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Digital leaders like the BBC, Farfetch, or HelloFresh didn’t get there by chance. They understand that testing and learning is part of a virtuous circle in creating ever more magnetic user experiences. And it’s all driven by digital experimentation.
Now it’s your turn. If you’re at the beginning of your journey of digital transformation, this webinar will show you where to start, then how to accelerate the process as you scale up.
If you are at the very beginning of your journey, prepare to master the basics: how to get started, how to scale up once you have the skills in place, and how experimentation offers a clear ROI.
What you will learn:
- The essential building blocks of digital experimentation.
- The six steps of your Experimentation Cycle.
- Why you need to share results – and how best to do it.