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Accenture-IXO-Industry-Insights-AutoOES.pptx
1.
RETHINK, REINVENT, REALIZE. INTO THE NEW How to
successfully scale digital innovation to drive growth AUTOMOTIVE â OES
2.
Copyright © 2019
Accenture. All rights reserved. 2 OUR PREMISE AND RESEARCH QUESTION When it comes to digital transformation, scaling innovation pilots is critical. Yet many clients tell us that they are struggling with this very step â and feel that they might get stuck with âpiecemeal projectsâ that donât deliver significant value. THEIDEA: FINDINDUSTRYX.0 BESTPRACTICES! Can we find key best practices that could help them overcome their challenges, and drive real change, for real new growth?
3.
2 Performance FINDINDUSTRYX.0 BESTPRACTICES! Target 17.000 Target 17.000
4.
GLOBAL SURVEY AT-A-GLANCE
AUTOMOTIVE â OES AT-A-GLANCE n=1,350 responses from companies with 1bn+ in revenue 60% C-suite respondents 13 industries and 17countries n=108 responses from companies with 1bn+ in revenue 57% C-suite respondents 13 countries Source: Accenture 2019 Industry X.0 Survey 4 Copyright © 2019 Accenture. All rights reserved.
5.
OUR KEY FINDINGS A
SURPRISE! (we didnât expect to find that many companies trying to scale!) THEREASON TO READ! (these best practices are what readers will come for) Companies are scaling more than 6 0 percent of all digital PoCs, but less than two out of ten companies are doing it successfully. Whatâs the difference? The leading 15 percent manage their scaling efforts differently. Following the four best practices of these âChampionsâ is a recipe to succeed at innovating for digital transformation. THERESULT: ITâSALLAMATTEROFMANAGEMENT! Source: Accenture 2019 Industry X.0 Survey 5 Copyright © 2019 Accenture. All rights reserved.
6.
A: THINGSARESPEEDINGUPâIN SURPRISING WAYS. Q:
WHATâSTHECURRENTSTATUS IN SCALINGDIGITAL INNOVATION? Copyright © 2019 Accenture. All rights reserved. 5
7.
DESIGNANDPRODUCTIONANDOPERATIONSARE INNOVATION PRIORITIESFORAUTOâOES COMPANIES 15,7% 5,6% 15,7% 11,1% 16,7% 17,5% 14,5% 9,5% 12,1% Design
is an obvious innovation priority as they focus deeply on product quality and features. Production & Operations is a close second due to the emphasis on streamlined manufacturing operations and rapid turnaround. INNOVATION PRIORITY* 35,2% 25,0% 21,4% Product & Service Design Production & Operations Supply Chain & Logistics Sales & Aftersales Service Digital /Physical Security Continuous Customer Engagement Automotive - OES Cross-Industry * âinnovation priorityâ = percentage of respondents who are prioritizing digital innovation in these business areas Source: Accenture 2019 Industry X.0 Survey 7 Copyright © 2019 Accenture. All rights reserved.
8.
AUTOMOTIVEâOESCOMPANIESARESCALING DIGITALPOCsACROSSBUSINESSFUNCTIONS 62,0% 58,8% 63,0% 59,5% 63,8% 61,1% 59,8% 58,4% 59,2% 58,7%
59,0% 60,8% Product & Service Design Production & Operations Supply Chain & Logistics Sales & Aftersales Service Digital/Physical Security Continuous Customer Engagement Automotive - OES Cross-Industry * âscaling intensityâ = ratio of avg. number of proof of concepts scaled to avg. number initiated in each business function, across discrete and process industries. Source: Accenture 2019 Industry X.0 Survey 8 Copyright © 2019 Accenture. All rights reserved. Automotive â OES manufacturers are almost evenly scaling digital POCs across key business areas SCALING INTENSITY*
9.
Copyright © 2019
Accenture. All rights reserved. 8 Operate at speed with an innovative and robust supply chain, and Continuously deliver reliable and connected products to the customers. AUTOMOTIVE â OES COMPANIES RECOGNIZE THE NEED FOR INNOVATING AT SCALE TO:
10.
Top 10 outcomes
targeted by Automotive â OES companies through scaling of digital PoCs ANOMALY DETECTION AND PURCHASEORDER MANAGEMENT AREKEY OUTCOMES⊠32% Source: Accenture 2019 Industry X.0 Survey Copyright © 2019 Accenture. All rights reserved. 10 32% Automated systems anomaly detection 36% Digitized purchase order management 36% Higher growth in service revenues 36% Lower number of prototype iterations 36% Improved data privacy 34% Higher customer satisfaction score 33% Improved supply chain efficiencies 33% Reduction in process complexity 33% Reduced conversion costs (direct labor costs + manufacturing overheads) Greater plant flexibility % of respondents who achieved this outcome
11.
Source: Accenture 2019
Industry X.0 Survey Copyright © 2019 Accenture. All rights reserved. 11 Top 3 technologies leveraged to facilitate scaling, by function âŠANDTHEYARECHOOSINGBIGDATA ANALYTICS,AR/VR& CLOUDTO DRIVETHESE OUTCOMES PRODUCT & SERVICEDESIGN PRODUCTION& OPERATIONS SUPPLYCHAIN & LOGISTICS SALES & AFTERSALES SERVICE DIGITAL/ PHYSICAL SECURITY CONTINUOUS CUSTOMER ENGAGEMENT AI/AI-powered Automation RANK 1 AI Assistants 3D printing Mobility IIOT Sensors & Transmitters Immersive Experience RANK 3 RANK 1 Industrial Robotics Big Data Analytics RANK 3 RANK 1 RANK 2 RANK 2 Digital Twin Cloud RANK 1 RANK 3 Blockchain RANK 2 RANK 3 Autonomous Vehicles RANK 3 RANK 1 Machine Learning/Deep Learning RANK 2 RANK 2 Quantum Computing RANK 3 Cyber Security Protocols RANK 2 RANK 1
12.
Q: A: NO. SOMECOMPANIESRACE AHEAD,
OTHERSSTRUGGLE. WHATABOUTSCALING SUCCESSâDOESEVERYONE SEEIT? Copyright © 2019 Accenture. All rights reserved. 11
13.
22% 65% 13% The Automotive â
OES industry has a lower percentage of Champions compared to the global average SO, WHOâSSCALINGTHEBEST? AUTOMOTIVE - OES CROSS-INDUSTRY CHAMPIONS Earn RODI higher than industry ROIC and industry RODI; scale more than 50% of their digital Proof-of-Concepts CONTENDERS Earn RODI lower than industry ROIC and lower than industry RODI; scale more than 50% of their PoCs CADETS Earn RODI lower than industry ROIC and lower than industry RODI; scale less than 50% of their PoCs *Percentage of champions in each geography = 100 x (The number of champions in a particular geography)/(Total number of companies surveyed in that particular geography) **Percentage of champions in each industry = 100 x (The number of champions in a particular industry)/(Total number of companies surveyed in that particular industry) 15% Source: Accenture 2019 Industry X.0 Survey 13 Copyright © 2019 Accenture. All rights reserved. 77% 8%
14.
AUTO-OESCHAMPIONSSETTHEMSELVESHIGHER âRODIâ TARGETSANDACHIEVETHEM TOO. 25,5%
RODI expected 22,2% RODI expected 27,1% RODI achieved 25,4% RODI achieved 7,4% RODI expected 7,1% RODI expected 6,1% 6,5% 4,7% RODI achieved RODI expected RODI achieved 11,4% 6,4% RODI achieved 9,7% RODI achieved RODI expected Automotive â OES Champions achieved over 4 times the RODI clocked by Contenders; proving that its not how much you scale, but how you scale that matters AUTOMOTIVE - OES CROSS-INDUSTRY Returns on Digital Investment (RODI) Source: Accenture 2019 Industry X.0 Survey 14 Copyright © 2019 Accenture. All rights reserved. RODI = Returns on Investment (Net Gain/Total Investment) from scaled digital PoCs across all the key business functions. We asked executives about the average RODI they expected before scaling digital PoCs, and the RODI they finally achieved. CHAMPIONS CONTENDERS CADETS
15.
Q: A: LIKECHAMPIONS, CONTENDERSAND CADETSTOO FACEALIGNMENTAND TALENTDEFICITS.
WHILECHAMPIONS OVERCOMETHESE, OTHERSCONTINUE TO GRAPPLEWITH THEM. WHATâSSTOPPINGCONTENDERS ANDCADETSFROM BECOMING CHAMPIONS? Copyright © 2019 Accenture. All rights reserved. 14
16.
SECURING FUNDING FORDIGITALREINVENTION FROM
THEBOARD ISA MAJORROADBLOCK FOR AUTO âOESCOMPANIES EXTENT TO WHICH SECURING FUNDING FROM THE BOARD FOR DIGITAL REINVENTION IS A CHALLENGE 5% 12% 24% 3% 8% 33% Not at all To a limited extent To a moderate extent To a great 19% extent 24% To a large 37% extent 35% Automotive â OES Cross-Industry RANK KEY REASONS WHY BOARDS OF AUTOMOTIVE â OES COMPANIES REFUSE TO FUND DIGITAL REINVENTION 1. Failure to scale digital PoCs in the past 2. Shortage of and difficult access to digital skills; Lack of a clear digital roadmap; Foreseen immaturity of technology 3. Shortage of budget for capital investments 4. Inadequate ROI from digital investments 5. Poor understanding of digital reinvention within Top Management 6. Lack of a digital-native mindset among Board members Source: Accenture 2019 Industry X.0 Survey 16 Copyright © 2019 Accenture. All rights reserved.
17.
Automotive â OES
executivesâ top picks* for âbiggest challenges to scaling digital PoCsâ ALIGNMENT CHALLENGES AND SKILL DEFICITS ARE OF PRIMARY CONCERN * other options which werenât picked and often included: âInability to align to in-house innovation systems/architecture with agile digital ecosystemsâ, "Lack of skills to innovate with digital technologies and platforms," "Lack of skills to identify and articulate business case for digital," "Absence of culture to design, develop and deliver digital business models," "Absence of culture to stimulate cross- functional innovation with digital," "Absence of culture to drive on-time innovation of monetizable customer experiences", "Lack of partnerships to bridge digital gaps across processes," "Inadequate metrics to systematically track digital investments" PRODUCT & SERVICE DESIGN PRODUCTION & OPERATIONS SUPPLY CHAIN & LOGISTICS SALES, AFTER SALES SERVICE DIGITAL / PHYSICAL SECURITY CONTINUOUS CUSTOMER ENGAGEMENT CHAMPIONS (CH), CONTENDERS (CT), CADETS (CA) CH CT CA CH CT CA CH CT CA CH CT CA CH CT CA CH CT CA Inability to align top and middle management to innovate customer value Inability to align talent pools and IT assets across key business functions Inability to align top management view on 'digital valueâ Lack of adequate skills to translate digital proofs of concept into scaled-up action plans Inadequate infrastructure to innovate relevant digital value with speed Absence of culture to stimulate technology driven cross-functional innovations Biggest challenge Source: Accenture 2019 Industry X.0 Survey 17 Copyright © 2019 Accenture. All rights reserved. Second biggest
18.
WHATDO COMPANIESSTANDTO LOSEIFTHEYFAIL TO
ADDRESSTHESECHALLENGES? % 24% 23% 28% 17% 5 % 6% 25% 21% 29% 16% 3% 8% 21% 24% 32% 12% 2 % LOSS IN MARKET CAP 4 5% % 19% 11% 30% 21% 27% 31% 24% 4% 19% 6% COST ESCALATIONS 3 No Impact 11-15% 1-5% 16-20% 6-10% Above 20% 8% 8% 8% 8% 5% 23% 21% 21% 19% 19% 27% 28% 27% 28% 28% 24% 23% 24% 26% 27% 13% 6% 15% 5% 15% 5% 14% 5% 15% 5% No Impact 11-15% 1-5% 16-20% 6-10% Above 20% FALL IN MARKET SHARE Source: Accenture 2019 Industry X.0 Survey 18 Copyright © 2019 Accenture. All rights reserved. REDUCTION IN REVENUES INCREASE IN ATTRITION RATES Around 80% of Automotive â OES leaders fear significant escalations in cost (>5%) alongside losing talent (>5%), if they fail to overcome organizational challenges AUTOMOTIVE â OES CROSS-INDUSTRY
19.
Automotive â OES
companies have the opportunity to achieve sizeable increase in RODI, if they focus on overcoming skill and alignment deficits INCREMENTAL RODI POTENTIAL IF DEFICIT IS OVERCOME 12,1% 12,1% 8,4% 8,4% 8,4% 6,5% 6,0% 6,0% 4,1% 4,1% 3,7% 3,7% Alignment Deficit Partnership Deficit Measurement Deficit Cultural Deficit Infrastructure Deficit SkillsDeficit Automotive - OES Cross-Industry Source: Accenture 2019 Industry X.0 Survey 19 Copyright © 2019 Accenture. All rights reserved. HOW MUCH CAN COMPANIES GAIN IF THEY OVERCOME THESEDEFICITS?
20.
Q: A: WITH 4
SPECIFIC BESTPRACTICES. HOW DO CHAMPIONSOVERCOME THESECHALLENGESANDSCALE THEIRDIGITALINNOVATIONS?
21.
1. DEFININGTHEVALUETHATGUIDES INNOVATIONEFFORTS Champions assess the
opportunities before them, and narrow in on the market opportunities they want to pursue. They then use that clarity to communicate with middle management and direct their innovation efforts to secure expected returns. FOCUSONINTERNALCHANGEAND EXTERNALVALUE Champions prefer a measured approach to blend organizational change with digital transformation initiatives, creating what we call an ambidextrous organization. With a clear view of the customer value, managers and employees are less likely to feel blindsided by a digital learning curve that is too steep. 2. Copyright © 2019 Accenture. All rights reserved. 21
22.
3. BUILDIN-HOUSEINNOVATIONFACTORIES WITHTARGETEDINFLUENCE Champions recognize the
enormity of integrating rapidly advancing technologies, along with talent and assets, back into their organization. In line with their ambidextrous approach, they take the vital step to re- rig the core of their organizations, seeding and growing new digital innovations organically within organizational boundaries. MAPKEYINNOVATIONENABLERSTO APPROPRIATEBUSINESSFUNCTIONS Most manufacturers use the same enablers to drive innovation, such as software applications to support operations, or analytics platforms to generate better insights. However, Champions alone are masters at matching the support to the function that needs it most and will use it best. 4. Copyright © 2019 Accenture. All rights reserved. 22
23.
Q: Copyright © 2019
Accenture. All rights reserved. 23 A: YESTHEREIS⊠IS THEREA ROADMAPTO MATURE AS AN ORGANIZATION TOWARDS SUCCESSFULLY SCALING DIGITAL INNOVATION?
24.
PLATFORM âŠWEHAVEBUILTONELEVERAGINGFIVE KEYORGANIZATIONALLEVERS LEADERSHIP & CULTURE ECOSYSTEM PARTNERSHIPS SKILLSETS TECHNOLOGY Copyright
© 2019 Accenture. All rights reserved. 24
25.
CONTENDERS CADETS CHAMPIONS Ecosystem Partnerships Skill Sets Cloud Autonomous Vehicles Technology Big Data Analytics
UX Design Digital Production Management Data Analysis/ Visualization Digital Sales & Marketing Digital Program Management Competitors Academia Suppliers Tech Partners Research Clusters Developer Community Application Lifecycle Management Simulation Data Management Product Lifecycle Management Industrial Robotics Machine Learning/Dee p Learning Management Information System Product Data Management Maturity curve of organizational levers in the Automotive â OES sector Immersive Experience Digital vision and value and execution roadmap âEasy-winâ collaborations Digital experimenters Strategic acquisitions to scale wisely Digitally rotating to the new Collaborations to scale more Strong belief in digital Digitally transforming core business Reorganized to Reinvent Traditional Organization Leadership & Culture Digitally transforming and growing the core Social Media Platform Source: Accenture 2019 Industry X.0 Survey 25 Copyright © 2019 Accenture. All rights reserved. Digital Platform Management Channel Partners
26.
TOP10 SKILLSETSFORAUTOMOTIVEâOES CHAMPIONS Digital Production
Management along with Digital Program Management are critical skills to scale digital PoCs 39% 36% 35% 34% 33% 33% 32% 29% 27% 27% 18% 18% 20% 22% 19% 19% 14% 17% 19% 17% Digital Production Management Digital Program Management Data Analysis/ Visualization Digital Platform Management Network Architecture Automation Expertise Digital Systems Engineering Agile/SCRUM Expertise Engineering AI/ML Training % of Automotive - OES respondents saying âVery Importantâ Champions Others Source: Accenture 2019 Industry X.0 Survey 26 Copyright © 2019 Accenture. All rights reserved.
27.
TOP5 PARTNERSHIPSFORAUTOMOTIVEâOES CHAMPIONS Competitors and
suppliers are critical partnerships to scale digital PoCs 32% 31% 31% 31% 31% 25% 26% 26% 23% 22% Competitors Suppliers Channel Partners Academia Tech Partners % of Automotive - OES respondents Champions Others Source: Accenture 2019 Industry X.0 Survey 27 Copyright © 2019 Accenture. All rights reserved.
28.
A: CHAMPIONSPRIORITIZE CERTAIN CAPABILITIES,AND INVESTHEAVILYIN
THEM Q: WHATCAPABILITIESDO AUTOMOTIVEâOESCOMPANIES NEEDTO BUILDASTHEYNAVIGATE ALONGTHISROADMAP? Copyright © 2019 Accenture. All rights reserved. 27
29.
CHAMPIONSWANTSTO INVESTIN STRATEGIC DIGITALALIGNMENT,
DIGITALROLESANDMAN- MACHINECOLLABORATION Copyright © 2019 Accenture. All rights reserved. 28 This corresponds with their choice of Competitors and suppliers as partners TOP 5 CAPABILITIES 100% 100% 94% 94% 82% 86% 86% 83% 56% 78% 78% 89% 94% 78% 78% % of respondents who will invest in these capabilities Source: Accenture 2019 Industry X.0 Survey Strategic Digital Alignment: Man-Machine Collaboration Digital Roles Reskilling for Digital Open and Co-Innovation Champions Contenders Cadets
30.
References: David Abood, Aidan
Quilligan, Raghav Narsalay, and Aarohi Sen (2019), Rethink, Reinvent, Realize, downloadable from here. 30 Copyright © 2019 Accenture. All rights reserved. Striving to scale your own innovations? Get in touch! Whether you are seeking to start new initiatives the right way, help with scaling those you already haveâwe are ready to help you improve your outcomes by putting our knowledge to work! Please reach out to raghav.narsalay@accenture.com or aarohi.sen@accenture.com at Accenture Research, or visit accenture.com/scaling-innovation
31.
KEY CONTACTS Axel Schmidt Senior Managing
Director and Industry Managing Director, Mobility axel.schmidt@accenture.com Aarohi Sen Principal, Thought Leadership, Industry X.0 aarohi.sen@accenture.com Raghav Narsalay Managing Director, global Research lead, Industry X.0 raghav.narsalay@accenture.com Jean Cabanes Managing Director, global Industrial Equipment lead, jean.cabanes@accenture.com 31 Copyright © 2019 Accenture. All rights reserved.
32.
APPENDIX 32 Copyright © 2019
Accenture. All rights reserved.
33.
SURVEYDEMOGRAPHICSâOVERALL(n=1350) 10% 10% 9% 9% 8% 7% 8% 7% 5% 7% 5%3% 11% Consumer Goods
& Services Industrial Equipment Utilities High Tech Chemicals (incl. Petrochemicals) Life Sciences (Pharmaceuticals/Bio-tech) Automotive â Auto-ancillary/Auto-parts Medical Technologies Oil & Gas Automotive â OEM Metals & Mining (Metals/Mining) Aerospace & Defense Other Natural Resources INDUSTRY 60% 18% 22% C-Suite Senior VP/EVP EXEC PROFILE 79% 4% 12% US$1 - 10 Billion US$11 - 30 Billion US$31 - 50 Billion Over US$50 Billion ANNUAL REVENUE 5 % GEO-SPREAD 33 Copyright © 2019 Accenture. All rights reserved.
34.
SURVEYDEMOGRAPHICSâAUTOâOES(n=108) EXEC PROFILE ANNUAL REVENUE 57% 27% 16% C-Suite Senior
VP/EVP VP/Director 81% 10% 3% 6% US$1 - 10 Billion US$11 - 30 Billion US$31 - 50 Billion Over US$50 Billion GEO-SPREAD 34 Copyright © 2019 Accenture. All rights reserved.
35.
About Accenture Research Accenture
research shapes trends and creates data driven insights about the most pressing issues global organizations face. Combining the power of innovative research techniques with a deep understanding of our clientsâ industries, our team of 300 researchers and analysts spans 20 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking researchâsupported by proprietary data and partnerships with leading organizations, such as MIT and Harvardâ guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients. For more information, visit www.accenture.com/research 35 Copyright © 2019 Accenture. All rights reserved.
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