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Choice POWER Team!

         March 1, 2010
Choice POWER team
•   190 million Europeans will see the Browser Choice screen, but
    will they know what it is or why it matters?

•   Let’s change that!

    •   Join the Choice POWER team

    •   Looking for at least 1 person per country


                                        “I wasn’t aware of this. The browserchoice
                                        window popped up on my laptop today and I
                                        was pretty suspicious and tried to close it
                                        down...”
                                                    - Comment on the Open Letter




                                 2
3
Make an impact in your
               country
•   Expand the reach of the letter & blog:

    •   Translate both

    •   Help respond to questions/comments on the letter

    •   Spread the word

•   Help us leverage social media:

    •   Identify regional twitter feeds & Firefox/Mozilla groups

    •   Localize messages

•   Track the Browser Choice screen

•   Localize campaign materials (flyers, posters, affiliate buttons)
                                  4
Short on time or not in EU?
•   Tweet your views and/or RT @opentochoice

•   Blog or comment on the Open Letter with your thoughts (See
    Gen’s post: http://bit.ly/9D4hKt)

•   Help us translate campaign materials:

    •   Posters & Flyers: Bug #549057

    •   Affiliate buttons: Bug #549059

    •   Localize social media messages

•   Join #opentochoice on irc.mozilla.org

•   Track Browser Choice screen “sightings”


                                 5
More info
•   Join Wednesday’s community marketing call:

    •   10am PST / 18:00 UTC

    •   +1.650.903.0800, followed by 92# and then 7391#

    •   http://air.mozilla.com/marketing/

•   Join #opentochoice on irc.mozilla.org

•   Check out: https://guides.mozilla.org/Marketing/OpentoChoice

•   Overall plan: https://wiki.mozilla.org/Choice_Campaign

•   Site: http://opentochoice.org/en/



                                   6

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Choice Power Team

  • 1. Choice POWER Team! March 1, 2010
  • 2. Choice POWER team • 190 million Europeans will see the Browser Choice screen, but will they know what it is or why it matters? • Let’s change that! • Join the Choice POWER team • Looking for at least 1 person per country “I wasn’t aware of this. The browserchoice window popped up on my laptop today and I was pretty suspicious and tried to close it down...” - Comment on the Open Letter 2
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  • 4. Make an impact in your country • Expand the reach of the letter & blog: • Translate both • Help respond to questions/comments on the letter • Spread the word • Help us leverage social media: • Identify regional twitter feeds & Firefox/Mozilla groups • Localize messages • Track the Browser Choice screen • Localize campaign materials (flyers, posters, affiliate buttons) 4
  • 5. Short on time or not in EU? • Tweet your views and/or RT @opentochoice • Blog or comment on the Open Letter with your thoughts (See Gen’s post: http://bit.ly/9D4hKt) • Help us translate campaign materials: • Posters & Flyers: Bug #549057 • Affiliate buttons: Bug #549059 • Localize social media messages • Join #opentochoice on irc.mozilla.org • Track Browser Choice screen “sightings” 5
  • 6. More info • Join Wednesday’s community marketing call: • 10am PST / 18:00 UTC • +1.650.903.0800, followed by 92# and then 7391# • http://air.mozilla.com/marketing/ • Join #opentochoice on irc.mozilla.org • Check out: https://guides.mozilla.org/Marketing/OpentoChoice • Overall plan: https://wiki.mozilla.org/Choice_Campaign • Site: http://opentochoice.org/en/ 6

Editor's Notes