This document discusses using mobile devices to enhance cultural experiences through location-based information and augmented reality. It explores designing mobile apps that add social, personal, material, or immaterial value. Experience design is presented as an event-based approach to designing for experiences that consider individual senses and emotions, social and cultural factors, the physical environment, and conceptual meaning. Groups are assigned to develop ideas for a mobile app that creates value in one of the four experience design quadrants.

1. Jelke de Boer CrossmediaLab Hogeschool Utrecht FaculteitCommunicatie & Journalistiek

2. Location based information Using mobile devices to access and experience cultural heritage

3. Topics: Introduction (new) Media & Mobile trends Experience design Re-sampling culture

4. Designing spaces for experience

5. Designing spaces for experience

6. mobile phones devices sensual design audio branding Urban screens augmented / altered reality Designing spaces for experience (new) Media

7. Mobile (phone?)

8. Mojave desert phone booth

9. Connectivity, participationDirection, localizationExperience, narration

10. Connectivity, participation system tribe Format concept

11. Connectivity, participation annotation, (social) tagging, commenting, contribution

12. Direction, localization Where can I find.. How do I get… The cheapest… How late is… Etc…

13. Experience, narration:placing new stories Splinter Cell AR Game

14. Experience, narration:telling existing stories

15. Experience, narrationshowing alternative stories UAR Augmented reality App

16. Experience design What makes an experience?

17. Experience design An event based approach of designing for experience

18. What brought you here?

19. Experience ?

20. Personal Material Immaterial Social

21. Emotion Sense Culture Group dynamic

22. Individual factor Our senses and emotions and how the experience makes us feel FLOW

23. Social factor Our cultural background and the influence of people with whom we undergo an experience Empowering existing relations Meeting new people

24. Material factor The physical (or virtual) environment Cost, weather, time of day (or duration)

25. Immaterial factor The educational or conceptual (for example religion) value of an experience Educational The meaning of life

26. Experience process

27. Assignment In 4 groups: Think of possible ideas for a mobile app that create Value in one of the 4 quadrants social material immaterial personal

28. How can a mobile app add to the social, personal, material or immaterial experience of this space?

29. social material personal immaterial

30. Contextual information: The average visitor will, when visiting a museum, spend more time reading the small note with information then looking at the actual artwork itself. 5 different artist approaches in dealing with the real world

31. Realism / objectivity? Gezicht op delft, Vermeer

32. Intentional and obvious modification L.O.O.Q. MarchelDuchamps

33. Collage Just what is it that makes today’s homes so different, so appealling? - Hamilton

34. Placing art back in a real world environment Art project in favela Morro Da Providencia, JR

35. Improving advertising space Artvertiser, Julian Oliver