2. Clients
●27 - 45 years old
●medium/high income
●internet users - offer hunters
●mostly with a high life standard
●shopping in AFI - 3 - 4 hours/ 2 - 3
times/week
●sometimes with high expectations in return
of their money
3. Children having fun +
parents having fun = succes!
● We focus very much on the children but we forget about the needs of the
parents. Our service should be equally enjoyable for parents too because,
after all, they pay the party fee.
A birthday is a special moment not just for the birthday girl / boy but for the
parents as well. Concentrating on the parents means acknowledging the
special moment in their family's life and making the most of it.
● Present issues:
• We don’t cover any of their needs or the needs of their guests (potential
birthday party clients)
• They feel left out and don't enjoy staying near the playground but do it as an
obligation to their child
4. Encountered issues
Overall, parents see Gymboland mainly through the eyes of their children and
make an idea of the playground from the few seconds they spend interacting
with our staff. They consider to be paying a considerable price and expect high
quality services.
Issues raised by parents over time:
• Party offers are not customizable
• Poor food menu
• „The party is not special enough“
• Unsatisfied by the offer vs price
• Lack of services for the attending parents
• Insufficient tables for parents + guests
• Low quality pictures of their child’s anniversary
5. Opportunities
Each party we organize is an occasion to impress and attract new clients from
the guests of the birthday boy.
Besides:
• Parents are a free publicity source
• Parents could return for a different occasion (name celebration, birthday of
brother/sister, next year)
• Clients could spend more money on services including parents also
6. Basic pack - Standard
●3 hours party + 3minutes at boats/jungle
rides
●juice/champaign/food
●decorations, exploder balloon,
phosphorescent bracelets, party set
●1 animator
●games program - twister, sumo contest etc.
●gifts - candies, school materials, vouchers
●main gift - 1 mascot, 1 voucher with 1 free
entrance for 5 of the kids from the party(they
are encouraged to come again together and
bring their friends), 1 Gymbo gift and 1 gift
8. Party themes
Disco/ Disney/ Hannah Montana/ Justin
Bieber/ Mc Donalds/ Pirates
●Music theme / karaoke
●Decorations - a colored curtain outside the
playground for a magic atmosphere
●Costumes according the chosen
theme/Necklaces
●Contests/raffle for a gift that fits the theme
9. Food menu / child
Kids
●Pizza menu - pizza 70 g + fries/wedges + 1
glass of nesquik
●Shanghai menu - shanghai chicken/strips
70g + fries/wedges
●Hot dog menu - 2 hot dogs + fries/wedges +
3 cheese balls
●Happy meal
●Sr. Patata menu
●Nuggets menu - 3 nuggets + fries /wedges +
1 natural juice
10. Food menu
Adults
●Pizza menu - pizza 23 cm
●Shanghai menu - shanghai chicken/strips
140g + fries/w/cheese potatoes+salad
●American menu - 3 hot dogs + fries/w + 5
cheese balls + 1 drink
●Mc Donalds + 1 drink
●Sr. Patata menu+ 1 drink
●AFC menu - chinese food box + 1 drink
●Light menu - salad + fries/w + onion rings
11. Food partners
● Mc Donalds - fries/ wedges/Happy
meal/onion rings/ icecream/muffins/coffee
● Sr Patata - baked potato
● AFC - chinese food
● Real - cheese potatoes, cookies, juice
● Fornetti/Paul - patisserie
12. Parents receive
●Food menu
●Catering - cakes/cookies/patisserie
●Coffee, juice and beer
Entertainment
●Sampling/vouchers from partners
●Raffle with an inspirated gift
●A "Thank you" card and a fortune cookie
