It’s only October, but your shoppers are already thinking about holiday shopping. Last year, shoppers spent more during the holiday season than they did in 2014, which is good news for both retailers and e-tail marketers as we expect 2016 to be an even bigger year! We found that users behave differently in certain regions of the country in regards to purchasing intent than in other parts of the country during the holiday season. Here are some ways to take advantage of the holiday shopping season no matter what vertical your brand is in!
Online sales grew 25.2% over Thanksgiving weekend, with Cyber Monday generating over $3 billion in online sales. U.S. online retail sales are projected to reach $334 billion by the end of the year and $480 billion by 2019. Quick delivery has become increasingly important for retailers during the holidays, so Walmart and Target are focusing on in-store pickup and more efficient delivery methods to cater to consumers' growing preference for online shopping.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
15 hebs digital_white_paper_dynamic_content_personalization_compressedZsuzsanna Albrecht
This document discusses how hotels can maximize website revenue and customer loyalty through dynamic content personalization. It recommends personalizing content based on user demographics, location, interests and past behavior. This increases engagement and conversions by delivering relevant offers. The document provides examples of personalizing content for different user types, and describes tools like HeBS Digital's smartCMS that allow targeting users based on many attributes. It presents an action plan for hotels to analyze their users and start personalizing content, especially for key markets, to see revenue boosts.
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
Chinese online retail sales are projected to grow over 20% annually through 2016. US retailers are the top destination for Chinese cross-border buyers, outpacing Hong Kong, UK, and Japan. Chinese buyers seek out US retailers for higher quality, authentic American products and good value. They rely on recommendations and major search engines over unfamiliar sites when shopping cross-border. While price is a secondary concern, promotions are noticed through social media and holiday seasons.
Hispanic In-store Mobile Experience - Chapter 1 PresentationSensis
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.
Anvil Media held an exclusive digital marketing event with their Google rep from Mountain View to discuss the latest in paid media strategies with a focus on successful marketing campaigns for the 2016 holiday shopping season.
Online sales grew 25.2% over Thanksgiving weekend, with Cyber Monday generating over $3 billion in online sales. U.S. online retail sales are projected to reach $334 billion by the end of the year and $480 billion by 2019. Quick delivery has become increasingly important for retailers during the holidays, so Walmart and Target are focusing on in-store pickup and more efficient delivery methods to cater to consumers' growing preference for online shopping.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
15 hebs digital_white_paper_dynamic_content_personalization_compressedZsuzsanna Albrecht
This document discusses how hotels can maximize website revenue and customer loyalty through dynamic content personalization. It recommends personalizing content based on user demographics, location, interests and past behavior. This increases engagement and conversions by delivering relevant offers. The document provides examples of personalizing content for different user types, and describes tools like HeBS Digital's smartCMS that allow targeting users based on many attributes. It presents an action plan for hotels to analyze their users and start personalizing content, especially for key markets, to see revenue boosts.
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
Chinese online retail sales are projected to grow over 20% annually through 2016. US retailers are the top destination for Chinese cross-border buyers, outpacing Hong Kong, UK, and Japan. Chinese buyers seek out US retailers for higher quality, authentic American products and good value. They rely on recommendations and major search engines over unfamiliar sites when shopping cross-border. While price is a secondary concern, promotions are noticed through social media and holiday seasons.
Hispanic In-store Mobile Experience - Chapter 1 PresentationSensis
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.
Anvil Media held an exclusive digital marketing event with their Google rep from Mountain View to discuss the latest in paid media strategies with a focus on successful marketing campaigns for the 2016 holiday shopping season.
Presentation from Retail’s BIG Show, January 15-17, 2017.
GWEN MORRISON, CEO, The Americas and Australasia, The Store – WPP
DAVID ABBOTT, VP, Integrated Media and Online Marketing, The Home Depot
JEFF ROSENFELD, VP, Customer Insight and Analytics, The Neiman Marcus Group
BARBARA THAU, Contributing Writer, Forbes
Sojern is a data-driven marketing platform that helps travel brands reach travelers through programmatic advertising. They locate travelers using anonymous cookie data and identify them based on search, purchase, and other online behavior data. Sojern then bids on ad inventory across websites in real-time to serve targeted ads. They provide solutions like display, video, and boarding pass advertising. Case studies showed their targeted campaigns drove higher booking conversions and sales for clients like Montana, hotels, and Samsonite at lower costs than other channels. The presentation recommended a $50k programmatic display and boarding pass campaign targeting premium travelers to increase a brand's awareness.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
SimilarWeb eCommerce experts reveal the marketing strategies behind e-commerce industry leaders in the U.S.
Learn how to:
* Reveal key industry influencers and partners
* Poach traffic from your competitors
* Discover consumer trends
* Understand user behavior in the mobile and app world
This document provides information on Metroland Media's digital products and audience. It outlines Metroland's portfolio of over 40 community news sites, 9 niche sites, and 3 shopping platforms. It details the large audience reach across platforms, with over 8.5 million unique visitors and 40 million pageviews per month. Demographic information is provided showing the audience is primarily 35-54 years old and with household incomes over $75,000. The document promotes Metroland's digital advertising solutions like display advertising, native advertising, behavioral targeting, e-commerce marketing, digital flyers/coupons, email marketing, and online contesting. It provides specifications for digital ad sizes and formats.
This document provides an overview of Sojern's partnership and advertising services. Sojern uses traveler data to target relevant ads to in-market travelers, helping brands engage travelers efficiently. Sojern offers data monetization by earning revenue from anonymous site visitor data, data-driven marketing to target ads and increase conversions, and audience insights from its extensive data. Major travel brands partner with Sojern for incremental revenue by monetizing their data with no cost, and access audience insights to improve their own marketing. The document includes examples of Sojern's services and case studies demonstrating successful campaigns for travel, hospitality and retail brands.
This document provides strategies for using Google AdWords for e-commerce. It discusses how attention spans have decreased while digital reach has increased, making it important to reach audiences with relevant ads. It recommends using audience signals and segmentation to find, keep, and grow audiences. Key strategies include collecting first-party data, analyzing customer behavior like new vs returning visitors, and remarketing across devices and stages of the customer journey. The document emphasizes reaching customers with the right messaging at the right time based on their intents, interests, and life events.
[Webinar] Hallmark & Local Search Association: How to Use Online Seasonal Mar...Rio SEO
#LSAwebinars
#localseo
Digitally Influenced Offline Spending
Cross Platform Consumers
Verticals Benefiting from Local Search
Digital Media Driving Foot Traffic and Sales
Brand Management Across Multiple Channels
Marketing Budget Extension
Seasonal Marketing Tips
Personalizing Online Brand Experiences
Local Store Marketing
Retailer Customized Marketing
Crown Rewards Consumer Database
Customer Acquisition
Seasonal Marketing Campaigns
Scalable Solutions to Execute Campaigns
Brand Value and National Strategies
Local Search Association, Greg Sterling - VP of Strategy & Insights
Rio SEO, Tyler Ludwig - Director of Product & Strategy
Hallmark, Carlos Corredor - Marketing Manager
The document discusses trends in online shopping behavior across devices and platforms. It summarizes data showing that mobile purchases, especially on iPhones, have grown significantly in recent years. The document also discusses findings around shopper abandonment rates, reasons for abandonment, and strategies to reduce it. Additional sections cover what drives customer loyalty and preferences around payments and delivery options.
Becoming a Digital Hero - Using Data and Stories to Create Heroic Digital Exp...Talib Morgan
There is an abundance of information advising marketers to "tell stories" or be "data-driven" but what does that mean? In this deck, I share key ideas behind data-driven marketing and offer ideas for creating stories that lead to heroic digital experiences. You'll also find research with key insights on consumers' digital behaviors (hint - mobile and video are critical). Towards the end of the presentation, you'll find key best practices for achieving success with important marketing tactics including video, mobile, search and others.
Get your cape. It's time to become a hero.
The document discusses how B2B marketers are increasingly investing more budget in content marketing but this content is not having the expected impact and buyers feel overwhelmed by the amount of content. It argues that user-generated content from advocates/customers is more authentic and trusted. It advocates using an advocate marketing approach where advocates generate ideas, create content and help distribute the content through their own networks, which can increase reach and engagement. The document provides examples of how some companies have successfully used advocate marketing and generated content.
The document describes a sanctuary with 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres. It offers 200,000 niches priced at $4,000 each, with booking options to either purchase the niche for a discounted price after 3 years, sell the booking, or withdraw with a partial refund and administrative fee. It also outlines a multi-level marketing compensation plan with different package levels and commissions paid on direct and indirect sales.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking with a $197 admin fee. It also describes different package levels (Kapitan, Mandarin, Emperor), a referral commission structure, and weekly matching bonuses.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking option. It also describes different package levels (Kapitan, Mandarin, Emperor), a referral commission structure, and weekly matching bonuses.
The documents discuss PowerPoint presentations and best practices for creating effective presentations. PowerPoint is a Microsoft program used to create digital slideshows to accompany oral presentations. It is important to keep presentations clear, simple and consistent with matching design, limited text and images, and consistent formatting. Presenters should focus on engaging the audience rather than the PowerPoint software itself.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking with a $197 admin fee. It also describes different package levels (Kapitan, Mandarin, Emperor), a referral commission structure, and weekly matching bonuses.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking with a $197 admin fee. It also describes different package levels, a referral commission structure, and weekly matching bonuses.
The document describes a sanctuary with 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each, with a booking option of $500 and three payment options after 3 years: full purchase at a 50% discount, selling the booking option for a 400% ROI, or withdrawing the booking option with a $303 refund and $197 administrative fee. It also describes different membership tiers (Kapitan, Mandarin, Emperor) with corresponding benefits and a referral commission structure.
Presentation from Retail’s BIG Show, January 15-17, 2017.
GWEN MORRISON, CEO, The Americas and Australasia, The Store – WPP
DAVID ABBOTT, VP, Integrated Media and Online Marketing, The Home Depot
JEFF ROSENFELD, VP, Customer Insight and Analytics, The Neiman Marcus Group
BARBARA THAU, Contributing Writer, Forbes
Sojern is a data-driven marketing platform that helps travel brands reach travelers through programmatic advertising. They locate travelers using anonymous cookie data and identify them based on search, purchase, and other online behavior data. Sojern then bids on ad inventory across websites in real-time to serve targeted ads. They provide solutions like display, video, and boarding pass advertising. Case studies showed their targeted campaigns drove higher booking conversions and sales for clients like Montana, hotels, and Samsonite at lower costs than other channels. The presentation recommended a $50k programmatic display and boarding pass campaign targeting premium travelers to increase a brand's awareness.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
SimilarWeb eCommerce experts reveal the marketing strategies behind e-commerce industry leaders in the U.S.
Learn how to:
* Reveal key industry influencers and partners
* Poach traffic from your competitors
* Discover consumer trends
* Understand user behavior in the mobile and app world
This document provides information on Metroland Media's digital products and audience. It outlines Metroland's portfolio of over 40 community news sites, 9 niche sites, and 3 shopping platforms. It details the large audience reach across platforms, with over 8.5 million unique visitors and 40 million pageviews per month. Demographic information is provided showing the audience is primarily 35-54 years old and with household incomes over $75,000. The document promotes Metroland's digital advertising solutions like display advertising, native advertising, behavioral targeting, e-commerce marketing, digital flyers/coupons, email marketing, and online contesting. It provides specifications for digital ad sizes and formats.
This document provides an overview of Sojern's partnership and advertising services. Sojern uses traveler data to target relevant ads to in-market travelers, helping brands engage travelers efficiently. Sojern offers data monetization by earning revenue from anonymous site visitor data, data-driven marketing to target ads and increase conversions, and audience insights from its extensive data. Major travel brands partner with Sojern for incremental revenue by monetizing their data with no cost, and access audience insights to improve their own marketing. The document includes examples of Sojern's services and case studies demonstrating successful campaigns for travel, hospitality and retail brands.
This document provides strategies for using Google AdWords for e-commerce. It discusses how attention spans have decreased while digital reach has increased, making it important to reach audiences with relevant ads. It recommends using audience signals and segmentation to find, keep, and grow audiences. Key strategies include collecting first-party data, analyzing customer behavior like new vs returning visitors, and remarketing across devices and stages of the customer journey. The document emphasizes reaching customers with the right messaging at the right time based on their intents, interests, and life events.
[Webinar] Hallmark & Local Search Association: How to Use Online Seasonal Mar...Rio SEO
#LSAwebinars
#localseo
Digitally Influenced Offline Spending
Cross Platform Consumers
Verticals Benefiting from Local Search
Digital Media Driving Foot Traffic and Sales
Brand Management Across Multiple Channels
Marketing Budget Extension
Seasonal Marketing Tips
Personalizing Online Brand Experiences
Local Store Marketing
Retailer Customized Marketing
Crown Rewards Consumer Database
Customer Acquisition
Seasonal Marketing Campaigns
Scalable Solutions to Execute Campaigns
Brand Value and National Strategies
Local Search Association, Greg Sterling - VP of Strategy & Insights
Rio SEO, Tyler Ludwig - Director of Product & Strategy
Hallmark, Carlos Corredor - Marketing Manager
The document discusses trends in online shopping behavior across devices and platforms. It summarizes data showing that mobile purchases, especially on iPhones, have grown significantly in recent years. The document also discusses findings around shopper abandonment rates, reasons for abandonment, and strategies to reduce it. Additional sections cover what drives customer loyalty and preferences around payments and delivery options.
Becoming a Digital Hero - Using Data and Stories to Create Heroic Digital Exp...Talib Morgan
There is an abundance of information advising marketers to "tell stories" or be "data-driven" but what does that mean? In this deck, I share key ideas behind data-driven marketing and offer ideas for creating stories that lead to heroic digital experiences. You'll also find research with key insights on consumers' digital behaviors (hint - mobile and video are critical). Towards the end of the presentation, you'll find key best practices for achieving success with important marketing tactics including video, mobile, search and others.
Get your cape. It's time to become a hero.
The document discusses how B2B marketers are increasingly investing more budget in content marketing but this content is not having the expected impact and buyers feel overwhelmed by the amount of content. It argues that user-generated content from advocates/customers is more authentic and trusted. It advocates using an advocate marketing approach where advocates generate ideas, create content and help distribute the content through their own networks, which can increase reach and engagement. The document provides examples of how some companies have successfully used advocate marketing and generated content.
The document describes a sanctuary with 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres. It offers 200,000 niches priced at $4,000 each, with booking options to either purchase the niche for a discounted price after 3 years, sell the booking, or withdraw with a partial refund and administrative fee. It also outlines a multi-level marketing compensation plan with different package levels and commissions paid on direct and indirect sales.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking with a $197 admin fee. It also describes different package levels (Kapitan, Mandarin, Emperor), a referral commission structure, and weekly matching bonuses.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking option. It also describes different package levels (Kapitan, Mandarin, Emperor), a referral commission structure, and weekly matching bonuses.
The documents discuss PowerPoint presentations and best practices for creating effective presentations. PowerPoint is a Microsoft program used to create digital slideshows to accompany oral presentations. It is important to keep presentations clear, simple and consistent with matching design, limited text and images, and consistent formatting. Presenters should focus on engaging the audience rather than the PowerPoint software itself.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking with a $197 admin fee. It also describes different package levels (Kapitan, Mandarin, Emperor), a referral commission structure, and weekly matching bonuses.
The document describes a sanctuary called The Soul Enhancing Sanctuary that has 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each that can be booked for $500, with three options after 3 years: purchase the niche, sell the booking option, or withdraw the booking with a $197 admin fee. It also describes different package levels, a referral commission structure, and weekly matching bonuses.
The document describes a sanctuary with 30 levels, 5 million niches, and a Kuan Yin temple at the summit built on 20 acres with a 7 star environment. It offers 200,000 niches priced at $4,000 each, with a booking option of $500 and three payment options after 3 years: full purchase at a 50% discount, selling the booking option for a 400% ROI, or withdrawing the booking option with a $303 refund and $197 administrative fee. It also describes different membership tiers (Kapitan, Mandarin, Emperor) with corresponding benefits and a referral commission structure.
The document describes a soul enhancing sanctuary with 30 levels, 5 million niches, and a Kuan Yin temple at the summit, built on 20 acres with a 7 star environment. It offers 200,000 niches priced at US$4,000 each, with booking options to either purchase niches, sell booking options back, or withdraw booking options with refunds. It also describes different package levels (Kapitan, Mandarin, Emperor), a referral commission structure, and a weekly matching bonus program.
Car shoppers today research online and on various sites to find deals and get real-time advice. Understanding the user journey and tapping into this new auto buying process has become even more pertinent today.
Auto marketers can reach these shoppers with extremely targeted messaging and move from "educated guessing" to "data-driven certainty" with the help our insights.
Microsoft Access is a desktop database system intended for home or small business use. It allows users to create and manage related tables of information through features like forms, queries, reports, macros and modules. The basics of Access involve creating tables with fields to store record data. Relationships can then be formed between tables, and forms allow customized layouts for viewing, editing and entering information. Queries retrieve selective data based on criteria, and reports format data from tables for printing. Macros automate tasks, while modules add programming logic using Visual Basic for Applications.
- Cyber Monday remains the top online shopping day, though Thanksgiving Day sales have been cannibalizing Black Friday sales as stores open earlier. Mobile shopping is also growing, accounting for a quarter of online sales during Thanksgiving weekend in 2013.
- Consumers are starting their holiday shopping earlier each year, looking for deals whenever they find them rather than waiting for specific peak days. They are also using mobile devices more for researching products and online shopping.
- Advertisers need to maximize opportunities by extending peak day strategies throughout the season and optimizing the mobile shopping experience, as consumers increasingly shop using smartphones and tablets.
PubMatic_Quarterly Mobile Index Q4-2015_Jan2016Matt Wolfrom
PubMatic's Quarterly Mobile Index report analyzes billions of daily mobile ad impressions to identify key trends in the industry. The Q4 2015 report found: 1) Advertisers shifted spending to higher-quality mobile private marketplace (PMP) inventory to target mobile shoppers, evidenced by a 45% volume spike for PMPs. 2) Retail and technology vertical spending drove 106% and 285% PMP growth, respectively, ahead of Black Friday. 3) The Asia-Pacific region saw the fastest mobile growth at 524% while prices increased across regions. 4) Android app ads grew 55% in price and 76% in volume as advertisers targeted the majority of global smartphone users. 5) Mobile CPMs
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...Tinuiti
Retail Media has emerged as a dynamic and indispensable channel for brands to connect with consumers in a whole new way – both online and instore. With Q4 coming up fast, navigating the complexity of how consumers shop and leveraging the right media to stay connected with them is more crucial than ever. This session is a can’t miss.
We’ll delve into the dynamic landscape of consumer packaged goods (CPG) and its intersection with the rising influence of Generation Z. Leveraging fascinating insights from Roundel, Target’s media network, we’ll explore the mindset of Target shoppers, offering a glimpse into their behaviors during key seasonal moments and how you can activate right now to prepare.
The document summarizes key findings from Adobe's 2015 Holiday Shopping Report. It found that $83 billion was spent online in the US during the 2015 holiday season, up 12.7% from 2014, driven by strong last minute sales. Phone traffic exceeded desktop traffic and drove more last minute sales. Shoppers preferred using phones over tablets for shopping, with iOS devices generating more sales than Android. Early deals on Thanksgiving and Cyber Monday had the best prices.
This document promotes advertising on the San Francisco Chronicle and Yahoo! by highlighting their large audience reach and targeting capabilities in the San Francisco Bay Area market. It notes that online retail sales are growing rapidly and that most people research products online before purchasing. It then describes how advertisers can target ads based on demographics, geographic location, and user behavior to reach qualified customers.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
One Rockwell, a digital agency focused on luxury brands, analyzed Black Friday and Cyber Monday campaigns of 2016 from their clients to identify strategies that supported both online and in-store sales. They found that brands with a physical retail presence saw higher sales on Cyber Monday than Black Friday, while digital-only brands had more even sales across both days. Cyber Monday revenues for clients averaged a 10% increase while Black Friday revenues averaged a 40% decrease. Top strategies included early access to discounts, bundling products, and using messaging to promote equal opportunities for online and in-store deals.
Intent Driven Marketing: Improving Your Campaigns with Buyer IntentionsMollie Parker
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market customers as well as creating new demand. Marketers should use intent data sources like web activity, content consumption, and search to identify buyers and engage them with tailored content. Programmatic media allows targeting of individuals and accounts based on these intent signals. Marketers must also continuously test campaigns and measure results to optimize performance.
The document discusses intent-driven marketing and how using buyer intentions from data sources can improve marketing campaigns. It advocates combining multiple data inputs, including static and dynamic intent data signals, to better identify in-market buyers to both capture existing demand and create new demand. Intent data like web activity, content consumption, and search can provide insights into buyers' needs and purchasing intent. The document recommends testing marketing approaches using controlled experiments and metrics to optimize campaigns for capturing buyers most likely to take desired actions.
Intent Driven Marketing: Improving Your Campaigns with Buyer IntentionsIsabelle Kane
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market buyers as well as creating new demand. Marketers should use intent data sources like web activity, content consumption, and search to identify buyers and engage them with tailored content. Programmatic media allows targeting of individuals and accounts based on these intent signals. Marketers must also continuously test campaigns and measure results to optimize performance.
Kids Holiday Gifting Strategy.
Situation Analysis.
This case presents a scenario with a hypothetical challenge. Approach it as if you were a Target
team member.
The importance of the Holiday shopping season to retailers cannot be overstated. A disproportionately
high amount of Target’s annual sales occur between Thanksgiving and New Year’s Day. This crucial
time of year has become hypercompetitive with retailers battling for sales in stores, online, and any
device with a Wi-Fi connection. In an attempt to gain an edge, retailers are kicking off Holiday sales
events earlier each year. Consumers are savvier than ever using technology to find and research the best
gifts at the best price and delaying purchases until later in the season to ensure they are getting the best
deals. The resulting Holiday sales pattern has been bookended with strong sales at the beginning and
end of the season with relative weakness in the middle of the season.
Retailers now must find a way to stay relevant throughout the entire Holiday season by offering
differentiated shopping experiences that engage and inspire not only during key sales events like Black
Friday, but also during these soft spots in the seasonal period.
Kids’ products, including those in Toys, Electronics and Entertainment, account for a significant number
of sales during the Holiday season. In fact, CEO Brian Cornell highlighted Kids as one of four signature
categories that Target will “be famous for.” Why? Kids play a major role in what parents buy, and
where they buy it. 84% of parents say their kids help decide where they shop. That’s influence.
Clearly, winning with Kids’ categories is critical to Target’s overall success, not just for the Holiday
season, but for the entire year.
The History of Target.
Minneapolis-based Target Corporation (NYSE: TGT) is a publicly-owned Fortune 40 company that
currently serves guests across the U.S. as well as at Target.com. Target had $72.6 billion in annual sales
in 2014.
The first Target store opened in 1962 in the Minneapolis suburb of Roseville with a focus on convenient
shopping at competitive discount prices. Target currently is the second largest general merchandise
retailer in America, with Target.com consistently ranked as one of the most-visited retail websites. The
company continues to deliver on its brand promise of “Expect More. Pay Less.” Since 1946, Target has
Case study
given 5 percent of its profit to communities, that giving today equals more than $4 million a week.
Corporate Responsibility magazine has named Target on its “100 Best Corporate Citizens List.”
Today Target has nearly 1800 stores and 38 Distribution Centers in the United States, all of which are
supported by nearly 350,000 team members worldwide.
For Target, the guest is at the center of everything. The company is continually developing new ways to
serve the guest anytime, a.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Digital Transformation in Retail - How Brands are Preparing for the HolidaysAppian
How retailers prepare for and handle the holiday shopping season is often a sign of what is to come in the industry. Retailers bring in huge revenues during the final quarter of the year as consumers rush out to purchase gifts for one another. As a result, the months spent preparing for the holiday shopping period are often indicative of the most important developments in the retail sector. This year is no exception. The National Retail Federation predicted that retail sales in November and December will total between $682 billion and $655.8 billion this year. These sales projections represent a year-over-year increase of between 3.6 percent and 4 percent.
With significant growth coming in this year’s holiday season, retailers are working hard to prepare for the high volume of sales and heated competition on its way. Let’s explore the themes coming out of the build-up to this year’s holidays and look at what they mean for the overarching evolution of the retail sector.
Learn more about digital transformation in retail > http://ap.pn/2C2M2or
5 Social Media Tactics to Enhance Your 2020 Holiday Marketing StrategyIgnite Social Media
This document provides 5 social media tactics for enhancing a 2020 holiday marketing strategy. It begins by noting shifts to online shopping due to the pandemic. Then it discusses starting holiday planning and searches earlier this year on Pinterest. The main tactics are to 1) strategically use paid media, 2) use relatable price-conscious messaging, 3) leverage shoppable social media features, 4) develop livestream video, and 5) consider influencer marketing. It emphasizes the need for flexibility given uncertainty around the pandemic and upcoming events.
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 07 of Social Technology Quarterly.
Summary: In a data driven economy Programmatic Buying is the approach marketers are shifting to in order to best utilize data and examine their selling strategies better.
US: What marketers need to know to plan their holiday campaigns
1. ‘Tis the Time to Plan your
Holiday Campaign
It’s only October, but your shoppers are already
thinking about holiday shopping. Last year,
shoppers spent more during the holiday season than
they did in 2014, which is good news for both
retailers and e-tail marketers as we expect 2016 to
be an even bigger year! While shoppers spent an
average of $1,221 at brick-and-mortar stores last
year, the average online shopper spent $418
between November 1st and December 26th.
Capitalizing on the influx of in market users during
key dates can mean more money for your brand.
Media iQ explored user shopping behavior during
key time frames in 2015 to see how the holiday
season affects not only our retail clients, but how it
affects our clients in other verticals such as travel
and automotive. Our team analyzed multiple data
points such as browsing behavior, time of day, geo
1
https://www.npd.com/wps/portal/npd/us/news/holiday-market-research/
2. location, device usage, purchase intent,
competitor overlap, among other data signals to
see what implications the holiday season has on
all consumers.
First, our team broke down the US into three
tiers based on available impression volume in
those states (i.e. Tier I = states with the most
available impressions, Tier III = states with the
Even though conversion volumes are higher in
Tier I regions, Tier II regions have the highest
conversion rates (as compared to the average
yearly conversion rates) and show the most
least amount of available impressions). When
drilling into more granular regions, we found
that users behave differently in certain regions
of the country in regards to purchase intent than
in other parts of the country during the holiday
season. Here are some ways to take advantage
of the holiday shopping season no matter what
vertical your brand is in!
#1Holiday shopping patterns
are different amongst regions:
potential for uplift during the holiday season.
Building core targeting strategies around higher
converting audiences, allows your team to drive
incremental sales and engagements.
TIER2
TIER1
TIER3
1.2times
1.3times
conversion
rate
New York
Pennsylvania
Texas
California
than
than
&
TIER3
9times
than
&
TIER1
TIER2
2.5times
has
conversion
volume
thanColorado
Arizona
Oregon
Washington
3. #2
Consumers engage with
auto more during the holidays,
depending on the weather
Engaging auto intenders during the
holiday time frame when temperatures
are warmer could lead to an increase in
conversion volume.
FLORIDA
Av.Temp
70 F°
TEXAS
Av.Temp
65 F°
1.4x
1.6x
Black Friday
Conversion Uplift
Cyber Monday
1.4xBlack Friday
conversion uplift
1.6xCyberMonday
conversion uplift
Tier I Auto conversions during Black Friday & Cyber Monday
Leverage weather patterns when targeting auto intenders during the holidays whether
that is through triggering ads during certain conditions or triggering different creative
during certain weather conditions
Marketing Tip
4. Leverage competitive conquesting
tactics during the holiday shopping
season. Consumers who are in the
shopping mind set are more likely to
purchase from competitor brands
during this time (especially if the
price is right), so let’s take advantage
of the larger user pool.
Marketing Tip
#3
Holiday shoppers are
fashion conscious
Fashion brands in particular see sharp increases
in Black Friday and Cyber Monday performance
as compared to average days of the year. Tier II
regions saw the biggest uplift in Health and
Beauty brands during the same time frame
(1.6x uplift).
3.8xonline traffic
during Black Friday
& CyberMonday
Fashion sees
1.5x conversion uplift
during Black Friday
& CyberMonday
Florida
experienced
conversion
uplift
for fashion brands
9x
Reaching users in the retail specific
vertical allows your brand to capture
more users close to purchase.
5. 2.0
uplift
Most travel plans during Q4 happen around the
Thanksgiving holiday.Travel advertisers as a
whole see an uplift of 1.6x during Black Friday
and Cyber Monday. Understanding travel desti-
nations and arrival/departure information allows
advertisers to be smarter with their audience
segmentation and take advantage of the
increase in holiday travelers.
Flight Travel
Cruise
Car Hire I
II III
3.4
uplift
0.9
uplift
Average uplift of conversione
during Black Friday & Cyber Monday
#4 Air travel ticket purchases
increase during the holidays
as compared
to normal days
3.4x increase in online traffic for Air Travel
Placing an ‘Advanced Pixel’ or Media iQ Capture pixel allows advertisers a view
into arrival/departure information along with more traveler intent data points.
Being able to segment out users more granularly allows advertisers to reach users
with more relevancy in the end increasing conversion volume.
Marketing Tip
6. Understanding what content users are browsing
allows advertisers to align relevant advertising
and build user pools of relevant users to target
precisely on certain days. Leveraging content
consumption and rich media units earlier (even
through Black Friday) can create an even bigger
lift in site conversions on Cyber Monday within
these categories.
Leveraging content
consumption
Rich media units
earlier than Black Friday
3.0x 2.0x
#5
Home & Garden and Technology
sites show a stronger lift on
Cyber Monday, NOT Black Friday
Building users pools and segmenting users around certain interests and content
consumption habits allows advertisers to target consumers based on intuitive and
non-intuitive cues leading to more efficient targeting.
Marketing Tip
Cyber Monday
conversion
uplift
&
To boost conversions
on Cyber Monday
within the categories
Black Friday
conversion
uplift
7. #6 Black Friday festivities
start Early
Advertisers are continuing to advertise earli-
er and earlier in the year for holiday shopping
deals. For Black Friday in particular, early
morning hours make up a larger portion of
total daily conversions.
Having a unique strategy to reach users on
both days (in different ways) means that
advertisers are able to capture incremental
revenue.
Taking advantage of positive advertiser sentiment, negative competitor sentiment,
and general hype around holiday shopping, allows advertisers to increase advertis-
ing when users are talking about purchasing/deals on social media the most.
Marketing Tip
Changeinconversion
Black Friday
conversions are higher
Cyber Monday
conversions dip low
There is more than
4.0x uplift for Black
Friday in conversions
around 12-3 AM
Black Friday
conversions are higher
Cyber Monday
conversions dip low
Cyber Monday
conversions are higher
Black Friday
conversions dip low
Cyber MondayBlack Friday
Normal
Days
0%
0 1 2 3 4
5 6 7 8 19 20 21 22 239
10 11 12 13 1816 17
-10%
-20%
-30%
10%
20%
30%
40%
50%
60%
3% of daily conversions transact at midnight Black Friday, which means that
$90MM is changing hands in that hour alone (based on a $3B daily market).
8. #7 Multi device strategy
is a must
Black Friday
Cyber Monday
Black Friday
Cyber Monday
Black Friday
Cyber Monday
Connecting users across device and
understanding when these consumers are
physically in store as opposed to at home.
Leveraging MiQ’s in-store LOCATE solution
in addition to cross device tactics allows
advertisers to serve the most relevant and
intent ads resulting in not only a better
consumer experience but also in more
overall revenue.
Marketing Tip
Black Friday
conversions higher
12AM-4PM 10PM-6PM 10PM-11PM
Cyber Monday
conversions higher
Black Friday
conversions higher
Black Friday
conversions higher
9AM-1PM 3PM-6PM5PM-11PM
Cyber Monday
conversions higher
Black Friday
conversions higher
62.7% conversion
37.7% conversion 19.9% conversion34.9% conversion
36.8% conversion
10AM-6PM
5PM-12AM
Cyber Monday
conversions higher
Black Friday
conversions higher
( by site domain categories )
Device Conversion Trends
Black Friday and Cyber Monday are no
longer one-day events, neither are they
a one device option. Shoppers are con-
stantly searching and researching on
multiple devices throughout the day
before they make their final purchases.
Tablet Trends
PC Trends
Phone Trends
9. Shopping habits of multicultural consumers
show that Chinese, Spanish, and
German-speaking individuals in the US
shop significantly more on Black Friday &
Cyber Monday than on average days.
Reaching users with relevant creative
imagery, products, and language will allow
brands to stay more relevant and at the
end of the day drive incremental user
engagements.
892%
319%
BLACK FRIDAY
#8 Multicultural consumers
purchase more during
Cyber Monday and Black Friday
Rotating multiple creative versions with relevant products and imagery that con-
nects with individual users, will drive incremental users to interact with brand sites
and ultimately transact with the brand.
Marketing Tip
uplift
CYBER MONDAY
uplift
198%
453%
BLACK FRIDAY
uplift
CYBER MONDAY
uplift
187%
1080%
BLACK FRIDAY
uplift
CYBER MONDAY
uplift
10. The goal of this analysis was to delve into
changing trends in shopping behavior in the U.S
before the start of the holiday season. These
actionable insights help marketers plan and build
their holiday campaigns accordingly, to be able to
reach the right consumers at the right time.
In order to gather the data, we analyzed
network-wide AIQ data including site domain and
advertiser categories as well as device data.
However, to provide for more extensive and
niche actionable insights to marketers, we dug
into multivariable analysis such as looking at
device by time, advertiser sub categories by
geography and language trends. The analysis was
conducted from October to December, 2015.
What we did