Iran is emerging as a major market for international student recruitment due to its growing population of intelligent and motivated students, recent easing of sanctions, and surplus of postgraduate applicants. Higher education in Iran has expanded rapidly, with over 4 million university students today compared to 67,000 in 1970. However, this growth has created issues finding postgraduate places for qualified graduates. Recruiters should develop a dedicated website section for Iranian students, engage current Iranian students on campus, and use Instagram to highlight the student experience while being aware of complex social media and government regulations in Iran.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
This document discusses using niche social networks like Tumblr, Pinterest, and Reddit for student recruitment. It provides tips for using each platform effectively. Tumblr is popular among teens and allows short, visual posts. Schools can engage students by commenting on others' posts. Pinterest drives significant traffic through organized image boards and can showcase campus life. Reddit reaches a desirable college-aged demographic; schools should contribute intellectual content and promote faculty discussions rather than overt promotions.
Florida International University uses several social media platforms to engage with students, alumni, and the community. LinkedIn allows FIU to connect over 100,000 professionals and provides information about alumni. Instagram focuses on displaying the student experience through visual content. Facebook posts daily with informative content and has a high user rating. Twitter actively tweets news 30 times per day but could improve engagement. Overall, FIU utilizes social media successfully but could enhance interactions.
This document provides information about a summer course on tourism, social media, and marketing offered by New York University School of Professional Studies Shanghai. The 6-day course will use lectures, case studies, guest speakers, and site visits to teach students how the tourism industry leverages social media platforms like WeChat, Sina Weibo, and others to engage customers and drive sales. Students will learn about tourism marketing strategies, social media applications, and work in groups to develop a social media marketing plan. The schedule outlines the daily topics and assignments, including readings, quizzes, and a final group presentation project.
This document provides an overview and recommendations for William Paterson University's social media presence. It analyzes their current strengths and areas for improvement. Some key points include:
- Goals of social media include raising brand awareness, boosting community engagement, and increasing web traffic.
- Current strengths are university policy guidelines and using Twitter for customer service. Areas to improve include integrating social into all communications and measuring social media goals.
- Recommendations include establishing social media standards, creating consistent branding, measuring engagement metrics, and investing in multi-channel content creation.
- Platform-specific analyses and recommendations are provided for Twitter, Facebook, and LinkedIn. Emphasis is placed on growing Twitter followers through targeted
This document outlines the second half of the top 10 higher education marketing blog posts of 2014. It discusses posts about conducting cohort analysis with Google Analytics to analyze user groups, understanding student recruitment in China which is one of the largest international student populations, and the biggest trends in higher education marketing from 2013 such as the evolution of social media and focus on mobile-friendly websites.
Iran is emerging as a major market for international student recruitment due to its growing population of intelligent and motivated students, recent easing of sanctions, and surplus of postgraduate applicants. Higher education in Iran has expanded rapidly, with over 4 million university students today compared to 67,000 in 1970. However, this growth has created issues finding postgraduate places for qualified graduates. Recruiters should develop a dedicated website section for Iranian students, engage current Iranian students on campus, and use Instagram to highlight the student experience while being aware of complex social media and government regulations in Iran.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
This document discusses using niche social networks like Tumblr, Pinterest, and Reddit for student recruitment. It provides tips for using each platform effectively. Tumblr is popular among teens and allows short, visual posts. Schools can engage students by commenting on others' posts. Pinterest drives significant traffic through organized image boards and can showcase campus life. Reddit reaches a desirable college-aged demographic; schools should contribute intellectual content and promote faculty discussions rather than overt promotions.
Florida International University uses several social media platforms to engage with students, alumni, and the community. LinkedIn allows FIU to connect over 100,000 professionals and provides information about alumni. Instagram focuses on displaying the student experience through visual content. Facebook posts daily with informative content and has a high user rating. Twitter actively tweets news 30 times per day but could improve engagement. Overall, FIU utilizes social media successfully but could enhance interactions.
This document provides information about a summer course on tourism, social media, and marketing offered by New York University School of Professional Studies Shanghai. The 6-day course will use lectures, case studies, guest speakers, and site visits to teach students how the tourism industry leverages social media platforms like WeChat, Sina Weibo, and others to engage customers and drive sales. Students will learn about tourism marketing strategies, social media applications, and work in groups to develop a social media marketing plan. The schedule outlines the daily topics and assignments, including readings, quizzes, and a final group presentation project.
This document provides an overview and recommendations for William Paterson University's social media presence. It analyzes their current strengths and areas for improvement. Some key points include:
- Goals of social media include raising brand awareness, boosting community engagement, and increasing web traffic.
- Current strengths are university policy guidelines and using Twitter for customer service. Areas to improve include integrating social into all communications and measuring social media goals.
- Recommendations include establishing social media standards, creating consistent branding, measuring engagement metrics, and investing in multi-channel content creation.
- Platform-specific analyses and recommendations are provided for Twitter, Facebook, and LinkedIn. Emphasis is placed on growing Twitter followers through targeted
This document outlines the second half of the top 10 higher education marketing blog posts of 2014. It discusses posts about conducting cohort analysis with Google Analytics to analyze user groups, understanding student recruitment in China which is one of the largest international student populations, and the biggest trends in higher education marketing from 2013 such as the evolution of social media and focus on mobile-friendly websites.
University of Florida Social Media StrategyElena Castello
The University of Florida developed a social media strategy to increase engagement on its social media pages. Key objectives included increasing engagement by 15% in six months through targeted posts, and ensuring 85% of graduates used LinkedIn within a year. A social media audit found Facebook had the largest following. The strategy involved paid, owned, and earned social media. Key roles and a critical response plan were outlined. After three months of implementation, follower counts and engagement rates increased across most platforms, indicating progress towards objectives.
The document outlines the University of Florida's social media strategy and objectives. It includes an audit of their current social media presence on platforms like Instagram, Twitter, and Facebook. It identifies goals like increasing engagement and brand awareness. The strategy outlines roles and responsibilities, as well as policies and procedures for responding to critical incidents on social media.
This document outlines Dinesh Liyanage's online persona as a digital media solutions provider and content designer. It discusses his background and passion for digital media from a young age. It details his educational qualifications in digital media and experience working on various projects. The document establishes the online persona "dineshLee" and rationale, which is to present himself as a continuous learner and leader in the digital media field. It outlines his strategy to build this persona through video sharing on Vimeo/YouTube, blogging, social media engagement, and networking.
The document provides details about a campaign conducted by the Marist College Bateman Team to promote the PopMoney app to college students. It conducted secondary research which found that 18-24 year olds are driving growth in online and mobile banking. However, the team's preliminary research found low brand awareness of PopMoney among Marist students. The campaign's objectives were to increase awareness of PopMoney, inform students about its uses, and encourage them to download the app. Tactics included a Twitter page, blog posts, events in high traffic areas, and contests tied to holidays like Valentine's Day and Spring Break to appeal to students. The team promoted PopMoney's ease of sending and receiving money as beneficial for students' transactions with
The document proposes introducing a new social media class at the university's Technical Communication department. The class would be responsible for managing the department's social media presence across Facebook, Twitter, LinkedIn and a blog. This would allow the department to better engage with current students, alumni and recruit new students. The document discusses how most university departments are missing opportunities by not having a social media presence and strategies for how the proposed class could improve the department's online engagement and enrollment numbers.
The University of Florida social media strategy document outlines objectives to increase student engagement across key platforms like Twitter, Facebook, and Instagram. It includes an audit of current performance, with Twitter found to have the most interaction but room left for growth. Competitor assessments show strengths and weaknesses in other universities' approaches. The strategy proposes increasing posts, visual content, and responses to improve metrics like followers and traffic over three months.
Facebook is a social networking website that allows users over 13 to create profiles, add friends, send messages and update statuses. Users can also join networks by workplace, school or interests. Twitter is a microblogging service that allows users to send and read tweets, which are text posts up to 140 characters. LinkedIn is a professional networking site where users can make professional connections, join industry groups and interact with other professionals. Social media provides a free and global way for users to engage in conversations around shared content, though businesses should monitor return on investment of time spent on different platforms.
The document discusses Anhembi Morumbi University's use of the internet to engage with prospective and current students. It outlines the university's mission to develop innovative talent and its strategies for using the internet, including maintaining a strong website, online programs, and social media presence to attract prospective students and communicate with current students in ways that meet their needs and expectations as digital natives.
A look at the lack of social media courses in higher education. Higher education needs to prepare our students to find the right job using the right tools. We need courses in career development, specifically focused in on areas such as Linkedin. My proposal to help!
This document outlines a personal branding strategy for an individual to establish themselves as an authority on trend forecasting across various industries such as fashion, food, and media. The strategy involves consistently updating social media platforms like Twitter, Facebook, and a personal blog to build an audience and exposure. Key tactics include optimizing content across platforms using tags and linking accounts. Measurable objectives include networking with fellow students, securing an internship, and applying for PR jobs. The goal is to become a recognized expert on emerging trends in society through an authentic online brand.
This document provides a social media strategy for the University of Florida. It includes an audit of current accounts, objectives to increase engagement and followers, guidelines for brand voice and persona, and a plan for content creation, measurement and critical incident response. The primary goals are to increase awareness of the university and create an inviting online presence through engaging posts on platforms like Facebook, Twitter and Instagram.
This document outlines a digital media campaign plan for the Bachelor of Arts in Journalism (Mass Media Studies) program at Thammasat University. The campaign's objectives are to increase awareness of the program and number of applications. The primary target is Thai and international students meeting the program requirements. The strategy uses earned, owned, and paid media like education websites and Facebook ads with the message "Final Call for BJM" to promote the January 10th application deadline. Effectiveness will be evaluated based on website traffic, applications compared to the previous year, and applicant surveys.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
The document analyzes the digital brand of the Integrated Marketing Communications program at St. Lawrence College. It summarizes sentiment of posts about the program on Facebook and YouTube. It finds sentiment to be mostly neutral or positive. It benchmarks the IMC digital brand against those of competing programs at Queen's University and Humber College. While the IMC brand holds its own, it needs to continue engaging students and faculty to stay competitive with programs like Queen's and Humber that currently have stronger digital presences. The digital brand is in a good position but should avoid complacency and explore using new social media platforms.
The secondary research covered university branding, the Mihaylo College website, and in-depth interviews. Regarding university branding, it discussed the four steps of brand awareness, image, equity, and loyalty. It also defined a university brand and the importance of distinguishing an institution. For Mihaylo College, the research examined its vision, mission, and techniques used for branding like traditional and digital media. The in-depth interviews explored students' perceptions of the Mihaylo and Argyros websites, the background computer image, services offered, and desired website content. This set the framework for recommendations on strengthening Mihaylo College's communication and brand.
Social Media Strategy for International NGOs & UniversitiesFastPivot
astPivot’s CEO & Co-Founder, Matthew Ledford opened with a high level overview of those social media platforms currently being used by the majority of the world’s population. FastPivot’s Director of Social Media Communications, Jonathan Poston was next in line; he presented three university case studies (LNU-MSU College of International Business, Universidad de Espirtu Santo International Careers Program, Eastern Illinois University), which demonstrated unique strategies by which universities employ to implement effective social media marketing campaigns. Weidong “Jim” Zhang, Admissions Counselor at Maharishi University of Management, discussed “how to use Chinese social media to recruit Chinese students.”
Social Media Strategy for International NGOs & UniversitiesFastPivot
Over 120 attendees from 17 different countries registered for yesterday's webinar on "Social Media Strategy for International NGOs & Universities.
FastPivot's CEO, Matthew Ledford opened with an overview of global social media platforms. FastPivot's Director of Social Media Communications, Jonathan Poston presented three university social media campaign case studies (LNU-MSU CIB, UEES-ICP & EIU). Weidong "Jim" Zhang, Admissions Counselor at Maharishi University of Management, discussed "how to use Chinese social media to recruit students in China."
Interested in talking with a social media expert? Reserve a 1-on-1 session: http://www.fastpivot.com/social-media-organizations.html
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
University of Florida Social Media StrategyElena Castello
The University of Florida developed a social media strategy to increase engagement on its social media pages. Key objectives included increasing engagement by 15% in six months through targeted posts, and ensuring 85% of graduates used LinkedIn within a year. A social media audit found Facebook had the largest following. The strategy involved paid, owned, and earned social media. Key roles and a critical response plan were outlined. After three months of implementation, follower counts and engagement rates increased across most platforms, indicating progress towards objectives.
The document outlines the University of Florida's social media strategy and objectives. It includes an audit of their current social media presence on platforms like Instagram, Twitter, and Facebook. It identifies goals like increasing engagement and brand awareness. The strategy outlines roles and responsibilities, as well as policies and procedures for responding to critical incidents on social media.
This document outlines Dinesh Liyanage's online persona as a digital media solutions provider and content designer. It discusses his background and passion for digital media from a young age. It details his educational qualifications in digital media and experience working on various projects. The document establishes the online persona "dineshLee" and rationale, which is to present himself as a continuous learner and leader in the digital media field. It outlines his strategy to build this persona through video sharing on Vimeo/YouTube, blogging, social media engagement, and networking.
The document provides details about a campaign conducted by the Marist College Bateman Team to promote the PopMoney app to college students. It conducted secondary research which found that 18-24 year olds are driving growth in online and mobile banking. However, the team's preliminary research found low brand awareness of PopMoney among Marist students. The campaign's objectives were to increase awareness of PopMoney, inform students about its uses, and encourage them to download the app. Tactics included a Twitter page, blog posts, events in high traffic areas, and contests tied to holidays like Valentine's Day and Spring Break to appeal to students. The team promoted PopMoney's ease of sending and receiving money as beneficial for students' transactions with
The document proposes introducing a new social media class at the university's Technical Communication department. The class would be responsible for managing the department's social media presence across Facebook, Twitter, LinkedIn and a blog. This would allow the department to better engage with current students, alumni and recruit new students. The document discusses how most university departments are missing opportunities by not having a social media presence and strategies for how the proposed class could improve the department's online engagement and enrollment numbers.
The University of Florida social media strategy document outlines objectives to increase student engagement across key platforms like Twitter, Facebook, and Instagram. It includes an audit of current performance, with Twitter found to have the most interaction but room left for growth. Competitor assessments show strengths and weaknesses in other universities' approaches. The strategy proposes increasing posts, visual content, and responses to improve metrics like followers and traffic over three months.
Facebook is a social networking website that allows users over 13 to create profiles, add friends, send messages and update statuses. Users can also join networks by workplace, school or interests. Twitter is a microblogging service that allows users to send and read tweets, which are text posts up to 140 characters. LinkedIn is a professional networking site where users can make professional connections, join industry groups and interact with other professionals. Social media provides a free and global way for users to engage in conversations around shared content, though businesses should monitor return on investment of time spent on different platforms.
The document discusses Anhembi Morumbi University's use of the internet to engage with prospective and current students. It outlines the university's mission to develop innovative talent and its strategies for using the internet, including maintaining a strong website, online programs, and social media presence to attract prospective students and communicate with current students in ways that meet their needs and expectations as digital natives.
A look at the lack of social media courses in higher education. Higher education needs to prepare our students to find the right job using the right tools. We need courses in career development, specifically focused in on areas such as Linkedin. My proposal to help!
This document outlines a personal branding strategy for an individual to establish themselves as an authority on trend forecasting across various industries such as fashion, food, and media. The strategy involves consistently updating social media platforms like Twitter, Facebook, and a personal blog to build an audience and exposure. Key tactics include optimizing content across platforms using tags and linking accounts. Measurable objectives include networking with fellow students, securing an internship, and applying for PR jobs. The goal is to become a recognized expert on emerging trends in society through an authentic online brand.
This document provides a social media strategy for the University of Florida. It includes an audit of current accounts, objectives to increase engagement and followers, guidelines for brand voice and persona, and a plan for content creation, measurement and critical incident response. The primary goals are to increase awareness of the university and create an inviting online presence through engaging posts on platforms like Facebook, Twitter and Instagram.
This document outlines a digital media campaign plan for the Bachelor of Arts in Journalism (Mass Media Studies) program at Thammasat University. The campaign's objectives are to increase awareness of the program and number of applications. The primary target is Thai and international students meeting the program requirements. The strategy uses earned, owned, and paid media like education websites and Facebook ads with the message "Final Call for BJM" to promote the January 10th application deadline. Effectiveness will be evaluated based on website traffic, applications compared to the previous year, and applicant surveys.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
The document analyzes the digital brand of the Integrated Marketing Communications program at St. Lawrence College. It summarizes sentiment of posts about the program on Facebook and YouTube. It finds sentiment to be mostly neutral or positive. It benchmarks the IMC digital brand against those of competing programs at Queen's University and Humber College. While the IMC brand holds its own, it needs to continue engaging students and faculty to stay competitive with programs like Queen's and Humber that currently have stronger digital presences. The digital brand is in a good position but should avoid complacency and explore using new social media platforms.
The secondary research covered university branding, the Mihaylo College website, and in-depth interviews. Regarding university branding, it discussed the four steps of brand awareness, image, equity, and loyalty. It also defined a university brand and the importance of distinguishing an institution. For Mihaylo College, the research examined its vision, mission, and techniques used for branding like traditional and digital media. The in-depth interviews explored students' perceptions of the Mihaylo and Argyros websites, the background computer image, services offered, and desired website content. This set the framework for recommendations on strengthening Mihaylo College's communication and brand.
Social Media Strategy for International NGOs & UniversitiesFastPivot
astPivot’s CEO & Co-Founder, Matthew Ledford opened with a high level overview of those social media platforms currently being used by the majority of the world’s population. FastPivot’s Director of Social Media Communications, Jonathan Poston was next in line; he presented three university case studies (LNU-MSU College of International Business, Universidad de Espirtu Santo International Careers Program, Eastern Illinois University), which demonstrated unique strategies by which universities employ to implement effective social media marketing campaigns. Weidong “Jim” Zhang, Admissions Counselor at Maharishi University of Management, discussed “how to use Chinese social media to recruit Chinese students.”
Social Media Strategy for International NGOs & UniversitiesFastPivot
Over 120 attendees from 17 different countries registered for yesterday's webinar on "Social Media Strategy for International NGOs & Universities.
FastPivot's CEO, Matthew Ledford opened with an overview of global social media platforms. FastPivot's Director of Social Media Communications, Jonathan Poston presented three university social media campaign case studies (LNU-MSU CIB, UEES-ICP & EIU). Weidong "Jim" Zhang, Admissions Counselor at Maharishi University of Management, discussed "how to use Chinese social media to recruit students in China."
Interested in talking with a social media expert? Reserve a 1-on-1 session: http://www.fastpivot.com/social-media-organizations.html
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
Online Marketing Case Study - Education Institute | MeDigit SolutionsMeDigit Solutions
How an education institute created its online presence to attract potential candidates and build strong network of influencers?
Client: Entrepreneurship Development Institute of India, Ahmedabad
Product: Programme in Development Studies, 2 years full time PGDM Course.
Marketing Channels tapped: Social media, Banner ads, Education Portals, Blogs and mailers.
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
The document summarizes research on redefining China's social platforms based on consumer value. It studied four types of users in first, second and third tier cities and five major social platforms: Weibo, Wechat, QQ, Renren and Douban. It finds that platforms are differentiating into social tools like Wechat that focus on real relationships and communication, and social media like Weibo that are more open and information-oriented. Weibo encourages participation in social affairs while Wechat facilitates private communication between friends. Future development will see the co-existence of social tools and media as consumers use both simultaneously.
Awareness Campaign for Youth Voters using Social Media - Concept NoteNagarajan M
Why and How to use Social Media to spread the message to Democracy and Voting to Youth Voters using new media channels like web and social media. Make then aware of their rights and responsibilities.
The document outlines 25 strategies for introducing a new course, including using social influencers, live streaming, marketing automation, developing a digital-focused brand, personalizing communications, utilizing higher education marketing on social media, emphasizing real-world experience, alumni testimonials, publishing content, hosting webinars, email marketing, podcasts, mini-courses, and taking advantage of placement opportunities. The strategies suggest engaging students through various digital platforms and positioning the value of the degree.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
This document provides information about a social media content creation workshop for fashion businesses. The workshop will cover topics like building effective Facebook, Twitter, YouTube, and other social media presences. It will teach skills like content creation and engagement, branding techniques, website design, digital marketing strategies, and using tools like podcasts, internet radio, and video conferencing. The goal is to help fashion companies better utilize social media for communication, marketing, and stakeholder engagement. The 10-session workshop will be led by an expert in social media and digital content with over 20 years of experience in media.
The document discusses how companies can effectively use WeChat, a popular social media platform in China, to engage customers and build brand loyalty. It emphasizes that companies should first develop a strategic plan with clear business objectives and metrics for success before launching a WeChat presence. It also stresses the importance of creating compelling, shareable content that enhances relationships rather than just broadcasting company information. The article provides examples from PwC and Costa that focus on engaging audiences through personalized, emotion-based messages rather than solely product promotions.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Social media marketing module 1 Bcom ( hons) bcomBurhanSaifi
The document discusses social media marketing. It defines marketing as communication between a business and customers to promote products and services with the goal of selling. Social media has become an important new platform for marketing communication as it allows connecting with large numbers of users. Social media marketing aims to take advantage of social networks like Facebook and Twitter to achieve marketing goals like promotion and customer relationships. The types of social media discussed include blogs, social networks, content communities, and virtual worlds.
This document discusses leveraging digital marketing in China for student recruitment. It notes that over half a million Chinese students studied abroad in 2015, with over 90% self-funding. The top digital sources for Chinese students researching colleges are search engines, ranking sites, and social media, especially via mobile apps. WeChat has become China's dominant social media platform and nearly 90% of Chinese students will use social media to research colleges. The presentation provides recommendations for colleges to establish a presence on WeChat through personal and public subscription accounts to directly engage with Chinese students.
The document discusses using social media to strengthen university admissions. It describes how 6 community leaders and 1 Hall of Fame football player came together around the idea of recognizing a "Visionary of the Year". This annual award campaign drove tens of millions of impressions across social media and recognition nationwide. The story shows how developing a big shared idea can bring diverse stakeholders together and build visibility for an institution in a large marketplace.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
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Using Social Media in China for Student Recruitment
1. Using Chinese Social Media for International
Student Recruitment
Presented by:
Higher Education Marketing
2. 1. Importance of China in International Recruitment
2. Chinese Social Media Marketing Basics
3. An Intro to QQ & Qzone for Recruitment Pros
4. WeChat: China’s Most Important Social Media Site?
5. Sina Weibo- Using the ‘Chinese Twitter’ to Connect with
Prospective Students
6. What RenRen Can Offer Western Schools
7. Tips for Launching Chinese Social Media Campaigns
Overview
3. 1. Importance of China in International
Recruitment
Source: HEM – Social Media Marketing in China for Student Recruitment
China is the world’s largest market for
international student recruitment.
„ Many schools now offer Chinese versions of their websites,
Chinese admissions services, and other initiatives that specifically
target Chinese students.
„ Social media marketing, however, continues to be a problem for
recruiters.
In 2014 alone, 459,800 Chinese Students Entered programs
abroad!
- Chinese Ministry of Education
4. Why do many schools struggle to establish a
social media presence in China?
„ Since 2009, The Golden Shield Project- AKA ‘The Great
Firewall of China’- has severely restricted internet use in the
country
„ Popular sites such as Facebook, Twitter, and YouTube are all
banned
„ In their place, Chinese-based sites have thrived, creating a
unique and unfamiliar social landscape for recruiters
Read on to learn more about the most popular Chinese social
media sites!
Source: HEM – Social Media Marketing in China for Student Recruitment
1. Importance of China in International
Recruitment
5. Here are a few important things schools need to remember when
using Chinese social media-
„ The popularity of Chinese social networks tends to fluctuate more
frequently than established Western sites
„ QR codes are the preferred method of adding connections among
social media users
„ Chinese social media platforms offer far more functionality than
Western sites, often including games, online shopping, and more.
„ Heavily tailored towards mobile- 61% of Chinese users access
social media on their phones
„ Censorship still plays a role- be careful not to post controversial
content!
2. Chinese Social Media Marketing Basics
Source: HEM – Social Media Marketing in China for Student Recruitment
6. QQ is one the world’s most popular social media sites, with
nearly 1 billion active monthly users!
3. An Intro to QQ & Qzone for Recruitment
Pros
Source: HEM – Social Media Marketing in China for Student Recruitment
Overview-
Ø Users tend to be quite young
with limited spending power
Ø An instant messaging app
similar to Skype
Ø Also offers a host of other
features
Ø Includes Qzone, a Facebook
style site with over 659 million
users!
7. Your school can use QQ and Qzone to connect with
prospective students in a number of ways-
„ Send targeted promotional messages to leads using the QQ
Groups function, which allows between 200 and 1,000 chat
members!
„ Use Qzone like Western social media sites such as Facebook,
sharing photos, videos and status updates
„ Translate articles and blog posts into Chinese and repurpose them
on Qzone. The site’s users like long-form content!
„ Invite a current Chinese student to use the ‘diary’ section on Qzone
to document their experience at your school
Source: HEM – Social Media Marketing in China for Student Recruitment
3. An Intro to QQ & Qzone for Recruitment
Pros
8. Example-
Follow the lead of Chinese institutions like Anhui University to get a feel for
what sort of content works on Qzone
Source: HEM – Social Media Marketing in China for Student Recruitment
Qzone’s layout is
similar to Facebook.
Anhui use it to share
regular updates and
answer
prospective student
inquiries through the
‘message board’
function.
3. An Intro to QQ & Qzone for Recruitment
Pros
9. WeChat is often called the ‘WhatsApp of China’, but it actually
offers a whole lot more!
4. WeChat: China’s Most Important Social
Media Site?
Source: HEM – Social Media Marketing in China for Student Recruitment
Ø 762 million monthly active users
as of March 2016!
Ø 93% market penetration in Tier 1
Chinese cities
Ø Usage of the app has exploded,
with 39% growth in 2015
Ø Includes games, a dating app,
and an E-commerce section,
WeChat Wallet
Ø Users ‘Moments’ page functions
as a mini social network
Ø You can even order a cab from
WeChat, just like Uber!
10. Many western schools already have already set up WeChat
accounts to engage with students. Here’s how you can use the
app-
„ Answer queries from prospective Chinese applicants using the
IM function
„ Communicate with existing Chinese students on your campus
„ Share as much content as possible on your Moments feed- WeChat
has no file size restrictions or character limits on posts!
„ Promote your school through paid campaigns using WeChat
Advertising and WeChat Subscriptions
4. WeChat: China’s Most Important Social
Media Site?
Source: HEM – Social Media Marketing in China for Student Recruitment
11. WeChat users will only be able to receive your
communications if they follow your official account, so
schools need to promote it on their websites-
4. WeChat: China’s Most Important Social
Media Site?
Source: HEM – Social Media Marketing in China for Student Recruitment
Example
The University of Nottingham-
Ningbo campus has a page on
its website to promote its
WeChat account. Use
‘WeChat’ in the title for
maximum SEO benefits, and
don’t forget about QR Codes!
12. Sina Weibo is by far the most-used
Chinese social media channel by international schools-
5. Sina Weibo- Using the ‘Chinese Twitter’ to
Connect with Prospective Students
Source: HEM – Social Media Marketing in China for Student Recruitment
Ø 176 million users
Ø Popular for breaking news
stories and topical content
Ø Most visible western presence
Ø Many brands and celebrities
post regularly
Ø Likely to be one of the first
places Chinese students search
for international schools
13. Sina Weibo is very similar to Twitter, and can be approached
in a similar way by recruiters, but does offer a number of more
customisable options-
5. Sina Weibo- Using the ‘Chinese Twitter’ to
Connect with Prospective Students
Source: HEM – Social Media Marketing in China for Student Recruitment
Example-
The Hague University
customised their Weibo
homepage with a scrolling
image slideshow, and
displayed QR codes
prominently on their page
14. Formerly China’s most popular social media platform, RenRen
now has just 195 million users. However, it could still be
valuable for recruiters-
6. What RenRen Can Offer Western Schools
Source: HEM – Social Media Marketing in China for Student Recruitment
Ø Still very popular among
students in 2nd and 3rd tier cities
Ø Now features an online student
shopping service which allows
users to pay bills in installments
Ø Have invested in Social Finance,
a student loan and financing
company
Ø Provides full service for brands,
including paid advertising and
on-page analytics
15. While setting up accounts for your school on Chinese social media
can be challenging, the number of students you can reach makes it
worthwhile. Here’s a few tips for launching your campaigns-
„ Use current Chinese students as student ambassadors for your school
„ Offer convenient Q&A hours on Chinese social media that account for
timezone differences
„ Pay close attention to Chinese cultural norms and to produce content
that really speaks to your audience
„ Chinese social media is competitive and changes all the time, so keep
an eye on developments to ensure you’re present on the most popular
channels!
7. Tips for Launching Chinese Social Media
Campaigns
Source: HEM – Social Media Marketing in China for Student Recruitment