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Building A Powerful Sense of Community - MozCon 2014
The document outlines strategies for leveraging social science to build engaging communities, emphasizing the importance of creating a sense of community to prevent waste of resources. Key actions include forming subgroups, introducing rituals, and fostering shared narratives and experiences. The goal is to enhance member retention and engagement through deeper discussions and mutual influence.
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Building A Powerful Sense of Community - MozCon 2014
- 1. #MozCon Richard Millington •FeverBee @RichMillington • richard@feverbee.com HOW TO USE SOCIAL SCIENCE TO BUILD ADDICTIVE COMMUNITIES
- 2. 2FeverBee Community Consultancy@RichMillington
- 3. 3FeverBee Community Consultancy@RichMillington
- 4. 4FeverBee Community Consultancy@RichMillington THE BIG, DIRTY, SECRET
- 5. 5FeverBee Community Consultancy@RichMillington MOST COMMUNITIES ARE A WASTE OF TIME AND MONEY!
- 6. 6FeverBee Community Consultancy@RichMillington …UNLESS YOU DEVELOP A SENSE OF COMMUNITY
- 7. 7FeverBee Community Consultancy@RichMillington Carlson et a. (2008)! Rosenbaum et al. (2005)! Algeshelmer et al. (2005)! Holland and baker (2001)! CUSTOMER RETENTION
- 8. 8FeverBee Community Consultancy@RichMillington CUSTOMER ADVOCACY Henning-Thurau et al. (2004)! Kim et al. (2008)! Carlson et al. (2008)! Mangold et al. (2009)!
- 9. 9FeverBee Community Consultancy@RichMillington KNOWLEDGE EXCHANGE Ardichvili (2008) ! Chiu et al. (2006)! Sharat and Usoro (2003)
- 10. 10FeverBee Community Consultancy@RichMillington HIGHER PRODUCTIVITY Price (1985)! Milliman et al. (1999)! Burroughs and Ebby (1998)
- 11. 11FeverBee Community Consultancy@RichMillington HIGHER EMPLOYEE RETENTION Klein and D’Aunno (2006)! White et al. (2010)! Barnes et al. (1998)
- 12. HIGHER EMPLOYEE RETENTION 12FeverBeeCommunity Consultancy @RichMillington Klein and D’Aunno (2006)! White et al. (2010)! Barnes et al. (1998)
- 13. 13FeverBee Community Consultancy@RichMillington HEALTHIER, HAPPIER, WEALTHIER
- 14. 14FeverBee Community Consultancy@RichMillington WE CAN MAKE ANY EXISTING GROUP STRONGER
- 15. 15FeverBee Community Consultancy@RichMillington GROUP MANIPULATOR?
- 16. 16FeverBee Community Consultancy@RichMillington CREATE A BOUNDARY
- 17. 17FeverBee Community Consultancy@RichMillington Mensa! 2%! 110,000
- 18. 18FeverBee Community Consultancy@RichMillington Mensa! 2%! 110,000 Triple Nine ! 0.1%! 1,225
- 19. 19FeverBee Community Consultancy@RichMillington Mensa! 2%! 110,000 Triple Nine ! 0.1%! 1,225 Prometheus ! 0.003%! 120
- 20. 20FeverBee Community Consultancy@RichMillington THE TERA SOCIETY! 205 IQ! 0.000000000001%
- 21. 21FeverBee Community Consultancy@RichMillington THE TERA SOCIETY! 205 IQ! 0.000000000001% > 0 MEMBERS <!
- 22. 22FeverBee Community Consultancy@RichMillington PRIVATE MEMBERS’ CLUBS
- 23. 23FeverBee Community Consultancy@RichMillington APPLE HAS A TOP 100 GROUP
- 24. 24FeverBee Community Consultancy@RichMillington WORKS ONLINE TOO!
- 25. 25FeverBee Community Consultancy@RichMillington CREATE AN INSIDER GROUP
- 26. 26FeverBee Community Consultancy@RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS
- 27. 27FeverBee Community Consultancy@RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS PICK TWO QUALIFIERS
- 28. 28FeverBee Community Consultancy@RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS A COMMUNITY FOR {X} WHO {Y}
- 29. 29FeverBee Community Consultancy@RichMillington BEGIN WITH FRIENDS 15
- 30. 30FeverBee Community Consultancy@RichMillington INTRODUCE RITUALS
- 31. 31FeverBee Community Consultancy@RichMillington INTRODUCE RITUALS
- 32. 32FeverBee Community Consultancy@RichMillington NOT PAINFUL ONES!
- 33. 33FeverBee Community Consultancy@RichMillington HAVE A ‘PLACE’
- 34. 34FeverBee Community Consultancy@RichMillington PERHAPS ONLINE?
- 35. 35FeverBee Community Consultancy@RichMillington CREATE A SHARED NARRATIVE
- 36. 36FeverBee Community Consultancy@RichMillington SHARED EMOTIONAL CONNECTION
- 37. 37FeverBee Community Consultancy@RichMillington SHARE UNIQUE EXPERIENCES
- 38. 38FeverBee Community Consultancy@RichMillington FIND SMALL VICTORIES
- 39. 39FeverBee Community Consultancy@RichMillington
- 40. 40FeverBee Community Consultancy@RichMillington
- 41. 41FeverBee Community Consultancy@RichMillington PROVOKE VULNERABILITY
- 42. 42FeverBee Community Consultancy@RichMillington INITIATE DEEPER DISCUSSIONS
- 43. 43FeverBee Community Consultancy@RichMillington
- 44. 44FeverBee Community Consultancy@RichMillington
- 45. 45FeverBee Community Consultancy@RichMillington
- 46. 46FeverBee Community Consultancy@RichMillington
- 47. 47FeverBee Community Consultancy@RichMillington ENCOURAGE SELF-DISCLOSURE
- 48. 48FeverBee Community Consultancy@RichMillington
- 49. 49FeverBee Community Consultancy@RichMillington ENCOURAGE SELF-DISCLOSURE
- 50. 50FeverBee Community Consultancy@RichMillington STEAL POPULAR DISCUSSIONS
- 52. 52FeverBee Community Consultancy@RichMillington
- 53. 53FeverBee Community Consultancy@RichMillington POWER AND INFLUENCE
- 54. 54FeverBee Community Consultancy@RichMillington ASK YOUR MEMBERS ABOUT ! THEIR EXPERIENCE & EXPERTISE
- 55. 55FeverBee Community Consultancy@RichMillington CREATE OPPORTUNITIES TO BE SEEN POSITIVELY BY PEERS
- 56. 56FeverBee Community Consultancy@RichMillington
- 57. 57FeverBee Community Consultancy@RichMillington
- 58. 58FeverBee Community Consultancy@RichMillington
- 59. 59FeverBee Community Consultancy@RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
- 60. 60FeverBee Community Consultancy@RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
- 61. 61FeverBee Community Consultancy@RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
- 62. 62FeverBee Community Consultancy@RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
- 63. 63FeverBee Community Consultancy@RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
- 64. 64FeverBee Community Consultancy@RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
- 65. 65FeverBee Community Consultancy@RichMillington CREATE A SENSE OF COMMUNITY AMONG YOUR AUDIENCE
- 66. #MozCon Richard Millington •FeverBee @RichMillington • richard@feverbee.com www.feverbee.com course.feverbee.com