Marketing artfully q rart and not so pretty implementations of qr codes
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The document discusses the use of QR codes in marketing, both artistic implementations known as "QRart" and less effective implementations. It provides examples of QRart designs that turn messages and invitations into animated videos. Examples of less effective QR codes with unclear calls to action from newspaper advertisements are also shown. The document recommends designing QR code journeys with mobile in mind, having a clear call to action, brevity, and making the experience worth the effort for the customer.
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Marketing artfully q rart and not so pretty implementations of qr codes
- 1. 3/18/2022 Marketing Artfully: QRart and Not So Pretty Implementations of QR Codes Lina Arseneault
- 2. 3/18/2022 3/18/2022 Interactive Fun O To fully benefit from the “pretty” aspects of the material in this presentation: O Get your smartphone O Install free i-nigma QR code reader app O Get ready to scan! 2
- 3. 3/18/2022 3/18/2022 3 i-nigma Key Benefit
- 7. 3/18/2022 3/18/2022 i-nigma Reach: Japanese QR code DoCoMo Commercial 7 http://www.youtube.com/watch?v=OxFR6r-Dqk4
- 8. 3/18/2022 3/18/2022 Remember to Scan throughout the presentation 8 http://www.i-nigma.com/Downloadi-nigmaReader.html
- 9. 3/18/2022 3/18/2022 What is QRart? O Artful, colored and creative quick response (QR) code designs 9
- 10. 3/18/2022 3/18/2022 QRart Gratitude O Following the publication of 2 cafélina blog posts O QR Codes: Quiet Revolution or Quite Redundant?, and O Encore! QR Codes: Here to Stay or Fade Away?” O I received an unexpected surprise O IneoScan gifted me a “made in Paris” artful version of a QR code that drives to my cafélina blog 10
- 11. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 11
- 12. 3/18/2022 3/18/2022 Marketing Artfully O IneoScan is an innovative Paris startup that is taking QR codes to a whole new level by O Blending QR code and design to allow for the artful activation of print O Following are a few designs from its QRxpo gallery 12
- 13. 3/18/2022 3/18/2022 O Turn your seasonal wishes and business invitations into theater-worthy animated video productions O Using your i-nigma app, scan this QRart code 13
- 14. 3/18/2022 3/18/2022 This QR code can dance 14
- 15. 3/18/2022 3/18/2022 QR Dribble O Whatever your sport, hobby, cause, business – there’s a way to contextualize a QR code that drives to a “call-to-action” 15
- 16. 3/18/2022 3/18/2022 16 Be the customer
- 17. 3/18/2022 3/18/2022 17 O Clear call to action
- 18. 3/18/2022 3/18/2022 View Before You Buy 18
- 19. 3/18/2022 3/18/2022 QRxpo: View Samples from IneoScan’s Gallery O Visit the gallery O Follow on Twitter @ineoscan O Creative designs by Jean-Michel Roblin 19 http://ineoscan.com/site/albumphotodemo/index.html
- 20. 3/18/2022 3/18/2022 More Designer QR References by Kalvin Kleen 20 O kkmobilemarketing O Visit the gallery O Follow on Twitter @KalvinKleen O CONTACT@KALVINKLEEN.COM
- 21. 3/18/2022 3/18/2022 Designer QR Code Art Gallery O QRazystuff.com O Visit the gallery O Follow on Twitter @QRazystuff.com O http://www.youtube.com/watch?feature=play er_embedded&v=JCYVCfjra3o 21
- 22. 3/18/2022 3/18/2022 Not So Pretty O Ignoring the customer experience = Not so pretty implementations of QR codes 22
- 23. 3/18/2022 3/18/2022 Examples from the Print Edition of the Wall Street Journal 23
- 24. 3/18/2022 3/18/2022 24 O Tuesday, January 10, 2012 – Technology (page B5) O The right Call to action? O “Get an exclusive report at www.paloaltonetworks.com or scan QR code below.” O Same objective? O Same outcome? O Shared customer journey?
- 29. 3/18/2022 3/18/2022 29 O CONGRATULATIONS! You get to read the report on a mobile device … O Registration results in a call-back and email follow-up
- 30. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 30
- 32. 3/18/2022 3/18/2022 32 Why didn’t you tell me that in the original email or better yet on the QR mobile screen?
- 34. 3/18/2022 3/18/2022 Recommendations O Simplified customer journey O Fewer steps O Brevity is clarity O Don’t make me work too hard O Make it worth the effort O Web journey is not the same as a mobile journey O Be clear about your “call-to-action” O Get the report O Register for a demo 34
- 35. 3/18/2022 3/18/2022 Actionable Marketing O Mobile marketing is more actionable than other forms of web marketing O QR codes are linked to mobile O Design your QR customer journey with mobile in mind 35
- 36. 3/18/2022 3/18/2022 Book Ads from the Print Edition of the Wall Street Journal 36
- 37. 3/18/2022 3/18/2022 37 Wall Street Journal, Saturday/Sunday January 7-8 2012, page C3
- 38. 3/18/2022 3/18/2022 38 Wall Street Journal, Saturday/Sunday January 7-8 2012, page C3
- 40. 3/18/2022 3/18/2022 40 Clear call to action? Wall Street Journal, January 9 2012
- 41. 3/18/2022 3/18/2022 Starbucks Mobile App O Digital coffee card O and so much more, including O Built in QR code reader 41
- 42. 3/18/2022 3/18/2022 42 O In-store coupon January 13 2011 O QRart design reinforces brand O Scan this code to vote for your favorite brand
- 43. 3/18/2022 3/18/2022 Vote for your favorite roast 43 Screen 1 QRart design
- 45. 3/18/2022 3/18/2022 Multi-screen = Drop Off Rate? 45 Screen 3 Screen 4
- 46. 3/18/2022 3/18/2022 46 Starbucks’ Artful Marketing O QR Reader bundled in mobile app O New Starbucks promotions with QRart O Tracking and metrics O Customer engagement and feedback O Steaming hot potential …
- 47. 3/18/2022 3/18/2022 Marketing Artfully with QR Codes O Mobile marketing is more actionable O Design the customer QR journey with mobile in mind O Clear call to action O Brevity is clarity 47
- 48. 3/18/2022 3/18/2022 Actionable Marketing 48 person mobile QR code (mobile) Web actionable life moment life
- 49. 3/18/2022 3/18/2022 Google Maps and QR codes 49 http://www.brandchannel.com/home/post/QR-Marketing-Google-Maps.aspx
- 51. 3/18/2022 O About CaféLina and Lina: O http://cafelina.me/about/ O CaféLina Blog: http://cafelina.me/ O Twitter: @LinaArseneault O Email: lina@cafe-lina.com O LinkedIn: www.linkedin.com/in/linaarseneault O Slideshare: http://www.slideshare.net/Lina_Arseneault O High-Resolution Pictures on Flickr Scan to find this presentation online
- 52. 3/18/2022 3/18/2022 Lina’s Social Reach O When you create content or engage, you impact others. Klout measures influence online. View my Klout style and score at http://klout.com/#/LinaArseneault O Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards. O View Lina’s overall Peerindex score. O Peerindex Listings O Author, consultant and coach, Raymond Morin curates a number of lists on Peerindex. You can find Lina on: O WEB Influencers WORLD O Over 1800 WEB professionals listed and ranked by social network influence (French/English) O Professionnels WEB (Francophonie) O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France. Belgique, Suisse, Europe 52
- 53. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 53
- 54. 3/18/2022 3/18/2022 1 2 3 Royalty Free Images 54