This document provides an introduction to UX (user experience) design for business and marketing. It discusses how UX communicates with the limbic brain, where emotions are processed, rather than through logic. UX should be treated like Maslow's hierarchy of needs by addressing both hygienic "must have" features and motivational desirable behaviors. Hygienic components ensure users do not have to think, are designed for errors, and avoid distractions or negative feelings. Motivational components can include nudges, addiction loops, variability, and signature elements. The document also advises using stories rather than facts to create positive feelings and decrease perceived risk when describing products to potential customers.