This document provides several case studies of banks and financial institutions using IBM Tealeaf Customer Experience Management solutions: - A regional US bank used Tealeaf to reduce escalations by 50% and average handle time by 15% by addressing confusing website flows. - Quicken Loans fixed a mortgage calculator issue costing $2M annually in lost revenue using Tealeaf to discover a back-end system error. - An online brokerage discovered a website form issue costing potentially $12M annually in lost deposits using Tealeaf. - A leading financial company identified a JavaScript error costing $100K daily in lost deposits using Tealeaf UI capture.