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Closing the gap between
ideas and reality
Nicolas Duval
Lead Designer
Dawid Woldu
Designer
Nicolas Duval
Lead Designer
Dawid Woldu
Designer
Design System
Design System
❝ You’re doing
machine learning
at human speed.
Romain Serres
Data Scientist
Design?
Build
ASAP
Learn
ASAP
Build
ASAP
Learn
ASAP
Reality...
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
Usability tests
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Close the gap
Closethegap
How?
Start with the basics
❝ What is the right border radius for our buttons?
❝
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Define experience patterns
❝ How do we convey success to the user?
❝
Add more details to
get more passengers
50%
Add your profile photo
Add a ride comment
Add extra information
Add stopovers +25%
+10%
+10%
+5%
SkipImprove your ride
12:30
LET’S DO IT
Congratulations! Your ride has been published.
Publish
Passengers prefered option.
Yes, sure !
You approve each booking request
yourself.
No, thanks
Automatically approve bookings ?
Offer a ride
blablacar.fr
Passengers now book and pay online.NEW
Want it approved?
We'll notify you of the driver's reply by email and
SMS before Today - 13:30.
Drivers like to put a face to a name.
Add your photo
Driver: Mary P
Paris » Lyon
Sun 30 Oct - 08:00
You’ll be charged £10 if they approve.
Request sent to driver
Ok
4
I entered the wrong phone number
The account ju*********t@gmail.com
is not mine, link my phone number
to account carolyn@gmail.com
The account ju*********t@gmail.com
is or was mine
+33 536755386 is linked to another account
(ju*******t@gmail.com)
Number already used
10:40 100%
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Help teams decide
❝Should we send an email to let the user know?
❝
-25% emails
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Data analysis
Flow analysis
User feedback
User testing
User scenario
Discovery Definition Development Delivery Delivery Measure
User stories
Jobs to be done
Design principles
How might we
Brainstorm
Hypotheses
Card sorting
Benchmark
Sketching
Wireframing
Prototyping
Guerilla testing
Validate
hypotheses
Finalise designs
High fidelity
prototyping
User testings
Writing specs
Front end dev
QA
Look at numbers
Look at users
feedback
(For real)
Get design even closer
to development
❝Are we testing a real scenario?
❝
Discovery Definition Development Delivery Delivery Measure
(For real)
Discovery Definition Development Delivery Measure
Delivery Delivery
(for real)
Real Thing
Blueprint
Hi Fidelity Prototyping
Absurd Fidelity Prototyping
❝ Look! It’s like a real
thing! Cool huh?
- Designer
Smart Stopovers Example
Driver publishes A to B
Passenger searches for C to B
We create a stopover
No one knows who
chose that place.
…
¯_(ツ)_/¯
❝ Please imagine that
it’s actually working
- Test Moderator
We hit the wall
DEMO
Lorem Ipsum
Real world data
Production data
?
DEMO
Let’s close the gap between
our ideas and reality.
Build. Learn. Standardise & Share
knowledge.
Thanks!
👯
We’re hiring!
Readings
The future of design systems
Design Better by Invision
The full stack design system
Intercom
https://algorithms.design
Tools
origami.design
framer.com
modulz.app
draftbit.com
UX Days 2019 by Flupa - Conférence : Nicolas Duval et Dawid Woldu

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UX Days 2019 by Flupa - Conférence : Nicolas Duval et Dawid Woldu

  • 1. Closing the gap between ideas and reality Nicolas Duval Lead Designer Dawid Woldu Designer
  • 5. ❝ You’re doing machine learning at human speed. Romain Serres Data Scientist
  • 6.
  • 11. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping Usability tests Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 12. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 13. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 14. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 15. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 16. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 19. How?
  • 20. Start with the basics ❝ What is the right border radius for our buttons? ❝
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 26.
  • 27. Define experience patterns ❝ How do we convey success to the user? ❝
  • 28. Add more details to get more passengers 50% Add your profile photo Add a ride comment Add extra information Add stopovers +25% +10% +10% +5% SkipImprove your ride 12:30 LET’S DO IT Congratulations! Your ride has been published. Publish Passengers prefered option. Yes, sure ! You approve each booking request yourself. No, thanks Automatically approve bookings ? Offer a ride blablacar.fr Passengers now book and pay online.NEW Want it approved? We'll notify you of the driver's reply by email and SMS before Today - 13:30. Drivers like to put a face to a name. Add your photo Driver: Mary P Paris » Lyon Sun 30 Oct - 08:00 You’ll be charged £10 if they approve. Request sent to driver Ok 4 I entered the wrong phone number The account ju*********t@gmail.com is not mine, link my phone number to account carolyn@gmail.com The account ju*********t@gmail.com is or was mine +33 536755386 is linked to another account (ju*******t@gmail.com) Number already used 10:40 100%
  • 29.
  • 30.
  • 31.
  • 32. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 33. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 34. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 35.
  • 36. Help teams decide ❝Should we send an email to let the user know? ❝
  • 37.
  • 38.
  • 39.
  • 41.
  • 42.
  • 43.
  • 44. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 45. Data analysis Flow analysis User feedback User testing User scenario Discovery Definition Development Delivery Delivery Measure User stories Jobs to be done Design principles How might we Brainstorm Hypotheses Card sorting Benchmark Sketching Wireframing Prototyping Guerilla testing Validate hypotheses Finalise designs High fidelity prototyping User testings Writing specs Front end dev QA Look at numbers Look at users feedback (For real)
  • 46.
  • 47. Get design even closer to development ❝Are we testing a real scenario? ❝
  • 48. Discovery Definition Development Delivery Delivery Measure (For real)
  • 50.
  • 52.
  • 55.
  • 58. ❝ Look! It’s like a real thing! Cool huh? - Designer
  • 62. We create a stopover
  • 63. No one knows who chose that place.
  • 64.
  • 65.
  • 66.
  • 67.
  • 69.
  • 70. ❝ Please imagine that it’s actually working - Test Moderator
  • 71. We hit the wall
  • 72.
  • 73.
  • 74. DEMO
  • 75. Lorem Ipsum Real world data Production data
  • 76.
  • 77.
  • 78.
  • 79. ?
  • 80. DEMO
  • 81.
  • 82. Let’s close the gap between our ideas and reality. Build. Learn. Standardise & Share knowledge.
  • 85. Readings The future of design systems Design Better by Invision The full stack design system Intercom https://algorithms.design Tools origami.design framer.com modulz.app draftbit.com