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Using feature teams to deliver
higher business value
            Sameer Deans @ThoughtWorks
How can IT organize to deliver
higher value to the business?
The role of business is to maximize
                   customer experience

                        and revenue

                       or to reduce costs




Any software project aims to achieve at least one of these
Once a business idea emerges,
             time to market is critical




Can value be delivered to the business incrementally?
So what does the business expect from IT?

             Visibility into progress



  Flexibility to change requirements
     Ability to change priorities of requirements

  Expectation that domain knowledge will be retained in the
                      organization for future development
So how does IT set themselves up to deliver?

Typical team organization is around component teams
 formed around architecture modules of the system


      User                   Account      Transaction
                 Security
   management               Maintenance   Processing
Quite often organized by layer of the application


      UI team

                                     UI team
      Business      Number of                   UI team
     logic team   applications in    Business              UI team
                                    logic team Business
                    the system                 logic team Business
      Services                        Services
                      under            team               logic team
       team        development
                                                 Services
                                             team  Services
                                    Database
                                     team Database team
     Database
                                             team Database
      team
                                                    team
What do component teams lead to?
Handoff and Delay


Consider a requirement from the customer that needs
        to be developed by 3 component teams
                    Handoff                  Handoff



        Team A                   Team B                  Team C




                 Waste due to             Waste due to
                   rework and               delays
                    handling
                     partially
                 finished work
Duplication
    Team A                                     Team B                             Team C


Writes method to                           Writes method to                   Writes method to calculate
calculate interest so it                   calculate interest so              interest so totals can be
can show this in the UI                    it create a reusable               updated in database
class SimpleInterestCalculator
                                           service                            class SimpleInterestCalculator3

 def initialize(principal, interestRate,   Class InterestCalculator            def initialize(options = {})
numberOfYears)                                                                  @loan_amount =
                                            def self.compute(loan_amount,     options[:loan_amount] ||
  @principal = principal                   rate_of_interest, term_in_years)
  @interestRate = interestRate                                                  @rate_of_interest =
                                             (loan_amount *                   options[:rate_of_interest] ||
  @numberOfYears =                         rate_of_interest *
numberOfYears                                                                   @term_in_years =
                                           term_in_years) /100                options[:term_in_years] ||
 end                                        end                                end
 def compute                               end
  (@principal * @interestRate *                                                def compute
@numberOfYears) /100                                                            @loan_amount * @term_in_years *
 end                                                                          rate_of_interest_in_fraction
end                                                                            end

                                                                               private
                                                                               def rate_of_interest_in_fraction
                                                                                @rate_of_interest / 100
                                                                               end
                                                                              end
Bad code and design


Work with the same code month after month
         Acceptance of bad design
  No outside eyes look at the codebase
          Do not seek to refactor
Coordination and Integration


   Team A

                                Team C
                 Requirement
                   that spans
                     several
                  component
                     teams




        Team B
Extra management
Sequential development
Requirements analysis         Planning
                                                             Testing




       
                            
                              
                                                             
                                                             
                                                              

                   UI team                       UI team

                                    UI team
                  Business                       Business
                 logic team                     logic team
                                    Business
                   Services        logic team    Services
                    team                          team
                                    Services
                  Database           team       Database
                   team                          team
                                   Database
                                    team
Do the easy work


A     A    A   A       Team A




B     B    B    B      Team B




C     C    C    C      Team C




    This comprises a
    customer
    requirement
Promotes specialization


 
          
            
                          
                          
Another response from IT : feature projects

       Spin up a project to deliver a particular
              feature of the larger system

               Component       Component        Component
                  A                B                C


                
                               
                                                
                                                 
                  Feature touches 3 different components




       Unfortunately this has its drawbacks too
New team : lower productivity


      Component   Component   Component
         A            B           C


      
                 
                             
                              
Resource allocation team uses key people as
                 Band-Aids


            Component   Component   Component
               A            B           C


             
                       
                                   
                                    

                                          Component
                                              C


                                           
Over allocation

Component     Component   Component
   A              B           C



             
                         
                          
                100%

                                      Component

               
                                         C

                 25%                             Impact to
                                                   existing
                                                    team


Component     Component   Component
    X             B           C



                         
                          
Low motivation and job satisfaction
Introducing : Feature Teams




                What is a feature?




Functionality that delivers usable value to the customer
Features : examples




  Adding a new service
  provider to eCom site   Internationalization




    Ability to
   grant and
service loans
What does a feature team look like?
Not all generalists



    

    
Ideally would be co-located
Team members work on
  analysis, coding and testing


Requirements analysis   Coding   Testing




             
How does a feature get delivered

                   Analysis & Planning                       Analysis & Planning

A    A    A    A                    A    B   B   B       C                       S   S   S   S   S   S   S


B    B    B    B



C    C    C    C
                                                                      UI task

                                                                      Business
                                                                     logic task
    This comprises                                   S
    a customer                                                        Services
    requirement                                                         task

                                                                     Database
                                                                       task
What are the advantages of feature teams?
Learn and jell together
No hand offs



       UI task

       Business
      logic task
S
      Services
        task

      Database
        task
Valuable work can be prioritized

                                                                UI task

                         Analysis & Planning
                                                                Business
                                                               logic task
                           8    7    6   5     4   3   2   1
                                                               Services
                                                                 task
Business Idea
                                                               Database
                                                                 task




  This gets channeled
 into two features and                                          UI task
   two feature teams
                         Analysis & Planning
                                                                Business
                                                               logic task
                           8    7    6   5     4   3   2   1
                                                               Services
                                                                 task

                                                               Database
                                                                 task
Valuable work can be prioritized

                                                                            UI task

Analysis & Planning               Analysis & Planning
                                                                            Business
                                                                           logic task
   8   7    6   5     4   3   2     6    5    4     3    B    A    2   1
                                                                           Services
                                                                             task

                                                                           Database
                                                                             task
                                  The business wants a change
                                  and re-prioritizes the backlog


                                                                            UI task

Analysis & Planning               Analysis & Planning
                                                                            Business
                                                                           logic task
   8   7    6   5     4   3   2     7    6    5     4    3    2    A   1
                                                                           Services
                                                                             task

                                                                           Database
                                                                             task
Less management overhead
So, can IT now organize differently to
deliver higher value to the business?
Thank you

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Using feature teams_to_deliver_higher_business_value-sameer deans

  • 1. Using feature teams to deliver higher business value Sameer Deans @ThoughtWorks
  • 2. How can IT organize to deliver higher value to the business?
  • 3. The role of business is to maximize customer experience and revenue or to reduce costs Any software project aims to achieve at least one of these
  • 4. Once a business idea emerges, time to market is critical Can value be delivered to the business incrementally?
  • 5. So what does the business expect from IT? Visibility into progress Flexibility to change requirements Ability to change priorities of requirements Expectation that domain knowledge will be retained in the organization for future development
  • 6. So how does IT set themselves up to deliver? Typical team organization is around component teams formed around architecture modules of the system User Account Transaction Security management Maintenance Processing
  • 7. Quite often organized by layer of the application UI team UI team Business Number of UI team logic team applications in Business UI team logic team Business the system logic team Business Services Services under team logic team team development Services team Services Database team Database team Database team Database team team
  • 8. What do component teams lead to?
  • 9. Handoff and Delay Consider a requirement from the customer that needs to be developed by 3 component teams Handoff Handoff Team A Team B Team C Waste due to Waste due to rework and delays handling partially finished work
  • 10. Duplication Team A Team B Team C Writes method to Writes method to Writes method to calculate calculate interest so it calculate interest so interest so totals can be can show this in the UI it create a reusable updated in database class SimpleInterestCalculator service class SimpleInterestCalculator3 def initialize(principal, interestRate, Class InterestCalculator def initialize(options = {}) numberOfYears) @loan_amount = def self.compute(loan_amount, options[:loan_amount] || @principal = principal rate_of_interest, term_in_years) @interestRate = interestRate @rate_of_interest = (loan_amount * options[:rate_of_interest] || @numberOfYears = rate_of_interest * numberOfYears @term_in_years = term_in_years) /100 options[:term_in_years] || end end end def compute end (@principal * @interestRate * def compute @numberOfYears) /100 @loan_amount * @term_in_years * end rate_of_interest_in_fraction end end private def rate_of_interest_in_fraction @rate_of_interest / 100 end end
  • 11. Bad code and design Work with the same code month after month Acceptance of bad design No outside eyes look at the codebase Do not seek to refactor
  • 12. Coordination and Integration Team A Team C Requirement that spans several component teams Team B
  • 14. Sequential development Requirements analysis Planning Testing        UI team UI team UI team Business Business logic team logic team Business Services logic team Services team team Services Database team Database team team Database team
  • 15. Do the easy work A A A A Team A B B B B Team B C C C C Team C This comprises a customer requirement
  • 16. Promotes specialization      
  • 17. Another response from IT : feature projects Spin up a project to deliver a particular feature of the larger system Component Component Component A B C       Feature touches 3 different components Unfortunately this has its drawbacks too
  • 18. New team : lower productivity Component Component Component A B C      
  • 19. Resource allocation team uses key people as Band-Aids Component Component Component A B C       Component C 
  • 20. Over allocation Component Component Component A B C       100% Component   C 25%  Impact to existing team Component Component Component X B C    
  • 21. Low motivation and job satisfaction
  • 22. Introducing : Feature Teams What is a feature? Functionality that delivers usable value to the customer
  • 23. Features : examples Adding a new service provider to eCom site Internationalization Ability to grant and service loans
  • 24. What does a feature team look like?
  • 25. Not all generalists         
  • 26. Ideally would be co-located
  • 27. Team members work on analysis, coding and testing Requirements analysis Coding Testing 
  • 28. How does a feature get delivered Analysis & Planning Analysis & Planning A A A A A B B B C S S S S S S S B B B B C C C C UI task Business logic task This comprises S a customer Services requirement task Database task
  • 29. What are the advantages of feature teams?
  • 30. Learn and jell together
  • 31. No hand offs UI task Business logic task S Services task Database task
  • 32. Valuable work can be prioritized UI task Analysis & Planning Business logic task 8 7 6 5 4 3 2 1 Services task Business Idea Database task This gets channeled into two features and UI task two feature teams Analysis & Planning Business logic task 8 7 6 5 4 3 2 1 Services task Database task
  • 33. Valuable work can be prioritized UI task Analysis & Planning Analysis & Planning Business logic task 8 7 6 5 4 3 2 6 5 4 3 B A 2 1 Services task Database task The business wants a change and re-prioritizes the backlog UI task Analysis & Planning Analysis & Planning Business logic task 8 7 6 5 4 3 2 7 6 5 4 3 2 A 1 Services task Database task
  • 35. So, can IT now organize differently to deliver higher value to the business?