SlideShare a Scribd company logo
1 of 19
Using Twitter to engage the NASCAR Nation June 18, 2009 Shawn Morton (@sMoRTy71) Nationwide Insurance (@Nationwide)
Quick intro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
The NASCAR Nation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Nationwide & NASCAR In 2007, we entered into a  7-year sponsorship  of the second-tier NASCAR series that was formerly known as the Busch Series. Through 2014, we are the  official auto, life and home insurance provider for NASCAR  as well as the lead sponsor of the NASCAR Nationwide Series. We have some  very aggressive goals for acquiring new customers  from our relationship with NASCAR. Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
How do we reach fans? Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
What about social media? Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
NASCAR on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Our approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
Pilot on Nashville on 4/10 ,[object Object],[object Object],[object Object],[object Object],Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance
We’ve tweeted 9 races so far Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall results Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance ,[object Object],[object Object],[object Object],[object Object]
Questions? Using Twitter to engage the NASCAR Nation  Shawn Morton | Nationwide Insurance

More Related Content

Similar to Using Twitter to engage the NASCAR Nation

Du lacrosse
Du lacrosseDu lacrosse
Du lacrosse
livtron
 
Project speedway v6
Project speedway v6Project speedway v6
Project speedway v6
DominoWebFX
 
Nascar 4.28.15 final
Nascar 4.28.15 finalNascar 4.28.15 final
Nascar 4.28.15 final
Cox Media
 
Rev racing proposal
 Rev racing proposal Rev racing proposal
Rev racing proposal
SpeedWyze
 
Sponsorship Letter (Improved)
Sponsorship Letter (Improved)Sponsorship Letter (Improved)
Sponsorship Letter (Improved)
Luca Rodrigues
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
MateoGardella
 
Jd Motorsports Limited
Jd Motorsports LimitedJd Motorsports Limited
Jd Motorsports Limited
JDMotorsports
 
AAAAAAAAAAAA MOTORSPORTS PRESENTATION FINAL
AAAAAAAAAAAA MOTORSPORTS PRESENTATION FINALAAAAAAAAAAAA MOTORSPORTS PRESENTATION FINAL
AAAAAAAAAAAA MOTORSPORTS PRESENTATION FINAL
Kathy Loan
 
FCS Cycling Marketing Brief 2015 full.EMAIL
FCS Cycling Marketing Brief 2015 full.EMAILFCS Cycling Marketing Brief 2015 full.EMAIL
FCS Cycling Marketing Brief 2015 full.EMAIL
Norrene Godfrey
 

Similar to Using Twitter to engage the NASCAR Nation (20)

Du lacrosse
Du lacrosseDu lacrosse
Du lacrosse
 
Project speedway v6
Project speedway v6Project speedway v6
Project speedway v6
 
Nascar 4.28.15 final
Nascar 4.28.15 finalNascar 4.28.15 final
Nascar 4.28.15 final
 
Media Deck - Dish Network
Media Deck - Dish NetworkMedia Deck - Dish Network
Media Deck - Dish Network
 
Rev racing proposal
 Rev racing proposal Rev racing proposal
Rev racing proposal
 
Frf rfp
Frf rfpFrf rfp
Frf rfp
 
Cns deck feb 2016 v2.2 print
Cns deck feb 2016 v2.2 printCns deck feb 2016 v2.2 print
Cns deck feb 2016 v2.2 print
 
KapustaBell
KapustaBellKapustaBell
KapustaBell
 
Mickelson Motorsports 2016 sponsor slide show
Mickelson Motorsports 2016 sponsor slide showMickelson Motorsports 2016 sponsor slide show
Mickelson Motorsports 2016 sponsor slide show
 
Sponsorship Letter (Improved)
Sponsorship Letter (Improved)Sponsorship Letter (Improved)
Sponsorship Letter (Improved)
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
 
2010 Warthog Racing Prosposal For Sponsorship
2010 Warthog Racing Prosposal For Sponsorship2010 Warthog Racing Prosposal For Sponsorship
2010 Warthog Racing Prosposal For Sponsorship
 
Jd Motorsports Limited
Jd Motorsports LimitedJd Motorsports Limited
Jd Motorsports Limited
 
Forum, Conference and Awards Presentations Landing page: https://www.portada-...
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Forum, Conference and Awards Presentations Landing page: https://www.portada-...
Forum, Conference and Awards Presentations Landing page: https://www.portada-...
 
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series West
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series WestJonathan Mawhinney Sponsorship *NASCAR K&N Pro Series West
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series West
 
NASCAR Partnership with NextVR Marketing Plan
NASCAR Partnership with NextVR Marketing PlanNASCAR Partnership with NextVR Marketing Plan
NASCAR Partnership with NextVR Marketing Plan
 
AAAAAAAAAAAA MOTORSPORTS PRESENTATION FINAL
AAAAAAAAAAAA MOTORSPORTS PRESENTATION FINALAAAAAAAAAAAA MOTORSPORTS PRESENTATION FINAL
AAAAAAAAAAAA MOTORSPORTS PRESENTATION FINAL
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media StrategyMiami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy
 
Trek Media Plan
Trek Media PlanTrek Media Plan
Trek Media Plan
 
FCS Cycling Marketing Brief 2015 full.EMAIL
FCS Cycling Marketing Brief 2015 full.EMAILFCS Cycling Marketing Brief 2015 full.EMAIL
FCS Cycling Marketing Brief 2015 full.EMAIL
 

More from Columbus Chamber

Columbus chamber government day invite
Columbus chamber government day inviteColumbus chamber government day invite
Columbus chamber government day invite
Columbus Chamber
 
1 crlc presentation 2 15-12
1 crlc presentation 2 15-121 crlc presentation 2 15-12
1 crlc presentation 2 15-12
Columbus Chamber
 
Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12
Columbus Chamber
 
Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12
Columbus Chamber
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
Columbus Chamber
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
Columbus Chamber
 
Squire Sanders Hires Five New Lawyers in the Columbus Office
Squire Sanders Hires Five New Lawyers in the Columbus OfficeSquire Sanders Hires Five New Lawyers in the Columbus Office
Squire Sanders Hires Five New Lawyers in the Columbus Office
Columbus Chamber
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
Columbus Chamber
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
Columbus Chamber
 

More from Columbus Chamber (18)

Columbus chamber government day invite
Columbus chamber government day inviteColumbus chamber government day invite
Columbus chamber government day invite
 
Trucking Industry Metrics- March 8
Trucking Industry Metrics- March 8Trucking Industry Metrics- March 8
Trucking Industry Metrics- March 8
 
Cgi 20120308
Cgi 20120308Cgi 20120308
Cgi 20120308
 
Cgi 20120308
Cgi 20120308Cgi 20120308
Cgi 20120308
 
Fnl.cc.jf.flyer
Fnl.cc.jf.flyerFnl.cc.jf.flyer
Fnl.cc.jf.flyer
 
CRLC Presentation 2-15-12
CRLC Presentation 2-15-12CRLC Presentation 2-15-12
CRLC Presentation 2-15-12
 
1 crlc presentation 2 15-12
1 crlc presentation 2 15-121 crlc presentation 2 15-12
1 crlc presentation 2 15-12
 
Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12
 
Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12Columbus 2020 final 2 8_12
Columbus 2020 final 2 8_12
 
Plante & Moran Expands Business Webinar Schedule
Plante & Moran Expands Business Webinar SchedulePlante & Moran Expands Business Webinar Schedule
Plante & Moran Expands Business Webinar Schedule
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
 
Squire Sanders Hires Five New Lawyers in the Columbus Office
Squire Sanders Hires Five New Lawyers in the Columbus OfficeSquire Sanders Hires Five New Lawyers in the Columbus Office
Squire Sanders Hires Five New Lawyers in the Columbus Office
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
 
Nesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and FinanceNesco News - Featured Professionals in Accounting and Finance
Nesco News - Featured Professionals in Accounting and Finance
 
Capital University's "I Will" Campaign
Capital University's "I Will" CampaignCapital University's "I Will" Campaign
Capital University's "I Will" Campaign
 
Buitoni Word of Mouth Case Study
Buitoni Word of Mouth Case StudyBuitoni Word of Mouth Case Study
Buitoni Word of Mouth Case Study
 
COSI on Twitter
COSI on TwitterCOSI on Twitter
COSI on Twitter
 

Recently uploaded

Social and Digital Strategy Deck______-_
Social and Digital Strategy Deck______-_Social and Digital Strategy Deck______-_
Social and Digital Strategy Deck______-_
asamuel9
 

Recently uploaded (20)

Spain to be banned from participating in Euro 2024.docx
Spain to be banned from participating in Euro 2024.docxSpain to be banned from participating in Euro 2024.docx
Spain to be banned from participating in Euro 2024.docx
 
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial...
 
Belgium Vs Slovakia Belgium at Euro 2024 Teams in group, fixtures, schedule, ...
Belgium Vs Slovakia Belgium at Euro 2024 Teams in group, fixtures, schedule, ...Belgium Vs Slovakia Belgium at Euro 2024 Teams in group, fixtures, schedule, ...
Belgium Vs Slovakia Belgium at Euro 2024 Teams in group, fixtures, schedule, ...
 
basketball evolution History Slides.pdf
basketball evolution  History Slides.pdfbasketball evolution  History Slides.pdf
basketball evolution History Slides.pdf
 
Albania Vs Spain South American coaches lead Albania to Euro 2024 spot.docx
Albania Vs Spain South American coaches lead Albania to Euro 2024 spot.docxAlbania Vs Spain South American coaches lead Albania to Euro 2024 spot.docx
Albania Vs Spain South American coaches lead Albania to Euro 2024 spot.docx
 
Nirupam Singh on Fan Development, Growth, and the Future of Formula 1
Nirupam Singh on Fan Development, Growth, and the Future of Formula 1Nirupam Singh on Fan Development, Growth, and the Future of Formula 1
Nirupam Singh on Fan Development, Growth, and the Future of Formula 1
 
Social and Digital Strategy Deck______-_
Social and Digital Strategy Deck______-_Social and Digital Strategy Deck______-_
Social and Digital Strategy Deck______-_
 
Croatia vs Italy Inter Milan Looking to Carry On Success at Euro 2024.pdf
Croatia vs Italy Inter Milan Looking to Carry On Success at Euro 2024.pdfCroatia vs Italy Inter Milan Looking to Carry On Success at Euro 2024.pdf
Croatia vs Italy Inter Milan Looking to Carry On Success at Euro 2024.pdf
 
Cricket Api Solution.pdfCricket Api Solution.pdf
Cricket Api Solution.pdfCricket Api Solution.pdfCricket Api Solution.pdfCricket Api Solution.pdf
Cricket Api Solution.pdfCricket Api Solution.pdf
 
Top 10 French Footballers for Euro Cup 2024.docx
Top 10 French Footballers for Euro Cup 2024.docxTop 10 French Footballers for Euro Cup 2024.docx
Top 10 French Footballers for Euro Cup 2024.docx
 
Silverexchange ID: To play on the Silver Exchange, Get ID from Virat777
Silverexchange ID: To play on the Silver Exchange, Get ID from Virat777Silverexchange ID: To play on the Silver Exchange, Get ID from Virat777
Silverexchange ID: To play on the Silver Exchange, Get ID from Virat777
 
Trusted Cricket Betting ID Provider In India: Get your Cricket ID Now
Trusted Cricket Betting ID Provider In India: Get your Cricket ID NowTrusted Cricket Betting ID Provider In India: Get your Cricket ID Now
Trusted Cricket Betting ID Provider In India: Get your Cricket ID Now
 
UEFA Euro 2024 Clash and Eurovision 2024 Poll Insights.docx
UEFA Euro 2024 Clash and Eurovision 2024 Poll Insights.docxUEFA Euro 2024 Clash and Eurovision 2024 Poll Insights.docx
UEFA Euro 2024 Clash and Eurovision 2024 Poll Insights.docx
 
JORNADA 6 LIGA MURO 2024TUXTEPECOAXACA.pdf
JORNADA 6 LIGA MURO 2024TUXTEPECOAXACA.pdfJORNADA 6 LIGA MURO 2024TUXTEPECOAXACA.pdf
JORNADA 6 LIGA MURO 2024TUXTEPECOAXACA.pdf
 
Slovenia Vs Serbia Eurovision odds Slovenia have top.docx
Slovenia Vs Serbia Eurovision odds Slovenia have top.docxSlovenia Vs Serbia Eurovision odds Slovenia have top.docx
Slovenia Vs Serbia Eurovision odds Slovenia have top.docx
 
Germany vs Scotland Euro 2024 Prediction Can Scotland upset Germany on home t...
Germany vs Scotland Euro 2024 Prediction Can Scotland upset Germany on home t...Germany vs Scotland Euro 2024 Prediction Can Scotland upset Germany on home t...
Germany vs Scotland Euro 2024 Prediction Can Scotland upset Germany on home t...
 
Cricketbitt | Best Cricket Online Betting Id Provider in India
Cricketbitt  | Best Cricket Online Betting Id Provider in IndiaCricketbitt  | Best Cricket Online Betting Id Provider in India
Cricketbitt | Best Cricket Online Betting Id Provider in India
 
Turkey Vs Portugal Portugal at Euro 2024 Teams in group, fixtures, schedule, ...
Turkey Vs Portugal Portugal at Euro 2024 Teams in group, fixtures, schedule, ...Turkey Vs Portugal Portugal at Euro 2024 Teams in group, fixtures, schedule, ...
Turkey Vs Portugal Portugal at Euro 2024 Teams in group, fixtures, schedule, ...
 
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
 
Switzerland Vs Germany Switzerland Euro 2024 Fixtures, Dates, Venues, and Gam...
Switzerland Vs Germany Switzerland Euro 2024 Fixtures, Dates, Venues, and Gam...Switzerland Vs Germany Switzerland Euro 2024 Fixtures, Dates, Venues, and Gam...
Switzerland Vs Germany Switzerland Euro 2024 Fixtures, Dates, Venues, and Gam...
 

Using Twitter to engage the NASCAR Nation

  • 1. Using Twitter to engage the NASCAR Nation June 18, 2009 Shawn Morton (@sMoRTy71) Nationwide Insurance (@Nationwide)
  • 2.
  • 3. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 4. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 5. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 6. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 7. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 8. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 9.
  • 10. Nationwide & NASCAR In 2007, we entered into a 7-year sponsorship of the second-tier NASCAR series that was formerly known as the Busch Series. Through 2014, we are the official auto, life and home insurance provider for NASCAR as well as the lead sponsor of the NASCAR Nationwide Series. We have some very aggressive goals for acquiring new customers from our relationship with NASCAR. Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 11. How do we reach fans? Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 12. What about social media? Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Questions? Using Twitter to engage the NASCAR Nation Shawn Morton | Nationwide Insurance