1. User Research
Data Collection & Data Analysis

2. • Visual Attention
& Perception
• Memory
• Cognition
(mental models,
IFT)

3. Amazon.com

6. Assignments ~ Final Project
O Research Plan (5)
O Use Cases & Design Requirements (5)
O Site Map & Info Architecture (3)
O Page mockups (2)
O Page prototypes (5)

7. ID Users/Audiences
O STAKEHOLDERS
influence
Your
You
stakeholders

8. ID Users/Audiences
O Who are your STAKEHOLDERS?
O Be specific
influence
Your
You
stakeholders

9. Client needs & goals
O Skills
O Personality
O ???

10. Research Competition
O Student portfolios
O Professional portfolios
Assignment:
Design evaluation
(5) – on Bb

11. User Needs & Goals
O What do you need to understand about
your users?
O What are available methods to do so?
O Surveys
O Interviews
O Focus groups
O Ethnography Next Monday

12. Assignment: Research Plan
O Identify stakeholder groups
O Specify your needs & goals
O Plan surveys, interviews, focus groups, &
ethnographic study
Pat Neeman Feb 6
O Pro’s & con’s
O Choose the one(s) you will do Assignment info on
Bb

13. Assignments
O Research O Research Plan
Competition
• Work in lab on Tuesday.
• Due Feb 13