Why agility is important, what is agility, Examples of agile implementation, approach of agile transformation

1. InnoBryx Consulting
Agility

2. InnoBryx Consulting
Companies are moving from products to services due
to commoditization of hardware
http://www.ssrc.ucsc.edu/Papers/gupta-mascots14.pdf
http://www.theservicedesignprogramme.org/2013/03/2927
2

3. InnoBryx Consulting
and companies are using software to provide services
to the customers
● ⅔ of our team was for
software*
● The lack of focus on
hardware was what
allowed us to take
over the market very
quickly
● Monsanto, a chemical, and
agricultural corporation,
bought big data weather tech
company for $1.1B **
● Fitness clothing retailer Under
Armour bought fitness tracking
app developer MapMyFitness
for $150 million.
●
FitBit
Wall Street Journal in August
2011, “Why Software Is
Eating the World,” - Marc
Andreessen
* - http://www.inc.com/abigail-tracy/the-leader-of-the-quantified-self-staying-in-the-lead.html
** - http://techcrunch.com/2013/10/02/monsanto-acquires-weather-big-data-company-climate-corporation-for-930m/
3

4. InnoBryx Consulting
4 Billion
internet users**
3.5 Billion smart
phones/tablets*
4.9+ Billion
Connected
devices ***
* https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide//
** https://www.statista.com/topics/1145/internet-usage-worldwide/
*** http://www.gartner.com/newsroom/id/2905717
4
Customers, who are using our products and services are
connected

5. InnoBryx Consulting
… and they use social media to talk about the product
and services they use
Customers are
fast in reporting
product/service
dislikes
2 Billion social
media users*
Co-Creation market is
projected to grow to 5.5
billion in 2015**
● Less than 24 hours after removing the offline maps browsing capability from Google Maps for
Android, Google has returned the feature back to the app
● Urban Outfitters pulled a shirt covered in the word "depression" after outraged customers took to
social media to rant.
● http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
** Business Innovation Observatory Contract No 190/PP/ENT/CIP/12/C/N03C01
5

6. InnoBryx Consulting
... and technology and demanding customers are
pushing for faster response from companies
42% of users
complaining in
social media
expect 60 minute
response time.
6

7. InnoBryx Consulting

8. InnoBryx Consulting
What is Agile
● Agility means effective (rapid and adaptive) response to change
● Agile software development is iterative and incremental way of
development, where requirements and solutions evolve through
collaboration between customers, self-organizing, cross-functional teams
8

9. InnoBryx Consulting
Scrum Framework
Sprint Backlog
User Story 1
User Story 2
User Story 3
User Story 4
User Story 5
Product Backlog
User Story 1
User Story 2 24 Hours
2-4 Weeks
Potentially
shippable
Product
PO
SM
TEAM
9
Retrospective

10. InnoBryx Consulting
Agility Examples
Google Docs F&B

11. InnoBryx Consulting
Break the enterprise problems and prioritize them
Provide Term insurance online
● Define Technology
● Information about term insurance
● Apply for term insurance - online
with agent helps
● Buy term insurance - all online
● Advisor support
Information about term insurance
● Why term insurance - Benefits
● Video,Testimonials
● Insurance Plans
● Term plan calculator
● Documents and eligibility criteria
● FAQ’s

12. InnoBryx Consulting
Focus on customer - Story Map – for booking a service for a high end
bike owner
Goal:
Activities Explain the
option
Request for
policy
Underwriting
Verification
Over call
Email
AI algorithm
Manual verify
Make
payment
Online form
Offline form
Credit card
Debit Card
Buy a life term
insurance
(Persona)
Pratik the Married
professional
Wallet
Send
notification
SMS
Whatsapp
Email
Onscreen
Show interest
Call center
Facebook ad
Referral
Send
proposal
Email
Physical
Whatsapp
Video
Bundle with
another
service..
Website
Bank
Should
Must
Bitcoin
Could
Wont

13. InnoBryx Consulting
Release Plan(Estimate and Plan)
Sprint 1 Sprint 2 Sprint 3 Sprint 4
Technology
Benefits
Insurance plan-Click 2
protect life - overview
Insurance
plan-Testimonials
Insurance calculator
Page Analytics
Eligibility
criteria
Calculate premium
Automated testing
framework PoC
Insurance plan-Quick
protect plan - Advisor
support
Click 2 -
FAQ
Click 2
-Eligibility
criteria
Click 2 -
Brochure
page
Analytics

14. Chapter
(Chapter Facilitator)
Underwriter
Product manager
Ui/Dev/test
Squad - Insurance Squad - Claims
TRIBE - Term Insurance
Tribe Manager Tribe Architect
Build a cross functional team
Scrum master
Product manager
UI/Dev/test
Advisor
Analytics
Scrum master
● Be product focused
● Connect the dots
● Learn new skills
● Flat hierarchy
● Collaboration and
self organizing
Advisor
● Marketing
● Sales
● Compliance

15. Cross Functional team by product - FMCG
Context - Online sales has increased due to COVID
Problem -There are more returns in online shopping
Solution
You are member of sales team? - what would your solution?
Solution
You are with cross functional team - what would your solution?

16. Branding
Packaging
Supply chain
Manufacturing
Squad
Cross Functional team by product - FMCG
Product Content
Context - Due to oil price increase - cost of transportation
has increased.
There are more returns in online shopping
Team together identifies a solution -
Reduce the packaging to increase the no. of packages
shipped in a vehicle
Product that is easy to repackage.
Marketing is planning advertisement - sales will go up, how
other teams need to work together.

17. InnoBryx Consulting
Team will follow agile process to deliver value based on the
overall objectives of the the project
Discover
Deliver
Shippable Product
Validated Prototype
Objectives
Vision
Understand
customer,
needs and
define
Value
Proposition
Strategy Planning
Customer
Feedback
Feedback
Build products with
clear objectives
Customer driven
innovation to build
value
Define the short and
long term roadmap
Deliver value iteratively and continuously improve
with customer feedback and data driven learnings
17

18. Product/Service on demand based on the customer feedback
and product analytics
Social Media/
Discussion
Groups
Customer
Support
Device/Software
Deliver
Feedback,
Product Ideas
Product Returns
product issues
Live Chat
SME
involvement
Software
update
Trainings
Channel
Partners
Process
Feedback
Usage of features
Discover
End User
(Buyer/user
Companies need to show speed in introducing new products and variants. But they should also respond fast and drop product
lines and variants that do not perform
Product
Feedback

19. InnoBryx Consulting
Comparison of waterfall and agile on business value,
predictability and risk
Source - Version One
19

20. InnoBryx Consulting
Transformation RoadMap - Structured agile
transformation approach
Preparing tailored agile
working model
Agile adoption
assessment
Agile
trainings/workshops
Define Pilot Projects
Scaling agile across
teams/organization
Implement Pilot Project
Initiate and
plan
Prepare Pilot Scale
Setup of Agile
infrastructure/Tools
Revise model with
learnings
4
Define the vision

21. InnoBryx Consulting
Thanks