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OCTO Part of Accenture Digital © 2019 - All rights reserved 1
Laure Constantinesco
UX Designer
@laureconstant
Chloé Girard
UX Designer
@chloegirar
@OCTOTechnology
Flupa UX Days 2019
OCTO Part of Accenture Digital © 2019 - All rights reserved 2
Comment mettre de l’UX
dans un magasin de bricolage ?
Retour d'expérience :
OCTO Part of Accenture Digital © 2019 - All rights reserved
Georges Alves
Responsable
Organisation Métier,
Leroy Merlin
Il était une fois ...
Nous voulons lancer
un nouveau concept
d’espace marchand
et serviciel en centre ville
OCTO Part of Accenture Digital © 2019 - All rights reserved 4
OCTO Part of Accenture Digital © 2019 - All rights reserved 5
Place Françoise Dorin
Paris 17ème
Batignolles
OCTO © 2018 - Reproduction interdite sans autorisation écrite préalable
Formaliser Dérisquer Coacher
Nos Challenges
OCTO Part of Accenture Digital © 2019 - All rights reserved 7
Challenge 1 :
Formaliser
OCTO Part of Accenture Digital © 2019 - All rights reserved
Immersions Terrain
Le quartier “historique”
des Batignolles
Le nouveau quartier
Clichy-Batignolles
L’autre 17ème
OCTO Part of Accenture Digital © 2019 - All rights reserved
Personas
OCTO Part of Accenture Digital © 2019 - All rights reserved
Cas d’usage
7 jours
5 Cas d’usage
priorisés
3 Ateliers réalisés avec
l’équipe LM1 Lab
OCTO Part of Accenture Digital © 2019 - All rights reserved
Service Blueprints
OCTO Part of Accenture Digital © 2019 - All rights reserved
Service Blueprints
OCTO Part of Accenture Digital © 2019 - All rights reserved
Kit d’outil collaborateurs
OCTO Part of Accenture Digital © 2019 - All rights reserved 14
Challenge 2 :
Dérisquer
OCTO Part of Accenture Digital © 2019 - All rights reserved 15
Août 2018
OCTO Part of Accenture Digital © 2019 - All rights reserved
Jeux de rôles
OCTO Part of Accenture Digital © 2019 - All rights reserved
OCTO Part of Accenture Digital © 2019 - All rights reserved
Lever les risques
OCTO Part of Accenture Digital © 2019 - All rights reserved
Tests Utilisateurs
Dov, notre
prototype vivant !
Marie-Solveig , notre Guerilla
testeuse !
OCTO Part of Accenture Digital © 2019 - All rights reserved 20
répétition
GÉNÉRALE
OCTO Part of Accenture Digital © 2019 - All rights reserved 21
Challenge 3 :
Coacher
OCTO Part of Accenture Digital © 2019 - All rights reserved
Approche RH innovante
# Formation
# Recrutement
OCTO Part of Accenture Digital © 2019 - All rights reserved
# HEART : client
Métriques UX
# EEA : collaborateur
OCTO Part of Accenture Digital © 2019 - All rights reserved
Coaching
# Nouveau
Cas d’usage
# Coaching
des équipes
OCTO Part of Accenture Digital © 2019 - All rights reserved 25
inattendu
L'
OCTO Part of Accenture Digital © 2019 - All rights reserved 26
Manifeste
OCTO Part of Accenture Digital © 2019 - All rights reserved 27
Personas
OCTO Part of Accenture Digital © 2019 - All rights reserved 28
Personas
OCTO Part of Accenture Digital © 2019 - All rights reserved 29
Apparts VS Showrooms
OCTO Part of Accenture Digital © 2019 - All rights reserved
Le mot du client...
Le lab d’innovation
de Leroy Merlin,
Georges Alves
Responsable
Organisation Métier,
Leroy Merlin
c’est notre magasin !
OCTO Part of Accenture Digital © 2019 - All rights reserved 31
MERCI
OCTO Part of Accenture Digital © 2019 - All rights reserved 32
Comment mettre de l’UX
dans un magasin de bricolage ?
Chloé Girard
UX Designer
chgi@octo.com
Laure Constantinesco
UX Designer
laco@octo.com
octo.com
blog.octo.com

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UX Days 2019 by Flupa - Conférence : Laure Constantinesco et Chloé Girard

  • 1. OCTO Part of Accenture Digital © 2019 - All rights reserved 1 Laure Constantinesco UX Designer @laureconstant Chloé Girard UX Designer @chloegirar @OCTOTechnology Flupa UX Days 2019
  • 2. OCTO Part of Accenture Digital © 2019 - All rights reserved 2 Comment mettre de l’UX dans un magasin de bricolage ? Retour d'expérience :
  • 3. OCTO Part of Accenture Digital © 2019 - All rights reserved Georges Alves Responsable Organisation Métier, Leroy Merlin Il était une fois ... Nous voulons lancer un nouveau concept d’espace marchand et serviciel en centre ville
  • 4. OCTO Part of Accenture Digital © 2019 - All rights reserved 4
  • 5. OCTO Part of Accenture Digital © 2019 - All rights reserved 5 Place Françoise Dorin Paris 17ème Batignolles
  • 6. OCTO © 2018 - Reproduction interdite sans autorisation écrite préalable Formaliser Dérisquer Coacher Nos Challenges
  • 7. OCTO Part of Accenture Digital © 2019 - All rights reserved 7 Challenge 1 : Formaliser
  • 8. OCTO Part of Accenture Digital © 2019 - All rights reserved Immersions Terrain Le quartier “historique” des Batignolles Le nouveau quartier Clichy-Batignolles L’autre 17ème
  • 9. OCTO Part of Accenture Digital © 2019 - All rights reserved Personas
  • 10. OCTO Part of Accenture Digital © 2019 - All rights reserved Cas d’usage 7 jours 5 Cas d’usage priorisés 3 Ateliers réalisés avec l’équipe LM1 Lab
  • 11. OCTO Part of Accenture Digital © 2019 - All rights reserved Service Blueprints
  • 12. OCTO Part of Accenture Digital © 2019 - All rights reserved Service Blueprints
  • 13. OCTO Part of Accenture Digital © 2019 - All rights reserved Kit d’outil collaborateurs
  • 14. OCTO Part of Accenture Digital © 2019 - All rights reserved 14 Challenge 2 : Dérisquer
  • 15. OCTO Part of Accenture Digital © 2019 - All rights reserved 15 Août 2018
  • 16. OCTO Part of Accenture Digital © 2019 - All rights reserved Jeux de rôles
  • 17. OCTO Part of Accenture Digital © 2019 - All rights reserved
  • 18. OCTO Part of Accenture Digital © 2019 - All rights reserved Lever les risques
  • 19. OCTO Part of Accenture Digital © 2019 - All rights reserved Tests Utilisateurs Dov, notre prototype vivant ! Marie-Solveig , notre Guerilla testeuse !
  • 20. OCTO Part of Accenture Digital © 2019 - All rights reserved 20 répétition GÉNÉRALE
  • 21. OCTO Part of Accenture Digital © 2019 - All rights reserved 21 Challenge 3 : Coacher
  • 22. OCTO Part of Accenture Digital © 2019 - All rights reserved Approche RH innovante # Formation # Recrutement
  • 23. OCTO Part of Accenture Digital © 2019 - All rights reserved # HEART : client Métriques UX # EEA : collaborateur
  • 24. OCTO Part of Accenture Digital © 2019 - All rights reserved Coaching # Nouveau Cas d’usage # Coaching des équipes
  • 25. OCTO Part of Accenture Digital © 2019 - All rights reserved 25 inattendu L'
  • 26. OCTO Part of Accenture Digital © 2019 - All rights reserved 26 Manifeste
  • 27. OCTO Part of Accenture Digital © 2019 - All rights reserved 27 Personas
  • 28. OCTO Part of Accenture Digital © 2019 - All rights reserved 28 Personas
  • 29. OCTO Part of Accenture Digital © 2019 - All rights reserved 29 Apparts VS Showrooms
  • 30. OCTO Part of Accenture Digital © 2019 - All rights reserved Le mot du client... Le lab d’innovation de Leroy Merlin, Georges Alves Responsable Organisation Métier, Leroy Merlin c’est notre magasin !
  • 31. OCTO Part of Accenture Digital © 2019 - All rights reserved 31 MERCI
  • 32. OCTO Part of Accenture Digital © 2019 - All rights reserved 32 Comment mettre de l’UX dans un magasin de bricolage ? Chloé Girard UX Designer chgi@octo.com Laure Constantinesco UX Designer laco@octo.com octo.com blog.octo.com