The document provides guidance on using social media, particularly LinkedIn, for business purposes. It outlines the benefits of social media like expanding networks and access to leads. Tips are given for creating an effective LinkedIn profile, engaging with groups, and nurturing connections by adding value and keeping in regular contact. Actions summarized are to create a comprehensive profile, connect with contacts and groups, and use relevant applications to manage social media presence.

1. Using Soci@l Medi@ for business purposes

2. Definition “ Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. “ 04/26/11

3. Benefits from using Social Media Expand your network beyond the local market One can create and manage his reputation Build easily brand and credibility by getting recommendations demonstrating how connected you are in the industry Access to people and leads (Clients, Suppliers, Sponsors) Great platforms for visibility and networking Demonstrate your experience in the industry to prospective leads and connections Source of information: Educate yourself about people and companies you want to do business with 04/26/11

4. Social Media Very cost-effective and mainly free More and more business from it: 40 % of my business opportunities came from it over last year ! 04/26/11

5. Main Social Media Linkedin: http://www.linkedin.com/ International English is better Biggest professionnal social media Very expensive Hard to contact people directly Very good groups Viadeo: http://www.viadeo.com/ Western Europe French is better Cost is approachable Some good groups: Life Science Paris Xing: http://www.xing.com/ Germany, northern Switzerland English and/or Germany 17 Euros per quarter Very easy to contact directly Groups are not that good 04/26/11

6. What about Twitter ??? Free social networking and microblog Enables to send and read messages known as Tweets. Text with up to 140 characters long and with links. The larger the number of followers you have on Twitter and the more impressive your Tweets, the wider they will reach Great to build up reputation of expertise in some fields Good source of information Compatible and connectable to linkedin and viadeo platforms 04/26/11

7. Linkedin exploration Most professionnal Best groups and contents Most international and global No need to take paying version Social network for professionals Comprehensive profiles and summaries Possibility to connect to people easily 04/26/11

8. Tips for profile creation Use a professional headline in your profile Profile to be created in english ! Build a comprehensive profile: 100 % completeness Inspire yourself from your CV and other’s profile Proper key words on summary and specialties Key words relevant to your industry and function Always insert a picture: 40 % more chances of being connected Professionnal but smiling 04/26/11

9. Tips for profile creation Allow your profile to be publicly available: critical for Google Search and ranking Check the result of your name search on Internet Don’t show that you are desperately looking for a job ! Mention that you want to increase your network and exchange ideas with people Don’t be afraid to show your expertise in groups and in answers 04/26/11

10. Linkedin URL Which looks better to you?: http://www.linkedin.com/pub/john-blue/4/74b/8b319 - or - http://www.linkedin.com/in/John.Blue How ? http://www.linkedin.com/myprofile?editwp= Click the " [Edit] " link to the right of the title " Your Public Profile URL " at the top of the web page's content area. Type in your desired URL Click " Set Address " and if no one has claimed if before you, you are done! Add it on signature for emails and you can easily share it 04/26/11

11. Linkedin URL Control the elements of your profile that the public can see (through a Google search) Only display your summary and current position, but hide past experience, education, websites, etc). 04/26/11

12. Valuable advices Don’t spam Always have some good arguments and reasons for connecting with people ! Always customize your message Include any links to websites or blogs or presentations Monitor growth of your network 1st connections Whole network: the larger the better ! For search and visibility Always try to meet or at least discuss with people you connect to Send them always a separate email when you connect to them 04/26/11

13. Nurture your network You can see who has visited your profile: «I noticed you consulted my profile, can I help you ? In addition, I would love to be part of your network. » Linkedin You go to „add to my network“ Import your contacts from webmails Start to connect to each other Ask to connect to the people from your group Provide content and/or comments on regular basis You can use apps from browser to social media Keep your situation up to date 04/26/11

14. Nurture your network Whenever you get a new contact, send linkedin invite Bring value to your network Keep in touch, regurlar contacts (updates, new year…) Try to have oral contact with your connections Propose recommendations and ask for it Always ask people if they have linkedin profile 04/26/11

15. To avoid Mixing personal and professionnal media: facebook to be more private Avoid religious or political statements Don’t give personal informations Don’t give confidential informations about your business or company This is not sufficient for relationship building, this is just a catalysor Don’t obsess on number of connections 04/26/11

16. Linkedin groups Be member for relevant groups Very good source of informations Easier to connect with people If possible, create your own group. Why ? You show expertise and leadership You can control the content You can send messages to all the group rapidly You can initiate discussions and forums Very Easy and rapid 04/26/11

17. Tips on linkedin groups Avoid sell directly your services Don’t use groups to “say you want to connect” Post relevant news topics to groups Post and answer questions Select carefully your groups Topics of interest Target group Contribute to discussions Connect to members 04/26/11

18. What can you do with Linkedin groups ? Use groups in order to answer questions and give advices Invite from your own connections Increase your network Get access to information Why don’t you Create your own Biotech group 2011 ? 04/26/11

19. Business case Interested by a company Wants to identify Hiring manager or decision maker in Marketing department Make search based on company, industry, locations, title…. Identify potential contacts on linkedin: Names Colleagues Analyse profile: groups, number of connections, shared connections, depth of informations 04/26/11

20. Search tips Combination of parameters Sort by relationships, by location… Give priority to people with high connections and eliminate people with less than 50 connections Check if they are on same group Check if you have common connections 04/26/11

21. Useful tools IT apps Browser plugin: shareaholic Outlook linkedin Adressbookone Central social media softwares Smartphones apps (Iphone, blackberry, Android) Linkedin, Viadeo, Xing applications Inews Twittelator 04/26/11

22. Summary of actions Create your profile Import your contacts Connect to each other Enter in some groups Create your own group Install relevant apps on laptop and smartphones Manage your connections 04/26/11

23. Thank you !!! Zaki SELLAM MSc, MBA E-mail: [email_address] Phone: +41 76 215 47 96 LinkedIn: http://ch.linkedin.com/in/zakisellam Twitter: http://twitter.com/zakisellam 04/26/11