checkout Payment
Methods webpage, specifically focusing on Promotion Codes and ScoreCard Reward Certificates.
Kako rasti z analitiko in uporabniško izkušnjoMaša Crnkovič
Kako s kombinacijo big data in small data pridobiti uporabne uvide v razmišljanje strank in njihovo nakupno pot. Kako pripraviti marketinško strategijo in uporabniško izkušnjo spletne strani. Kako izvesti intervjuje in A/B teste, kako testirati uporabnost in uporabiti Google Analytics tako, da najdete odgovor na vprašanje: "Kako na spetu prodati več?"
Mislite, da stranke kupijo vaš izdelek ali storitev? Nič več, danes stranke kupujejo izkušnje. Izkušnja, kako pridejo do produkta je postala ravno tako pomembna kot kaj zares kupijo.
Stranke vaše znamke ne dojemajo na podlagi posamezne kampanje ali stične točke, temveč kot seštevek izkušenj in koristi dosedanjih stikov – kot celostno nakupno izkušnjo. Pričakovanja in zahteve sodobnega trga so postale prekompleksne za izolirane marketinške rešitve. Potrebna je koreografija premišljenih potez in podaj, ki stranko najprej vodijo k nakupu potem pa zadržijo v aktivnem razmerju z znamko. Za uspeh je potrebno preseči razmišljanje na ravni posameznih stičnih točk in se osredotočiti na orkestriranje celostne izkušnje.
Tekom predavanja boste spoznali, kako skozi metodo načrtovanja nakupne poti sistematično in merljivo razvijamo znamko, povezujemo digitalno in fizično ter stranke vodimo na neprekinjeno potovanje. Načrtovanje nakupne poti je celosten pristop, ki pokriva vse stične točke od zavedanja do lojalnosti. Je temelj več-kanalnega marketinga, usklajenih tržnih aktivnosti in razumevanja vedenja strank skozi analitiko. V strnjeni obliki nam pove, kako in zakaj stranke sprejmejo odločitev o nakupu, katere informacije jim moramo ponuditi v določeni fazi nakupne poti, preko katerih kanalov in kako analizirati uspeh naših aktivnosti.
Naj bo nakupna izkušnja vaša konkurenčna prednost.
Preučevanje spodbujevalnih in zaviralnih dejavnikov, ki vplivajo na sprejema...Maša Crnkovič
V sodobnem svetu sta vedno bolj prisotna trenda staranja populacije in nujnosti uporabe modernih tehnologij za digitalno vključenost in aktivno staranje. Osrednji namen raziskovalnega projekta je povezati obstoječa znanja na področju uporabe mobilne tehnologije med starejšimi in na osnovi tega razviti ustrezen teoretski pristop, ki bo omogočal celovitejše konceptualno razumevanje in empirično raziskovanje tega odnosa ter s tem prispeval k razvoju starejšim uporabnikom prijaznih naprednih storitev mobilne telefonije. Identificirali smo ključne dejavnike, ki jih velja upoštevati ob načrtovanju in razvoju uporabnikom prijaznih podpornih in komunikacijskih mobilnih storitev za starostnike.
Prenova navigacijske arhitekture spletnega mesta Si.mobil na osnovi metode ra...Maša Crnkovič
Življenjska doba se podaljšuje in starejši predstavljajo vedno bolj pomembno uporabniško skupino na internetu. Podjetja stremijo k temu, da bi bile njihova spletna mesta čim bolj optimalno zastavljena tudi za starejše uporabnike, ki želene informacije vedno pogosteje iščejo tudi na spletu. Skozi projektno nalogo smo zato želeli ugotoviti, ali je spletno mesto podjetja Si.mobil v delu, ki se nanaša na vsebine za starejše, kakovostno zasnovano tudi omenjeno ciljno skupino. Eden izmed načinov za preverjanje kakovosti navigacije po spletnem mestu je metoda razvrščanja kartončkov, ki je bila izvedena na 9 udeležencih, starejših od 55 let. Izkazalo se je, da se starejši uporabniki bolje znajdejo na spletnem mestu, ki ima večje število kategorij na prvem nivoju navigacije ter smiselno, jasno in nedvoumno poimenovane glavne kategorije. Elementi, ki se tičejo starostnikov, morajo biti uvrščeni na začetna mesta navigacijskega menija ali pa jih je potrebno izpostaviti na način, da so hitro opazni in dosegljivi. Končne ugotovitve bi lahko pripomogle k hitrejši in učinkovitejši navigaciji starejših na Simobilovem spletnem mestu.
Trendi v anketnem raziskovanju kažejo zmanjševanje pripravljenosti za sodelovanje v raziskavah in negativno javno mnenje o anketah. Z igrifikacijo bi lahko dosegli višjo stopnjo odgovora v anketah in jih naredili zanimivejše, zato smo v diplomski nalogi sistematično predstavili področje igrifikacije ter raziskali elemente igre in njihove učinke v spletnih anketah. Igrificirane ankete so v akademski literaturi precej neraziskane, medtem ko je v sklopu marketinških raziskav zanimanje za igrifikacijo anket precej večje. V diplomski nalogi je bil izveden eksperiment (n = 245), v katerem je polovica študentov dobila anketo, ki je na koncu vsebovala osebno prilagojeno povratno informacijo, druga polovica študentov pa anketo brez spodbude. Rezultati so pokazali, da obljuba o povratni informaciji, zapisana v vabilu, vpliva na stopnjo odgovora spremenljivke, ne pa tudi na višjo stopnjo izpolnjenih anket in na število prekinitev izpolnjevanja. Pozitiven učinek ima predvsem na zanimivost ankete in na pripravljenost za ponovno sodelovanje v raziskavi, še zlasti če je anketirance k sodelovanju pritegnila obljuba o povratni informaciji. Ugotovitve eksperimenta odpirajo nova vprašanja in spodbujajo k nadaljnjim empiričnim raziskavam.
Analiza slovenskega trga ponudnikov storitev v oblaku za podjetjaMaša Crnkovič
Analiza B2B ponudnikov storitev v oblaku v Sloveniji vsebuje predstavitev, kaj storitve v oblaku sploh so, katera podjetja ponujajo storitve v oblaku, kateri ponudniki imajo posebno ponudbo za SoHo/SME segment in katere produkte in storitve ponujajo ter po kakšni ceni. Prikazana je pozicijska mapa ponudnikov in uvidi analize, predvsem kje je prostor za novega cloud ponudnika in kako naj se pozicionira.
Naučite se učinkovito uporabljati Microsoft Excel in pridobite znanje, ki ga danes mora imeti vsak: Vnos, oblikovanje in urejanje podatkov, razvrščanje in filtriranje, grafična predstavitev (vizualizacija podatkov), računanje s formulami in uporaba funkcij. Predavanje s praktičnimi vajami in dodatkom najboljših praks za vizualizacijo podatkov.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
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(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
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Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
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Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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https://www.meetup.com/unstructured-data-meetup-new-york/
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State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Analysis insight about a Flyball dog competition team's performance
UX for geeks
1. // Maša Crnkovič // UX for GEEKS
UX for GEEKS
CONVERSION OPTIMIZATION 101
@crnkovicM
Maša Crnkovič, Analytics Princess
2. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
Listening to
customers and
analysing digital
clues.
Head of Analytics and CX
@Futura DDB
10. // Maša Crnkovič // UX for GEEKS
Decisions users make on a journey
Attention Relevance Interest Evaluation Action
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.Do I like it enough
to get it?
11. // Maša Crnkovič // UX for GEEKS
Decisions users make on a journey
Attention Relevance Interest Evaluation Action
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.Do I like it enough
to get it?
12. // Maša Crnkovič // UX for GEEKS
Decisions users make on a journey
Attention Relevance Interest Evaluation Action
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.Do I like it enough
to get it?
13. // Maša Crnkovič // UX for GEEKS
Decisions users make on a journey
Attention Relevance Interest Evaluation Action
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.Do I like it enough
to get it?
14. // Maša Crnkovič // UX for GEEKS
Decisions users make on a journey
Attention Relevance Interest Evaluation Action
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.Do I like it enough
to get it?
15. // Maša Crnkovič // UX for GEEKS
Key user journey metrics
Click 5 seconds 15 seconds Scroll & click Conversion
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.
Attention Relevance Interest Evaluation Action
Do I like it enough
to get it?
16. // Maša Crnkovič // UX for GEEKS
YOU CAN‘T OPTIMIZE IF YOU DON‘T MEASURE.
17. // Maša Crnkovič // UX for GEEKS
Click 5 seconds 15 seconds Scroll & click Conversion
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.
Attention Relevance Interest Evaluation Action
Do I like it enough
to get it?
First impression
18. // Maša Crnkovič // UX for GEEKS
First 5 seconds on a website are tightly connected to
an ad or referral link user has clicked on.
20. // Maša Crnkovič // UX for GEEKS
Measuring first impression
BOUNCE RATE
Is there a problem?
How big is the problem?
5 SECOND TEST
What is the problem?
How can I fix the problem?
21. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
BOUNCE RATE „User opens a single page and
then exits without triggering
any other requests.“
27. // Maša Crnkovič // UX for GEEKS
Does the website pass a 5 second test?
1. Why should I stay here?
2. What company is behind it?
3. What do they offer?
4. Is the offer trustworthy?
5. What should I do next?
28. // Maša Crnkovič // UX for GEEKS
Does the website pass a 5 second test?
1. Why should I stay here?
2. What company is behind it?
3. What do they offer?
4. Is the offer trustworthy?
5. What should I do next?
Relevance
Identity
Offer
Credibility
Call to action
30. // Maša Crnkovič // UX for GEEKS
Page title check-list
1. Clearly tells what page is about.
2. Matches the ad.
31. // Maša Crnkovič // UX for GEEKS
Picture is worth a thousand words.
Relevance factor #2
32. // Maša Crnkovič // UX for GEEKS
or
WINNER
A B
Source: wordstream.com
33. // Maša Crnkovič // UX for GEEKS
Hero image check-list
Can a user tell what the website is about
by seeing the hero image only?
HERO IMAGE RULE OF THUMB:
1. Shows the product or context of usage
2. Shows successful user because of the product
3. Shows real feelings (not a Stock photo vibe)
4. Supports key message
5. Gives additional info by showing details
34. // Maša Crnkovič // UX for GEEKS
Click 5 seconds 15 seconds Scroll & click Conversion
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.
Attention Relevance Interest Evaluation Action
Do I like it enough
to get it?
Keep user interested
35. // Maša Crnkovič // UX for GEEKS
Focus.
Keep user interested factor #1
36. // Maša Crnkovič // UX for GEEKS
Google homepage if it was designed by traditional organization
Image by Gerry McGovern
Promotions
About us
News for advertisers
Bragging
Basic search
Advanced search
37. // Maša Crnkovič // UX for GEEKS
Homepage should segment users, not sell.
Key task
Segmentation
38. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
Attention ratio
The lower the better.
How many different links
can users click on a
landing page vs. the goal?
39. // Maša Crnkovič // UX for GEEKS
Attention ratio
60:1
Source: skb.si
43. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
CTA copy
What + why
I want to ________
because ___________.
(action)
(benefit)
44. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
CTA copy
What + why
Download whitepaper
Learn 30 UX secrets from
TOP experts!
I want to ________
because ___________.
(action)
(benefit)
45. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
CTA copy
What + why
Download whitepaper
to learn our UX secrets
I want to ________
because ___________.
Name
E-mail
(action)
(benefit)
46. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
CTA design NOTICEABLE:
Size + contrast
47. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
CTA design
Size + contrast
Can you identify the CTA
button even if your eyes are
almost closed?
48. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
CTA design
Size + contrast
Can you identify the CTA
button even if your eyes are
almost closed?
50. // Maša Crnkovič // UX for GEEKS
Click 5 seconds 15 seconds Scroll & click Conversion
Hmm … let me see. Is it relevant? Does it
interest me?
I want this.
Attention Relevance Interest Evaluation Action
Do I like it enough
to get it?
Answer questions
51. // Maša Crnkovič // UX for GEEKS
What specific information do users need to
make a final decision?
53. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
Scroll tracking
Do users scroll?
• Below the fold
• End of the page
54. // Maša Crnkovič // UX for GEEKS
Are key benefits above the fold?
It’s not obvious the
page continues below
55. // Maša Crnkovič // UX for GEEKS// Maša Crnkovič // UX for GEEKS
Click tracking
Do users click on key
information?
• Play video
• Show sample PDF
• Pricing
56. // Maša Crnkovič // UX for GEEKS
Tracking in Google Analytics
CLICK EVENTSSCROLL EVENTS
ga('send', 'event', 'Videos',
'play', 'Fall Campaign');
More: Google event tracking
1. Below the fold
2. End of the page
3. Main CTA section
See code at BONUS link at
the end.
58. // Maša Crnkovič // UX for GEEKS
Tracking with special tools
Image credit
CLICK HEAT MAPSCROLL HEAT MAP
Image credit
59. // Maša Crnkovič // UX for GEEKS
Key takeaways
1. First 5 seconds are critical.
Measure with adjusted bounce rate and 5 second test.
2. Focus and show value in design and copy.
Measure with 15 second event and attention ratio.
3. You cannot optimize if you don’t measure.
Use web analytics and talk to users.
60. // Maša Crnkovič // UX for GEEKS
“Without data, you’re just another
person with an opinion. Without good
interpretation... you're just another
source of noise.”
- George Barna
61. // Maša Crnkovič // UX for GEEKS
BONUS: GA measurement check-list
1. Add tracking events in Google Analytics (GA):
• 5 seconds and 15 seconds → get code at https://goo.gl/Uq1tZW
• Scroll below the fold and to the end of the page → get code at https://goo.gl/2XCwXy
• Important clicks (e.g. play video, read sample ...) → Google event tracking
2. Set up GA goals for these events → https://goo.gl/J9rBSs (use Goal ID 6 to 9)
3. Set up custom report in GA → https://goo.gl/Mn3T8b
62. // Maša Crnkovič // UX for GEEKS
BONUS: Landing page UX check-list
1. Page title clearly tells what page is about.
(Test it!)
2. Page title matches the add.
3. Page looks professionally designed.
4. Page has one focus (buy/download/search).
5. Key benefits are above the fold.
6. It is clear that user can scroll on all
devices.
7. Company logo is visible.
8. It is clear what the company does.
9. Users can tell what is the page about only
by seeing the hero image. (Test it!)
10. Images are showing product and a customer
using the product.
11. There is no main navigation present.
(attention ratio is low, ideally 1:1)
12. Offer clearly communicates value, features and
price.
13. CTA button states exactly what will happen
next. (not smthng generic or two steps ahead).
14. The key benefit is next to CTA button.
15. CTA button stands out by size and color
contrast.
63. // Maša Crnkovič // UX for GEEKS
Maša Crnkovič
Head of Analytics and CX
Futura DDB
masa.crnkovic@gmail.com
@crnkovicM