SlideShare a Scribd company logo
CustomerLoyalty
Programs
ReasonsWhy
CustomerLoyalty
ProgramsMatter
The 80-20 Rule
The 80-20 rule simply
states that 80 percent of
business comes from 20
percent of customers.
More than 71%of those
making $100,000OR MORE
a year are enrolled in a
loyaltyprogram.
Peoplechoosetodobusinesswith
thosewhoappreciatethem,listento
themandvaluetheirbusiness.
It is 6-7TIMES more
expensive to acquire a
new customer than it is
to keep a current one.
75%companies with
loyalty programs
generate a return on
investment.
83%of members agree
that programs make
them more likely to
continue doing business
with certain companies
.
Increasing customer
retention rates by 5%
increases profits by up to
95%.
Tips For
Launching A
LoyaltyProgram
SIMPLE
start
start with your
EXISTING
EMAIL LIST
make it simple to
JOIN
LIKETHIS
NOT LIKETHIS
EARNING
make
rules simple
EARN 1POINTSPEND$100
100POINTS IS WORTH$1
SPENDING
make
rules simple
Don’tOverwhelm
Customers’
With Options
Coupons
POINTS
Tiers
Fees
PunchCards
ENDGOAL
have your
in mind
IMPROVE CUSTOMERACQUISITION?
DECREASE CUSTOMERCHURN?
INCREASE ORDERSIZE?
make it about
your customer
not about money
Nextlevel Sales Promotions Pvt. Ltd.
WZ-114, 2nd floor,
Meenakshi Garden,
New Delhi-110018 (INDIA)
Website : www.nextlevel.co.in

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