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Beyond The Fail Whale: Twitter For Lawyers

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Presentation for Avvocating Conference - Advanced Online Marketing Training for Lawyers; 21 January 2010; Seattle WA

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Beyond The Fail Whale: Twitter For Lawyers

  1. 1. Beyond The Fail Whale:<br />Twitter<br />For Lawyers<br />21 Jan 2010 - http://www.avvo.com/about_avvo/avvocating<br />
  2. 2. What We’ll Cover<br />Why Twitter<br />Who’s On Twitter<br />How To Use Twitter<br />
  3. 3. Enter: The Real-Time Web<br />
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  11. 11. April 2009 “Mobile Technographics®”<br />Mobile Technographics: Understanding The Connected Consumer<br />
  12. 12. June 2009 “Working iPhone Owners Tap The Mobile Internet”<br />More Working iPhone Owners Use Social Media<br />
  13. 13. How To Use Twitter<br />Listen<br />Examine<br />Act<br />Progress<br />
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  21. 21. Twitter Lingo<br />Tweet<br />DM<br />RT<br />@ Reply<br />.@ Reply<br /># Hashtags<br />Link Shorteners<br />
  22. 22. To Follow Or Not To Follow: That Is The (well, one) Question<br />
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  28. 28. Use Your SmartPhone<br />
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  33. 33. Be TransparentBe AuthenticBe RelevantBe Helpful<br />
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  43. 43. The Last Word:Add Value<br />
  44. 44. If You Have Questions That I Haven’t Addressed…<br />
  45. 45. Contact Info & Resources<br />Kathy E. Gill@kegillkegill@uw.eduhttp://faculty.washington.edu/kegill<br />http://wiredpen.com/twitter/<br />
  46. 46. Photo Credits: CC Flickr Images<br />Party: http://www.flickr.com/photos/polvero/3517939540/<br />Listen: http://www.flickr.com/photos/imh/3297961043/<br />Examine (Rodin): http://www.flickr.com/photos/elkit/3714323388/<br />Bull’s Eye:http://www.flickr.com/photos/ogimogi/2223450729<br />Filing Cabinet: http://www.flickr.com/photos/nickperez/2569423078/<br />Act: http://www.flickr.com/photos/kevineddy/2449103652/<br />Progress: http://www.flickr.com/photos/sifter/8995367/<br />
  47. 47. Other Image Credits<br />Screen captures<br />“Earth” – NASA<br />Clock, Tap - iStockPhoto<br />
  48. 48. License<br />Creative Commons, share-and-share alike, attribution, non-commercial<br />

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