This document describes a proposed mobile app called 15:15 that aims to revolutionize the art viewing experience. The app would allow audiences to anonymously interact and share thoughts during 15-minute viewing sessions at a pop-up art gallery also called 15:15. User personas Claire and Richard are introduced who feel isolated viewing art alone and want to connect with others. Research found most people never talk to strangers at galleries but make friends online. The proposed solution is an app allowing anonymous discussions to inspire connections between like-minded viewers during temporary exhibitions.

1. 15:15 Revolutionising Art Viewing Experience

2. 15:15 Revolutionising Art Viewing Experience
• a pop-up art gallery
• 15 minutes per entry / 15 audiences at a time
• creates immersive digital, visual art
and sound experience
• creates location-based digital social sharing
experience (task of this project)
About

3. 15:15 Revolutionising Art Viewing Experience
Why?

4. 15:15 Revolutionising Art Viewing Experience
Imagine Claire and Richard

5. 15:15 Revolutionising Art Viewing Experience
MVP Persona
Name Claire E.
Age 30
Location Sydney
Occupation Arts writer
Motivation (to see art)
Inspiration
Growth
Achievement
Social
Goals
• to improve professional skills
• to balance work and life
• to understand the true meaning
of happiness in the digital age
About
Claire works as an arts writer
for Sydney Morning Herald.
She has great interest in
communication and psychology.
From her work, she often gets to
see art exhibitions exclusively
before the public. But when it is
possible, she chooses to view art
and write about it when it is open
to the public. She wants to know
how other people think about the
artworks, but she is too shy to open
up a conversation with a stranger.
Will I get rejected? How should
I start the conversation? If I
keep talking to people, they
are going to think that I am a
weirdo because no one does
the same here!
Creative
Passionate
Curious
Tech-savvy
Frustration
rejection

6. 15:15 Revolutionising Art Viewing Experience
MVP Persona
Name Richard C.
Age 50
Location Sydney
Occupation Financial
analyst
Motivation (to see art)
Inspiration
Social
Growth
Goals
• to gain more knowledge
• to build friendships with
like-minded people
About
Different from his peers in the
financial industry, Richard is
passionate and knowledgable
about contemporary art. Richard
feels isolated as he is unable to share
what he is passionate about with his
peers. So he joins online forum to
exchange opinions with like-minded
people. Would he wonder other
people’s thoughts seeing an artwork?
Of course. But people seem to be
quite isolated too as no one talks.
He gave up after a few attempts.
We use to say hello to strangers
on the streets. Today people only
smile at their phones! Like many
other things, art viewing should
be a collective experience. It
would be more inspiring to share
thoughts with other viewers.
Creative
Logical
Knowledgable
Talkative
mental isolation
Frustration

7. 15:15 Revolutionising Art Viewing Experience
The need of Claire & Richard
is the same
to be inspired, not only by the
art, but also by the person who
breathes art next to them.

8. 15:15 Revolutionising Art Viewing Experience
So what could happen to
Claire and Richard?
A very important thing
you should know:
this is not a dating app.

9. 15:15 Revolutionising Art Viewing Experience
Claire Richard
Art Gallery
of NSW
Social Media
Possibility 1: highest
Possibility 2: less likely
Possibility 3: almost impossible

10. 15:15 Revolutionising Art Viewing Experience
Claire and Richard are just one of the many ...

11. 15:15 Revolutionising Art Viewing Experience
User Research
32 surveys based on
• demographics
• art viewing behaviours
• social media activity
Further research on
• social media behaviours
3 interviews with
1 personas

12. 15:15 Revolutionising Art Viewing Experience
Out of 33 participants
5
15
13
often talk to strangers
at art exhibitions
occasionally talk to
strangers at art exhibitions
never talk to strangers
at art exhibitions

13. 15:15 Revolutionising Art Viewing Experience
But they all meet
new friends and
build friendships
via the interent.

14. 15:15 Revolutionising Art Viewing Experience
What if we can give some
warmth to the person
next to us via social media?
How can we increase the chances for
like-minded people to talk, share and
inspire each other?

15. 15:15 Revolutionising Art Viewing Experience
A app that enables audiences
to interact anonymously,
share thoughts and feelings,
at the 15-minute session
at 15:15 gallery
Proposed Solution

16. 15:15 Revolutionising Art Viewing Experience
Competitors
Location-based
chat app
Interest-based
chat app
Chat room app Others

17. 15:15 Revolutionising Art Viewing Experience
Content Strategy
DISCOVER ON BOARDING ON BOARDING
MAIN CONTENTS SUPPORTING CONTENTS INTERFACE
- Name of show
- Artist name
- Info
- Price (free)
- Dates
- Location
- Imagery
- Sample user interactions
- Email sign up
DISCUSSION PANEL
DISCUSSION PANEL
RATING
DISCUSSION PANEL
User-generated contents
- Text messages
- Photo messages
- Video messages
- Include ‘Conversation
history will be burnt
after session finishes’
- Rules & condition
agreement
- Rating
- Review
(Feeds to website
and user’s social media)
CHECK IN
MESSAGING
- Text field
- Emoticon
- Keyboard
- Photo upload
- Social share
- App notification for
new exhibition

18. 15:15 Revolutionising Art Viewing Experience
ON BOARDING
RATING
CHECK IN
DISCUSSION
Sitemap
DISCOVER DISCUSSION PANEL

19. 15:15 Revolutionising Art Viewing Experience
User flow
Post a photo & a comment in discussion panel
Confirm Joining
discussion
Write a sentence
Take a photo Claire Checks in Send
as ‘Losing My Toes’
Arrive at 15:15 gallery

20. 15:15 Revolutionising Art Viewing Experience
Sign In
Get Started
15:15
Revolutionising
Art Viewing Experience
Welcome
Check In
By checking in to the discussion panel,
you agree to respect others’ opinions
and only post relevant contents.
No inappropriate words and imagery.
I agree Not for me, thank you.
R
Welcome! I am Ryoji. I will be
guiding you through your 15-minute
experience at my exhibition.
D Hi Everyone!
Who is here?
Ryoji, SpaceWanderer, AlbinoSpinach, DforDog
You’ve checked in as www
Pretty amazing experience here!
Keyboard
Facebook Twitter
Send
Discussion Panel
Ok! Great idea!
share thoughts
exchange opinions
anonymously
Welcome
Username Just make up something!
Check In
R
Welcome! I am Ryoji. I will be
guiding you through your 15-minute
experience at my exhibition.
Pretty amazing experience here! W
Say something!
Who is here?
Ryoji, SpaceWanderer, AlbinoSpinach, DforDog
You’ve checked in as www
A Wow. Hello! This is cool.
Discussion Panel
Ok! Great idea!
15 minutes
15 people
R
Welcome! I am Ryoji. I will be
guiding you through your 15-minute
experience at my exhibition.
A Wow. Hello! This is cool.
Discussion Panel
Say something!
Who is here?
Ryoji, SpaceWanderer, AlbinoSpinach, DforDog
You’ve checked in as Losing My Toes
Thank you
How do you
enjoy this exhibition?
Thanks for joining us
Submit
We would love to know how you think:
Optional.
Wow. Sign me up now!
Conversation
will be wiped out
at the end of
the session
Sign Up
Sign Up
Email
Password
No spam!
at least 8 digits please!
Already have an account? Sign In!
Discover
8 JUN – 1 JUL / 10AM – 6PM
SESSEION DURATION: 15 MINUTES
LOCATION: MARTIN PLACE
FREE. BOOKING ESSENTIAL.
Internationally renowned for creating spectacular
sound and visual environments, Ikeda’s large-scale
contemporary installation test pattern [No 5] is an
immersive audio-visual installation inspired by
computer programming data which converts
information into barcode and binary patterns.
Current Show
RYOJI IKEDA
PATTERN [NO.5]
Check In
Would you like to receive notification
about any upcoming exhibitions?
Yes No. Thank you.
Discover
8 JUN – 1 JUL / 10AM – 6PM
SESSEION DURATION: 15 MINUTES
LOCATION: MARTIN PLACE
FREE. BOOKING ESSENTIAL.
Internationally renowned for creating spectacular
sound and visual environments, Ikeda’s large-scale
contemporary installation test pattern [No 5] is an
immersive audio-visual installation inspired by
computer programming data which converts
information into barcode and binary patterns.
Current Show
JAMES TURRELL
PATTERN [NO.5]
Check In
ON BOARDING
DISCOVER CHECK IN DISCUSSION PANEL RATING
Wireframe

21. 15:15 Revolutionising Art Viewing Experience
Prototype
Sign In
Get Started
15:15
Revolutionising
Art Viewing Experience

22. Thank you!
James Turrell at National Gallery of Australia
13 December 2014 – 8 June 2015