1. FCS | Cycling Women’s Pro Team - Marketing Brief

2. BY 2028 I WILL
EARN MORE THAN
THE AVERAGE
AMERICAN MALE.

3. I WILL ALSO
CONTROL 60%
OF ALL PERSON
WEALTH IN THE
UNITED STATES.

4. 85% OF ALL
THE CONSUMER
PURCHASES
FROM AUTOS
TO HEALTHCARE
WILL BE MADE BY
WOMEN.

5. WE CAN CONNECT
YOU TO HER,AND
THE WOMEN SHE
INSPIRES.

6. WE’RE DIFFERENT FROM TRADITIONAL TEAMS.
WE UNDERSTAND MARKETING.
91% of women say that advertisers don’t understand them.
We recognize the power and influence that women have in the market place and have
incorporated marketing into our cycling program to help you better reach them. Our program is
customizable and we can provide you with effective and efficient advertising platform to reach
these women.
FCS Cycling will differentiate itself from other cycling teams by blending traditional cycling ethos,
with non-traditional marketing, innovation, imagination, infusing art, music and sport to reach
consumers. Our goal is to create a FCS Cycling tribe, a set of loyal followers, fans, who want to
engage with the team and our sponsors and grow that fan base over the years.
FCS Cycling will continue to deliver untraditional heroes, female underdogs to the sport, that
given the chance, will win races, will believe in their abilities, will move past their own self doubt,
drawing in consumers, sport fans, as they themselves share in the journey, thus connecting
sponsors products with these unsung heroes.
What will make us different from other cycling teams is our use of marketing and web presence
so we can better engage with fans. This use of technology will draw in spectators from the sport
of cycling and from other genres of society.
FCS Cycling is a brand.
FCS | CYCLING WOMEN’S PRO TEAM 006

7. WE CONNECT.
WE HELP YOU CONNECT TO HER.
+ Onsite race events & expo presence; with thousands of people onsite at
the start and finish of events, we will place our vehicles, riders and products in the
center of it all.
+ Signage; Your logo will be on our team kit, team vehicles, Facebook, Twitter,
Pinterest, tumblr, team website, loyalty page and more.
+ Athlete appearances; Appearances at all race events, expos, corporate
headquarters and non-cycling events.
+ Community outreaches; lead community rides and hospital visits, engaging the
communities, where the team travels too.
+ Social Media; Daily mentions plus two-way communication access on the top
five social media sites women interact with, Facebook, Tumblr, Pinterest, Instagram
and Twitter.
+ Team Website and Loyalty page; Will also be a two-way communication tool
whereas fans can interact with the team, our riders and our sponsor’s product[s].
Digital loyalty web page that creates social incentives to actively engage FCS
Cycling’s tribe, building an emotional connection between the team, its fans and our
sponsors, providing ROI and economic value.
+ Grass roots; Daily promotions of our sponsor’s product[s], distribution of
promotional materials/media at race and non-race events.
+ Web TV Coverage; As Adobe tour tracker grows [internet TV], the team will
be highly visible and we can provide additional brand marketing through web TV
coverage.
+ The Girl Effect; We are in the process of looking to teaming up with The Girl
Effect, a charity that brings awareness to the world of cycling that women and girls
play a crucial role in this world and all women should have a choice and the right to
choose how they live their lives.
FCS | CYCLING WOMEN’S PRO TEAM 007

8. FCS | CYCLING WOMEN’S PRO TEAM 008
TRAVEL, BUDGET AND INVESTMENT LEVELS.
We are seeking first and second level title sponsorships, along with product sponsorship for a
minimum of three years to support our 6-year growth plan.
Details, including the financial budget, personal growth and race plan can be found on pages
19 - 24 of our attached business plan located in the appendix section of this marketing brief.
Gold Level Sponsorship [Title]
Silver Level Sponsorship [Second Level]
Broze Level Sponsorship [Third Level]
Product Sponsorship

9. THE BIG IDEA.
Create a professional women’s cycling team that will put a dent in the cycling
universe, by developing professional athletes and leading the charge on creating
equality for women. The passion we have for the sport of cycling will channel
energy, from FCS Cycling and it’s sponsors, delivering healthy growth and an
environment for our sponsors to open a two-way dialog, connecting directly to our
fans.
Our promise, to our investors, stakeholders, fans and team, is to be bold, to think
differently, always do the right thing, develop athletes and create equality for women.
We are fully committed to it’s journey and will always approach cycling with a fully
integrated, unified voice between athletic and marketing to deliver the ultimate, total
consumer / fan experience. It’s this approach that will allow FCS Cycling to build
a sustainable environment in which, athlete, sponsors and fans can engage and
grow together for the next 6-years and beyond. We understand that sponsorship is
not an in-kind donation, but an investment, whereas we will deliver ROI back to our
investors in the form of fan engagement, analytical analysis, brand extension and
potential sales leads.
Our ask is simple, we ask that you invest in FCS Cycling for the long-term, for a
minimum of 3-years so FCS Cycling can establish in-roads to fans and grow the
FCS tribe members. Growth does not happen over night and nor will FCS Cycling’s
fan base, the tribe we believe is the key to a healthy cycling team and will take time
and care to build. With long-term investment, this will allow us to cultivate a healthy
subscriber base in which we can deliver healthy ROI to all investors and accelerate
the team through the elite amateur level through to the UCI Women’s professional
level by the calendar year 2017.
CONTACT
Lee Whaley - Team Co-Owner
tel - 214.232.9976 (USA)
email - leew@studiolusa.com
Scott Warren - Director Sportif
tel - 888.466.7232 (USA)
email - swarren@orbea.com
FCS | CYCLING WOMEN’S PRO TEAM 009

10. Appendix

11. Foundation for the Cultivation of Sport Cycling Team
Business Plan; August 18th, 2014
1 WHO WE ARE
Foundation for the Cultivation of Sport Cycling Team (FCS), we are a 501 (c) (3)
non-profit, women’s professional cycling team founded in 2004. We compete both
internationally and domestically in the disciplines of road, track and cyclocross racing
while bringing awareness to women’s issues and The Girls Effect.
1.2 WHAT WE DO
At FCS Cycling, we develop young female cycling athletes, giving them a direct path
to participate in top level, premier cycling events, unleashing the potential in every
athlete, to pursue her dream. We put the FCS athlete in the center of everything,
bridging a connection between the FCS athlete, fans and sponsors, building a
brighter future for the sport of cycling.
1.3 WHERE WE ARE
FCS Cycling is headquartered in Dallas, Texas, however FCS team will travel through
out North America and Canada. For the calendar years of 2018-2020, we will ramp
up international travel through Europe, North America and Middle East.
2 VISION
To empower, inspire and encourage every woman and ensure she has the
opportunity to achieve her fullest potential in life.
3 MISSION
We believe we have been pulled together to change the face of women’s cycling in
the United States and abroad. We believe in developing and providing opportunities
to female athletes to grow and be a changing force in the sport of cycling. We
believe in pushing forward, breaking down the barriers and will race in events that
are for men only, giving the female athlete a voice. Through sportsmanship, we will
show women have a right to race too, becoming a change agent for women, and
the sport of cycling, creating relevance outside of the sport.
FCS | CYCLING WOMEN’S PRO TEAM 011

12. 4 VALUES [TEAM ETHOS]
1. Teamwork. We compete with compassion and win with honor.
2. Transparency & Integrity: Doing the right thing. Always. This team will continue to
be known for its ethical decision-making. Doing something illegal just to win races is
not worth violating our integrity.
3. Giving back: We recognize we are a guest in the community in which we race;
we will treat these communities with the utmost respect and always try to give back
to them. We will organize a variety of community outreach activities for key events
where possible. We also recognize that the online community is equally as important
and will strive to be the cycling leader with our web-based outreach activities.
4. FCS Cycling is a brand. The team is instantly recognizable around the world. FCS
Cycling is seen as a symbol of hope not only in the sport of women’s cycling, but for
equality for women and for a level playing field.
5. The fans decide. FCS Cycling is keenly aware of the sophistication of our fans
and will treat them as its key stakeholders.
6. Inspire others. We believe in motivating and inspiring our athletes and fans, to
break down barriers and to dream big and then pursue that dream.
7. Evolve immediately. FCS Cycling sees itself as being in perpetual motion–viewing
change as a key source of innovation and thus will not be afraid of change and will
quickly adapt to new technologies, to further the sport of cycling.
8. Master the fundamentals. A crucial part of FCS Cycling ’s success has been its
ability to define and refine its performance and growth. Starting with the basics of
cycling fundamentals, we will ensure every athlete has an opportunity to learn, grow
while keeping in mind; we listen first, and then lead.
9. We are on the offense–always. To stay ahead in an extremely competitive
environment, FCS Cycling urges its team members to act like leaders in the sport of
cycling to achieve victory.
10. We create positive disruption. This team will create positive disruption through its
exciting, youthful, aggressive and engaging style. The team will be comprised with
riders and staff that are engaging (on and off the bike). All riders and staff will have a
full understanding of the sponsors’ products and have the skillsets to successfully
market them.
11. Collaboration: We believe in deep collaboration with sponsors, race promoters
and fans, to innovate in way others cannot, creating fan loyalty based programs.
FCS | CYCLING WOMEN’S PRO TEAM 012

13. 5 GOALS
1. Build a FCS Cycling fan club [tribe]: The key to FCS Cycling’s success and
sustainability is to turn prospective spectators and fans from the sport of cycling
into loyal FCS Cycling tribe members, creating a legion of fans that wear their
hearts on their sleeves. These fans love the sport of cycling, they are just waiting
for an invitation to be engaged and we want to invite them to engage with us,
we want to channel their energy into the team and reflect it back on them. This
energy and passion will flow from fan, to the team and to our sponsors, creating a
healthy ROI and rich platform for our sponsors to reach prospective customers on
a more intimate level. One of the ways to harness this power would be to create
a “fan subscriber list,” where the team sponsors can partner together and create
a dialog between the FCS fans and their business. It’s the power of the FCS tribe
that will create longevity and sustainability for FCS Cycling. However, FCS Cycling
understands that to create a loyal FCS tribe, we must engage, nurture and educate
cycling fans about FCS Cycling ’s mission, vision and values and transform the
market place, i.e. pre race space at onsite events to a welcoming environment.
The second component to engagement will be the introduction of FCS Cycling
loyalty fan website, social media and website. Increase fan base by 10-20% each
year, encouraging fans to believe in the power of women and sport, thus growing
social currency for our sponsors as well. By going on the offense and focusing on
key fans and consumers in core geographies, will allow FCS Cycling to execute an
aggressive growth plan of becoming a UCI Professional team by the year 2018.
2. Team Growth:
• 2015 FCS Cycling, will focus on building the fundamentals, securing a
USAC Elite level racing license and building a team for the future. FCS will
focus its energy on the NRC (National Race Calendar), with events such as
Redlands, Joe Martin, Cascade Classic, Tour of Gila, Tour of Utah, US Pro
Championships, Philadelphia Classic and the UCI Road World Championships.
• 2016-2017: FCS Cycling, capitalizing on the 2015 calendar, will grow and
add international events to its race calendar including venues from Mexico
and Canada. 2016, the team will also focus on securing positions in the 2016
Olympic games in Rio de Janeiro.
• 2018-2020: FCS Cycling will secure a UCI Professional license, shifting focus
from a North American race schedule to a full international event schedule
including North America, Belgium, Qatar and Great Britain.
3. Team up with The Girl Effect and having a positive impact for both the sport of
cycling and girls/women: Increase awareness of the girl effect, by 2016, build a girl
effect Grand Fondo to help raise funds and further awareness of the girl effect within
the cycling community.
FCS | CYCLING WOMEN’S PRO TEAM 013

14. 6 MARKET RESEARCH
6.1 BICYCLE INDUSTRY
Bicycles were introduced in the 19th century and since then have been employed
for many uses: recreation, work, military, show, sport etc. There are likely between
2 and 4 billion cyclists in the world, out of a 7 billion total population. This would
include anybody with access to some form of bicycle or similar vehicle, and able
to ride one. The future is bright for teams willing to step up and take risks, innovate,
be bold, share their journey and mission with fans, engage fans, challenge them,
the foundation already exist, we just need to transform it and integrate fans into the
team.
• United States
• There are over 64 million cyclists, making it the second most popular
recreational activity in the United States behind walking.
• Of the 64 million cyclists, 31 million would consider themselves avid. These
avid cyclists are typically the most conscious consumers in the market.
Cycling is a popular sport around the world, therefore bicycle racing isn’t a local
sport, attached to one or two countries, such as NFL Football or Cricket but a
global sport, attracting avid global fans, many whom are active cyclists, who spend
time and money on the sport they love. There are also the partially interested fans,
the ones who are into the sport because they ride a bike for health, recreation,
environmental, economic or transport reasons, which can be converted into the
avid fan. Add to this opportunity of fan engagement, the fact that there is less brand
clutter in the sport of cycling than other sports makes cycling a huge opportunity for
sponsors to connect to targeted consumers with smaller market investment dollars,
receiving a larger ROI, than other sports such as soccer or NASCAR. By carefully
branding of FCS Cycling, we will partner up with a-like sponsors, ones that target
the female consumer. FCS Cycling can unite women and cycling fans, giving them
a visual cue, an identity, which can visually bond fan, to team, to sponsor. FCS
Cycling wants to be the indispensible brand [team] of choice for the female cycling
fans.
6.2 FEMALE CONSUMER
Women are earning, spending, and influencing spending at a greater rate than ever
before. In fact, women account for $7 trillion in consumer and business spending
in the United States, and over the next decade, they will control two thirds of
consumer wealth. Women make or influence 85% of all purchasing decisions,
and purchase over 50% of traditional male products, including automobiles, home
improvement products and consumer electronics. BUT 91% of women say that
advertisers don’t understand them [The News Web International].
We recognize the power and influence that women have and FCS cycling will make
the connection for our sponsors so they can tap into this market’s full potential.
FCS | CYCLING WOMEN’S PRO TEAM 014

15. 6.3 COMPETITION
There are two types of competitors for cycling sponsorship dollars -- Other sports in
general and other cycling teams.
• Other sports in general, such as NASCAR, Futbol/Soccer, NFL football,
Baseball and NBA can be seen as competition to cycling as all sports search
for sponsorship dollars to fund their programs. Often times, these sports are
more appealing than a cycling team because sponsors almost immediately
see a ROI as the TV reach alone exposes many fans to products. The smallest
amount of money a firm can spend on sponsoring a NASCAR team is one
million dollars, which would buy the investor a limited amount of space to
advertise their brand on the body of the car. However, this same million-dollar
investment would equate to a title sponsorship deal for a professional UCI
women’s cycling team.
• Other cycling teams can be seen as competition, however a majority of cycling
teams very rarely focus on brand marketing or marketing itself, instead they
focus their efforts on winning races. In the United States, cycling teams are
80-100% about sport, winning and losing, often times they do not focus on
experiential marketing experience of the fan, nor do they work with promoters
to promote the events, thus completely missing the opportunity to create
and connect with some of the loyalist sports fans out there to cycling. Most
women elite teams run with $100,000 or less budget in the USA, 80% or less
of their riders are not paid, top salary for a rider, riding Team TIBCO, Optum
Pro Cycling and Team Specialized-Lululemon, average 20-30K per year. Most
teams grab what sponsors they can; therefore they do not build a team with
“a-like sponsors” thus missing the mark of building a strong marketing voice
that speaks directly to a targeted cycling fan / consumer, and in our case, the
female consumer, limiting their ability to return solid ROI numbers back to its
investing partners.
6.4 TARGETCUSTOMER
• Our target consumer is female, 20-45 years old.
• They have wealth, new talent, more than likely to be college educated, and have
a median household of $75,000+.
• By the year 2028, she is expected to earn more than the average male
consumer.
• She owns stock and accounts for 85% of all household purchases, from
automotive to healthcare.
• She is Active in multiple sports; cycling, running, yoga, hiking, triathlon, skiing
etc.
• Focused on health and nutrition.
• She cares about the environment, her community and wants more green
choices; she pays attention to brands that are committed to environmental
causes.
FCS | CYCLING WOMEN’S PRO TEAM 015

16. • She is Internet savvy and is more likely to be highly engaged in social media
active, she will seek advice and recommendations on product online and
blog about products she likes or dislikes. She accounts for 58% of all online
purchases.
• Repeat customer, very likely to buy products again and again if there is trust and
a relationship established between the brand and her.
• She strives for a healthy life style with a balance of work, family and sport.
6.5 MARKET DIFFERENTIATION
FCS Cycling will differentiate itself from other cycling teams by blending traditional
cycling ethos, with non-traditional marketing, innovation, imagination, infusing art,
music and sport to reach consumers. Our goal is to create a FCS Cycling tribe, a
set of loyal followers, fans, who want to engage with the team and our sponsors and
grow that fan base over the years.
FCS Cycling will continue to deliver untraditional heroes, female underdogs to the
sport, that given the chance, will win races, will believe in their abilities, will move
past their own self doubt, drawing in consumers, sport fans, as they themselves
share in the journey, thus connecting sponsors products with these unsung heroes.
What will make us different from other cycling teams is our use of marketing and
web presence so we can better engage with fans. This use of technology will draw
in spectators from the sport of cycling and from other genres of society.
• FCS Cycling is a brand.
• FCS Cycling will tell stories, stories of our brand to amplify our sponsor’s
products, keying in on products that fit our target consumer.
• Onsite product demos at event venues to reach thousand and thousands of
consumers; Interbike demo style, creating social currency our sponsors can
use and involving our target customer.
• Digital Loyalty system [web page], creating social incentives to actively engage
FCS Cycling’s tribe, building an emotional connection between the team,
its fans and our sponsors, providing ROI and economic value. Emotional
connections represent economic value and can be used to promote products
directly to targeted consumers, ultimately leading to financial results for FCS
cycling’s sponsors [http://watsoncreative.com/About/ProjectBLINDSIDE.aspx].
• Social media, actively using social media to better cultivate brand awareness of
FCS Cycling and sponsors.
• Teaming up with The Girl Effect, bring awareness to the world of cycling that
women and girls play a crucial role in this world and all women should have a
choice and the right to choose how they live their lives.
• Shake things up, upset the status quo, and work with outside partners, to add
music to onsite demos, be the positive disruptor, thus building team branding
to increase the market reach of the team, involving more customers in the FCS
Cycling story. Work with race promoters, if there isn’t a women’s race, we will
FCS | CYCLING WOMEN’S PRO TEAM 016

17. disrupt the status quo and enter the men’s event and race.
We realize markets are evolving and consumers buying habits have changed. FCS
Cycling understands that we need to be a mobile marketing team, as well as a
professional cycling squad. We will connect with a large number of concentrated
consumers at traditional and non traditional cycling events and through the art
of telling a story we can evoke emotion and connect consumer to product. This
connection will create social currency and trigger social sharing among fans via their
own social media networks, thus creating practical value and ROI that sponsors can
use. This is something other cycling teams have not done.
Using social media (Facebook, Twitter, YouTube, Vimeo, Pinterest Instagram) the art
of story telling both pre and post racing events will create good social currency and
spark interest among consumers and create loyal followers [subscribers].
FCS Cycling will take products to the consumers, keying in on events with large
spectator turnouts to trigger top of mind, tip of tongue dialog around products and
the team. However our agenda is not centered on racing alone, we also target
non-race events such as Grand Fondos and children’s hospital visits to provide a
balance of community outreach with our high performance event participation. Thus
enabling FCS Cycling to reach a large majority of consumers for our sponsors and
inspire hope for those who live challenging lives. This balance will reflect positively
on both our sponsors and FCS Cycling.
We promise to shake things up and be a positive influence in cycling, get the target
audience involved in our journey and the brands we represent.
6.6 FCS CYCLING’S MARKETING MESSAGE
Cycling is fun, healthy, social and welcoming to everyone.
Marketing strategy -
• Onsite presentation
• Team webpage / Loyalty page [for subscribers]
• Social media, Vimeo, Facebook, Twitter, Pinterest, Instagram and Vine
• Adobe tour tracker / TV – depending on race event
• Retail catalog – possibility
6.7 MEASUREMENT
The team’s effectiveness will be measured by fan growth [subscribers] and
engagement with our sponsor’s products. Also the growth of our social media
sites, including but not limited too, our team website, loyalty page and social media
outlets.
Along with social media measurement, we will be able to pull analytical numbers and
information from our loyalty website, which we can provide our sponsors a monthly
report of fan engagement. A few examples of analytical numbers that can pulled for
our sponsors are accumulated readers, session per issue, time spent per reader,
which articles were read most and track loyalty points for giveaways.
FCS | CYCLING WOMEN’S PRO TEAM 017

18. 7 SPONSOR ACTIVATION
Prospecting, initial contact [cold calls] will be made through participating in cycling
events where there are thousands of concentrated spectators.
Pre-approach, we will work with event promoters prior to day-of event to work out
how FCS Cycling can better integrate into the planned event, with demo tents/
booth, team alley and event promotions.
Approach, day-of-event, set up before start of any event in a well-traveled traffic
zone of spectators. Teardowns of demo space after all racing spectators have left
for the day.
Presentation | Engagement – Presentation engagement of team and products
will happen at cycling events, online social media loyalty webpage and monthly
interactive magazine pushed out to all subscribers. Onsite presentation will be in
high traffic zones, with a focus on fun and exciting, including showcase of products,
music and interaction with riders pre and post race.
Gaining commitment – Gaining commitment will come through team’s social
currency, by encouraging fans of the team, and spectators to subscribe to team’s
loyalty webpage where sponsor’s can directly market to targeted consumers.
Follow-up | keep customers – Through our story telling and involvement of the
audience, we will keep consumers engaged and wanting to see how our story plays
out in the world of cycling.
We will also involve local dealers / local shops with our onsite cycling events to
make sure those onsite consumers have a point of contact in which to follow up
with sales after we have left the area. Following up online, for those products that
are not easily obtainable through local dealers, we will have engaging popup icons
in our loyalty page that will lead consumers, our tribe, to where they can purchase
items online.
Lead generation for sponsors – Through participating in cycling events and engaging
in social media conversations with fans and our loyal tribe members, we will
generate ROI for our sponsor’s product.
Access to consumers [our tribe] – FCS Cycling will get in front of our consumers by
going to events and setting up demos --team tents in high traffic zones.
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19. 8 FINANCIAL PLAN
Below is a six-year growth plan; the financial numbers are based off current female
teams in the US market, such as Team Specialized-Lululemon, Optum Pro Cycling
and Team TIBCO.
FCS | CYCLING WOMEN’S PRO TEAM 019
YEAR TIER TOTAL BUDGET RACE/STAFF BUDGET MARKETING BUDGET
2015 Elite $400,000 $360,000 $40,000
2016 Elite $600,000 $520,000 $80,000
2017 Elite $600,000 $520,000 $80,000
2018 UCI Pro $900,000 $810,000 $90,000
2019 UCI Pro $1,000,000 $900,000 $100,000
2020 UCI Pro $1,000,000 $1,000,000 $100,000

20. 9 PERSONNEL PLAN [TEAM GROWTH]
Team and staff will grow as the team graduates through the cycling ranks from
elite amateur to UCI Continental [Professional]. Below is a breakdown of riders and
personnel needs to ensure proper growth of FCS Cycling Team from elite to UCI
Continental.
PERSONNEL 2015 2016 2017 2018 2019 2020
Elite Elite Elite UCI Pro UCI Pro UCI Pro
RACE
Riders 12 14 14 14 20 20
Sport Directors 1 1 1 1 2 3
Sports Development / Scout 1 1 1
Mechanics 1 1 1 2 2 3
Soigneurs 1 1 1 2 4 4
FCS | CYCLING WOMEN’S PRO TEAM 020

21. PERSONNEL 2015 2016 2017 2018 2019 2020
Elite Elite Elite UCI Pro UCI Pro UCI Pro
ADMINISTRATIVE
Owner 1 1 1 1 1 1
Logistics Manager 1 1 1
Accounting/Finance 1 1 1
MARKETING / COMMUNICATION
Marketing Director / Events 1 1 1 1 1 1
Sports Marketing Coordinator 1 1 1
Business Development 2 2 2 2 2 2
Editor-In-Chief / Social Editor-In-Chief 1 1 1 1 1 1
Report Columnist ETW ETW ETW ETW ETW ETW
Photographer ETW ETW ETW ETW ETW ETW
Video Editor ETW ETW ETW ETW ETW ETW
FCS | CYCLING WOMEN’S PRO TEAM 021
*ETW, notes temporary worker.

22. 10 RACE PLAN
The following 6-year race schedule provides experience, growth and opportunity for
both riders and administrative personnel. The schedule also maximizes market reach
for both sponsors and fans.
Tentative Race schedule for 2015 – 2018:
2015 2016-2017 2018-2020
JAN
Team Presentation, Dallas, TX
Training Camp, Phoenix, AZ
FEB
Team Presentation, Dallas, TX
Training Camp, Phoenix, AZ
Valley of the Sun, Phoenix, AZ
Team Presentation, Dallas, TX
Training Camp, Phoenix, AZ
Valley of the Sun, Phoenix, AZ
Ladies Tour of Qatar
MAR
San Dimas Stage race, California, USA
DelRay Beach Twilight Festival, California, USA
Vuelta A El Salvador
San Dimas Stage race, California, USA
DelRay Beach Twilight Festival, California, USA
Omloop Het Nieuwsblad, Belgium
Le Samyn des Dames, Beligum
Omloop van het Hageand, Begium
Drentse 8, Begium
San Dimas Stage race, California, USA
FCS | CYCLING WOMEN’S PRO TEAM 022

23. 2015 2016-2017 2018-2020
APR
Redlands Bicycle Classic, California, USA
Sea Otter,California, USA
Sunny King, Alabama, USA
Charlotte-Belmont Omnium, NC, USA
Winston Salem Cycling classic, NC, USA
Winston Salem Crierium , NC, USA
Joe Martin stage race, Fayetteville, AK, USA
Redlands Bicycle Classic, California, USA
Sea Otter,California, USA
Sunny King, Alabama, USA
Charlotte-Belmont Omnium, NC, USA
Winston Salem Cycling classic, NC, USA
Winston Salem Crierium , NC, USA
Joe Martin stage race, Fayetteville, AK, USA
Speed Week, Athens, GA, USA
Tour of Gila, Sliver City, NM, USA
Redlands Bicycle Classic, California, USA
Sea Otter,California, USA
Sunny King, Alabama, USA
Charlotte-Belmont Omnium, NC, USA
Winston Salem Cycling classic, NC, USA
Winston Salem Crierium , NC, USA
Joe Martin stage race, Fayetteville, AK, USA
Speed Week, Athens, GA, USA
Tour of Gila, Sliver City, NM, USA
MAY
Tour of California Circuit Race, California, USA
Tour of California TT, California, USA
Wilmington Grand Prix, Wilmington DE, USA
US National Championships, TN, USA
Tour of California Circuit Race, California, USA
Tour of California TT, California, USA
Wilmington Grand Prix, Wilmington DE, USA
US National Championships, TN, USA
Tour of California Circuit Race, California, USA
Tour of California TT, California, USA
Wilmington Grand Prix, Wilmington DE, USA
US National Championships, TN, USA
JUN
Philadelphia Championship, Pennsyvania, USA
Tulsa Tough, Tulsa, OK
Air Force Classic, Washingtong DC, USA
North Star Grand Prix, Minnesota, USA
Tour of America’s Dairyland, Wisconsin, USA
Philadelphia Championship, Pennsyvania, USA
Tulsa Tough, Tulsa, OK
Air Force Classic, Washingtong DC, USA
North Star Grand Prix, Minnesota, USA
Tour of America’s Dairyland, Wisconsin, USA
Philadelphia Championship, Pennsyvania, USA
Tulsa Tough, Tulsa, OK
Air Force Classic, Washingtong DC, USA
North Star Grand Prix, Minnesota, USA
Tour of America’s Dairyland, Wisconsin, USA
JUL
Manhattan Beach Grand Prix, California USA
Cascade Classic, Oregon, USA
Manhattan Beach Grand Prix, California USA
B.C. Superweek, Vancouver British Columbia
Boise twilight Criterium, Idaho, USA
Cascade Classic, Oregon, USA
Giro Rosa, Italy
La Course, France
B.C. Superweek, Vancouver British Columbia
Boise twilight Criterium, Idaho, USA
Cascade Classic, Oregon, USA
AUG
Tour of Park City, Utah, USA
Fort Follies Criterium. Utah, USA
Chris Thater Memorial, USA
2016 Olympic Games, Rio De Janeiro
Tour of Park City, Utah, USA
Fort Follies Criterium. Utah, USA
Chris Thater Memorial, USA
Tour of Park City, Utah, USA
Fort Follies Criterium. Utah, USA
Chris Thater Memorial, USA
SEPT
UCI Road World Championships, VA, USA
USA Criterium National Champions, NC, USA
Thompson Bucks Contry Classic, Doylestaown,
PA, USA
TD Bank Mayor’s Cup,
USA Criterium National Champions, NC, USA
Thompson Bucks Contry Classic, Doylestaown,
PA, USA
TD Bank Mayor’s Cup,
Ladies Tour of Holland, Nehterlands
USA Criterium National Champions, NC, USA
Thompson Bucks Contry Classic, Doylestaown,
PA, USA
TD Bank Mayor’s Cup,

24. 10 EXECUTIVE SUMMARY

THE BIG IDEA – Create a professional women’s cycling team that will put a dent in
the cycling universe, by developing professional athletes and leading the charge
on creating equality for women. The passion we have for the sport of cycling will
channel energy, from FCS Cycling and it’s sponsors, delivering healthy growth and
an environment for our sponsors to open a two-way dialog, connecting directly to
our fans.
Our promise, to our investors, stakeholders, fans and team, is to be bold, to think
differently, always do the right thing, develop athletes and create equality for women.
We are fully committed to FCS Cycling and it’s journey and will always approach
cycling with a fully integrated, unified voice between athletic and marketing to deliver
the ultimate, total consumer / fan experience. It’s this approach that will allow FCS
Cycling to build a sustainable environment in which, athlete, sponsors and fans can
engage and grow together for the next 6-years and beyond. We understand that
sponsorship is not an in-kind donation, but an investment, whereas we will deliver
ROI back to our investors in the form of fan engagement, analytical analysis, brand
extension and potential sales leads.
Our ask is simple, we ask that you invest in FCS Cycling for the long-term, for a
minimum of 3- years so FCS Cycling can establish in-roads to fans and grow the
FCS tribe members. Growth does not happen over night and nor will FCS Cycling’s
fan base, the tribe we believe is the key to a healthy cycling team and will take time
and care to build. With long-term investment, this will allow us to cultivate a healthy
subscriber base in which we can deliver healthy ROI to all investors and accelerate
the team through the elite amateur level through to the UCI Women’s professional
level by the calendar year 2017.
We are seeking first and second level title sponsorships for a minimum of three
years. Our budgetary needs are clear, below is a snapshot of our overall budget for
the next 6-years.
The sport of cycling can and will change, if teams, such as FCS Cycling fully
commit, which we have, to leading the charge of change, but in order to do that,
we need investors and sponsors who are willing to invest in FCS Cycling for the
long term.
YEAR TIER TOTAL BUDGET RACE/STAFF BUDGET MARKETING BUDGET
2015 Elite $400,000 $360,000 $40,000
2016 Elite $600,000 $520,000 $80,000
2017 Elite $600,000 $520,000 $80,000
2018 UCI Pro $900,000 $810,000 $90,000
2019 UCI Pro $1,000,000 $900,000 $100,000
2020 UCI Pro $1,000,000 $1,000,000 $100,000
FCS | CYCLING WOMEN’S PRO TEAM 024