WHY Twitter: Cocktail Party Metaphor - deconstruct
Breaks Geography – worldwide – news / networking / and for some of you, new clients
Real time yet asynchronous – less ephemeral than facebook status (no RTs, no search – why do you think Zuckerman wants everyone to make their FB status public?)
Who’s on Twitter? Still early adopter stage. Very different from FB or LI or MS. Most still use the web, although we think of Twitter as text.
Impt of mobile – early in the market but growing – question is how fast. Also, re stats, question about their being included since they don’t use twitter.com
Specifics about iPhone users – make it easy and we will do it (basic adoption theory for middle adopters)
How to find people to follow? – Twitter Lists
How to find people or issues or topics? Twitter search (et al)
Examine – ie, ThinkCompetition, resources, goals, topics – develop your strategy. Twitter is a tool, not “the answer”
Goals – you have to figure out how Twitter fits into your branding strategy – how much time you have – what you want to do
Understand the lingo or you can’t set goals!
BIG question – examples (Hillary, Obama, Edwards) – there is no “right” answer – there’s the answer that is right for you
Archives. Ugh. Twapkeeper (hashtags) – various services to archive your tweets or do your own – public record! Be cautious of what you say! You can also run searches on topics or people. How are you going to “display” your tweets?