Into into UX for business
•
1 like•327 views
This document provides an introduction to UX (user experience) design for business and marketing. It discusses how UX communicates with the limbic brain, where emotions are processed, rather than through logic. UX should be treated like Maslow's hierarchy of needs by addressing both hygienic "must have" features and motivational desirable behaviors. Hygienic components ensure users do not have to think, are designed for errors, and avoid distractions or negative feelings. Motivational components can include nudges, addiction loops, variability, and signature elements. The document also advises using stories rather than facts to create positive feelings and decrease perceived risk when describing products to potential customers.
Report
Share
Report
Share
Download to read offline
Recommended
Why is traditional newsletter broken
The document discusses problems with traditional newsletters like slow acquisition, high churn, and low open rates. It proposes using Facebook Messenger instead of email for newsletters to help solve these issues through features like easy broadcasting and multiple subscription options directly within the Messenger app. Pushletter is introduced as a tool for creating and sending newsletters on Messenger to potentially speed up acquisition, increase engagement, and boost open rates compared to email newsletters.
Dead by use case #2
The document discusses issues that can arise from using abstract terms in software requirements that are difficult to visualize. It notes that abstract terms like "furniture" are harder to imagine than specific terms like "kitchen table" as there is no shared understanding. When people think, they focus on a small percentage of details and forget most information, so abstract requirements provide nothing specific to focus on. It recommends removing abstractions from requirements and replacing them with more concrete language that is easier to visualize in order to avoid potential issues from differing interpretations of abstract terms.
Dead by use case #1
The document discusses issues with typical use cases that make incorrect assumptions about users wanting to use a particular app. It recommends removing the assumption that a user will automatically use the app and instead adding selection criteria to reflect how users actually decide between potential solutions. The document advises testing an app's ability to "sell itself" to users by identifying their key criteria for selection through observations, interviews, and competitor research to ensure the app rates highly in those criteria.
Recommended
Why is traditional newsletter broken
The document discusses problems with traditional newsletters like slow acquisition, high churn, and low open rates. It proposes using Facebook Messenger instead of email for newsletters to help solve these issues through features like easy broadcasting and multiple subscription options directly within the Messenger app. Pushletter is introduced as a tool for creating and sending newsletters on Messenger to potentially speed up acquisition, increase engagement, and boost open rates compared to email newsletters.
Dead by use case #2
The document discusses issues that can arise from using abstract terms in software requirements that are difficult to visualize. It notes that abstract terms like "furniture" are harder to imagine than specific terms like "kitchen table" as there is no shared understanding. When people think, they focus on a small percentage of details and forget most information, so abstract requirements provide nothing specific to focus on. It recommends removing abstractions from requirements and replacing them with more concrete language that is easier to visualize in order to avoid potential issues from differing interpretations of abstract terms.
Dead by use case #1
The document discusses issues with typical use cases that make incorrect assumptions about users wanting to use a particular app. It recommends removing the assumption that a user will automatically use the app and instead adding selection criteria to reflect how users actually decide between potential solutions. The document advises testing an app's ability to "sell itself" to users by identifying their key criteria for selection through observations, interviews, and competitor research to ensure the app rates highly in those criteria.
Brand Box 5 - How To Say It - The Marketer's Ultimate Toolkit
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 5 - How to say it 2. Actions from Insights 3. How to say it 4. Ogilvy on Advertising 5. Reason and Emotion 6. Cialdini's tools of influence 7. Advertising 8. Uses of advertising 9. Advertising: Broad definitions 10. The advertising cycle 11. The advertising cycle cont... 12. Neuromarketing 13. The typical major league baseball pitch 14. Decision making 15. Major league baseball pitch cont... 16. The new model for decision making 17. Why do we need somatic markers 18. When is one faculty used over the other 19. How does this sell things 20. Classic media theory 21. Neuromedia theory 22. Example: Share of mind case study 23. A couple of examples 24. A couple of examples cont... 25. Direct response 26. Styles of direct response marketing 27. Direct Response 28. Direct Response Implementation 29. The BOSCH Formula 30. The 5 step (POWER) copywriting process 31. Single Mindedness 32. Defining great communication 33. Essence of Communication 34. Ideas vs. Information 35. What makes a great idea 36. Example: Papa John's pizza 37. Example: Copenhagen Zoo 38. Example: Belgium Cancer foundation 39. Example: Australian Red Cross 40. Example: BBC World 41. Example: Seeing eye dogs Australia 42. Example: Global Coalition for Peace 43. Example: Panasonic 44. Example: Summerville 45. Example: Karate Bushido 46. Example: Heinz 47. Example: Jobs in town 48. Example: Colgate 49: Example: Yoga center 50. Keeping it simple 51. Assessing Ads 52. Assessing communication 53. AIDA(S) 54. Tools for driving great advertising 55. The 3 part brief 56. The 9 questions 57. Testimonials 58. Power of testimonials 59.
Cultivating Excellence through Corporate Culture Turnarounds-Mitch Wasden, Un...
Cultivating Excellence through Corporate Culture Turnarounds-Mitch Wasden, Un...Healthcare Network marcus evans
Presentation delivered by Mitch Wasden, Chief Executive Officer and Chief Operating Officer, University of Missouri Health Care, at the marcus evans National Healthcare CXO Summit Fall 2016 in California.Bp 0550
The document profiles 10 design thinking tools that managers can use for growth and innovation. It summarizes two of the tools - visualization and journey mapping.
Visualization involves using images and visual thinking to communicate ideas beyond words alone. It engages the visual/creative part of the brain. Journey mapping traces a customer's experience with a company through interviews to identify pain points and uncover needs customers can't articulate. Both tools are used in the exploration phase to generate new ideas by developing a deeper understanding of customers.
How to Create a Culture of Inclusivity
Creating a culture of inclusion sounds easy, right? Well, let's just say it's a lot harder than it should be. But why is that?
The short version is because we're humans. Humans are amazing and complex animals with a brain that has helped us become the most successful species on the planet. That same brain, however, is primarily built for survival. We've evolved short cuts (also known as biases) and often generalize entire groups of people based on physical characteristics, labels, or beliefs.
In this presentation I give you a deeper understanding of human psychology and show you how to utilize that knowledge along with leveraging technology to create a welcoming culture where people with diverse backgrounds and beliefs feel they belong and are included.
Learning Objectives:
You'll gain a deeper understanding of human psychology and its relation to inclusion in the workplace
You'll learn about how technology can help create a culture of inclusion
You'll also walk away with a number of best practices that you can implement right away to make a difference in your workplace
Neuron-Messaging and Demand Generation
Using the science of neuromarketing to dramatically increase customer response and lead generation results, personalize customer assets, and empower sales and channel reps to motivate and close customers.
MRS Speaker Evening - Better Customer Communications with Behavioural Economics
This document summarizes a project between Barclays bank and The Behavioural Architects (TBA) to improve customer communications using principles of behavioural economics. Barclays wanted to optimize the effectiveness of communications to Premier customers. TBA conducted research with customers, developed a behavioural framework and toolkit for communications. They provided training to Barclays staff. The results included a process to review all Premier communications through a behavioural lens, and improvements in customer engagement and satisfaction.
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
5 Myths of Lean UX
Lean UX (User Experience) is an integral part of the Lean Startup process. But there are misconceptions about what it is and how it is different from "regular" UX.
Interested in more info? Check out our one day workshop on Lean UX: www.theteamw.com/#courses
CIA Intelligence Analysis for Testers
The document summarizes key concepts from the book "Psychology of Intelligence Analysis" by the CIA and discusses their application to software testing. It explores how intelligence analysis concepts like avoiding biases, keeping an open mind, and structuring problems can help testers find more bugs. Testers are encouraged to think more analytically by considering different perspectives and mental models to overcome perception flaws and challenges like only looking in familiar places for bugs.
How to Grow a Product with a User Journey
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
Psych Eye for the Innovation Guy
3 Must-Have Psychological Insights for Successful Consumer Innovation - from eminent psychologists Daniel Kahneman, Dan Dennett and Geoffrey Miller
Designing for Impact
The document discusses how psychology and design thinking can positively impact society. It presents five key psychology concepts for applying in design: 1) Cognition, focusing on human factors and usability; 2) Emotion, emphasizing the importance of emotional engagement; 3) Perception, addressing managing change and influencing perceptions; 4) Motivation, discussing converting client views; and 5) The Future, covering trends like empathy and mindfulness. The presentation argues that for products and services to be successful, users must be able to use it, want to use it, be convinced of its value, and practitioners must understand client and user needs.
Perfectly Irrational: the importance of psychological validity in market rese...
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable take-aways, this talk should be of interest to brand managers, marketers, researchers and designers alike.
Tools for design thinking - University of Virginia
This document provides an overview of 10 design thinking tools that managers can use to identify and execute opportunities for growth and innovation. It summarizes two of these tools - visualization and journey mapping - in detail. Visualization involves using images and visual thinking to represent ideas, making them more concrete and easier to understand. Journey mapping traces a customer's experience with a company to identify pain points and uncover needs customers may not be able to articulate, providing insights for innovation opportunities. The document explains when and how to use these tools in the design thinking process.
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience.
Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy.
This session will reveal how:
A seamless “insights to innovation” agency model provides a collaborative client relationship
Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments
System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative
Segmentation is activated through data and technology specifically through CRM and media targeting
Preparation and promotion
The document discusses recruitment preparation and promotion for AIESEC. It covers:
1. The recruitment process structure including the OCP, LOG, and CX roles and their responsibilities in managing recruitment.
2. A timeline for recruitment with key dates and events like induction, dynamics, interviews, and results publication.
3. Guidelines for advertising the recruitment process including using the 4 pillars of recruitment, national forms, clarifying job descriptions, targeting the right persona, and ideas for promotion.
4. Next steps at the national level to reformulate forms, create marketing assets, and record videos to support recruitment.
5. How to create personas by understanding the target market, defining profiles, researching social media
Behavioural Economics in B2B Marketing
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Emergent UX: Seducing the Six Minds - Full Talk
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
Mkt3050 – consumer behavior week 2 march 26, 2012
This document discusses consumer behavior and motivation theories. It covers why people buy, which is to fulfill needs and gain value both functionally and emotionally. Motivation theories discussed include Maslow's hierarchy of needs and theories around purpose, pleasure, and involvement. The document also covers how consumers learn and the role of emotions, perceptions, memories in the learning process. It provides tips on how to improve memory recall and comprehension of marketing messages by linking them to emotions and schemas.
Vendemore WorkShop - A more efficient content marketing 2014
1. The document discusses content marketing and provides an agenda covering the playing field of content marketing, the content factory for producing content, and a case study group discussion.
2. It outlines basic principles of content marketing including reaching customers early to build trust, helping customers with useful content, and having a powerful distribution strategy to maximize content reach.
3. The content factory section discusses what makes good content, formats to use, measuring performance, versioning content across different formats, curating other content, and using a publishing process like a newsdesk to consistently provide valuable content.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
More Related Content
Similar to Into into UX for business
Brand Box 5 - How To Say It - The Marketer's Ultimate Toolkit
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 5 - How to say it 2. Actions from Insights 3. How to say it 4. Ogilvy on Advertising 5. Reason and Emotion 6. Cialdini's tools of influence 7. Advertising 8. Uses of advertising 9. Advertising: Broad definitions 10. The advertising cycle 11. The advertising cycle cont... 12. Neuromarketing 13. The typical major league baseball pitch 14. Decision making 15. Major league baseball pitch cont... 16. The new model for decision making 17. Why do we need somatic markers 18. When is one faculty used over the other 19. How does this sell things 20. Classic media theory 21. Neuromedia theory 22. Example: Share of mind case study 23. A couple of examples 24. A couple of examples cont... 25. Direct response 26. Styles of direct response marketing 27. Direct Response 28. Direct Response Implementation 29. The BOSCH Formula 30. The 5 step (POWER) copywriting process 31. Single Mindedness 32. Defining great communication 33. Essence of Communication 34. Ideas vs. Information 35. What makes a great idea 36. Example: Papa John's pizza 37. Example: Copenhagen Zoo 38. Example: Belgium Cancer foundation 39. Example: Australian Red Cross 40. Example: BBC World 41. Example: Seeing eye dogs Australia 42. Example: Global Coalition for Peace 43. Example: Panasonic 44. Example: Summerville 45. Example: Karate Bushido 46. Example: Heinz 47. Example: Jobs in town 48. Example: Colgate 49: Example: Yoga center 50. Keeping it simple 51. Assessing Ads 52. Assessing communication 53. AIDA(S) 54. Tools for driving great advertising 55. The 3 part brief 56. The 9 questions 57. Testimonials 58. Power of testimonials 59.
Cultivating Excellence through Corporate Culture Turnarounds-Mitch Wasden, Un...
Cultivating Excellence through Corporate Culture Turnarounds-Mitch Wasden, Un...Healthcare Network marcus evans
Presentation delivered by Mitch Wasden, Chief Executive Officer and Chief Operating Officer, University of Missouri Health Care, at the marcus evans National Healthcare CXO Summit Fall 2016 in California.Bp 0550
The document profiles 10 design thinking tools that managers can use for growth and innovation. It summarizes two of the tools - visualization and journey mapping.
Visualization involves using images and visual thinking to communicate ideas beyond words alone. It engages the visual/creative part of the brain. Journey mapping traces a customer's experience with a company through interviews to identify pain points and uncover needs customers can't articulate. Both tools are used in the exploration phase to generate new ideas by developing a deeper understanding of customers.
How to Create a Culture of Inclusivity
Creating a culture of inclusion sounds easy, right? Well, let's just say it's a lot harder than it should be. But why is that?
The short version is because we're humans. Humans are amazing and complex animals with a brain that has helped us become the most successful species on the planet. That same brain, however, is primarily built for survival. We've evolved short cuts (also known as biases) and often generalize entire groups of people based on physical characteristics, labels, or beliefs.
In this presentation I give you a deeper understanding of human psychology and show you how to utilize that knowledge along with leveraging technology to create a welcoming culture where people with diverse backgrounds and beliefs feel they belong and are included.
Learning Objectives:
You'll gain a deeper understanding of human psychology and its relation to inclusion in the workplace
You'll learn about how technology can help create a culture of inclusion
You'll also walk away with a number of best practices that you can implement right away to make a difference in your workplace
Neuron-Messaging and Demand Generation
Using the science of neuromarketing to dramatically increase customer response and lead generation results, personalize customer assets, and empower sales and channel reps to motivate and close customers.
MRS Speaker Evening - Better Customer Communications with Behavioural Economics
This document summarizes a project between Barclays bank and The Behavioural Architects (TBA) to improve customer communications using principles of behavioural economics. Barclays wanted to optimize the effectiveness of communications to Premier customers. TBA conducted research with customers, developed a behavioural framework and toolkit for communications. They provided training to Barclays staff. The results included a process to review all Premier communications through a behavioural lens, and improvements in customer engagement and satisfaction.
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
5 Myths of Lean UX
Lean UX (User Experience) is an integral part of the Lean Startup process. But there are misconceptions about what it is and how it is different from "regular" UX.
Interested in more info? Check out our one day workshop on Lean UX: www.theteamw.com/#courses
CIA Intelligence Analysis for Testers
The document summarizes key concepts from the book "Psychology of Intelligence Analysis" by the CIA and discusses their application to software testing. It explores how intelligence analysis concepts like avoiding biases, keeping an open mind, and structuring problems can help testers find more bugs. Testers are encouraged to think more analytically by considering different perspectives and mental models to overcome perception flaws and challenges like only looking in familiar places for bugs.
How to Grow a Product with a User Journey
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
Psych Eye for the Innovation Guy
3 Must-Have Psychological Insights for Successful Consumer Innovation - from eminent psychologists Daniel Kahneman, Dan Dennett and Geoffrey Miller
Designing for Impact
The document discusses how psychology and design thinking can positively impact society. It presents five key psychology concepts for applying in design: 1) Cognition, focusing on human factors and usability; 2) Emotion, emphasizing the importance of emotional engagement; 3) Perception, addressing managing change and influencing perceptions; 4) Motivation, discussing converting client views; and 5) The Future, covering trends like empathy and mindfulness. The presentation argues that for products and services to be successful, users must be able to use it, want to use it, be convinced of its value, and practitioners must understand client and user needs.
Perfectly Irrational: the importance of psychological validity in market rese...
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable take-aways, this talk should be of interest to brand managers, marketers, researchers and designers alike.
Tools for design thinking - University of Virginia
This document provides an overview of 10 design thinking tools that managers can use to identify and execute opportunities for growth and innovation. It summarizes two of these tools - visualization and journey mapping - in detail. Visualization involves using images and visual thinking to represent ideas, making them more concrete and easier to understand. Journey mapping traces a customer's experience with a company to identify pain points and uncover needs customers may not be able to articulate, providing insights for innovation opportunities. The document explains when and how to use these tools in the design thinking process.
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience.
Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy.
This session will reveal how:
A seamless “insights to innovation” agency model provides a collaborative client relationship
Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments
System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative
Segmentation is activated through data and technology specifically through CRM and media targeting
Preparation and promotion
The document discusses recruitment preparation and promotion for AIESEC. It covers:
1. The recruitment process structure including the OCP, LOG, and CX roles and their responsibilities in managing recruitment.
2. A timeline for recruitment with key dates and events like induction, dynamics, interviews, and results publication.
3. Guidelines for advertising the recruitment process including using the 4 pillars of recruitment, national forms, clarifying job descriptions, targeting the right persona, and ideas for promotion.
4. Next steps at the national level to reformulate forms, create marketing assets, and record videos to support recruitment.
5. How to create personas by understanding the target market, defining profiles, researching social media
Behavioural Economics in B2B Marketing
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Emergent UX: Seducing the Six Minds - Full Talk
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
Mkt3050 – consumer behavior week 2 march 26, 2012
This document discusses consumer behavior and motivation theories. It covers why people buy, which is to fulfill needs and gain value both functionally and emotionally. Motivation theories discussed include Maslow's hierarchy of needs and theories around purpose, pleasure, and involvement. The document also covers how consumers learn and the role of emotions, perceptions, memories in the learning process. It provides tips on how to improve memory recall and comprehension of marketing messages by linking them to emotions and schemas.
Vendemore WorkShop - A more efficient content marketing 2014
1. The document discusses content marketing and provides an agenda covering the playing field of content marketing, the content factory for producing content, and a case study group discussion.
2. It outlines basic principles of content marketing including reaching customers early to build trust, helping customers with useful content, and having a powerful distribution strategy to maximize content reach.
3. The content factory section discusses what makes good content, formats to use, measuring performance, versioning content across different formats, curating other content, and using a publishing process like a newsdesk to consistently provide valuable content.
Similar to Into into UX for business (20)
Brand Box 5 - How To Say It - The Marketer's Ultimate Toolkit
Brand Box 5 - How To Say It - The Marketer's Ultimate Toolkit
Cultivating Excellence through Corporate Culture Turnarounds-Mitch Wasden, Un...
Cultivating Excellence through Corporate Culture Turnarounds-Mitch Wasden, Un...
MRS Speaker Evening - Better Customer Communications with Behavioural Economics
MRS Speaker Evening - Better Customer Communications with Behavioural Economics
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
Perfectly Irrational: the importance of psychological validity in market rese...
Perfectly Irrational: the importance of psychological validity in market rese...
Tools for design thinking - University of Virginia
Tools for design thinking - University of Virginia
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
Vendemore WorkShop - A more efficient content marketing 2014
Vendemore WorkShop - A more efficient content marketing 2014
Recently uploaded
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Recently uploaded (20)
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Into into UX for business
- 1. WHAT YOU NEED TO KNOW ABOUT UX INTRO INTO UX FOR BUSINESS AND MARKETING
- 2. Some Facts About Our Brain The Sequence of information processing: 1. Reptilian – Fight or Flight 2. Limbic - Emotions 3. Neocortex – Logic ! WE MAKE OUR DECISIONS IN LIMBIC, NOT LOGICAL BRAIN
- 3. UX – Way To Communicate With Limbic Brain UX is the non-verbal message product or service delivers to your customers’ Limbic Brain in the context and over the time ! … or UX is the Direct Marketing For Brain UX IS GOING THROUGH WHOLE CUSTOMER LIFECYCLE - FROM EARLY MARKETING TO LATE SUPPORT STAGES
- 4. How to Approach UX: Treat It Like Maslow Hierarchy UX contains: Hygienic components or “Must Have” Features Motivational components or “Desirable Business Behavior”
- 5. Hygienic Components “Do not make me think” Design for errors “Do not distract me” “Do not make me feel bad” or “3 good to 1 bad experiences” rule HOW TO USE: ASK YOUR TEAM QUESTIONS LIKE “WHAT DID WE DO TO SUPPORT ”DESIGN FOR ERRORS”?
- 6. Motivational Components Nudges Addiction Loops (or “create customer pain”) Variability (or “avoid patterns”) Signature elements HOW TO USE: ASK YOUR TEAM QUESTIONS LIKE “WHAT DID WE DO TO SUPPORT ”NUDGES”?
- 7. UX For Marketing: “Once Upon a Time…” Tell a story, not the facts (10-15 min) Create a positive feeling Decrease the perception of risk Talk values, not features DO NOT TRY TO DESCRIBE YOUR PRODUCT, DESCRIBE THE POSITIVE CHANGES IN USER’S LIFE WITH IT