This document proposes a social media platform that allows users to overlay professional photo designs and filters on their photos. The platform has three revenue streams: users pay $0.99 to use designs, designers are paid for their work, and brands pay for positive social posts from prequalified brand advocates. The startup has already tested the minimum viable product with 600,000 users and is seeking $1.25 million in seed funding. It believes it can scale to over 1 billion users by leveraging the billions of photos shared daily on social media platforms.

1. “Try on” professional designs

2. LIKE
Instagram Simple with a revenue model
Users Photos + Professional Designs= More Social Response
“Try on” Filters “Try on” Professional Designs
Filters
• Push a button, Photo changes • Push a button, Photo(s) changes
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3. Minimum Viable Product = 600,000 users
Seeking: $1.25M seed round
Problem: Users want friends to respond when they post socially
Solution: Make it fast, easy & fun to pimp posts to get more social response
 Market: Social Sharing of Photos (digital images)
 Traction: 600,000 users,1,129,301 completed transactions, shared with 77,000,000
 Model: Marketplace with transactional & subscription revenue streams.
 Management: VC backed exits in both marketplace & photo sharing companies.
 Magic: Subscriber retention model, & BrandSponsored™ Rev Model
 Barrier to Entry: Mature digital publishing technology platform (IP)
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4. Pilot Test with Minimum Viable Product
Target = 1.1B users sharing over 350M photos a day on facebook
Result = 600,000 users, 1M Photos, 67% conversion
 Users love it, come back, share it
– Social, Viral, and Global
– Customer Data/ social influence tracked
– We can directly target their friends/followers
 Try on design technology works
– Stable, Scalable, IP in process
 Mobile user interface works globally
– No translation used in pilot
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5. LIKE
Transactional Revenue Model
Users Pay $.99, or advocate for a Brand they like.
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6. LIKE
Pay or Post
Phased Approach:
1. Designer Advocacy
2. Brand Advocacy
3. BrandSponsored™
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7. LIKE
How We Scale
Mobile Social Marketplace:
Value Proposition
1. Users: look cool and get more responses to social posts
2. Designers: create art that is seen and shared. They get known, build
audience, and get paid. (Key Stakeholder!)
3. Brands: Get tangible social ROI (i.e. word of mouth by real brand advocates)
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8. Technology Platform Built for Designers
(24 additional providers)
1. API-pulls user data/ photos
5 2. CMS-Organizes Photos for
Editor
API 3. Editor Combines Photos with
Pull/ Push Designs (crowd sourced)
4. Final Design is coded for
1 Presentation Layer
5. API- Distributes to Social Web
Watch the Video!
CMS Link: https://vimeo.com/40385528
2
EDITOR 3
4
Auto
DESIGNS
Code
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9. Designers
What Designers Want What they Get:
 freedom to make art  told what to do, what to create, by
some corporate entity
 to be treated like an artist
 treated as replaceable
 to have their art seen, & shared
 loose rights to their art
 to have people react to their art
 Not given credit
 to get credit for their art
 Paid hourly, by project, or not at all
 to keep the rights to their art  Often not paid on sites like 99designs
 to make a living
HOW WE GET DESIGNERS:
1. We advertise Jobs for staff designers
• Every Job Ad gets average 75 Applicants, 92% of applicants complete “application process”
2. We use competitors sites to solicit designs with “detailed design brief”
• Average 20 Designers Compete for Bounty
3. Buzz
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10. LIKE
AdWords for Positive Social Posts
How Revenue Model Works for Brands
Brands that want positive posts by prequalified brand advocates,
follow Google AdWords process:
Pay for results, not prospects
1. Pick # of Positive
Posts,
1. ‘Suggest’ Posts
1. Bid & Pay
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11. Two Guys- Literally
Business Founder: Dan Caulfield
Dan held executive/ board roles in TweetPhoto (Photo sharing/
Acquired), Mojopages (Local Search/ VC Funded-
profitable), and Dayak (Employment Marketplace/ Acquired).
Dan also Founded Hire Quality (Employment Marketplace/
Acquired), Helmets to Hardhats (Employment Marketplace/ Not
for Profit) and Hire a Hero (Job board for Military/ Not for Profit)
Tech Founder: Ricardo Talavera
Rick is the Chief Engineer and supervised all the coding since
Site Canvas’s launch in 2009 (acquired by Dan). He started
computer game programming at the age of 13. He went on to
study at DePaul University, founded a successful application
development , consulting company, and a successful
application hosting business.
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12. Summary- What’s not to like?
We are like:  Billion Dollar Opportunity
 Billions of users sharing socially
 Billions of dollars seeking Social ROI
 Millions of Designers actively looking to
share their art, get credit, and get paid!
 Platform is built, its scalable with
Mobile UI
 We have users & get more everyday
 77M Friends to target directly
 Experienced Founders have real skin in
the game
 Seeking capital partner that shares
vision
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