HP at Mobile World
Congress 2014

Leverage Big Data for your mobile apps
Barcelona | February 24 – 27

Oded Ringer
HP Comm...
Big Data matters to CSP

Marketing &
Product
Management

How can I make my services
more “sticky”?
Can we improve relevanc...
Reach your customers with the right offer at
the right moment and in the right place

Win3 = CSP * Retailers * Consumers
T...
Julia is a professional. She likes:
• Running shoes (score 96)
• Shoes Shopping (score 93)
She is a high online spender (s...
Julia is a professional. She likes:

John is a contractor. He likes

• Running shoes (score 96)
• Shoes Shopping (score 93...
6

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
SMS
Promotion
beep

Pop-Up
Coupon

Happy hour at the Wine shop on level
one offers a new selection of
California wine.

be...
HP Smart Shopper
•

Improve consumer satisfaction

•

Gain advertisement revenues

•

Reach outside of subscriber base


...
Smart Shopper
Consumer
Mobile
APP

Retail
Portal

Dash
board

API Management
Service
Enterprise
Governance
Mobility GW

Re...
Smart Shopper
Consumer
Mobile
APP

Retail
Portal

Dash
board

API Management
Service
Enterprise
Governance
Mobility GW

Re...
Smart Shopper – the flow

CRM
Reporting
dashboard

Retail Companies
Advertising
agreement

Marketing
Agency

Advertising
b...
The backend:

Telco Big Data & Analytics

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information conta...
Analytics data

Telco Big Data Analytics – the blueprint
Information
delivery &
decision

Unstructured data
Row data

Exte...
The middleware:

Big Data Mobility Gateway

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information con...
Big Data Mobility Gateway (SDK)
Mobility Gateway

Mobility Gateway Service

• High performance access and common backend

...
Easy SDK made available
• Easy and open development through Mobility Gateway SDKs

Developer can use their IDE of choice w...
How to easily leverage additional resources for
enriched application?
• You design a meeting room reservation application
...
HP Telco Big Data & Analytics
Actionable insight. New revenue streams. Better network utilization

hp.com/go/TelcoBigData
...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
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HP Mobility Perspective at the Mobile World Congress 2014 in Barcelona

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HP Mobility Perspective - presented by Dr. Alberto Torres, Senior Vice President, Pan-HP Mobility

Enterprise mobility is becoming critical for businesses. HP is innovating and offering solutions across the stack.

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HP Mobility Perspective at the Mobile World Congress 2014 in Barcelona

  1. 1. HP at Mobile World Congress 2014 Leverage Big Data for your mobile apps Barcelona | February 24 – 27 Oded Ringer HP Communications and Media Solutions (CMS) © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  2. 2. Big Data matters to CSP Marketing & Product Management How can I make my services more “sticky”? Can we improve relevancy of promotions and services? What new services can I launch using my big data? 2 Business Development How can we collaborate with OTT players and Content providers to benefit from our big data? Customer Experience Executives Can we offer the right action to each individual customer? How to can use customer insight to improve satisfaction and reduce Churn? © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IT Managers How can I meet the business needs most efficiently across all big data use cases?
  3. 3. Reach your customers with the right offer at the right moment and in the right place Win3 = CSP * Retailers * Consumers Telco Big Data & Analytics 3 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  4. 4. Julia is a professional. She likes: • Running shoes (score 96) • Shoes Shopping (score 93) She is a high online spender (score 92) She recently had a baby • Alcohol: wine (score 99) • Alcohol: beer (score 88) • Sport: skiing (score 85) He doesn’t buy online (score 16) Barbara is an IT specialist. She likes: Steve is a medic. He likes: • Electronic: smartphone (score 99) • Travel: vacation (score 87) She is medium on online spending (score 51) 4 John is a contractor. He likes • Toy: train (score 78) • Entertainment: music - jazz (score 77) • He is a high online spender (score 81) © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  5. 5. Julia is a professional. She likes: John is a contractor. He likes • Running shoes (score 96) • Shoes Shopping (score 93) She is a high online spender (score 92) She recently had a baby • Alcohol: wine (score 99) • Alcohol: beer (score 88) • Sport: skiing (score 85) He doesn’t buy online (score 16) Today they are at the «Great Mall» Barbara is an IT specialist. She likes: • Electronic: smartphone (score 99) • Travel: vacation (score 87) She is medium on online spending (score 51) 5 Steve is a medic. He likes: • Toy: train (score 78) • Entertainment: music - jazz (score 77) • He is a high online spender (score 81) © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  6. 6. 6 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  7. 7. SMS Promotion beep Pop-Up Coupon Happy hour at the Wine shop on level one offers a new selection of California wine. beep Dear Julia, Present this coupon to get three free samples. Prada is making a great offer on its entire summer collection. Discard Present this coupon to the cashier to get an extra 15% off any summer item. beep SMS Pop-Up Continue Coupon Promotion Discard Dear Steve, Dear Barbara, AT&T Store on level one is having a special promotion on the new Google phone. Discard beep Continue We know you are a big music fan, so you should be interested in the big promotion of classic Jazz at the Music shop just in front of you. Present this coupon to the cashier to get an extra 15% off any CD. Discard 7 Dear John, © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Continue Continue
  8. 8. HP Smart Shopper • Improve consumer satisfaction • Gain advertisement revenues • Reach outside of subscriber base  Holiday and Events Offers Profile Specific Ads Searching- In Session Ads Near Store Deals (Broad Loc.) In-Store Deals (Granular Loc.) Buying/ Offer Redemption Sponsored Data 20 per year 5 per month 5 per month 5 per month $8 per 1000 impressions $15 per 1000 impressions $12 per 1000 impressions 4 visits per month per Store Per coupon / offer / uplift / revenue share Per view $6 per 1000 impressions $0.10 per sub/visit $100M ++ potential new revenue per year 8 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Analytics as a Service Fixed 1M$ ?
  9. 9. Smart Shopper Consumer Mobile APP Retail Portal Dash board API Management Service Enterprise Governance Mobility GW Retailer CSP Analytics WiFi location Wi Fi Mobile usage data Application data Service GPS Transactional data, Coupon Usage 9 Subscriber data internet © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Social media Provider
  10. 10. Smart Shopper Consumer Mobile APP Retail Portal Dash board API Management Service Enterprise Governance Mobility GW Retailer CSP Analytics WiFi location Wi Fi Mobile usage data Application data Service GPS Transactional data, Coupon Usage 10 Subscriber data internet © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Social media Provider
  11. 11. Smart Shopper – the flow CRM Reporting dashboard Retail Companies Advertising agreement Marketing Agency Advertising bid platform Customer care information Billing and reconciliation Campaign parameters Revenue sharing information (optional) Exposure Layer / API Management Smart Profile Server Scoring & trend analysis Promotion, advertising and offers Streaming analytics High Precision Location Customer usage behavior WiFi location Server + indoor grid Buying or action 11 Customer © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Marketing and product management DPI probes and mediation Network Traffic
  12. 12. The backend: Telco Big Data & Analytics © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  13. 13. Analytics data Telco Big Data Analytics – the blueprint Information delivery & decision Unstructured data Row data External Systems Dashboards & Exposure Layer Exposure Control Alarm/Processor Engine Data Analysis and Processing Alarms/notifications Analytic Cluster Structured Data Analytics Analytics UNstructured Data Repository Repository KPIs Aggregated data KPIs Data compression engine Data Staging, Organizing and Mgmt. Big Data Cluster Unstructured Data Connectors Aggregated data Mediation / ETL / Social connectors Social media Media files Web Content Files HP CEA Aggregator (InMem) Shared Repository Big Data Store Metadata Semi /Unstructured data Data Content Extraction & Classification Big Data Processor (Map/R) Mediation Engine/ETL (Semi & Structured data) Social media Logs files And Web Logs files Traffic data Metadata Extracted data Network data Federated data Semi /Structured data DPI Probe RT Streams Processor (CEP) or CEA Mediation Real Time data Signaling Data Sources Logs files Content Creation Semi Structured Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 ©Unstructured Usage data IT data data data Data Orchestrator Business Rule Engine Real Time analytics (BRE) or Data Orchestartion OSS Query Apps CEA MBB Structured & Unstructured Data Analytics Engine Real Time Data Signaling data
  14. 14. The middleware: Big Data Mobility Gateway © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  15. 15. Big Data Mobility Gateway (SDK) Mobility Gateway Mobility Gateway Service • High performance access and common backend Smart Profile Server Request • Secure exposure of back-end systems and data to mobile apps • Lifecycle management of programming interfaces to back-end systems Response Response • Copy Application data and metadata in the application source. • Invoke meta data functions from JavaScript methods. 15 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  16. 16. Easy SDK made available • Easy and open development through Mobility Gateway SDKs Developer can use their IDE of choice with it: popular Mobile Application Development Platform (MADP) environments (examples) … 16 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  17. 17. How to easily leverage additional resources for enriched application? • You design a meeting room reservation application • Extend to include Push Notification, or Video Conferencing service HP Anywhere integration with HP Mobility Gateway • Select APIs from HP API Management catalogue • Download API SDKs to Mobile platform IDE of choice • Benefit from common backends optimizing run time experience 17 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Mobility Gateway Common backend connectors: Push Notification, Video Conferencing, Storage, etc.
  18. 18. HP Telco Big Data & Analytics Actionable insight. New revenue streams. Better network utilization hp.com/go/TelcoBigData Powered by HAVEn © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  19. 19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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