Ways to improve patient satisfaction survey scoresCare Analytics
Patient experience matters. In fact, it’s so important it’s considered a marker of quality patient care, and it is used to determine incentives, Value-Based Payment Modifier reimbursements, amount of shared of savings received by accountable care organization participants, and it is a requirement for maintenance of certification. Yet, it is one of the quality measures that physicians and medical facilities reportedly find most difficult to change
Top 7 Insights from Years of Observing Real-world Healthcare Communication Ogilvy Health
Over the past 15 years, the Ogilvy CommonHealth Behavioral Insights team has used sociolinguistic techniques to study and improve healthcare communication. We spearheaded this research by studying dialogues between patients and healthcare providers using our proprietary methodology. Continue reading to better understand how to incite behavior change and improve healthcare communications.
Ways to improve patient satisfaction survey scoresCare Analytics
Patient experience matters. In fact, it’s so important it’s considered a marker of quality patient care, and it is used to determine incentives, Value-Based Payment Modifier reimbursements, amount of shared of savings received by accountable care organization participants, and it is a requirement for maintenance of certification. Yet, it is one of the quality measures that physicians and medical facilities reportedly find most difficult to change
Top 7 Insights from Years of Observing Real-world Healthcare Communication Ogilvy Health
Over the past 15 years, the Ogilvy CommonHealth Behavioral Insights team has used sociolinguistic techniques to study and improve healthcare communication. We spearheaded this research by studying dialogues between patients and healthcare providers using our proprietary methodology. Continue reading to better understand how to incite behavior change and improve healthcare communications.
This presentation is by Dr.Shalini Ratan at the Putting Patients First Conference on 20th Oct,10. Topic "Helping Doctors to become more patient-centric". HELP is the world's largest the worlds largest free patient education library - www.healthlibrary.com
How Should A Dentist Deal with Difficult PatientsTitan Web Agency
Pointers for dealing with difficult dental patients, including establishing trust, explaining procedures, and getting patients to return to your practice.
PatientBond slides for American Heart Association Center for Health Technolog...Brent Walker
PatientBond was invited to speak at the 2017 American Heart Association Center for Health Technology & Innovation Conference. PatientBond shared the results of its work to reduce 30 day hospital readmissions for Congestive Heart Failure and its plans to collaborate with the AHA on preventing the progression of heart disease
5 Best Practices for Patient Satisfaction SurveysSpecialdocs
The patient satisfaction survey is an invaluable tool for physicians aiming to improve communication with their patients and engage them in their care. At Specialdocs, we encourage and work with our physician-clients to conduct ongoing surveys in order to regularly gauge patient likes and dislikes, and ask for improvement suggestions.
Hippocrates viewed the physician as 'captain of the ship' and the patient as someone to take orders. Relationship between patients and doctors are often unstated, and thy are dynamic
As conditions change, the kind of relationship that works best for a patient may change. Doctors and patients should choose a “relationship fit” . Effectiveness of the patient-physician relationship directly relates to health outcomes.
Here's a collection of some of my LinkedIn Posts on the Coronavirus Pandemic.
I don't claim to be an expert - but do try to think logically as a doctor, and use my common sense to reason !
A presentation showcasing some of the patient recruitment challenges that I encountered as a recruitment manager as well as some of the strategies -- DIGITAL ADVERTISING -- I used to overcome them.
This presentation is by Dr.Shalini Ratan at the Putting Patients First Conference on 20th Oct,10. Topic "Helping Doctors to become more patient-centric". HELP is the world's largest the worlds largest free patient education library - www.healthlibrary.com
How Should A Dentist Deal with Difficult PatientsTitan Web Agency
Pointers for dealing with difficult dental patients, including establishing trust, explaining procedures, and getting patients to return to your practice.
PatientBond slides for American Heart Association Center for Health Technolog...Brent Walker
PatientBond was invited to speak at the 2017 American Heart Association Center for Health Technology & Innovation Conference. PatientBond shared the results of its work to reduce 30 day hospital readmissions for Congestive Heart Failure and its plans to collaborate with the AHA on preventing the progression of heart disease
5 Best Practices for Patient Satisfaction SurveysSpecialdocs
The patient satisfaction survey is an invaluable tool for physicians aiming to improve communication with their patients and engage them in their care. At Specialdocs, we encourage and work with our physician-clients to conduct ongoing surveys in order to regularly gauge patient likes and dislikes, and ask for improvement suggestions.
Hippocrates viewed the physician as 'captain of the ship' and the patient as someone to take orders. Relationship between patients and doctors are often unstated, and thy are dynamic
As conditions change, the kind of relationship that works best for a patient may change. Doctors and patients should choose a “relationship fit” . Effectiveness of the patient-physician relationship directly relates to health outcomes.
Here's a collection of some of my LinkedIn Posts on the Coronavirus Pandemic.
I don't claim to be an expert - but do try to think logically as a doctor, and use my common sense to reason !
A presentation showcasing some of the patient recruitment challenges that I encountered as a recruitment manager as well as some of the strategies -- DIGITAL ADVERTISING -- I used to overcome them.
How can you be sure your patients understand the health information you pass on to them? By focusing on health literacy, doctors, nurses and other clinicians can better help patients comprehend complex health information-something of critical importance given today’s transformative healthcare environment.
Outline approach to the delivery of successful social marketing campaigns in healthcare settings. Demonstrates the critical stages of awareness and behaviour required to generate successful communications campaigns.
Trends From The Trenches - Consumer Data, Insights and InnovationAndrea Simon
Healthcare Innovation: Trends From The Trenches
Consumer Data, Insights and Innovation
Featured Speakers:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Linda MacCracken, VP, Truven Health Analytics and Adjunct Lecturer, Harvard School of Public Health
In the 3rd webinar, Linda MacCracken will review data analytics needed for Fee For Service and Fee for Value consumer engagement in today’s rapidly changing healthcare industry. Linda will review pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin. She will share a case study and give practical tools to help you and your teams find better ways to serve your customers.
Andrea Simon PhD, webinar host, will introduce and conclude Linda's presentation with ways to tie data and information into valuable insights to help you better “see, feel and think” in new ways so you can “do” better in changing times.
For our second edition of our brand new e-zine, we’re shining the spotlight on the intriguing topic of patient insights. We discuss the role of patient insights and what impact it has on improving patient outcomes, and highlight new ways pharma can engage with patients.
So what are you waiting for? Head over to the website now for the latest edition of Spotlight On. Again, if you like what you see, feel free to share it with others. And if the first edition passed you by, don’t worry, it’s still available to read. Enjoy!
Dispensing Lab Developing Therapeutic Communication Skillsdunerafael
My answers to Developing Therapeutic Communication Skills
Dispensing Lab Manual prepared by Ms. Donnah Nahial, RPh
University of the Immaculate Conception
Father Selga Street, Davao City
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behavior.
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing SummitJordanDervish
Dr Matthew Cullen, Managing Director, Tonic Health Media Presented 'The Point of Care Environment as a Marketing Channel in Healthcare – Local and US Lessons'
Improving the Patient Experience with HIT WebcastIatric Systems
Learn how to improve patient experience, weave patient-facing HIT and engagement protocols into your plans, and create a roadmap to improve patient care.
4. Dormant
Defined as:
When a non-medical person has no health problem
Therefore, no real interaction
What does he/she need to know?
How much health literacy is ‘enough’?
Health is a uniquely ‘all or nothing’ topic
In the absence of a problem, health it is taken for granted
Most healthy people have little or no interest in the subject
When there is a problem, health can be interesting to the point
of obsession
5. Dormant – (continued)
In a world where there are few general practitioners,
and the almost no “family doctor”,
What is the health literacy goal for a non-medical,
healthy person?
The ability to:
Recognise a situation that needs medical care?
Some basic first aid knowledge?
“Know where” – where to seek help, who to turn to?
The role of marketing in this situation…
6. Dormant – (continued)
Keeping a general level of information flowing through a
range of media – TV, print, radio, internet.
E.g.: magazine articles, email rounds
How much is too much?
What is the basic amount needed?
Key question – who will pay for these messages to be sent
out?
E.g.: Organisations to employees
Reality check – how do we reach the same messages out
to rural, illiterate and poor audiences?
8. Preparatory
Defined as:
When a person has a health problem and needs to
consult a doctor
What does he/she need to know?
Know-where
A general practitioner? If so, who?
A specialist? If so, what kind of specialist?
Where do I find a reliable and capable doctor?
What will all this cost me?
9. Preparatory – (continued)
This is critically important information for a person in
need
A huge existing lacuna today
Marketing says:
The right product at the right price, positioned to grab
the attention of the right person at the right place and
time.
Product:
An information directory that can link the symptom to the
specialist, with contact details
10. Preparatory – (continued)
Price
A difficult question
Invaluable when needed; dust collector otherwise
Can there be a “Just dial” for medical services
How does one monetise something like this?
Place
The internet - an enormous opportunity to reach the online
community
Search engines could enable a hit by symptoms, specialisation,
etc.
Question: What about the huge population that is not online?
The potential offered by mobile telephones needs to be explored.
(Financial services in Kenya)
12. Operational
Defined as:
When a patient and a doctor come together for a problem
Health literacy should include:
How does a patient explain the problem – clearly, simply.
How does a doctor gain the patient’s confidence?
How does the doctor explain the treatment – clearly, simply
Such that there is zero-error comprehension and compliance
Patient literacy
Recognizing the symptoms and being able to describe them
Sticking to the point – Resisting the impulse to go on and on!!
Solution: A junior doctor who takes down the details
13. Operational – (continued)
Gaining patient confidence
The equivalent marketing moment is ‘point of sale’
That precious moment when you have consumer’s attention
Opportunity to make a contact and gain confidence.
Listen, hear, ask questions, pick up cues, probe for the
unsaid, ask tangential questions that might hold a clue
Explaining the diagnosis and the treatment
In simple terms
Answering questions
Explaining compliance required, its criticality, problems
of incomplete compliance
14. Operational – (continued)
A junior doctor could come in at this stage
Take over and explain treatment and compliance
Repeat, ensure understanding
Cater to the cultural context and include diet, rest, etc., in addition to
medicine, treatment steps, etc.
Follow through (Cognitive dissonance)
To ensure compliance, to inquire about progress
To give assurance, to remove dissonance