Success Factors 1) Brand Relevant Conversations 2) Engaged with Community 3) Clear, Consistent Sense of Purpose 4) Timeliness
I can haz Twitter? Starting Out with Twitter Donates 5 cents for every follower Followers hand reviewed to block “bots” and junk Daily “Wake Up Tactic of the Day” tweets = hallmark
Twitter Momentum <ul><li>Pet Lovers </li></ul><ul><li>Animal Advocates </li></ul><ul><li>Artists </li></ul><ul><li>Tight/Focused Community </li></ul>Who are these people?!
Establishing Home Base 185 incoming links 500 visitors/day 1 new posts/day
324 Fans Cross posted Tweets (some, not all) Promote blog posts Threaded conversations allow animal lovers to find/friend each other Facebook: For my fans…
FURPOWER Fundraising Umbrella term refers to any/all fundraising to help animals.
Sponsors 1) Sponsorships paid directly to charity of the month = tax deductible advertising 2) Bi-monthly donations for a giveaway – usually sponsor related products/services
#PawPawty 24-Hour Twitter “rave” with “anipals” – all animal tweeters. Uses the #pawpawty hashtag Spirit is to raise money ($1000/pawty averaging $10 per gift) Worldwide – spearheaded by @FrugalDougal from England; loyal supporters from US, NZ, Wales, Spain Every party supports a charity; Romeo gets every other month DJ (blip.fm) scheduled by hour; door prizes every 30 minutes (48-prizes!) Community engaged to fight for a cause
Success Factors 1) Brand Relevant Conversations > Relevant, targeted and entertaining tweets & posts 2) Engaged with Community > In tune with nuances, dynamics & vernacular 3) Clear, Consistent Sense of Purpose > Romeo = icon for animal fundraising 4) Timeliness > Updated content & replies make Romeo seem “real”