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1
The Future of Building
Good Products
A virtual discussion on Progressive
Delivery and Experimentation
2
Today’s speakers
James Governor
Co-Founder
Jocelyn Czerwinski
Product Marketing
Lawrence Bruhmuller
CTO
3
Agenda
1. Welcome & Intros
2. Housekeeping
3. Product Management’s use of Progressive Delivery & Experimentation
4. Discussion
5. Q&A
4
Housekeeping
This webinar will be recorded.
Participant lines will be muted. Questions? Submit in the Q&A
box on the left side of screen.
The widgets on your screen
can be customized.
Product Management and Progressive Delivery:
Digital Transformation and Experimentation culture
James Governor, RedMonk co-founder
rise of the PM
experimentation
is a culture
change
content
marketing
conversion rates
growth
hacking
software
delivery
CI/CD
Progressive
Delivery
deploy!=release
feature flags
progressive delivery is the next step
after continuous delivery, where new
versions are deployed to a subset of
users and are evaluated in terms of
correctness and performance before
rolling them to the totality of users
– Carlos Sanchez
observability
UX
Product management as a proxy for digital transformation
Enabling experimentation as a culture, with managed risk
Bringing growth hacking approaches to software delivery
Feature management is a bridge
Feedback loops
Observability and UX
Bringing together metrics
• software delivery
• user feedback and A/B testing
• infrastructure
Progressive Delivery, Testing in Production, segmented user populations
The product manager manages the service
Improving collaboration between engineering, product management and design
Progressive
Delivery
45
Discussion
46
Join us at our 2nd annual virtual event that brings
together marketers, developers, product managers
data scientists, and designers learn about:
● Deliver resilient software
● Ignite product & marketing growth
● Go from insight to action
May 20, 2020, 8:00a PT / 3pm BST
Save a spot for you and your team
optimizely.com/test-and-learn
47
Thank you
Stock photos licensed from Adobe Stock Photos
Stock illustrations by Undraw.co @NinaLimpi

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