This document summarizes strategies for earning trust and building relationships on social media. It discusses three key themes: telling your story to define your brand and value; engaging authentically by listening, responding humbly, and understanding your audience; and deploying existing fans by encouraging them to share content they relate to and will find valuable. The document also outlines experiments testing these strategies at different newsrooms and the lessons learned, such as focusing on audience needs, values, and motivations for successful engagement.
Kelly Gelinne and Tracy Russell-Beck presented on social media for TCREW last year. This included a how-to on the basics of creating a presence online. This time, they were back to present on leveraging your brand with social media. They discussed ways to elevate your company and/or personal brand online and the benefits of using social media. Some questions that were answered included:
- How do I find my audience?
- How do I engage my audience?
- How do I know it's working?
Use this presentation to learn the 3 phases of Lifecycle Marketing: Attract, Sell, Wow so you can grow your business and outdo your competition. At the end of the presentation is a free spreadsheet highlighting platforms that help you implement Lifecycle Marketing into your business. Enjoy!
My deck from the LinkedIn event #Introsg15 in Singapore, June 18 2015. Focused on content marketing, personal branding, and social selling in today's new world, I hope you enjoy it. I also very much appreciated the invitation to speak from LinkedIn. A great opportunity for me.
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.
Using Instagram to Create Brand Advocates - #SMDAYSFL #IAMLOYALSMDSharon Gadbois
I launched a mini brand advocate campaign where 87% of the attendees in the room were engaged with others during the class and interacting with the presenter. We used #IAMLOYALSMD for the hashtag (specific to the presentation: see here > https://instagram.com/explore/tags/iamloyalsmd) and encouraged the use of picture taking and video snippets throughout the seminar. We had such a great time that I'd ♥ to do it again, and again (for your company)! Email me now to learn how.
Kelly Gelinne and Tracy Russell-Beck presented on social media for TCREW last year. This included a how-to on the basics of creating a presence online. This time, they were back to present on leveraging your brand with social media. They discussed ways to elevate your company and/or personal brand online and the benefits of using social media. Some questions that were answered included:
- How do I find my audience?
- How do I engage my audience?
- How do I know it's working?
Use this presentation to learn the 3 phases of Lifecycle Marketing: Attract, Sell, Wow so you can grow your business and outdo your competition. At the end of the presentation is a free spreadsheet highlighting platforms that help you implement Lifecycle Marketing into your business. Enjoy!
My deck from the LinkedIn event #Introsg15 in Singapore, June 18 2015. Focused on content marketing, personal branding, and social selling in today's new world, I hope you enjoy it. I also very much appreciated the invitation to speak from LinkedIn. A great opportunity for me.
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.
Using Instagram to Create Brand Advocates - #SMDAYSFL #IAMLOYALSMDSharon Gadbois
I launched a mini brand advocate campaign where 87% of the attendees in the room were engaged with others during the class and interacting with the presenter. We used #IAMLOYALSMD for the hashtag (specific to the presentation: see here > https://instagram.com/explore/tags/iamloyalsmd) and encouraged the use of picture taking and video snippets throughout the seminar. We had such a great time that I'd ♥ to do it again, and again (for your company)! Email me now to learn how.
Anne Pryor, Rise Severson Kasmirski TeamWomen Authentic Leadership Bring Soul...ANNE PRYOR, MA
Anne Pryor and Rise Kasmirski present Authentic Leadership: Creating Soul-Filled Work through Your Lifeforce
1. Accessing your Lifeforce through presence and self-awareness.
2. Shift your mindset to focus your intention on balance, well-being, and choice.
3.The power of Love and Gratitude for resilience and possibility.
Case Study: How We Consistently Gain 75 Followers a Week On InstagramKaitlyn Study
In our Instagram case study, you'll see we are dedicated to helping our clients improve their social media presence. We think one of the first things you need to do is grow your following.
Top Tips & Tweetables in Relationship Marketing from Relationship & ROI leaders.
How to market your business organically via focusing on building relationships with your team, community, clients and online fans.
Quotes and Relationship Marketing Takeaways from the Relationship & ROI Masterclass
www.LearnRelationshipMarketing.com
Career and individual development start with Owning It. Here is a tool leaders can use to guide individuals through the process of preparing for that all important career or development conversation. This was a keynote I gave at a recent conference.
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
For event planning professionals, social media can sometimes seem daunting. There are many tried and true methods to the business, and it can be hard to try something new. In this webinar, The 7 Surprising Ways to Succeed with Social Media for Event Planners, Likeable Local Marketing Manager Beth Henderson will show you that using social media for your event planning business is really just the same principles you know and love, just on a different platform.
A recent presentation for a global software company, linking content marketing and personal branding (or employee brand advocacy), because you cannot succeed in one without the other. However to get employees on side, you must put the integrity of their personal brand first and not just feed them marketing content. This is not the future #contentmarketing #employeeadvocacy #personalbranding #integrity #NovusAsia
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
Using Pinterest to Create Brand Advocates - #FLSOCIALCON #IAMLOYALFIUSharon Gadbois
Leveraging Advanced Social Media Techniques by Using Pinterest to Create Brand Advocates. Taught marketing professionals how to Promote their brands and projects by using Pinterest to Create Brand Ambassadors.
Brand Advocates / Amassadors are our company's cheerleaders and social influencers. Your most best customer may or may not be a brand advocate of your business. A good indicator is if a customer is or is not a brand advocate is whether or not they are a "ride or die" kind of customer (figuratively speaking) - meaning, they have your back and will do anything for you/your brand; they will stand up for you in the line of fire and buy every product or service you have available.
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Noisy Little Monkey
At the latest Digital Gaggle conference, Holly Edwards (Digital Account Executive at Noisy Little Monkey) spoke about the rise of the micro-influencer in 2017. Looking to promote your brand on social media using influencers? This talk will tell you exactly how to go about doing it.
How to Get Meetings Using Social SellingMark McInnes
• 20-minute LinkedIn strategy session.
• Use proven strategies for free by Australia's #1 social seller, Mark McInnes
• Join this express "how-to" social selling strategies to drive meetings.
• Learn how to use your profile to connect and engage with prospects and customers
• Give some structure to your social selling activity instead of spending hours on LinkedIn
This session will review some of the best online personal finance tools available to students; many of which are free! It will
also explore and teach how students can begin to be financially self-sufficient through proven tactics for generating cost of
living income.
Everything you know about social media is wrongChip Hanna
Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post.
Right?
Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers.
Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth.
Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
Branding Class Presentation March 2015Andrea Costa
Branding presentation as part of a workshop for graduating seniors. Students create their own brand learning every part of the process; creating their own line of denim. Class taught at FIT, NYC along with a partner-advisor for online marketing methodology from Google.
Been a Branding/Social Media Industry Advisor at FIT since 2005.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
Data is arguably the hottest topic in modern recruiting. But what can it really tell you and how should you use it? How do you know you are collecting the right data to make strategic decisions?
Anne Pryor, Rise Severson Kasmirski TeamWomen Authentic Leadership Bring Soul...ANNE PRYOR, MA
Anne Pryor and Rise Kasmirski present Authentic Leadership: Creating Soul-Filled Work through Your Lifeforce
1. Accessing your Lifeforce through presence and self-awareness.
2. Shift your mindset to focus your intention on balance, well-being, and choice.
3.The power of Love and Gratitude for resilience and possibility.
Case Study: How We Consistently Gain 75 Followers a Week On InstagramKaitlyn Study
In our Instagram case study, you'll see we are dedicated to helping our clients improve their social media presence. We think one of the first things you need to do is grow your following.
Top Tips & Tweetables in Relationship Marketing from Relationship & ROI leaders.
How to market your business organically via focusing on building relationships with your team, community, clients and online fans.
Quotes and Relationship Marketing Takeaways from the Relationship & ROI Masterclass
www.LearnRelationshipMarketing.com
Career and individual development start with Owning It. Here is a tool leaders can use to guide individuals through the process of preparing for that all important career or development conversation. This was a keynote I gave at a recent conference.
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
For event planning professionals, social media can sometimes seem daunting. There are many tried and true methods to the business, and it can be hard to try something new. In this webinar, The 7 Surprising Ways to Succeed with Social Media for Event Planners, Likeable Local Marketing Manager Beth Henderson will show you that using social media for your event planning business is really just the same principles you know and love, just on a different platform.
A recent presentation for a global software company, linking content marketing and personal branding (or employee brand advocacy), because you cannot succeed in one without the other. However to get employees on side, you must put the integrity of their personal brand first and not just feed them marketing content. This is not the future #contentmarketing #employeeadvocacy #personalbranding #integrity #NovusAsia
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
Using Pinterest to Create Brand Advocates - #FLSOCIALCON #IAMLOYALFIUSharon Gadbois
Leveraging Advanced Social Media Techniques by Using Pinterest to Create Brand Advocates. Taught marketing professionals how to Promote their brands and projects by using Pinterest to Create Brand Ambassadors.
Brand Advocates / Amassadors are our company's cheerleaders and social influencers. Your most best customer may or may not be a brand advocate of your business. A good indicator is if a customer is or is not a brand advocate is whether or not they are a "ride or die" kind of customer (figuratively speaking) - meaning, they have your back and will do anything for you/your brand; they will stand up for you in the line of fire and buy every product or service you have available.
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Noisy Little Monkey
At the latest Digital Gaggle conference, Holly Edwards (Digital Account Executive at Noisy Little Monkey) spoke about the rise of the micro-influencer in 2017. Looking to promote your brand on social media using influencers? This talk will tell you exactly how to go about doing it.
How to Get Meetings Using Social SellingMark McInnes
• 20-minute LinkedIn strategy session.
• Use proven strategies for free by Australia's #1 social seller, Mark McInnes
• Join this express "how-to" social selling strategies to drive meetings.
• Learn how to use your profile to connect and engage with prospects and customers
• Give some structure to your social selling activity instead of spending hours on LinkedIn
This session will review some of the best online personal finance tools available to students; many of which are free! It will
also explore and teach how students can begin to be financially self-sufficient through proven tactics for generating cost of
living income.
Everything you know about social media is wrongChip Hanna
Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post.
Right?
Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers.
Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth.
Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
Branding Class Presentation March 2015Andrea Costa
Branding presentation as part of a workshop for graduating seniors. Students create their own brand learning every part of the process; creating their own line of denim. Class taught at FIT, NYC along with a partner-advisor for online marketing methodology from Google.
Been a Branding/Social Media Industry Advisor at FIT since 2005.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
Data is arguably the hottest topic in modern recruiting. But what can it really tell you and how should you use it? How do you know you are collecting the right data to make strategic decisions?
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
You can grow your marriage in 2017 and have a strong marriage that will last if you are willing to grow, develop and work together through God's strength and power and the willingness of your spouse.
Purpose to make the marriage grow in 2017.
Call Me Isa is a Miami based blog based on all things fashion and fun within the personal lifestyle of Isa Perez. Here is the brand's social media strategy for 2017.
Job Seeker Manual: Using CULTURE FIT to find the right workplace for youSheila Margolis
How well you fit the culture of a workplace can make the difference between job search success and failure. Organizations screen candidates for culture fit. Don't you think you should evaluate that fit as well?
Discover how to better understand yourself and the culture of an organization and decide if it is right for you. Find a meaningful workplace where people are making a contribution and practicing the principles and values that matter to you.
Go to www.SheilaMargolis.com to learn more about culture fit.
Defining social success through the lens of corporate use at Nxtbook Media, the psychology of social sharing, and individual users' success. - May 2014 Event
The Columbia Missourian's From Readers sectionJoy Mayer
The Columbia Missourian has a section of the paper dedicated to readers telling their own stories. Here's a sampling of stories published in the From Readers section in 2014.
The section included well over 200 stories total in that calendar year. Readership of these stories is strong, especially among our core, local audience.
#PINCamp13, What does news as a conversation really mean?Joy Mayer
How do we keep our journalism focused on and collaborative with our audiences?
Presentation to Public Insight Network Camp, June 2013, at American Public Media
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
3. Why do people follow you
and want to connect with you?
Joy Mayer | joymayer.com | ACES | March 2017
4. We trust people and brands we feel a
connection with.
Advancing a relationship depends on
building genuine connections.
Joy Mayer | joymayer.com | ACES | March 2017
5. People make cultural and emotional
decisions about who and what to
connect with.
Joy Mayer | joymayer.com | ACES | March 2017
6. Know who you are and what you offer.
But also: The version of yourself you
share depends on your understanding
of who you’re with.
Joy Mayer | joymayer.com | ACES | March 2017
7. Joy Mayer | joymayer.com | ACES | March 2017
What does it mean to be social?
8. Let’s combine what we know about
earning trust with what we know
about being social.
The goal: A social strategy designed to
build relationships, not just clicks.
Joy Mayer | joymayer.com | ACES | March 2017
9. • How do news consumers decide what information to trust?
• How can journalists teach users to be smarter consumers and
sharers?
• How can Facebook be used to enhance the relationship between
journalists and users?
What we wanted to learn
Joy Mayer | joymayer.com | ACES | March 2017
10. So, what factors lead to trust?
• Theme One: Tell Your Story
• Who are you? What does your brand stand for?
• What do you offer?
• Why should people listen to you? Value you? Pay for
you?
• Don’t assume information will speak for itself. Explain
it. Market it.
Joy Mayer | joymayer.com | ACES | March 2017
12. So, what factors lead to trust?
• Theme Two: Engage Authentically
• Listen and respond.
• Show humility and personality.
• Be willing to explain yourself.
• Meet people where they are. (That requires
understanding them first.)
Joy Mayer | joymayer.com | ACES | March 2017
14. So, what factors lead to trust?
• Theme Two: Engage Authentically
• Lots of parallels with the medical profession
• From Jan Oldenburg, who works in patient
engagement
Joy Mayer | joymayer.com | ACES | March 2017
15. So, what factors lead to trust?
• Theme Three: Deploy Your Fans
• Social media is based on a culture of sharing.
• Users share their lives, but also ideas, products and
services that they find some sort of value in.
• Get the people who already trust you to help spread
the word.
Joy Mayer | joymayer.com | ACES | March 2017
18. We turned those themes into social
media strategies.
• We wanted to test the strategies in diverse newsrooms
(geography, mission, medium).
• We invited newsrooms to sign up to help.
Joy Mayer | joymayer.com | ACES | March 2017
19. What we asked
newsrooms to do:
• Pick strategies that fit with their goals.
• Make one social post per week for each strategy they
signed up for.
• Continue for about three months.
• Log what worked.
• Agree to have results published.
Joy Mayer | joymayer.com | ACES | March 2017
21. • Newsrooms tried
Snapchat, Instagram and
Twitter as well, but we
only had enough useable
data from Facebook.
Joy Mayer | joymayer.com | ACES | March 2017
22. How we assessed success:
• Specific Facebook metrics were attached to each
strategy.
• The quality of reactions/comments was included.
• Posts were compared to the newsrooms’ average
engagement rate.
• Journalists logged their reactions.
Joy Mayer | joymayer.com | ACES | March 2017
23. What they learned
• Most important: You have to really understand the people
you’re trying to reach.
• What do they want? Need? Feel? What can they relate
to?
• Across the strategies, successful posts anticipated users’
needs, moods and motivations.
Joy Mayer | joymayer.com | ACES | March 2017
24. Results: Tell Your Story
• Demonstrate that your newsroom reflects your audience’s
values.
• Look for reasons to point out what makes your staff
credible or knowledgeable on a specific topic.
• Explain the process behind a high-interest newsroom
decision or project.
Joy Mayer | joymayer.com | ACES | March 2017
34. Results: Engage Authentically
• Highlight emotion — yours and your audience’s. Talk/write
like a human.
• Value conversation. Host conversations people are eager
to have.
• Reward productive comments and publicly challenge
harmful ones.
• Don’t ask for more than you’ve earned.
Joy Mayer | joymayer.com | ACES | March 2017
43. Results: Deploy Your Fans
• Encourage sharing on topics users will WANT to share.
Start with easy asks (posts that are obviously helpful,
positive or fun).
• Invite sharing on posts that are in the public interest.
• Are users likely to share because they're proud, outraged
or excited? Did you frame the post that way?
• Remember: People share things that contribute to the
social identity they’re cultivating.
Joy Mayer | joymayer.com | ACES | March 2017
49. It’s like building trust with someone
you’re starting to date.
1. Talk about things the other person is interested in.
2. Listen as much as you talk.
3. Reflect back what you’ve heard and learned about the
person.
4. Don’t ask for more engagement or intimacy than
you’ve earned.
5. Be on the lookout for things the other person would
enjoy, then pass them along.
6. Know what you want your relationship to look like,
and check in periodically to see if it’s “working.”
Joy Mayer | joymayer.com | ACES | March 2017
50. Ready to get started?
• Remember, it’s about understanding your audience well
enough to give them something they can relate to.
• On TrustingNews.org, you’ll find:
— DIY worksheets for each strategy
(under “What We Learned”)
— Almost 500 Facebook posts to search
Joy Mayer | joymayer.com | ACES | March 2017