SlideShare a Scribd company logo
ziqqsayshello
f o r w a r d
01	 T h e J o u r n e y F o r w a r d
	 /09 Road to Design
02	 H e a r t + S o u l
	 /20 Passion
	 /22 Film: Design?
	 /24 Social Business
	 /26 Film: ART//DESIGN
	 /28 A Celebration of People & Design
	 /30 Film: Design Philosophy
	 /34 Merchandise
	 /36 Outreach Cambodia 2014
	 /38 Singapore Design Week 2014
	
03	 B r e a d + B u t t e r
	 /44 Experience Design Studio
	 /46 Salad Stop Experience
	 /50 Singapore Botanical Garden Shop
	 /52 Singapore Exchange (SGX)
	 /54 Sentosa Mobility Experience
04	 V i e w f i n d e r
	 /60 The First Time
	 /61 India
	 /71 Cambodia
	 /81 Vietnam
	 /91 Qatar
05	 T h e i r W o r d s
	 /105 Mini Testimonials
	 /112 Thank You
04
This book is about my journey forward.
This is my heart in written words binded
into pages of a book.
It is filled with a collection of my
thoughts and views on design, the
world and life itself - through words,
photographs and films.
The photos you see in this book are from
my journeys around the world and also of
my other works and projects that I have
done over the past years.
I do hope that this book will give you a
glimpse into what I believe in, my passion
and drive, as I share a little bit of
myself with you.
A U T H O R ‘S N O T E
06
I am an anthropologist and an interaction
designer focusing on creating meaningful
experiences through design.
I carry out field studies, where I not only
observe and document people in an environment
but live with them, so that I can understand,
empathize and design to improve lives.
Film to me is a powerful tool for storytelling
and a way for me to let people see my
observations and connect with them in a more
intimate way.
My work involves careful, critical thinking
rather than visual masterpieces. I have huge
interests in Anthropology, Human Behavior,
Philosophy, Psychology, Interaction Design,
Human-Centered Design, Emotion Design, Product/
Industrial Design & Smart Architecture.
I aspire to become a teacher one day. I live
to get inspired, share, educate and hopefully
inspire others as well.
I believe that designers are more than just
people who make things look pretty. We are
thinkers, creators, inventors and we have the
potential to change the world.
Yours,
ZIQQ
P R O L O G U E
01. THE
JOURNEY
FORWARD
2013 / Rohtang Pass, Indian Himalayas
Life in itself is a beautiful journey; a
journey of self-realization, discovery, love,
hope and faith matched up with an eclectic
balance of fear, challenges and mountains of
obstacles. Our stories are defined by the
steps that we take, the decisions that we make
and the very destination we hope to arrive at.
Here is my journey.
1. I first started
out with Art. I was
very expressive
through my doodles.
I was, however, a
social introvert
while growing up.
2. I didn’t talk much, but observed
a lot, which in turn gave birth
to my social consciousness. Soon,
it was no longer about translating
observations, but also feelings,
which were connected to my thoughts.
I found myself rambling about
a lot of things. I wanted to
change things to make them better
but didn’t know how to do it.
2012 / Mui Ne,Vietnam
10
3. As fate would have it, I found myself studying
Design. In school, I was introduced to various approaches
of Design. This was when I realized that my observations
could actually influence and change things because I had
the people I was designing for, at the very heart of my
Design solutions.
2012 / Mui Ne,Vietnam
4. I had this growing curiosity about Design. I borrowed
my friend’s camera and headed out to meet practicing
designers from different design backgrounds across the
country. Though they were all from different disciplines,
they all spoke a common language - Design is about
creating an experience.
2012 / Enroute to the floating village, Brunei
12
2012 / Brunei
5. I not only learned about Design as a subject,
but I saw Design as a way of life. I saw meaning
and value in Design and wanted to share my love and
passion with both Designers and Non-Designers.
I now run a social business where I collaborate
with other creatives to not only practice
Design, but also educate, inspire and cultivate
Design as a tool to solve real-life problems.
14
“For a young man his age, ZIQQ
has shown an exemplary amount of
character and maturity. Values
to him are more than just catch
phrases and nice-to-haves.
He lives by them on an everyday
basis in and outside of work. He
wears his heart on his sleeves
and has opened up to me about the
many challenges he has had in his
family.
Despite these challenges he has
risen to the occasion and decided
to make a difference in the world
around him.”
- Ken Yuktasevi, Director
ONG&ONG Experience Design
16
2012 / NhaTrang,Vietnam
02. HEART
+ SOULIn the next few pages I will share with you
my passion, aspirations, hopes and dreams.
These are the things that get my heart beating
fast, and the motivation that fuel my soul.
It gives meaning to the work that I do and
reminds me of why I am here in the first
place.
2013 / Agra, India
My passion has always been about people and design.
I am the founder of ‘Design Says Hello’, a movement I
started in 2010 to educate the public on the impact of
design, which has evolved over the years into a social
business. Being trained in anthropology and interaction
design, I am a strong believer that great design is
able to make the world better when it addresses the
hearts and needs of people and has a sense of timeless
beauty.
Over the past years, ‘Design Says Hello’ has grown into
a place where we not only talk about design and it’s
philosophy but also practice it.We are a community of
designers who believes in the same dream - to want to
make the world better through design.
We are a platform where we get inspired by people and
try to inspire others back. I have given talks in school to
spread the big dream of design, and collaborated with
other non-profit organizations and are actually in the
midst of putting together our first outreach project to
Cambodia in 2014.
“What’s your passion?”
20
Stills from ‘DESIGN?’ film.
www.designsayshello.com/films
SCAN TO WATCH FILM
Directed, Produced and Edited by N.ZIQQ
Subtitled by NICOLA NG
I started ‘Design Says Hello’ in 2010 with the sole
intention of sharing more about design with people
who were not necessarily designers. I had gotten really
curious about how our society viewed Design as a
purely aesthetic-driven industry.
I decided to work with practicing designers to get them
to speak more about design and their profession across
the different design disciplines and I captured their
thoughts on film. I wanted to share their (designers)
collective voice, as all of them spoke from the heart and
with such great passion. I pieced the footages from all
the 15 interviews and managed to turn it into an hour
long documentary called ‘DESIGN?’.The film got viral
and it was aired on local mainstream media OKTO
Channel.
The film has garnered over 10,000 views online.
www.designsayshello.com
www.facebook.com/designsayshello
FILM : DESIGN?
22
2013 / Manali, India
I have always found it challenging to explain to people
‘what’ I do, but I can however explain ‘why’ I do it. I do
it because I always strive to want to make things better
for others and design is a tool I use as a catalyst for
change.
I was taught to give, because giving is in itself a
beautiful gift. I’ve always wanted to help those who are
in need because I’ve experienced hardship myself, and
I know how tough life can get, but even so, I know for
a fact that whatever difficulties I may have faced in my
life is nothing in comparison to some of the things that
the rest of the world are going through - like war, and
simple things like having access to clean water, proper
sanitation, healthcare - there are bigger world issues
out there.
The very idea that there will always be somebody who
is in need, pushes me to want to do all I can to help. I
may not be able to change the world completely, but at
least I know I’m trying to make it better.
“What do you do?”
24
Stills from ‘ART//DESIGN’ Official trailer.
www.designsayshello.com/films
SCAN TO WATCH FILM
Directed, Produced and Edited by N.ZIQQ
Assistant Director, ELLIOT SNG
Cinematographer, JUFFRIE FRIDAY
Sound Engineer, FADHLI RAMLI
Music Composition, SHAUN BENJAMIN
After Effects, SAMUELTEO PEK CHAI
The OfficialTrailer was released on 26 November
2012 and the very first webisode was released
in early December 2012.The film has released 6
Episodes and garnered 4,800 views and counting.
The film was featured in local creative magazine
‘Culturepush’ and ‘ActuallyMag’.
After a two year hiatus due to National Service,
I decided to take on another fruitful journey. In
June 2012, I managed to gather a better equipped
production team to follow me on my design journey. I
was more confident to push this new project to another
level.
I got hold of fellow Artists and Designers from
different creative fields to share about the differences/
similarities between Art and Design. It has always
been an enriching journey to learn from veteran
professionals and I am very fortunate to be able to
document their thoughts and notions on film.
The very idea of filming all these interviews is so that
I can share and broaden our Design knowledge and
continue to grow our creative society, not only with
Designers but with Non-Designers as well.
I had the chance to do this when I was invited to
screen ‘ART//DESIGN’ at Republic Polytechnic, School
Technology for the Arts where I was also invited to give
a talk, to share my journey in the hope of inspiring all
the young aspiring Designers.
FILM : ART //DESIGN
26
A Celebration of People & Design
Photos by JESSICA ANG
In September 2013, we held a birthday bash to
celebrate Design Says Hello’s 3rd anniversary.We
wanted to bring the community and design under one
roof, and we were all pretty happy with the turnout!
I opened the event with a keynote speech where I
shared with the audience on the journey of Design
Says Hello and our dreams and vision. It was also a day
where I shared my philosophy on design.
We screened ‘Our Philosophy’ film that took me close
to 5 years to write. It was personally a big moment for
me as I have always been the one behind the camera
listening to what people had to say about design and I
finally found the confidence to share my view.
I invited my talented musician friends from Cashew
Chemists & Pleasantry to rock the night away with
amazing tunes and good vibes.
I had a lot of fun, and I wish to bring the community
together again in a more meaningful way.
A Celebration of People and Design
28
Stills from ‘Our Philosophy’ film.
www.designsayshello.com/films
SCAN TO WATCH FILM
Written and Directed by N.ZIQQ
Cinematography and Editing by ELLIOT SNG
Additional Footages by JUFFRIE FRIDAY
Narrated byYUJI KUMAGAI
Design Says Hello: Our Philosophy
“Design. It is something much bigger than ourselves.
But it never boasts, brags or thinks highly of itself.
It encourages you to think of others before yourself.
It humbles you, for it is selfless. It teaches you to
empathize and to connect with the hearts of the
people.
Design teaches you to appreciate the beauty of the
world. And it has that desire to continuously make the
world better.
Design is brave. It is not afraid of failure, for failure
sometimes teaches us more than success.
And as much as design would like to think it can change
the world. It can’t. Cause the one that can, is you.
Which is why we believe that one should design with
humility, for humanity.”
30
“As someone whom I believe is a
‘creative leader that designs’,
ZIQQ has already demonstrated
leadership and entrepreneurship
as illustrated by the starting
of ‘Design Says Hello’ which is
focused on social causes.
This platform is a platform to
influence the hearts and minds
of people to be more empathetic,
humble and caring. It reflects
his values for humanity and the
world. At the end of the day, I
believe he will continue to make
a positive impact on the world
wherever he is”
- So-Young Kang, Founder and CEO
Awaken Group
32
Liyana Meer rocking our bag! www.designsayshello.com/merchandise Prior to our event in September 2013, we
designed a new line of merchandise which we
launched in conjuction with our 3rd anniversary.
We started making stickers, badges and bags
with the sole intent to also raise some funds for
our project in 2014 to Cambodia.
34
2014 / AngkorWat / Bakong High School /Tonle Sap Lake / Siem Reap, Cambodia
Outreach 2014
I have been in conversation with a couple of social
organizations from Siem Reap, Cambodia ever since
our announcement of the outreach project in 2013.
After months of emailing back and forth, I finally met
up with them. In collaboration with another local
organization from Singapore; ReallyArchitecture
(re:ACT), we headed down to meet up with ‘Friends
International’ and ‘Caring for Cambodia’ in Siem Reap,
Cambodia March 2014.
They brought us around and showed us the situation
on the ground. I made it a point to understand the
situation better as many a times when we design,
we forget context, which is crucial in such a cultured-
historical country such as Cambodia.
It was an eye opening experience and I was really
amazed with the works that the social organizations
were already implementing on the ground. It’s also nice
to hear that they are now collaboratively working with
the government to improve the standard of living of
the community by imparting life skills and knowledge
that can help the community be more independent and
more self-sustaining.
I am glad I made the trip down as I am now more aware
of what I can do for them.There are definitely potential
design opportunities that we can work on. But as this
is an ongoing project, I will share more once we’ve got
something going!
36
2014 / Speakers at the Singapore Design Business Summit
Singapore Design Week 2014
As part of Singapore DesignWeek 2014, I was invited to
speak at the Singapore Design Business Summit held
at the National Design Centre. I was asked to share
my journey and experience in the design industry with
students and businessmen. It was truly a humbling
experience for me to be able to share the stage with
other great speakers as I spoke about my journey and
views on designing responsibly.
2014 / Sharing my journey at the Singapore Design Business Summit
38
“ZIQQ’s humility and willingness to
learn from others is as inspiring
and refreshing as his desire to
give and impart. As the Founder of
‘Design Says Hello’ he has given
talks to advocate his views on
design to various communities,
from students at his alma mater,
Montfort Secondary School, to the
wider populace at the Microsoft
User Experience Singapore.
He has also contributed to the
community design workshops and
events conducted by my non-profit
organisation and is very active in
the social design scene.”
- Jan Lim, Co-Founder
Participate In Design (P!D)
40
03. BREAD
+ BUTTER
These are projects that I have had the privilege
to work on during my time at ONG&ONG, Experience
Design Studio. They range from projects related to
transport and wayfinding, to food and hospitality,
to workplace strategy and design.
I gained considerable experience working on these
projects using the design thinking methodology to
deeply understand users’ needs and translating
them into holistic integrated solutions.
2013 / Shimla City, India
OXD is the Experience Design Studio of Ong&Ong
with the sole purpose of providing a more holistic
human-centric design approach that creates beautiful
experiences that is not only limited to designing spaces
but products, systems and strategies.
I resonated very well with the studio’s philosophy
of wanting to make things better for people.The
leadership are a testimony to what I believe good
design should be, that is having a heart to listen and to
be empathetic to the people we are designing for.
I am truly blessed to have the opportunity to work with
such amazing colleagues and inspiring directors.
Experience Design
44
It was my first time doing ‘Food Photography’, and I had
a lot of fun doing this shoot. It was also nice to see how
these photos were translated into a signature feature in the
space in the form of a beautiful curated wall of photos that
reflected the brand’s values and beliefs.
The Salad Stop! project gave me a whole new
perspective on healthy eating. I got a glimpse into
the food industry. I learned the importance of ethical
sourcing and farming - to truly be a responsible food
consumer and sourcer.
Apart from designing all of Salad Stop!’s new outlet, we
redefined the new customer experience using Design
Thinking.
Being the design researcher and strategist in this
project, I interviewed many people, who like me were
oblivious about healthy eating. I began to understand
and empathize with the clueless and at the same time
got inspired by the other extreme end of the spectrum
- the health concious; the advocates.
Through various ‘discover’ techniques such as, on-site
observations, interviews, shadowing and workshops,
we understood deeper the underlying needs of our
users.
It was important that we understood and empathised
with how people saw Saladp Stop! as a brand.We
saw the opportunity for Saladp Stop! to transform
its customers by communicating their story better
through stronger brand values - that is to express
the ‘Why’ of their business in a more intentional and
intimate manner, hence creating a stronger brand
experience.
Armed with user insights, we then translated it into an
overall design strategy that gave design direction for
the entire project.
And from initially being clueless and oblivious about
food and healthy eating (I have never really liked
vegetables), the project transformed me as a person
as I actually started eating healthily by the end of the
project!
Salad Stop!
46
Salad Stop’s Chevron Outlet / Photos by Ong&Ong
At the 2014 Singapore Good Design Award Ceremony,
SaladStop! bagged the industry Singapore Good Design Mark
awarded by Design Business Chamber Singapore.We also
had a special mention by Deputy Prime MinisterTharman
during his opening speech at the official launch of Singapore
DesignWeek and National Design Centre. I am truly grateful
and blessed to have been a part of the core team designing
the entire experience for SaladStop!
48
Singapore Botanic Gardens Shop/ Photos by Ong&Ong
Retail design was something new to me. It was
interesting as I had to try to get into the mind of a
consumer. Understanding their behavior and shopping
habits, yet at the same time reminding myself on how
design can influence their process.
I found it interesting to learn about how people behave
while they shop - what made them choose to buy
things? It’s really to the point of trying to understand
the psyche behind consumerism.
All in all our design process led us to insights and I
came up with an overall strategy that spoke of how the
space can potentially engage with consumers through
3 signature touchpoints.These signature touchpoints
will be unique to the shop and contributes to the retail
experience.
Singapore Botanic Gardens Gift Shop
50
Prototyping break-out spaces, to workshops with
staff from all the different departments - gave us
design confidence to come up with a design that
can enhance the SGX experience.
Our team was engaged to design a collaborative work
environment, and also create a platform where the
client could in a more meaningful way connect with the
public.
We started the project not having much knowledge
about the Stock Exchange but we got a bit more
educated after the project.We spoke to staff, higher
management and I even got a chance to speak with
Magnus Bocker, Chief Executive Officer of SGX! He has
a great vision for SGX and was truly open to design
concepts and ideas that were built from ground up.
One of the most memorable part of the project was
when we prototyped the idea of having a cafe at the
forecourt.We set up a pop-up cafe at the forecourt
of SGX and served free coffee to staff and public in
exchange for their ideas and thoughts on what the
forecourt could potentially be.We received great
feedback which helped us affirmed our initial ideas.
Even in all the formalities of an organization, I’ve
realised that behind every organization or brand is a
human being just like me and you.We all have similar
needs and desires and the only way for us to grow as
an organization is to truly understand each other in the
most human way possible - that is being empathetic,
genuine, transparent and authenthic.
I can not wait to see the new space and the new
outlook for SGX in the coming years.
Singapore Exchange (SGX)
52
We conducted a handful of
workshops to understand and
get up close with staff who runs
the trains.
I had the privilege to work with John Rehm, founder
of Singapore’s IDEO office, practicing architects and
business strategists to develop and enhance the guest
experience for the mobility and experience of the
Sentosa Express system, which included producing
concept designs for the stations, trains and the
different touchpoints within the station.
I was the design researcher and videographer for
the team who did most of the documentation of the
processes, observations and interviews. I even directed
and produced a film to give the clients a feel of how
the new experience would be. I also designed the new
interfaces where I did a lot of wireframing and mapped
out the guest experience touchpoint maps.
I learned that there are many parts that makes an
experience - from the first touchpoint of making a
decision on what ticket to buy, to the staff you interact
with and to the entire space contributes to the entire
experience.
Sentosa Mobility Experience
54
”Having served as part of IDEO’s
Asia leadership team and founder
of their Singapore office, I’ve
had the opportunity to hire and
evaluate many young designers in
the region.
From a raw talent, ability to
learn and grow, and character as
a person, ZIQQ stands out among
the many talented individuals I
have met. He has my strongest
possible endorsement and my
full faith that he has a very
promising design career ahead.”
- John Rehm, Founder
IDEO Singapore
56
04. THE
VIEWFINDER
It’s funny how the mind works. How we are able to
feel something at one moment and lose it all the
very next. I guess the reason why I love being
behind the camera is because I can somehow have
that moment forever captured in the form of a
photograph/film.
I guess it is safe to say that I see things in
films and sometimes in 50 frames per second.
Here’s a collection of my photographs and films
- which you may have already had glimpses of
throughout this entire book.
I remember vividly the very first time that I felt it. It
was around evening time, the sky was in a pale tint of
orange, all ready for sunset. I looked out from the car
towards the sea as though watching an old film from
my windscreen with flickering burn effects rendered by
each passing lamppost.
We pulled over, drawn by the roaring sounds of the sea.
I walked, and with each step that I took, it amplified.
I took deeper breaths, slower steps. It weakened my
heart but at the same time it made me feel alive. I
finally stood there, as though they drew a line for
me not to cross, the line where the sand was divided
from the sea.There I was facing the Persian Gulf, an
extension of the Great Indian Ocean. It was amazing.
Half of me wanted to jump right in and see what God
had in store for me in the unknown; the other, just
wanted to run back towards the car to feel warm and
safe. A concoction of emotions, an adrenaline rush, ran
through my scrawny sixteen-year-old body, making me
shiver with a high as I looked up towards the vastness
of the ocean.
Now older, I still get the same damn feeling. From the
South China Sea in Brunei to the Persian Gulf in the
Middle East and the surfer’s paradise of the Bali Sea,
they are all great reminders that there are things out
there bigger than us.To be able to feel small is truly a
humbling experience and the very reason why I travel.
Climbing up the temples in Phnom Penh Cambodia,
the Sand Dunes in Mui NeVietnam, 1300feet up in
the Indian Himalayas and to the active volcanoes in
Bandung Indonesia, all so to be reminded that I am
nothing but just a fraction, makes me feel alive.
The First Time
60
2013 / Himalayan Resort, Manali, India
INDIA
2013 / Hyderabad, India 2013 / Agra Fort, India
2013 / Agra, India 2013 / Agra, India
64
India was simply magical. Started down south in
Hyderabad, I ended up in beautiful Manali at the
heart of the Indian Himalayas, North of India. I have
experienced, seen and felt many things throughout
this journey, but no amount of film or photograph can
capture the beauty of India at its most authentic and
purest form.
Top: 2013 / Agra-Kalka Railway, India
Bottom: 2013 / Kalka-Shimla Railway, India Bottom: 2013 / Mumbai, India
Top: 2013 / Delhi, India
66
2013 / Shimla City, India 2013 / Rohtang Pass, Manali, India
68
2013 / Indian Himalayas
CAMBODIA
2014 / Siem Reap, Cambodia 2014 /Tonle Sap Lake, Cambodia
72
2014 / Siem Reap, Cambodia 2014 / AngkorWat, Cambodia
74
Cambodia to me has been one of the few
countries that I started to fall in love with over
time. Its past, present and future captivates me.
The people are optimistic and their architecture
is timeless.
2014 / AngkorWat, Cambodia 2014 / AngkorWat, Cambodia
76
2014 / AngkorWat, Cambodia 2014 / AngkorWat, Cambodia
78
2014 / AngkorWat, Cambodia
VIETNAM
2012 / Mui Ne,Vietnam 2012 / Mui Ne,Vietnam
82
2012 / Mui Ne, Sand Dunes,Vietnam
I took a trip with no plans. I did not know where I would
have my next meal or where I was going to sleep for the
night but with all these uncertainties came assurance.
It is amazing to see just how things work out naturally
for you - the works of something greater than you.
It is like blind-folding yourself, while a stranger guides
you.Traveling by yourself gets you to look at and take
on the world very differently.
You listen to yourself more, you listen to the world
more.You let the world take control of you, as though
you have surrendered to fate. I am a strong believer
that everything happens for a reason.
The vastness of the world will overwhelm you, it will
make you small, it will humble you. It will let you realize
a lot about yourself - it is enriching.
Well, I always believe that before you find your other
half, you have got to find your part of the half first.You
got to know yourself inside out, before you learn to
get to know another.You got to learn to love yourself,
before you learn to love another.You got to learn to
trust yourself, before you learn to trust another.You got
to learn to be strong for yourself, before you learn to be
strong for another.You got to learn to be responsible
for yourself before you learn to be responsible for
another.
It all begins with you.
Note to Self
84
2012 / Mui Ne,Vietnam 2012 / NhaTrang,Vietnam
86
2012 / Ho Chi Minh, SleeperTrain,Vietnam 2012 / Da Lat,Vietnam
88
2012 / NhaTrang,Vietnam
QATAR
2006 / Qatar, Doha 2006 / Qatar, Doha Market
92
2006 / Qatar, Doha 2006 / Corniche, Qatar, Doha
94
2006 / Qatar, Doha 2006 / Qatar, Doha
96
2006 / Qatar, Doha 2006 / Qatar, Doha
98
2006 / Qatar, Doha
My journey has not always been easy or smooth,
but I have been blessed to see the world and given
the opportunity to experience many things. I am
not a rich man nor the greatest of men, but I will
give all my heart and soul to the things I love and
to the things I care about.
102
05. THEIR
WORDS
Thank you for believing in me.
“I have known ZIQQ since 2009 when I
taught him for 2 modules in Republic
Polytechnic. He was an excellent
student and graduated Top of the Class
for Diploma in Design for Interactivity
in 2010 and I have kept in contact
with him till now.
Though he does not come from a well-to-
do family, he has a positive attitude
and great passion to inspire others
like him to live their dreams. He has
much potential to be a role model to
the community.”
- Kong Chee Chiong, Programme Chair
Diploma in Design for Interactivity,
Republic Polytechnic
“What differentiates ZIQQ from other
students I have taught, is that he
sees Design not only as a profession,
but as an agent for social change and
improving lives. The qualities that
he possesses - empathy, social skills
and mindfulness - are qualities that
cannot be taught.”
- Ng Ling Ling, Academic Staff
Diploma in Design for Interactivity,
Republic Polytechnic
106
“As an individual, ZIQQ holds a
rare passion for design and sincere
belief that design can make the
world truly better. His natural
innate curiosity about people and
the world around him, humility and
sensitivity to design, I believe
reflects his enormous potential to
be a successful designer.”
- Mark Wee, Director
ONG&ONG Experience Design
”ZIQQ has also been actively
participating in community discussions,
talking about his experiences to
schools and industry events to inspire
the community. At such a young age,
ZIQQ has shown that he has the heart
and commitment to become a great source
of inspiration for people young and
old.
As he matures, I see great potential
for him to grow as a person, a leader
and as a proud Singaporean-at-heart
that contributes to the nation in his
best capacity”
- Hong Khai Seng,
Principal Consultant
Foolproof Singapore
108
For the full testimonial letters,
please see the attached document
that came with this book. If not,
you can always ask me and I would
be more than happy to pass it to
you!
T E S T I M O N IA L S
110
Once again, to everyone who has
been part of this journey with
me, thank you for all your support
and guidance.
I would not be where I am today
without all of you. I am forever
grateful for your contributions
and impact in my life.
I truly am blessed.
T H A N K Y O U
112
Copyright 2014
ziqqsayshello
For enquiries:
ziqq@designsayshello.com

More Related Content

Similar to F o r w a r d

Portfolio - Kautsar Anggakara
Portfolio - Kautsar AnggakaraPortfolio - Kautsar Anggakara
Portfolio - Kautsar Anggakara
K Anggakara
 
YOUTHPASS
YOUTHPASSYOUTHPASS
YOUTHPASS
RossellaAzzara
 
Creative Manifesto (updated July 2013)
Creative Manifesto (updated July 2013)Creative Manifesto (updated July 2013)
Creative Manifesto (updated July 2013)
Ben Swofford
 
Final Project - Research Question
Final Project - Research QuestionFinal Project - Research Question
Final Project - Research Question
Shamik Ray
 
ENdemic workshops
ENdemic workshopsENdemic workshops
ENdemic workshops
Tsunagaru Inc.
 
"How did Access Microscholarship Program Influence me? ", by Valentin Butnar...
 "How did Access Microscholarship Program Influence me? ", by Valentin Butnar... "How did Access Microscholarship Program Influence me? ", by Valentin Butnar...
"How did Access Microscholarship Program Influence me? ", by Valentin Butnar...
Olga Morozan
 
Seven Creative Ways to Improve the Way You Work
Seven Creative Ways to Improve the Way You WorkSeven Creative Ways to Improve the Way You Work
Seven Creative Ways to Improve the Way You Work
Doug Shaw
 
UXHK 2018
UXHK 2018UXHK 2018
UXHK 2018
Soyeon Lee
 
AIESEC Global Volunteer Guidebook
AIESEC Global Volunteer GuidebookAIESEC Global Volunteer Guidebook
AIESEC Global Volunteer Guidebook
AIESEC
 
the Chaos Asia 2013, 80 presenters out of 88!
the Chaos Asia 2013, 80 presenters out of 88!the Chaos Asia 2013, 80 presenters out of 88!
the Chaos Asia 2013, 80 presenters out of 88!
Noritaka Kobayashi, Ph.D
 
Culture Work: Organizational Becoming Made Practical
Culture Work: Organizational Becoming Made PracticalCulture Work: Organizational Becoming Made Practical
Culture Work: Organizational Becoming Made Practical
Marc Rettig
 
Journey of chalkpiece 2021
Journey of chalkpiece 2021Journey of chalkpiece 2021
Journey of chalkpiece 2021
ChalkPiece
 
Journey of chalkpiece 2021
Journey of chalkpiece 2021Journey of chalkpiece 2021
Journey of chalkpiece 2021
ChalkPiece
 
Journey of chalkpiece 2021
Journey of chalkpiece 2021Journey of chalkpiece 2021
Journey of chalkpiece 2021
ChalkPiece
 
Positive Change Maker Interview: Matt Hocking
Positive Change Maker Interview: Matt HockingPositive Change Maker Interview: Matt Hocking
Positive Change Maker Interview: Matt Hocking
Michael Kurz
 
Conversations
ConversationsConversations
Conversations
JAN WELBORN-NICHOLS
 
1st Edition 2019-2020 of ChalkPiece Journey
1st Edition 2019-2020 of ChalkPiece Journey1st Edition 2019-2020 of ChalkPiece Journey
1st Edition 2019-2020 of ChalkPiece Journey
ChalkPiece
 
OCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONE
OCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONEOCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONE
OCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONE
SmilingOne | Leadership Development | TRI Depth Coaching
 
An Eden Project Field Guide to inclusive communities
An Eden Project Field Guide to inclusive communitiesAn Eden Project Field Guide to inclusive communities
An Eden Project Field Guide to inclusive communities
EdenProjectWebTeam
 
Painted Picture - My Vision for 2017
Painted Picture - My Vision for 2017Painted Picture - My Vision for 2017
Painted Picture - My Vision for 2017
Kasia Zukowska
 

Similar to F o r w a r d (20)

Portfolio - Kautsar Anggakara
Portfolio - Kautsar AnggakaraPortfolio - Kautsar Anggakara
Portfolio - Kautsar Anggakara
 
YOUTHPASS
YOUTHPASSYOUTHPASS
YOUTHPASS
 
Creative Manifesto (updated July 2013)
Creative Manifesto (updated July 2013)Creative Manifesto (updated July 2013)
Creative Manifesto (updated July 2013)
 
Final Project - Research Question
Final Project - Research QuestionFinal Project - Research Question
Final Project - Research Question
 
ENdemic workshops
ENdemic workshopsENdemic workshops
ENdemic workshops
 
"How did Access Microscholarship Program Influence me? ", by Valentin Butnar...
 "How did Access Microscholarship Program Influence me? ", by Valentin Butnar... "How did Access Microscholarship Program Influence me? ", by Valentin Butnar...
"How did Access Microscholarship Program Influence me? ", by Valentin Butnar...
 
Seven Creative Ways to Improve the Way You Work
Seven Creative Ways to Improve the Way You WorkSeven Creative Ways to Improve the Way You Work
Seven Creative Ways to Improve the Way You Work
 
UXHK 2018
UXHK 2018UXHK 2018
UXHK 2018
 
AIESEC Global Volunteer Guidebook
AIESEC Global Volunteer GuidebookAIESEC Global Volunteer Guidebook
AIESEC Global Volunteer Guidebook
 
the Chaos Asia 2013, 80 presenters out of 88!
the Chaos Asia 2013, 80 presenters out of 88!the Chaos Asia 2013, 80 presenters out of 88!
the Chaos Asia 2013, 80 presenters out of 88!
 
Culture Work: Organizational Becoming Made Practical
Culture Work: Organizational Becoming Made PracticalCulture Work: Organizational Becoming Made Practical
Culture Work: Organizational Becoming Made Practical
 
Journey of chalkpiece 2021
Journey of chalkpiece 2021Journey of chalkpiece 2021
Journey of chalkpiece 2021
 
Journey of chalkpiece 2021
Journey of chalkpiece 2021Journey of chalkpiece 2021
Journey of chalkpiece 2021
 
Journey of chalkpiece 2021
Journey of chalkpiece 2021Journey of chalkpiece 2021
Journey of chalkpiece 2021
 
Positive Change Maker Interview: Matt Hocking
Positive Change Maker Interview: Matt HockingPositive Change Maker Interview: Matt Hocking
Positive Change Maker Interview: Matt Hocking
 
Conversations
ConversationsConversations
Conversations
 
1st Edition 2019-2020 of ChalkPiece Journey
1st Edition 2019-2020 of ChalkPiece Journey1st Edition 2019-2020 of ChalkPiece Journey
1st Edition 2019-2020 of ChalkPiece Journey
 
OCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONE
OCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONEOCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONE
OCEAN VIEW PROJECT. CHANGE AGENT MALCOLM BOOYSEN / SMILING ONE
 
An Eden Project Field Guide to inclusive communities
An Eden Project Field Guide to inclusive communitiesAn Eden Project Field Guide to inclusive communities
An Eden Project Field Guide to inclusive communities
 
Painted Picture - My Vision for 2017
Painted Picture - My Vision for 2017Painted Picture - My Vision for 2017
Painted Picture - My Vision for 2017
 

Recently uploaded

一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
yk5hdsnr
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
jafiradnan336
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
p74xokfq
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
bljeremy734
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
21uul8se
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
sf3cfttw
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
stgq9v39
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
ubogumo
 
Intel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelinesIntel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelines
EricHo305923
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
RPWORLD Manufacturing
 
modular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdfmodular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdf
RashmitaSwain3
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
w26izoeb
 
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
10h6bbc4
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 

Recently uploaded (20)

一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
 
Intel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelinesIntel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelines
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
 
modular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdfmodular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdf
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
 
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 

F o r w a r d

  • 2.
  • 3. 01 T h e J o u r n e y F o r w a r d /09 Road to Design 02 H e a r t + S o u l /20 Passion /22 Film: Design? /24 Social Business /26 Film: ART//DESIGN /28 A Celebration of People & Design /30 Film: Design Philosophy /34 Merchandise /36 Outreach Cambodia 2014 /38 Singapore Design Week 2014 03 B r e a d + B u t t e r /44 Experience Design Studio /46 Salad Stop Experience /50 Singapore Botanical Garden Shop /52 Singapore Exchange (SGX) /54 Sentosa Mobility Experience 04 V i e w f i n d e r /60 The First Time /61 India /71 Cambodia /81 Vietnam /91 Qatar 05 T h e i r W o r d s /105 Mini Testimonials /112 Thank You
  • 4. 04 This book is about my journey forward. This is my heart in written words binded into pages of a book. It is filled with a collection of my thoughts and views on design, the world and life itself - through words, photographs and films. The photos you see in this book are from my journeys around the world and also of my other works and projects that I have done over the past years. I do hope that this book will give you a glimpse into what I believe in, my passion and drive, as I share a little bit of myself with you. A U T H O R ‘S N O T E
  • 5. 06 I am an anthropologist and an interaction designer focusing on creating meaningful experiences through design. I carry out field studies, where I not only observe and document people in an environment but live with them, so that I can understand, empathize and design to improve lives. Film to me is a powerful tool for storytelling and a way for me to let people see my observations and connect with them in a more intimate way. My work involves careful, critical thinking rather than visual masterpieces. I have huge interests in Anthropology, Human Behavior, Philosophy, Psychology, Interaction Design, Human-Centered Design, Emotion Design, Product/ Industrial Design & Smart Architecture. I aspire to become a teacher one day. I live to get inspired, share, educate and hopefully inspire others as well. I believe that designers are more than just people who make things look pretty. We are thinkers, creators, inventors and we have the potential to change the world. Yours, ZIQQ P R O L O G U E
  • 6. 01. THE JOURNEY FORWARD 2013 / Rohtang Pass, Indian Himalayas Life in itself is a beautiful journey; a journey of self-realization, discovery, love, hope and faith matched up with an eclectic balance of fear, challenges and mountains of obstacles. Our stories are defined by the steps that we take, the decisions that we make and the very destination we hope to arrive at. Here is my journey.
  • 7. 1. I first started out with Art. I was very expressive through my doodles. I was, however, a social introvert while growing up. 2. I didn’t talk much, but observed a lot, which in turn gave birth to my social consciousness. Soon, it was no longer about translating observations, but also feelings, which were connected to my thoughts. I found myself rambling about a lot of things. I wanted to change things to make them better but didn’t know how to do it. 2012 / Mui Ne,Vietnam 10
  • 8. 3. As fate would have it, I found myself studying Design. In school, I was introduced to various approaches of Design. This was when I realized that my observations could actually influence and change things because I had the people I was designing for, at the very heart of my Design solutions. 2012 / Mui Ne,Vietnam 4. I had this growing curiosity about Design. I borrowed my friend’s camera and headed out to meet practicing designers from different design backgrounds across the country. Though they were all from different disciplines, they all spoke a common language - Design is about creating an experience. 2012 / Enroute to the floating village, Brunei 12
  • 9. 2012 / Brunei 5. I not only learned about Design as a subject, but I saw Design as a way of life. I saw meaning and value in Design and wanted to share my love and passion with both Designers and Non-Designers. I now run a social business where I collaborate with other creatives to not only practice Design, but also educate, inspire and cultivate Design as a tool to solve real-life problems. 14
  • 10. “For a young man his age, ZIQQ has shown an exemplary amount of character and maturity. Values to him are more than just catch phrases and nice-to-haves. He lives by them on an everyday basis in and outside of work. He wears his heart on his sleeves and has opened up to me about the many challenges he has had in his family. Despite these challenges he has risen to the occasion and decided to make a difference in the world around him.” - Ken Yuktasevi, Director ONG&ONG Experience Design 16
  • 11. 2012 / NhaTrang,Vietnam 02. HEART + SOULIn the next few pages I will share with you my passion, aspirations, hopes and dreams. These are the things that get my heart beating fast, and the motivation that fuel my soul. It gives meaning to the work that I do and reminds me of why I am here in the first place.
  • 12. 2013 / Agra, India My passion has always been about people and design. I am the founder of ‘Design Says Hello’, a movement I started in 2010 to educate the public on the impact of design, which has evolved over the years into a social business. Being trained in anthropology and interaction design, I am a strong believer that great design is able to make the world better when it addresses the hearts and needs of people and has a sense of timeless beauty. Over the past years, ‘Design Says Hello’ has grown into a place where we not only talk about design and it’s philosophy but also practice it.We are a community of designers who believes in the same dream - to want to make the world better through design. We are a platform where we get inspired by people and try to inspire others back. I have given talks in school to spread the big dream of design, and collaborated with other non-profit organizations and are actually in the midst of putting together our first outreach project to Cambodia in 2014. “What’s your passion?” 20
  • 13. Stills from ‘DESIGN?’ film. www.designsayshello.com/films SCAN TO WATCH FILM Directed, Produced and Edited by N.ZIQQ Subtitled by NICOLA NG I started ‘Design Says Hello’ in 2010 with the sole intention of sharing more about design with people who were not necessarily designers. I had gotten really curious about how our society viewed Design as a purely aesthetic-driven industry. I decided to work with practicing designers to get them to speak more about design and their profession across the different design disciplines and I captured their thoughts on film. I wanted to share their (designers) collective voice, as all of them spoke from the heart and with such great passion. I pieced the footages from all the 15 interviews and managed to turn it into an hour long documentary called ‘DESIGN?’.The film got viral and it was aired on local mainstream media OKTO Channel. The film has garnered over 10,000 views online. www.designsayshello.com www.facebook.com/designsayshello FILM : DESIGN? 22
  • 14. 2013 / Manali, India I have always found it challenging to explain to people ‘what’ I do, but I can however explain ‘why’ I do it. I do it because I always strive to want to make things better for others and design is a tool I use as a catalyst for change. I was taught to give, because giving is in itself a beautiful gift. I’ve always wanted to help those who are in need because I’ve experienced hardship myself, and I know how tough life can get, but even so, I know for a fact that whatever difficulties I may have faced in my life is nothing in comparison to some of the things that the rest of the world are going through - like war, and simple things like having access to clean water, proper sanitation, healthcare - there are bigger world issues out there. The very idea that there will always be somebody who is in need, pushes me to want to do all I can to help. I may not be able to change the world completely, but at least I know I’m trying to make it better. “What do you do?” 24
  • 15. Stills from ‘ART//DESIGN’ Official trailer. www.designsayshello.com/films SCAN TO WATCH FILM Directed, Produced and Edited by N.ZIQQ Assistant Director, ELLIOT SNG Cinematographer, JUFFRIE FRIDAY Sound Engineer, FADHLI RAMLI Music Composition, SHAUN BENJAMIN After Effects, SAMUELTEO PEK CHAI The OfficialTrailer was released on 26 November 2012 and the very first webisode was released in early December 2012.The film has released 6 Episodes and garnered 4,800 views and counting. The film was featured in local creative magazine ‘Culturepush’ and ‘ActuallyMag’. After a two year hiatus due to National Service, I decided to take on another fruitful journey. In June 2012, I managed to gather a better equipped production team to follow me on my design journey. I was more confident to push this new project to another level. I got hold of fellow Artists and Designers from different creative fields to share about the differences/ similarities between Art and Design. It has always been an enriching journey to learn from veteran professionals and I am very fortunate to be able to document their thoughts and notions on film. The very idea of filming all these interviews is so that I can share and broaden our Design knowledge and continue to grow our creative society, not only with Designers but with Non-Designers as well. I had the chance to do this when I was invited to screen ‘ART//DESIGN’ at Republic Polytechnic, School Technology for the Arts where I was also invited to give a talk, to share my journey in the hope of inspiring all the young aspiring Designers. FILM : ART //DESIGN 26
  • 16. A Celebration of People & Design Photos by JESSICA ANG In September 2013, we held a birthday bash to celebrate Design Says Hello’s 3rd anniversary.We wanted to bring the community and design under one roof, and we were all pretty happy with the turnout! I opened the event with a keynote speech where I shared with the audience on the journey of Design Says Hello and our dreams and vision. It was also a day where I shared my philosophy on design. We screened ‘Our Philosophy’ film that took me close to 5 years to write. It was personally a big moment for me as I have always been the one behind the camera listening to what people had to say about design and I finally found the confidence to share my view. I invited my talented musician friends from Cashew Chemists & Pleasantry to rock the night away with amazing tunes and good vibes. I had a lot of fun, and I wish to bring the community together again in a more meaningful way. A Celebration of People and Design 28
  • 17. Stills from ‘Our Philosophy’ film. www.designsayshello.com/films SCAN TO WATCH FILM Written and Directed by N.ZIQQ Cinematography and Editing by ELLIOT SNG Additional Footages by JUFFRIE FRIDAY Narrated byYUJI KUMAGAI Design Says Hello: Our Philosophy “Design. It is something much bigger than ourselves. But it never boasts, brags or thinks highly of itself. It encourages you to think of others before yourself. It humbles you, for it is selfless. It teaches you to empathize and to connect with the hearts of the people. Design teaches you to appreciate the beauty of the world. And it has that desire to continuously make the world better. Design is brave. It is not afraid of failure, for failure sometimes teaches us more than success. And as much as design would like to think it can change the world. It can’t. Cause the one that can, is you. Which is why we believe that one should design with humility, for humanity.” 30
  • 18. “As someone whom I believe is a ‘creative leader that designs’, ZIQQ has already demonstrated leadership and entrepreneurship as illustrated by the starting of ‘Design Says Hello’ which is focused on social causes. This platform is a platform to influence the hearts and minds of people to be more empathetic, humble and caring. It reflects his values for humanity and the world. At the end of the day, I believe he will continue to make a positive impact on the world wherever he is” - So-Young Kang, Founder and CEO Awaken Group 32
  • 19. Liyana Meer rocking our bag! www.designsayshello.com/merchandise Prior to our event in September 2013, we designed a new line of merchandise which we launched in conjuction with our 3rd anniversary. We started making stickers, badges and bags with the sole intent to also raise some funds for our project in 2014 to Cambodia. 34
  • 20. 2014 / AngkorWat / Bakong High School /Tonle Sap Lake / Siem Reap, Cambodia Outreach 2014 I have been in conversation with a couple of social organizations from Siem Reap, Cambodia ever since our announcement of the outreach project in 2013. After months of emailing back and forth, I finally met up with them. In collaboration with another local organization from Singapore; ReallyArchitecture (re:ACT), we headed down to meet up with ‘Friends International’ and ‘Caring for Cambodia’ in Siem Reap, Cambodia March 2014. They brought us around and showed us the situation on the ground. I made it a point to understand the situation better as many a times when we design, we forget context, which is crucial in such a cultured- historical country such as Cambodia. It was an eye opening experience and I was really amazed with the works that the social organizations were already implementing on the ground. It’s also nice to hear that they are now collaboratively working with the government to improve the standard of living of the community by imparting life skills and knowledge that can help the community be more independent and more self-sustaining. I am glad I made the trip down as I am now more aware of what I can do for them.There are definitely potential design opportunities that we can work on. But as this is an ongoing project, I will share more once we’ve got something going! 36
  • 21. 2014 / Speakers at the Singapore Design Business Summit Singapore Design Week 2014 As part of Singapore DesignWeek 2014, I was invited to speak at the Singapore Design Business Summit held at the National Design Centre. I was asked to share my journey and experience in the design industry with students and businessmen. It was truly a humbling experience for me to be able to share the stage with other great speakers as I spoke about my journey and views on designing responsibly. 2014 / Sharing my journey at the Singapore Design Business Summit 38
  • 22. “ZIQQ’s humility and willingness to learn from others is as inspiring and refreshing as his desire to give and impart. As the Founder of ‘Design Says Hello’ he has given talks to advocate his views on design to various communities, from students at his alma mater, Montfort Secondary School, to the wider populace at the Microsoft User Experience Singapore. He has also contributed to the community design workshops and events conducted by my non-profit organisation and is very active in the social design scene.” - Jan Lim, Co-Founder Participate In Design (P!D) 40
  • 23. 03. BREAD + BUTTER These are projects that I have had the privilege to work on during my time at ONG&ONG, Experience Design Studio. They range from projects related to transport and wayfinding, to food and hospitality, to workplace strategy and design. I gained considerable experience working on these projects using the design thinking methodology to deeply understand users’ needs and translating them into holistic integrated solutions. 2013 / Shimla City, India
  • 24. OXD is the Experience Design Studio of Ong&Ong with the sole purpose of providing a more holistic human-centric design approach that creates beautiful experiences that is not only limited to designing spaces but products, systems and strategies. I resonated very well with the studio’s philosophy of wanting to make things better for people.The leadership are a testimony to what I believe good design should be, that is having a heart to listen and to be empathetic to the people we are designing for. I am truly blessed to have the opportunity to work with such amazing colleagues and inspiring directors. Experience Design 44
  • 25. It was my first time doing ‘Food Photography’, and I had a lot of fun doing this shoot. It was also nice to see how these photos were translated into a signature feature in the space in the form of a beautiful curated wall of photos that reflected the brand’s values and beliefs. The Salad Stop! project gave me a whole new perspective on healthy eating. I got a glimpse into the food industry. I learned the importance of ethical sourcing and farming - to truly be a responsible food consumer and sourcer. Apart from designing all of Salad Stop!’s new outlet, we redefined the new customer experience using Design Thinking. Being the design researcher and strategist in this project, I interviewed many people, who like me were oblivious about healthy eating. I began to understand and empathize with the clueless and at the same time got inspired by the other extreme end of the spectrum - the health concious; the advocates. Through various ‘discover’ techniques such as, on-site observations, interviews, shadowing and workshops, we understood deeper the underlying needs of our users. It was important that we understood and empathised with how people saw Saladp Stop! as a brand.We saw the opportunity for Saladp Stop! to transform its customers by communicating their story better through stronger brand values - that is to express the ‘Why’ of their business in a more intentional and intimate manner, hence creating a stronger brand experience. Armed with user insights, we then translated it into an overall design strategy that gave design direction for the entire project. And from initially being clueless and oblivious about food and healthy eating (I have never really liked vegetables), the project transformed me as a person as I actually started eating healthily by the end of the project! Salad Stop! 46
  • 26. Salad Stop’s Chevron Outlet / Photos by Ong&Ong At the 2014 Singapore Good Design Award Ceremony, SaladStop! bagged the industry Singapore Good Design Mark awarded by Design Business Chamber Singapore.We also had a special mention by Deputy Prime MinisterTharman during his opening speech at the official launch of Singapore DesignWeek and National Design Centre. I am truly grateful and blessed to have been a part of the core team designing the entire experience for SaladStop! 48
  • 27. Singapore Botanic Gardens Shop/ Photos by Ong&Ong Retail design was something new to me. It was interesting as I had to try to get into the mind of a consumer. Understanding their behavior and shopping habits, yet at the same time reminding myself on how design can influence their process. I found it interesting to learn about how people behave while they shop - what made them choose to buy things? It’s really to the point of trying to understand the psyche behind consumerism. All in all our design process led us to insights and I came up with an overall strategy that spoke of how the space can potentially engage with consumers through 3 signature touchpoints.These signature touchpoints will be unique to the shop and contributes to the retail experience. Singapore Botanic Gardens Gift Shop 50
  • 28. Prototyping break-out spaces, to workshops with staff from all the different departments - gave us design confidence to come up with a design that can enhance the SGX experience. Our team was engaged to design a collaborative work environment, and also create a platform where the client could in a more meaningful way connect with the public. We started the project not having much knowledge about the Stock Exchange but we got a bit more educated after the project.We spoke to staff, higher management and I even got a chance to speak with Magnus Bocker, Chief Executive Officer of SGX! He has a great vision for SGX and was truly open to design concepts and ideas that were built from ground up. One of the most memorable part of the project was when we prototyped the idea of having a cafe at the forecourt.We set up a pop-up cafe at the forecourt of SGX and served free coffee to staff and public in exchange for their ideas and thoughts on what the forecourt could potentially be.We received great feedback which helped us affirmed our initial ideas. Even in all the formalities of an organization, I’ve realised that behind every organization or brand is a human being just like me and you.We all have similar needs and desires and the only way for us to grow as an organization is to truly understand each other in the most human way possible - that is being empathetic, genuine, transparent and authenthic. I can not wait to see the new space and the new outlook for SGX in the coming years. Singapore Exchange (SGX) 52
  • 29. We conducted a handful of workshops to understand and get up close with staff who runs the trains. I had the privilege to work with John Rehm, founder of Singapore’s IDEO office, practicing architects and business strategists to develop and enhance the guest experience for the mobility and experience of the Sentosa Express system, which included producing concept designs for the stations, trains and the different touchpoints within the station. I was the design researcher and videographer for the team who did most of the documentation of the processes, observations and interviews. I even directed and produced a film to give the clients a feel of how the new experience would be. I also designed the new interfaces where I did a lot of wireframing and mapped out the guest experience touchpoint maps. I learned that there are many parts that makes an experience - from the first touchpoint of making a decision on what ticket to buy, to the staff you interact with and to the entire space contributes to the entire experience. Sentosa Mobility Experience 54
  • 30. ”Having served as part of IDEO’s Asia leadership team and founder of their Singapore office, I’ve had the opportunity to hire and evaluate many young designers in the region. From a raw talent, ability to learn and grow, and character as a person, ZIQQ stands out among the many talented individuals I have met. He has my strongest possible endorsement and my full faith that he has a very promising design career ahead.” - John Rehm, Founder IDEO Singapore 56
  • 31. 04. THE VIEWFINDER It’s funny how the mind works. How we are able to feel something at one moment and lose it all the very next. I guess the reason why I love being behind the camera is because I can somehow have that moment forever captured in the form of a photograph/film. I guess it is safe to say that I see things in films and sometimes in 50 frames per second. Here’s a collection of my photographs and films - which you may have already had glimpses of throughout this entire book.
  • 32. I remember vividly the very first time that I felt it. It was around evening time, the sky was in a pale tint of orange, all ready for sunset. I looked out from the car towards the sea as though watching an old film from my windscreen with flickering burn effects rendered by each passing lamppost. We pulled over, drawn by the roaring sounds of the sea. I walked, and with each step that I took, it amplified. I took deeper breaths, slower steps. It weakened my heart but at the same time it made me feel alive. I finally stood there, as though they drew a line for me not to cross, the line where the sand was divided from the sea.There I was facing the Persian Gulf, an extension of the Great Indian Ocean. It was amazing. Half of me wanted to jump right in and see what God had in store for me in the unknown; the other, just wanted to run back towards the car to feel warm and safe. A concoction of emotions, an adrenaline rush, ran through my scrawny sixteen-year-old body, making me shiver with a high as I looked up towards the vastness of the ocean. Now older, I still get the same damn feeling. From the South China Sea in Brunei to the Persian Gulf in the Middle East and the surfer’s paradise of the Bali Sea, they are all great reminders that there are things out there bigger than us.To be able to feel small is truly a humbling experience and the very reason why I travel. Climbing up the temples in Phnom Penh Cambodia, the Sand Dunes in Mui NeVietnam, 1300feet up in the Indian Himalayas and to the active volcanoes in Bandung Indonesia, all so to be reminded that I am nothing but just a fraction, makes me feel alive. The First Time 60 2013 / Himalayan Resort, Manali, India
  • 33. INDIA 2013 / Hyderabad, India 2013 / Agra Fort, India
  • 34. 2013 / Agra, India 2013 / Agra, India 64 India was simply magical. Started down south in Hyderabad, I ended up in beautiful Manali at the heart of the Indian Himalayas, North of India. I have experienced, seen and felt many things throughout this journey, but no amount of film or photograph can capture the beauty of India at its most authentic and purest form.
  • 35. Top: 2013 / Agra-Kalka Railway, India Bottom: 2013 / Kalka-Shimla Railway, India Bottom: 2013 / Mumbai, India Top: 2013 / Delhi, India 66
  • 36. 2013 / Shimla City, India 2013 / Rohtang Pass, Manali, India 68
  • 37. 2013 / Indian Himalayas
  • 38. CAMBODIA 2014 / Siem Reap, Cambodia 2014 /Tonle Sap Lake, Cambodia 72
  • 39. 2014 / Siem Reap, Cambodia 2014 / AngkorWat, Cambodia 74 Cambodia to me has been one of the few countries that I started to fall in love with over time. Its past, present and future captivates me. The people are optimistic and their architecture is timeless.
  • 40. 2014 / AngkorWat, Cambodia 2014 / AngkorWat, Cambodia 76
  • 41. 2014 / AngkorWat, Cambodia 2014 / AngkorWat, Cambodia 78
  • 42. 2014 / AngkorWat, Cambodia
  • 43. VIETNAM 2012 / Mui Ne,Vietnam 2012 / Mui Ne,Vietnam 82
  • 44. 2012 / Mui Ne, Sand Dunes,Vietnam I took a trip with no plans. I did not know where I would have my next meal or where I was going to sleep for the night but with all these uncertainties came assurance. It is amazing to see just how things work out naturally for you - the works of something greater than you. It is like blind-folding yourself, while a stranger guides you.Traveling by yourself gets you to look at and take on the world very differently. You listen to yourself more, you listen to the world more.You let the world take control of you, as though you have surrendered to fate. I am a strong believer that everything happens for a reason. The vastness of the world will overwhelm you, it will make you small, it will humble you. It will let you realize a lot about yourself - it is enriching. Well, I always believe that before you find your other half, you have got to find your part of the half first.You got to know yourself inside out, before you learn to get to know another.You got to learn to love yourself, before you learn to love another.You got to learn to trust yourself, before you learn to trust another.You got to learn to be strong for yourself, before you learn to be strong for another.You got to learn to be responsible for yourself before you learn to be responsible for another. It all begins with you. Note to Self 84
  • 45. 2012 / Mui Ne,Vietnam 2012 / NhaTrang,Vietnam 86
  • 46. 2012 / Ho Chi Minh, SleeperTrain,Vietnam 2012 / Da Lat,Vietnam 88
  • 48. QATAR 2006 / Qatar, Doha 2006 / Qatar, Doha Market 92
  • 49. 2006 / Qatar, Doha 2006 / Corniche, Qatar, Doha 94
  • 50. 2006 / Qatar, Doha 2006 / Qatar, Doha 96
  • 51. 2006 / Qatar, Doha 2006 / Qatar, Doha 98
  • 53. My journey has not always been easy or smooth, but I have been blessed to see the world and given the opportunity to experience many things. I am not a rich man nor the greatest of men, but I will give all my heart and soul to the things I love and to the things I care about. 102
  • 54. 05. THEIR WORDS Thank you for believing in me.
  • 55. “I have known ZIQQ since 2009 when I taught him for 2 modules in Republic Polytechnic. He was an excellent student and graduated Top of the Class for Diploma in Design for Interactivity in 2010 and I have kept in contact with him till now. Though he does not come from a well-to- do family, he has a positive attitude and great passion to inspire others like him to live their dreams. He has much potential to be a role model to the community.” - Kong Chee Chiong, Programme Chair Diploma in Design for Interactivity, Republic Polytechnic “What differentiates ZIQQ from other students I have taught, is that he sees Design not only as a profession, but as an agent for social change and improving lives. The qualities that he possesses - empathy, social skills and mindfulness - are qualities that cannot be taught.” - Ng Ling Ling, Academic Staff Diploma in Design for Interactivity, Republic Polytechnic 106
  • 56. “As an individual, ZIQQ holds a rare passion for design and sincere belief that design can make the world truly better. His natural innate curiosity about people and the world around him, humility and sensitivity to design, I believe reflects his enormous potential to be a successful designer.” - Mark Wee, Director ONG&ONG Experience Design ”ZIQQ has also been actively participating in community discussions, talking about his experiences to schools and industry events to inspire the community. At such a young age, ZIQQ has shown that he has the heart and commitment to become a great source of inspiration for people young and old. As he matures, I see great potential for him to grow as a person, a leader and as a proud Singaporean-at-heart that contributes to the nation in his best capacity” - Hong Khai Seng, Principal Consultant Foolproof Singapore 108
  • 57. For the full testimonial letters, please see the attached document that came with this book. If not, you can always ask me and I would be more than happy to pass it to you! T E S T I M O N IA L S 110
  • 58. Once again, to everyone who has been part of this journey with me, thank you for all your support and guidance. I would not be where I am today without all of you. I am forever grateful for your contributions and impact in my life. I truly am blessed. T H A N K Y O U 112