This document discusses using social media to enhance one's personal brand and provides tips for doing so effectively. It recommends asking yourself how you want to appear, how often to engage professionally, and what message you want to convey on different platforms. Some pitfalls to avoid include choosing an unprofessional profile picture, using social media to settle scores, and confusing professional and personal content. The key takeaways are to always keep content professional, keep it up to date, and be clear on your message before posting.

1. Using social media to enhance your personal brand

2. Introvert or Extrovert?

3. How do you get your message across?

4. Why?

5. How?

6. Three Questions:
How do you want to appear?
How often do you wish to engage professionally
on social media?
What message do you want to get across on the
various platform?

7. How often?

8. Pitfalls?

9. Pitfalls?
Choose the right profile picture.
Don’t social media to settle scores
Look at me & my journey…..
Confuse the professional vs. personal output

10. Be Careful – Quality Control

11. Done right

12. Three Take Away’s
1. Always keep the content professional
2. Make sure content is kept up to date
3. Be clear of your message before you type

13. Integral UK Ltd.
Mark Whittaker
Buisness Development Manager, Integral UK Limited
& Chair, BIFM North Region
: 07764 840 694
: mark.whittaker@integral.co.uk